UWARUNKOWANIA ROZWOJU TURYSTYKI...9

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2 1 METODOLOGIA WYDZIELENIE I OPIS ANALIZOWANEGO OBSZARU UWARUNKOWANIA ROZWOJU TURYSTYKI UWARUNKOWANIA ZEWNTRZNE Uwarunkowania globalne (midzynarodowe) i krajowe Uwarunkowania ogólnogospodarcze Uwarunkowanie polityczne i prawne UWARUNKOWANIA WEWNTRZNE Uwarunkowania geograficzno-przestrzenne Uwarunkowania ekonomiczne Uwarunkowania społeczne Uwarunkowania infrastrukturalne Uwarunkowania przyrodnicze i historyczno-kulturowe Uwarunkowania polityczno-prawne i instytucjonalne ANALIZA TRENDÓW W TURYSTYCE TURYSTYKA KRAJOWA TURYSTYKA NA WIECIE TURYSTYKA W EUROPIE PRZYSZŁE TRENDY W TURYSTYCE OKRELENIE I OCENA WALORÓW TURYSTYCZNYCH REGIONU WALORY NATURALNE WALORY ANTROPOGENICZNE (KULTUROWE) IMPREZY DOSTPNO KOMUNIKACYJNA Wnioski dotyczce walorów turystycznych Regionu STAN ZAGOSPODAROWANIA TURYSTYCZNEGO REGIONU KUTNOWSKIEGO INFRASTRUKTURA TURYSTYCZNA Baza noclegowa Baza gastronomiczna Baza uzupełniajca Wnioski dotyczce stanu zagospodarowania turystycznego DOMINUJCE FORMY TURYSTYKI ANALIZA SWOT ANALIZA SILNYCH I SŁABYCH STRON ANALIZOWANEGO OBSZARU W ZAKRESIE ROZWOJU TURYSTYKI ANALIZA SZANS I ZAGROE OBSZARU OBJTEGO PROJEKTEM W ZAKRESIE TURYSTYKI...56

3 8 ZAŁOENIA ROZWOJU PRODUKTU TURYSTYCZNEGO WIZJA I MISJA PRIORYTETY ROZWOJOWE SEGMENTACJA RYNKU NABYWCÓW IDENTYFIKACJA DOCELOWYCH GRUP ODBIORCÓW PRODUKTU STARTEGICZNE KIERUNKI DZIAŁA BUDOWY RYNKU TURYSTYCZNEGO REGIONU KUTNOWSKIEGO GŁÓWNE CELE STRATEGICZNE PRIORYTET 1 WYZNACZENIE I ROZWÓJ WIODCYCH FORM TURYSTYKI ORAZ WYKREOWANIE MARKOWYCH PRODUKTÓW TURYSTYCZNYCH REGIONU TURYSTYKA KULTUROWO POZNAWCZA TURYSTYKA SPORTOWO-REKREACYJNA KUTNOWSKA STREFA SPORTU UZUPEŁNIAJCA OFERTA TURYSTYCZNA PROGRAMY I DZIAŁANIA EFEKTY WDROENIA PROGRAMÓW PRIORYTETU I PRIORYTET 2 ROZWÓJ I MODERNIZACJA INFRASTRUKTURY TURYSTYCZNEJ PODSTAWOWA INFRASTRUKTURA TURYSTYCZNA ROZWÓJ INFRASTRUKTURY REKREACYJNO SPORTOWEJ ZAGOSPODAROWANIE PRZESTRZENI PUBLICZNYCH PROGRAMY I DZIAŁANIA EFEKTY WDROENIA PROGRAMÓW PRIORYTETU PRIORYTET 3 STWORZENIE ZINTEGROWANEGO SYSTEMU WSPARCIA TURYSTYKI ORAZ ROZWOJU RYNKU PRACY W TYM SEKTORZE PROGRAMY I DZIAŁANIA EFEKTY WDROENIA PROGRAMÓW PRIORYTETU PRIORYTET 4 - INTEGROWANIE DZIAŁA NA RZECZ PODNOSZENIA ATRAKCYJNOCI TURYSTYCZNEJ I BUDOWY WIZERUNKU REGIONU OPRACOWANIE PROGRAMU IMPREZ SYSTEM PROMOCJI REGIONU PROGRAMY I DZIAŁANIA EFEKTY WDROENIA PROGRAMÓW PRIORYTETU SYSTEM ZARZDZANIA PRODUKTEM I HARMONOGRAM WDROENIA MODEL FUNKCJONOWANIA HARMONOGRAM WDROENIA SYSTEM MONITORINGU WDRAANIA STRATEGII IDENTYFIKACJA RÓDEŁ FINANSOWANIA...130

