Demand Analysis L E C T U R E R : E W A K U S I D E Ł, PH. D., D E P A R T M E N T O F S P A T I A L E C O N O M E T R I C S U Ł L E C T U R E R S D U T Y H O U R S : W W W. K E P. U N I. L O D Z. P L \ E W A K U S I D E L F O R M S O F C O U R S E A S S E S S M E N T : S I T - I N T E S T 3 0 M I N U T E S
Programme objectives for the academic year 2010/2011 Course: Demand Analysis Type of studies/system of studies: first cycle /full-time Faculty/ Year of studies /semester: Ekonomia/III/6, Ekonomia sp. Ekobiznes I st. III/6, Finanse i rachunkowość/ii/4, Gospodarka Przestrzenna/II/4, Logistyka, I st. II/4, Logist.innow.tech.mat/II/4, Międzynarodowe stosunki/ii/4 Type of classes: lecture Number of hours: 30 ECTS Points: 0-4 Lecturer/Teacher: Ewa Kusideł, Ph.D.
I. REQUIREMENTS/ INITIAL CONDITIONS (only for 2nd degree students): 1st degree course II. LEARNING OUTCOMES Knowledge: students have knowledge of fundamental economics related to demand for consumer goods and services. Skills: students are able to determine factors influencing demand for any goods or services, analyze power and direction of the influence of these factors on demand, predict demand for consumer goods and services. Attitudes/Competencies: understanding market regularities. III. CONTENTS: demand, supply and market equilibrium, elasticity of demand with respect to price, income, advertisement and cross elasticity, price elasticity of demand and its influence on sale revenues, estimation and verification of different forms of demand function.
MORE DETAILED CONTENTS: 1. FACTORS WHICH DETERMINE THE DEMAND 1.1 The impact of the price on the demand 1.2 The impact of incomes on the demand 1.3 The impact of advertising on the demand 1.4. The impact of the price and advertising of other goods on the demand for the investigated good 2. ELASTICITY OF DEMAND 2.1. Characteristics of elasticity of demand 2.1.1. Price-elasticity of demand 2.1.1.1 Influence of the price-elasticity on sale revenue (incomes from sale) 2.1.2. Income-elasticity of demand 2.1.3. Elasticity of demand with respect to expenditures on advertisements 2.1.4. Cross-price elasticity of demand 2.1.5. Cross elasticity of demand with respect to advertisement 2.2. Calculations of elasticity of demand 2.2.1. The simplest method: quotient of the demand and price growth 2.2.2. Derivative method 3. DEMAND FUNCTIONS 3.1. Linear function estimation and properties 3.2. Power functions - estimation and properties
V. LITERATURE: Begg D., S. Fisher, R. Dornbusch, Economics, McGraw-Hill Book Company, London (any edition), chapter 2: Tools of economic analysis, chapter 3: Demand, supply and the market, chapter 4: Elasticities of demand and supply; Course book developed by the lecturer available at: http://www.kep.uni.lodz.pl/ewakusidel/index/materialy/statystyczna_analiza_danych/analiza_d anych.html
Additional literature: Begg D., S. Fisher, R. Dornbusch, Ekonomia, PWE, Warszawa [dowolne wydanie], rozdział 2: Narzędzia analizy ekonomicznej, rozdział 3: Popyt, podaż i rynek, rozdział 4: Reakcje popytu na zmiany cen i dochodów ; Bingham R. C.,, Study Guide to Acompany McConnel: Economics. McGraw-Hill Book Company, Tenth Edition, 1987 (ISBN 0-07-044964-3). Chapter 24-25, ss. 208-227. Jajuga K., [1998 lub dalsze], Ekonometria, Metody i analiza problemów ekonomicznych, Wydawnictwo AE we Wrocławiu, Wrocław; Głowacki R., J. Kramer, L. Żabiński, [1981], Analiza rynku, PWE, Warszawa; Kotler P., Marketing, [1999], Wydawnictwo Geberthner Spółka, Warszawa; Kramer J., (red.), [1999], Zachowania podmiotów rynkowych., PWE, Warszawa; Lubiński M., [2002], Analiza koniunktury i badanie rynków, Dom Wydawniczy Elipsa, Warszawa; Mruk Henryk (red.), [2003], Analiza Rynku, PWE, Warszawa; Rószkiewicz Małgorzata, [2002], Metody ilościowe w badaniach marketingowych, PWN, Warszawa; Rutherford Donald, [2002], Routledge Dictionary of Economics, Routledge, London, New York; Tyszka T. (red), [2004], Psychologia ekonomiczna, Gdańskie Wydawnictwo Psychologiczne, Gdańsk; Wrzosek W., [1998], Funkcjonowanie Rynku, Polskie Wydawnictwo Ekonomiczne, Warszawa.