MODULE DESCRIPTION Module code Module name Module name in English Valid from academic year 2012/2013 MODULE PLACEMENT IN THE SYLLABUS Z-EKO-030 Zarządzanie strategiczne Strategic Management Subject Level of education Studies rofile Form and method of conducting Secialisation Unit conducting the module Module co-ordinator Economics 1st degree (1st degree / 2nd degree) General (general / ractical) Full-time (full-time / art-time) Cororate Finance The Deartment of Economics and Management Anna Walczyk, PhD Aroved by: MODULE OVERVIEW Tye of subject/grou of subjects Module status Language of conducting Module lacement in the syllabus - semester Subject realisation in the academic year Initial requirements Examination Number of ECTS credit oints 2 Method of conducting Secialist subject (basic / major / secialist subject / conjoint / other HES) Comulsory (comulsory / non-comulsory) Polish 6th semester Summer semester (winter / summer) Microeconomics, Macroeconomics (module codes / module names) Yes (yes / no) Lecture Classes Laboratory Project Other Per semester 20 - - 10 - TEACHING RESULTS AND THE METHODS OF ASSESSING TEACHING RESULTS Module target The aim of the module is to familiarise students with the issues of strategic management (a branch of science indisensable in managing an enterrise in the changing environment), and articularly with the assessment and designing develoment strategies.
Effect symbol Teaching results A student has basic knowledge concerning the mechanisms related to the functioning of organisations in the market economy, which also should include the area of business activity of the organisation. A student knows basic methods and techniques of obtaining, gathering, rocessing, and utilising data as well as information concerning an enterrise and its environment, which is utilised in strategic analysis. A student has basic knowledge as regards the factors influencing enterrise functioning and develoment. A student can lan and organise research to gather information necessary for strategic analysis concerning the rocesses which determine enterrise functioning and develoment. A student can analyse the rocesses and henomena occurring in macroenvironment as well as in cometitive environment of an enterrise functioning (also in the enterrise itself). A student is able to forecast tyical rocesses and henomena in the changing environment (together with their develoment and effects for the organisation). In addition, a student can aly the selected quantitative and qualitative methods (used in other sciences) to forecast the rocesses determining develoment strategies. A student understands the necessity of lifetime education in order to raise his/her rofessional qualifications in the field of Strategic Management as regards the changing environment of concerns organisation functioning. A student can co-oerate, work in a team, communicate effectively, and act ethically as regards the assigned organisational and social roles. A student individually acquires and masters his/her knowledge as well as managerial and organisational skills. Teaching methods (l/c/l//other) l Reference to subject effects K_W02 Reference to effects of a field of study S1A_W03 S1A_W09 l/ K_W04 S1A_W06 l/ l/ K_W10 K_U01 K_U03 K_U04 S1A_W01 S1A_W02 S1A_W07 S1A_W08 S1A_W11 S1A_U02 S1A_U04 S1A_U02 S1A_U02 S1A_U03 S1A_U04 S1A_U05 S1A_U06 S1A_U07 S1A_U08 l/ K_K01 S1A_K01 K_K03 K_K09 S1A_K02 S1A_K05 S1A_K06 S1A_K06 Teaching contents: Teaching contents as regards lectures Lecture number 1 Teaching contents The essence of strategic management Reference to teaching results for a module
2 3 4 5 6 7 8 1. Mission and strategy concets: defining, strategy comonents, the levels of formulating and imlementing strategies. 2. The evolution of strategic aroach in enterrise management; modern theories in strategic management; the significance of strategic management in the era of globalisation and regionalisation. Strategic analysis 1. The essence, features, and role of strategic analysis. 2. The areas and range of strategic analysis. 3. The sources of information for strategic analysis. 4. Users of strategic analysis. Environment of an enterrise 1. Internal and external models as well as fields of cometition environment (referring to cometition and macroenvironment). 2. The influence of environment on organization functioning and develoment. 3. Reactions of organisations to the environment. Macroenvironment of an enterrise 1. The essence and meaning of macroenvironment. 2. An analysis of macroenvironment segments (economic, technological, social, demograhic, international, olitical, and legal ones). 3. The methods of analysing macroenvironment. Cometitive environment of an enterrise 1. The essence of cometitive environment and its comonents. 2. The range and aims of analysing cometitive environment. 3. The methods of analysing cometitive environment. Analysing strategic otential of an enterrise Material and non-material otential of an organization. The methods of analysis (organization and roduct life cycle). Key success factors and ortfolio models. Strategic balance of an enterrise. Determining strategic osition of an enterrise 1. SWOT analysis. 2. Assessing strategic osition of an enterrise. 3. Selecting strategic otions. 4. The ossibilities of strategic choice, strategy tyes. Designing and imlementing strategies 1. M. Porter s U curve. Modern concets of creating enterrise management strategies, i.e. management through: quality, outsourcing, the Kaizen hilosohy, and re-engineering. 2. Change management 3. The tools for imlementing a strategy (strategic card of results). 4. Strategy control.