4 16.1. FUNDUSZE STRUKTURALNE Zintegrowany Program Operacyjny Rozwoju Regionalnego (ZPORR) Sektorowy Program Operacyjny Restrukturyzacja i Modernizacja Sektora ywnociowego oraz Rozwój Obszarów Wiejskich Sektorowy Program Operacyjny Wzrost Konkurencyjnoci Przedsibiorstw Inicjatywy wspólnotowe KRAJOWE I ZAGRANICZNE FUNDUSZE WSPOMAGAJCE PROGRAMY OCHRONY DZIEDZICTWA KULTUROWEGO I PRZYRODNICZEGO DOTACJE RZDOWE Ministerstwo Gospodarki, Pracy i Polityki Społecznej Ministerstwa Kultury Ministerstwo Edukacji Narodowej i Sportu BIBLIOGRAFIA...144

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9 ' (%# ()%#)"# %*( ( ++" - " /" 13 / " 0 / < ) " " " ) "" ) "" < 1 "4 0 0 '$$ (, < / F0 " "G < ) " < A /0 "** ) 1 /) "" " " F) 3 G 0 / 3 " 0 ) ") 1 0 * H "A 0 "1 0 3 * *" 0 / * +. " 3 / * ) /0 "" 4 *3. " ) "4 ) +, / ) " ) A I "/ 0 F ") ) " /0 G A 3 " "*) ") 3 *) (" " ") " 3 " 0 F "1 +G 3" " ) 0 /0

10 / ) + F1 ) + " / ) / G ) " * " " F + G " *H" ) + *) ) 1 " 3) 1 3 F * G 7 0 1" 4 " " ") * 4 1 ) 3 + * H * + ) ) 7, < J 0 ") 34 1 ) 1 F / G " 0, / ) + " ") "" F H G 3 ") F " G ") J 3 ) H + /") 1F K + "G 3 " " * " " " 0 0 4" +0 " + F " " "+ + / G 0 " /) <" 3 / + 0 * " 0 " 0 + ) / 0 3 * 2 0 "* / ) " H+ " H / 1 " " ". " " * ) 1 + F " G + ) / " H

11 2 0 / " "" + H ) 1 " " F / * G L / + H 2 0 3"/ / * " *) 0 " / " 5 0 " 1, /") 1 / " 3 ) / H 34 + " ) *. " "1 " ) 3" / ") 1 3 3") (,- 3" / / ) " 1 * F G I "1 " ) + ) 3 /3" "* 3 / 0 3") 3 * F ") /) *"1 ) G ") M "#$% //, 1 * 4 * 3 ") 3) " ) F N G / * " " * 0 ") ( * ) 1 *4 ") < 0 / 1*4 / * ) ) " 3 " " ) " + / -, " < J " /" * " 3 ) " 0 4 * ) A 0 " " * H " ) )

12 $%$," * " "" 4 0 * 34, 2. 0, "" ) * ) " " " "0 /) ""," " " /0 " 0 * "1 " 8 ( #H O9 ) /: / 7 < J 0 " ") + 0," 3 * " ) " "") "" "< J ) 5 A 0 3 "* " " "* " ). " " P 2. ) 3" + F <JG "1 ) '$'$ (, < + H < < * < + < " H < H '%($# 4 "/ 0 4 * "/ " 1 " ) + 0 "

13 (" : *) " ", /"") "F) * 5*" ) " ) "G1/4 " ) " 34 % // " "" 3* 0 F G / */ " + " * " ) ) ) * 0 *") /0 " * F* /" + G 0 3"+ :"<J #$)% // " "* " 5 * " / " = /) ) " + " 5 " 134 ;) "*/ 3"3 13 ) ) F /" " 3 0 / G 0 " + ) * ") + + " " "1 ) '# ( "/ 0 4 ") * " 3. " " + 0 " 0 3 " "*1 "/ " + 4 /0 ") "1 E 3 " "/ + 34 " /

14 $% *#%( A 34 "* / / 0 + "/) 3" A / 3 2 * /" 5 / 5 $%($ #%, 34 *" " " / 3""1 + " 3 " 5 " 3 " ) /"1 5 " 13 "" " 1 34 " " 0 3") + " 7 / * "" "1 (

