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1 WPROWADZENIE DO OPRACOWANIA WIZJI, MISJI ORAZ OPRACOWANIA PROGRAMU PRODUKÓW... 4 1.1. UWARUNKOWANIA ZEWNRZNE URYSYKA W MIASACH... 4 1.2. ANALIZA SEGMENÓW RYNKOWYCH... 6 1.3. KONCEPCJA POZYCJONOWANIA PRODUKU MIEJSCA... 9 2 WIZJA I MISJA SRAEGICZNA URYSYCZNEGO ROZWOJU MIASA BIAŁYSOK... 12 2.2. PRODUKY OPISY IDEI PRODUKÓW WIODCYCH I UZUPEŁNIAJCYCH... 15 2.3. ROZWINICIE KONCEPCJI PRODUKÓW WIODCYCH... 20 2.4. PRODUKY UZUPEŁNIAJCE ROZWINICIE... 30 3 REKOMENDACJE W ZAKRESIE POLIYKI MARKEINGU MIEJSC, W YM ELEMENY DZIAŁA HORYZONALNYCH... 35 4 PROGRAMY ORAZ PROJEKY REALIZUJCE WIZJ URYSYCZN ORAZ KONCEPCJ PRODUKÓW URYSYCZNYCH MIASA... 40 4.1. KONCEPCJA MARKI PROGRAMU ZAŁOENIA WSPNE... 53 5 OKRELENIE RÓDEŁ FINANSOWANIA PROGRAMU... 57

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3/>/ $ abela 6 Podstawy budowy produktu Białystok Zdrowe MIASO! H ;2).>( ;2).>(6 +H :N7 8 $926 " "7 ( 8H! " 3"+(;2 >6 " 7 +(! 9 +@ H5 " " Q( + 0R)+@4 + 0 ;YHI6+ +U -7 (6 +H + )8 7 - + ( Q;R, * 0 H ; - 5HI <' -" 9 3" 5- ; /8 H 9 *!!8! 8!!5H! Y" EH H! < +H QR - 0" " <" 6 (7 "H." )"0" -!

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