9 10 Financial and economic asects of strategy 1. The sources of financing develoment strategies. 2. Financial and economic analysis of strategy imlementation. Strategy examles concerning Polish enterrises 1. Diversification strategies (their essence, significance, tyes, and examles). 2. The influence of changes in the environment on enterrises strategies in Poland. Teaching contents as regards roject assignments No. 1 2 3 4 5 Teaching contents Creating a scenario as regards macroenvironment develoment of the selected enterrise, including all variants (otimistic, essimistic, most likely, and surrise ones). Strategic analysis of cometitive environment (selecting one method): making an analysis with M.E. Porter s five forces method assessing a sector with a scoring method of sector attractiveness assessment rearing a ma of strategic grous for the selected sector Analysing strategic otential of the selected enterrise: analysing key success factors of the selected enterrise resenting roduction ortfolio of the selected enterrise Assessing strategic osition of an enterrise. Making SWOT or TOWS-SWOT analysis for the researched enterrise Selecting an otimal strategy for the selected enterrise. Analysing and assessing the selected strategy with reference to financial ossibilities of its imlementation. Reference to teaching results for a module The methods of assessing teaching results
Effect symbol Methods of assessing teaching results (assessment method, including skills reference to a articular roject, laboratory assignments, etc.)
A final test In order to gain a B mark, a student ought to have basic knowledge as regards the mechanism of organisation functioning (together with its line of business in market economy) as well as the role of strategic management. In order to gain an A mark, a student should be able to make his/her own interretation and assessment as regards the functioning of market mechanisms and their influence on organization develoment as well as (indirectly) on the theory of strategic management. A final test In order to gain a B mark, a student ought to know basic methods and techniques of gaining, gathering, rocessing, and utilising data and information concerning an enterrise and its environment. In order to gain an A mark, a student ought to know the conditions of alying these methods in ractice. Additionally, a student should interret the obtained results in a thorough manner. A final test In order to gain a B mark, a student ought to have basic knowledge as regards the areas of occurrence and tyes of factors influencing enterrise functioning and develoment as well as the methods of their influencing. In order to gain an A mark, a student should additionally know the sources of origin as regards the factors; in addition, a student ought to be able to make his/her own interretation of develoment and interaction ossibilities concerning the factors on a selected organization and forecast their develoment in the future. Team rojects in which students reare and resent a aer on designing as well as assessing a develoment strategy of the selected enterrise. A final test. In order to gain a B mark, a student ought to be able to organise and conduct research enabling the ossibility to gather information necessary for strategic assessment of all enterrise activity fields. In order to gain an A mark, a student should additionally know all the methods which can be alied in the research and be able to interret the obtained results. Team rojects in which students reare and resent a aer on designing as well as assessing a develoment strategy of the selected enterrise. A final test. In order to gain a B mark, a student ought to be able to distinguish all areas of enterrise strategic analysis together with their elements. In order to gain an A mark, a student should additionally be able to make his/her own interretation as regards the imact of the abovementioned henomena on enterrise functioning and develoment. Team rojects in which students reare and resent a aer on designing as well as assessing a develoment strategy of the selected enterrise. A final test. In order to gain a B mark, a student ought to have theoretical knowledge as regards enterrise develoment forecasting methods, formulating a strategy, its assessment taking economic and technical asects into consideration. In order to gain an A mark, a student should additionally assess the influence of changes in the environment on the designed strategy. Observing a student s individual work during the ; a discussion during the In order to gain a B mark, a student ought to understand the need to broaden his/her knowledge as regards strategic management continuously and imrove it regularly. In order to gain an A mark, a student demonstrate thorough knowledge to a larger extent than other team members. Team rojects in which students reare and resent a aer on designing as well as assessing a develoment strategy of the selected enterrise. A final test. In order to gain a B mark, a student ought to co-oerate effectively, work in a team, and actively articiate in team roject rearation, i.e. gathering information and their interretation. In order to gain an A mark, a student should additionally undertake initiative during teamwork.
Observing a student s individual work during the ; a discussion during the In order to gain a B mark, a student ought to understand the necessity and significance of acquiring as well as broadening his/her knowledge individually together with shaing organisational skills. In order to gain an A mark, a student should additionally undertake initiative in solving roject assignments, thus shaing managerial skill and the sense of resonsibility. STUDENT S INPUT ECTS credit oints Tye of student s activity Student s workload 1 Particiation in lectures 20 2 Particiation in 3 Particiation in laboratories 4 Particiation in tutorials (2-3 times er semester) 2 5 Particiation in roject 10 6 Project tutorials 4 7 Particiation in an examination 8 9 Number of hours requiring a lecturer s assistance 36 (sum) 10 Number of ECTS credit oints which are allocated for assisted work 1.3 (1 ECTS credit oint=25-30 hours) 11 Unassisted study of lecture subjects 8 12 Unassisted rearation for 13 Unassisted rearation for tests 14 Unassisted rearation for laboratories 15 Prearing reorts 15 Prearing for a final laboratory test 17 Prearing a roject or documentation 12 18 Prearing for an examination 19 Unassisted study of lecture subjects 20 21 Number of hours of a student s unassisted work Number of ECTS credit oints which a student receives for unassisted work (1 ECTS credit oint=25-30 hours) 22 Total number of hours of a student s work 56 23 ECTS credit oints er module 2 1 ECTS credit oint=25-30 hours 24 Work inut connected with ractical Total number of hours connected with ractical 25 Number of ECTS credit oints which a student receives for ractical (1 ECTS credit oint=25-30 hours) 20 (sum) 0.7 10 + 4+12=26 1