15 - #)#"# ).%%( ++/ - 3 /" /0 " " > 33 " "/) " " 0 ) 0 " /1 FB ", G. " 3 /0 "* /" ) 0 " " ) "*1 *" 0 ) 1 2 ) + " 4 1 " 4 -$$ 2 /* " / : "/ " #$$$ 0 * * ",) ") 1,") /* : * 0 " " 0 34 ") F"1 + * ) " "G "/ " ) *" J + * 1 3" 1, 4/* "" "* ' 1 0 " " E* /* 1 " 3 ") ) * 0 H ") 1 F) H "* G N >" % * * ") 1: ) Tabela 2 Uczestnictwo Polaków w wyjazdach turystycznych wg rodzaju podróy (% populacji w wieku 15 i wicej lat). " #$ % # + # ''' ())) ()) ())( ())* *, *- *( ** *( -( *. *- */ * # +0 /' // / /* /) 1+ - / - - % - " " " '

16 # +,*,) /, /. /- ",) 1 " ") 1 " "* F/ Q " 0 G * 0 34 FR%G ") 1 ) / " " ) ") 1 ) H "* / ") "/ 0 A / 0 0 " 0 4 ) *N ) ") 1 Tabela 3 Sezonowo krajowych podróy długookresowych (w % ogółu podróy) ''' ())) ()) ())(, * * ( 2 /* /.,, 34,, - / 10 / - ( ( Tabela 4 Sezonowo krajowych podróy krótkookresowych (w % ogółu podróy) ''' ())) ()) ())( (- (( (( ( 2 *. *, *, *5 34 (* (- (- (- 10, ) " 7 /#QH HQN 0 HQH% H N %QH H%QN QHQ H$N QQHO H QN / 1 OQ 1 H #SN A 0 0 ) " "*"1"# A "* 0 Q N ) "* ) "* A + 1 # 0 / F HON G A " ") F%N G QN,) * "/ 0 "D " 1 + " ) 0, " 1 *3 " " 0 0 )

17 >" ) ) 1" / ) " / 34 ) + > /" ) ) 3 " ") 1 ) /" " / A 0 "),) H ) ") 1 ) H "* Wykres 1 Kierunki krajowych wyjazdów długookresowych (%) Wykres 2 Kierunki krajowych wyjazdów krótkookresowych (%),0 " " "* *: " ") 1 0 Q * " " %S * ") 1 ) 3 " 0 "" : " ") 1@S*" "##* 0 ", " " "* F G 1 *) ") A >" 1 ) 13 + * / 4/ "*1 *1*/ 0 3,) F " " " G 0 / ) / "" " H "

18 ) 13 " ) ) *. " 3 ; " 34 ") 1 F" ) "") 1 G " " F") 1 " / G ) 1 + F " " " / + " G ) ") F/ " ") 1 *1/ ") 1 G H ), " S " 1 Wykres 3 Liczba podróy turystycznych mieszkaców Polski wraz z prognoz do 2007 r. -$'$ 01 2/ 0 / ") 1 0 " " H " / ") 1 J /* 1 3" 3 ) J D " " F R #:K %$N G * 3 ) **O/ <( F #H#S/ H%/ <( G * 3 * ") 1 * 0 " %SN,E F," E G H # # " <( %H #% " ; "%@N

19 3 * " OS ) / FOON ) * G( 0 1" #% " 3 "@%$ ) /H@QN 13 *".. ' 1 * < J ) * #%O / <( " #% 1 0 "4 "@/ <( * ") 1 <J * 0 " N," E H %QS " <( %H #%" ; "N J3 * " SQ ) / FQN G ) * ( 0 1 " #% " 3 "@ ) /F@N GP / " " * F#QON G -$-$ - " " J 1 /4 " : J F "G "/ #Q ") 1 " N 0 1 " "1 + 3" ) F7 G P / ) * %N F "G 1 / * " "*1 H 3" ") 1 J ) *$O * * " J ) ") 1 0 %%"J #N " #, "" ") 1" H H $% ") 1 * "" %N P / ") 1 *1/ / "* ON / "" / *N 0 "* ") 1 H" / ") HA F%N GA 0 E F#ON G I FSN G T " FON G * FQN G ( E FN G(" T F%N G -$2$ 341 # ( 0* ) 0 " : 34 "0 / *

20 / " ") /") 1 " 0 " 1 "34/" + (" / ) / " " " F1 " ) " " " 0 * /G H " : 0 8 * 39 0 " / " * 1 0 ) " 3 + % 3"3" H " : " * 8 * 519 " " /," 0 3" * H * 0: " /" " ) ") / /" + Q + "/ + / * H " : 0 " " 0 " ) /3" /") 1 ") " 0 "+ /0 "** ) ; "

21 O (" 0 "//1 ) / ; ) H* 0: 0 3 /0 " / * " 0 " " ) / F"1 0 " 4 /0 " G 0 0 ) / " " " ") 1 " F /1 ") G ") 1 /) ") 11 /0 """ *") ") 1" / ) S 3 /0" ** 3") + " "H " : / " ) " "*1 "" / + H* 0: / " * 34" + ) " 0 " "" / ) ). "8 ) "" 9 4/0 "/

22 2 5)""/)#%#.% ( ++/)+/6 ")( (3) " ) *" 0 34 " / 0 * " F G "" 1 " 0 34A 1" $$ % A / *" 0 0 : /+ 34 ) " 0 /) 34 1 ) ( ) " " " + 13 / A / / 1/0 " " + 1 " 1 / " 0 ) /) ) 0 / Tabela 5 Struktura uytkowania gruntów na analizowanym obszarze " # % (.,.:5 /*-).-:,./, 80 5* :' 5*5) 55:, '-,) 80 **',:( -.'. 5.:( //)) ;;;;; ;;;;; ;;;;; ;;;;; **,) 80 5(- ':.,) 5-:- '))) 80.,*,:( )/* 5,:( (())

23 80 -) ):/,5)* 55:5.,,) "# 80 /) ):5 /--/ '),)/) $% '()",*,):/,: 55.( 5/: )*/') " - 1 * 14 1 / ", * * / # % Q$ 1 / / " 0 / "+ A 0 1 ) " 1 ) ) D 0 = * ( /" 0 "/ / /) 1 ". 0 " 34 * - " /" * ) ( " O#N ) " ; A 0 ) 0 A 2 ) D 0 = * ( ( 1 "34"/ 3 33) "* A / 0 ) /" 0 F 1G /" >" *1 ) 1 4" ) *1 8 B 0 9 *1 " 0 0 " 0 1 *1 " 5 +A 0 / 0 " E 1 E ) "* * E " " "0 /" " ) E2 (*" 0 * / : 1 E ) / * *0 / A " 0 ) " E * 0 ) D 0 = * F#Q G " " /1 "* E,* 0 A 2 F@G"7770 3) "

24 (*" ) "* E * 0 ( F%@ G C FO G " " /" 1 * 3) " * "* 2 * 0 F#$ G ( FG"" = * ) 1"* ) * 0 3 F#QG"" = * "*2 (P / * 0 B 0 /" *) 2 / ) " *) * 3") + A "/) ") ) 1 E *) / 0 " C ( " " " * /* / 1 / #$$#H#$$O " E 3 * 0 ' " ) " * / ) " = 1 " 4 / " */ F0 34 / G: - " / 3 " A A 2 D F C G ## / 0 " " *( *8-9 A / 0 # / ) " ) %S,* + 1 ) B 0 ( 2 ( 3 / " 0 ) ( 0 3/ / F C G* # = 3 ) " 0 " A 2,"8 /D 9,"8, 9,"8 2 9,"8 2 5E1 9

25 Rysunek 2 Rezerwaty w gminie Nowe Ostrowy " " # " # $ % 3 * #$$ #% * " * 3 "/," / * $ H " "0 / /* A "$ ) 3 : - - * *) - - " /* - * % < #$SQ #QS ' 3 ) ") 1 "A 10 # H "0 /) 0 "/ * /* / / /" " /* " ) 3 ) " /* %, #% * #$O$ " + + ",1 "/ "/ * / / /"

26 * 2 / 3" 34 0 " ) "1 "* " " ) ' %, S #$SQ" + 3 / " 0 ": ) "/ * "/ / * 0 1 " 3 : - * *" - 1* -, / / 0 + 2/) /' : I 2/ /'," HE / 0 E 1 % $#Q FE" 5 # 5 Q 1 ) 5 %QS G I 2/', O ( C ) / "*1) * H " /, 2/ ' / 2 * " = / / " 0 ) "A 0 3 " ) *0 " * H* (3) " /"0 " A *3 "/ *1 " ) 0 *) //"*, 1 " 0 / ) ":

27 Tabela 6 Wybrane Pomniki Przyrody analizowanego obszaru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

28 ( $ $( B 0 ' " 0 "3" 3 * *1 * "0 4" 7 E" P 3 < 3 * " / " "" "F ""/ G, ( 3 " ) ) ": / /" " 3, " ) " " 3, 0 ") " J D " / ) 1 "3 " ") *), " *) " 6? 777 * " * 2/ ) / 3 ) " 0 0 ") 1 " " A 0 34 ) * * " 3 32/ / "/ " *3 1 Tabela 7 Parki zabytkowe na terenie analizowanego obszaru. 80? % 7? 7 7 "%? F+ 8 >= 4 0 ;? G 8 7 : #$ +> E0 # %? F F B H0 0 A A #A I# I ## A

29 $ $ 7 0 # 1 B 8 B " > I## A " >@ I## I# #A ' " " ( " " #) #( * >" ) # > >" 03 " 7 E" P 3, * / " ) "* 2$'$ % / " / " * / 3* / ) 1 5" / >" / ) " >" / ) /" * + /* "/ " 2 /( " / ") ), /"* *"* 2 #%H#$ 2 1* " * 6? 77 0 "* 0 ". /2*#S *0 * 3> (** / ) /* " *3 /* " :, ) 2/ 2 P / #@ ", 2/ 3 0 = ( 0 ) " / / /) / /" " 0 " 6 76 H " " ( " 3 ) 0 " * / ) )," " * 0 / " 0 ), " 3 " *,0 " 1 * ","/ " / 1 4 "/*

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

31 ) * ") * * "/ / "0 34 +*0 * " *"* 0 0 3: *3 " /" " F *" ) "* 1 GA 0 3 ") ) * 0 3 /" "3 * *1/0 + / ) 3) " / ) " * 1 4: ) * * #@@#H#$ F G ) P 77 * 6 76 / "/ * " F G,*P 77*6 76 F G ) ( #@SSH#@S@F G ) * " ") /" #@S$H#@@ ) F A 2 G ) * " 7 * 6 76 F A 2 G ) * " = ") 6 76 F A 2 G,* E" /" #$ ) " 0 " F E" G ) 2*/" #@@ F E" G ) *1 * ) " 0 " * /" 6? 777 "/" #$Q$ ) /""/ 2/,(* F E" G,0 "), 3 0 ", " 6 6, */" / 3 0,(* F E" G ) **HB 0 77*6 76 F B 0 G ) * " I 6 76 = ") "/,(* F B 0 G,*( "0 /6 76 ) 77*6 76 F 1 ) G ) B 0 3 6? 777/" 6 76,* H + ) *1* "+) 8 ",* 98 T, 9F 1 ) G ) 6 76 /77*6 76 F 1 ) G

32 ) 1 77*6 76 2/ "/0 " F 1 ) G,* #@ *1,/" #$ F 1 ) G ) 3 = 77 * / 3 0 *" F 2) G = *,/) 6 76 F 2) G,* ( /" #@O$ 2) * *" * " F ( G ) A " F ( G ) *H" () "7*6 76 E" *3 * /*0 30 ) """ ) " 0 Q " " ) F ( G ) **A "77*6 76 F ( G ) * " ( /" * < *1 7*6 76 F ( G ) * "H / 77 * 6 76 F ( G,* C /" #@% H#@,* 2/ " 0 *" F C G ) * " / "/*" F C G ) * * D * * " #$SH#$OO,* / "/*F C G ) * " D F C G ) * " 0 / *" * ": F C G = ") C / 6 6 ) * + H" (*) 7 * 6 76 /" + * /" #@@@ QQ 6 6 / F 3 G ) * "H * 77 * 6 76 /, 3 0 " *" F 3 G ) **H3 6? ,**1 / " " 0 ) 1+ 1" " " " S " 6 6 " " * * 1 * 1" * 1) 1

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

36 9 "1 /4 + *) 0 / 8 5" 9 " + + C E % E 5 0 / 3 8 E " E9 ) * 0 3 #$%$ + 1" / " = * #$O$ *" / 1* 8, 9 8,9 /4 1 / " " 0 ' 8 =, * * ") ". " /= 30, P ") "*6 76 > *1 ) = E" / * " A " 0 % ) ", " "* 3"O"#S / ) 1 0 /A 2 2$-$ " J *4 ") / + " H H - " 1 " 4 /" " / *4 / ") H "0 / 3 0 " " 4 " " " "/) 4 0 " "0 0 4, 0 " "14/ " " *0 H /0 " + " + 0,*" " /4: I "= 0 "", ' = I ' B ". ) * 1 ) 0 *,H) - "" * / /", " 0 34 " *" 0 / " 3 " 3 " H "" " *4 ) " H 0 3 * 0 2 "0 0 / * " "1" * 3" 0 " Tabela 8 Wykaz wybranych imprez organizowanych w Regionie 0$ E $#" + # 2+? # # + F0 #2+? # G ="J7=J 0

37 0 7+ = C$D K #"%G 0 = 0 0 2$ L 0 B "% 0 3$ = 0 7+ $2 %80 F2 + $ B # =+ # C % D B# 7 0? :: : 00>3+ I? + 00>3+ I? + - " " H "0 / 4 ) 1"3 /4 ) ( : J = * P E/ D 0 ) 1 2 ) D 0 ) 8 A (1 9 " F //G/ " " / "" + H *0 ) ", * "/ 1 ) / /0 " * F /1 0 +* 0 G A 1 " " 4 13 /" " / 2$2$, , 0 "/" 0 3 = 134 " " " " " ) * ) E" " " " 0 34 * /" 0 E- 5

38 2 " 0 3 * ) " ) 1 : *1 "") " 0 " " *1 "") " *34" " /1 3 " *34" " /1 3 " " *34 " " /1 3) " 0 ) F( D 3" " G *1 " " " *34 " " /1 * * 0 " "/ *) ) "" /""/" 0 " : 0,0 *,, *1 * 0, " " *1 * " B "" ' /" "- #- ) *) 0 " H 3 H" " ) " / " " * 1 A 1" : " #" 5. 5B ) ";5' ", 5 " O B ,* " Q@# 53 " QS%C 5 5A ) " Q@%E" 5C " S 5, 5 ( " " *1 *) * 3 = * 4 0 " 0 * 0 0 " 1 "/ 0 4 ") " * 0, + "/ 0 4 *,( 5 ) 0 " B ",* P * / 1 * 0 0 " ) 3

39 ) $ 2/ "/ " 0 3 " " 34 " /" "/ 4 * 0,/3" * B ", " 134 / " " " /) " * " 0 " "1 "/) Tabela 9 Liczba bezporednich połcze kolejowych z najwikszymi miastami Polski $ $ $ 40 B $# (* *)0 = 4 / *)0 M - () ) /)0 * -*)0 *-)0 /-)0 # ) $ /" 0 34" 1 + / I " ' = 0 " " 1 /4 ) 1 3 ", /" ) * 1 "" * 4 * " 0 " H /3" * * /3" " " " ") 1 ) 1 /" B " *3 * F " 1 " 1 3 3") /"0 G */ * 4 " 3 + # %,% " #%%* - - ) " ) : E""/1 1 ) " 0 " ) 3

40 E ) " 1 " ) 1* " "1 + ) /0 " * 0 / F G / 4 / " " E "" / ) ) " " 0 34 " ) 1 "3 ") 1 / /3 /," "1 34 ( / = * P E/ " " /" + ) 1 0

41 : #)#3 # %#)"# ( ++/) ")( ()% " ) 1 " / ) "1 " / 0 + * "" " 13 " ) 1 + " D 2 0. F. 2G /" " 0 ") F) ) 3 ) ) G : "F " 31 G / ) ") " " 3 F) " * G + F *3 ) G. " 13 " + A " 1" + 1 " / / / " "") / 3 /" 0 "" ) - " // 0 "*" 0 /) " ) /0 " *3 ) :$$ "; " ) ) "1 ) " / F/ G + 0 * 7 / 34 * " ) "* " 4 " ) " "/) " ) A /" / 3 " "

42 ) * "" + 4 /.% 7 / /0 " " " " / 0 " / / 0 " ) *" 0 ;/ / 34/ ) " 34 / " * " " /* / + 0 $ H * 4 / ( * 0 " / /" "" B * Q / $QN 0 F# / ) G. " 1 / " > : Tabela 10 Oferta wybranych hoteli N CLDOO >5 N C7DO >7 -: N C D > ' N C" D 6> * N C KD >* #, 6+ - ; - 0$# - $+ $ $ A - # + - # - K# - $+ - #KR $ - $: $ - 0;S - # - $+ % - # - K# 7 # F ()0# + P,$ ; *$ #(; ( $ # A $ #0: =QK 0 (0# + $ #P ; > (; > %$ #;:(;-; I $ $ #;(; $0T $ # =Q 7 #:( $ % 0 $ #;(; $0T $ #: =Q: : K : 5)72R ()72R /)72R ()72R /)72R 0 ();(/)72 4 >-)R ( >5)R $ % (()R ''72R (/72R 5)72R 0

43 N C3D >1 4 0$ # #:$: P - )) $ - $+ % $ #;(; 0: K 0:=Q: <* / / / : 2: " 0 / " " " 3 " / * 0 U /0 H@,P A R"/ = > HE 3 : 3 0 * O H * F$,P A R"/G "/ FS,P A R"/G * U "" " + H/ F HS + G > " ) /", 13 ) /" 3 C " " 3 ) T H 8 <>0 " / 9 ") *3 2 ) " 0 1 ' 2 A 2 A / 0 / " * * ) " ) " ) 0 " 1 * /) 1 +.# % E " / " "," * 3" ) / 5 * * 1 " /) " " * // 0 " /,"/ "/ 0 34/ ) (3) " / 8 > J"9 8 E 9 E" " 3* O, " 1 4+ %/) / 4 *" /) F # G " *" 0 ) " "

44 ,"/ * / A F) 1 / HT 8 < >0 "9 C U, /G * / ) / 8 / 9 " F. 7H) 0 1) /") 1*1/ G/ *1 " 3(3) "+ ) 1 0 = * "3 > " /" ) " 0 " 134#Q ) /"" ) " " " * 3 "" * / = *1 H /3" - # 0 0 1). 7H' 4" 1 /4 H" //4" 0, " = * " 0 / " *3 " ) F 3 HB 0 G 1 4 ".$),%. / * / 3" / H ( 3 / ) 3" ) $ A + + ) " " *"1 * 0 " 7 "/ /" 0 " 9D " "9"* 3%" 1"* 3 ) /: ) **H3 3" " / U " >) +, #@# 8 - ") 9 F3 E* G 5 " *"* - "F " * + G = > HE 3 / " / ) D " " " U "* 34#Q "3 * ) E= * " " 0 " " ) 1 U 1/4) 1 " F/ G 8 9 ( "* 3 % * ) *0 ) " /" + ) /

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

46 ") F " ") *" ) G >" 1 1" *") "" 0 A #Q /") * 0 34 *+ */ 0 : " /1 /" 0 34 * 2/" * "1 * * ) # : 8 B 39 8 () *9 8 E) 9 8 (9 8 > "/0 / * / "" 1"3 ( 1 3* I A - ) /1 1 " * 34 3" / HQ " = 3 ) " " 3. +/ + " 3 " / 0 23" T",B 3 FA "3 G ) * / P ), B "23" 1 F 1"G "3 ' 0 34 / ) " ) 1 ;4 * / ( " " 34 ) "1 * 0 " ) 0 " F 2G "*Q) *,( 0 "8 9, - / " + * 0 * "1 *" ) ) 3) " " *"1, 0 "/*3 / H / 3) "+ / ) H 1 4: " " F*+ G " */( 8 ' 9 ((8 2*9 / " / H "2 F G F * / " / U " G ) *3 " 3 F / % G# QV Q " = (C

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

48 > P F#%H# G##H S (2I. E- P P 7J' W. : P P F##H# G%HS S > P F#%H# G%HS S +,," 0 " "/ + "* " " " 0: + *" "* 34 " # : " " + 0 / " F" + / G" "1 *) + 3" * " "" */ 0 " " :, Q = > HE 3 7. // 27 + " 1 ""*,.. A " + "/* 0 1 ) F + G % : F H +" "/ ) " +") ) + " " * ) > ) 1 /" /) " 1 / : / /, 9 8, 9 8 C 9 5 " ) C > >) + ) " ' "., ) * 8 9 * 1 " ) > " "" " ) ) * 3 U *34" *" 0 *) 1 ) E ) / 3 * " + 0 ' * ;4 0 :

49 ( ( ( H ' 7 ' 7 + H + U ( ( H U ) + ) U " 0 0 ) 1 F "1 ( G ( 7 +, ( ( ( H /" <0 " = U + 1" "" 1 "" " F / G ) *" ) U ( F ( 5 ( " : 1 " * 3 ( (1 (( < ( ( G( 5 "* 2 (% 1 ( H ( ( H " + U + U ( ( H + /" 3 ( ( H" + U > ( ( H + U / + ( (1 ( ( 5 ( (1 ( ( 5 0 " 1) ( ( 5 + ) 3= * ;4 1 ) " *) " ( ( > /" "/ *" 0 3 / F " * ) " G A " / + * * *" + ) 1 "* 34 ( " 1 " "" 0 1 ) // ) 0 " /,0 ) 1 3) " "* 1 4:., ) * ( 8 9 D " ( (* 8 D "9 (* I " 0 =

50 7 0 " / 0 / *) "* ) E" " "* 34 ( 8 " = ( " E9 " "0 ) + # %,% # #$ #% E 0. "/ 2 +/ *"0 ) 1 ) 1 5 / ) " ) *"1 / E ) 1 / /0 " /*14 ) F*"/ *"" = P EG 0 /, ) 51 // 0 * " 3" ;"** + 0" A ) 1 + " ) / 40 1 " +, = *"(

51 < ")(*=/> +( ++" / 0 *1 " " * ",E "4 ) 1 /1 "* 3 ) ) *" 0 " "" " E / / ) 3" ) "/) + F *) / G * *0 ". * /* "* ") = 0 " 1 " 3 " " ) *3 /4 " + // 0 2/ + + "0 / 4 ) " ) + ) /4 "/" + * > ) * /1 > " ) ) " 5 ) " ", / * + " /1/ 1 "*1 " " A 0 0 ) " 4 B ", ) 13. ) " / 0 3 " "4 1 /4 5 "" + 5 " + 2) 0 * * " / 0 0 H ) 1 /4 " 5 *3 " ) ") 5

52 " 3 ) " "1 3 " ) 1 * 5"1 " / *" 5 " 0 "* " ) 1 F ) * " G 5 *) * 0 *) ) " A " / "/0 8 9 * 1"/") 1 *1/ 0 / ) + / "1 3" " " ) " F + G. + ") 1 " 1 0 "". " " ") 1, " * 4 5 ) / 1"1 * "*1 5 " * $ " "5 > "/ / * " / 1 / * " :,F ) GU " F " 1 "" GU A U U = U ( A / 0 1" + - ) " "4 1 " " " F / G / " 5 " " U ) U ) * " " ) ) / ) " ) ) ) /1 4 / " 3 +

53 . ) 0 /""1 3 3) " ) "0 ) ) 0 : 134 / 3 "1 *") + + ") 1 " + " 3" / 0 3"F ) 3) ") /*" G 34 0 " " F 31 " G + "" + " + ". *" + " *") "" " 1/4" ) / + 0 " "/4 ") " * 0 < " "*"1,") 1 " 3 F " *3 " 3 G " 0 3 ' "" "" " 3 *) 34 " 0 " * H1 ( " *" 5/ " = * P E/ 5 *, " A " *34"B ", " ) 1 ) *1/4 ) " * 7 + " *"1 *) * = * P E/ J ) 3" = P E 1 " *"1 " *) "/) + 7" 1 4 ) / 4 /" " 3 "" 4 + 0

54 * $ 1 / /4 + = 3 ") 1 + / "

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56 * "* ) * *3/ A 34 E " "1 / "/ " / 3 E 0 "/"1 "?$'$ # AB, 3 ( 5 /" ", + " + ( " ), / // A " 3"34 ) / ) /

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58 , " ) *1 " ") ) 10 " 0 " / 1 F"0 /) "* G " ) *) *1 / 0 " : ( " "/"" ) " ) * 0 " ) "* " 5 * " + 5 " /" ) /0 " " 7 "* ) " ) ) / " 0 4"* 5 "" ) 0 " 0 ") * 23 ) " * "0 3 ) 1 + F " G < 0 " ) *1 1 *) ) " 5 ) " ) * 5 *" U /34 *) " ) /" + "* " 13 ) / 1 * F " G, " "1 " ) " /" * + " 5 ) /* * 23 " 13 / 3") ) /) < J " " // 0, H * % < 1 I *" " " +

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64 A : 5 / 0 " + P / +0PK 0 +K P(/I/) 7<P 0%M 0P # :$ %# ## # P :$%:% %: < - $ # $ : 0 $ 0 + : - K$ %$ 0: - # # K: < K K 0$ : - 0 $# #: - $ #0#$ : - $ > - #$ K#: - 0 $ P :: - 0$ # 00: - 0#$ $ : - $ $> C % % 5 " *"1 " / ) 1 0 +K P)I,) 7<P +0P0 0P # P%:$%: :$ %: < - # 0 # - $ # $ +0 #0# $# - # 4-0 $ T: + - $ # #:##$: %0$ - #0 % #<:$ $# + - $$ +% A 5 / ) 1 1"1 " P $ 0 +K P(/;,/ 7<P 0%M

65 0P$ %# ## # P #0# :% %: < - # # K #@K: : 0$A: - K$ :%$ 0: - $ #0#$ : - :0:00: - $ # 0# $ ## > - $ P : "+ :A: - # + # 0: - $ :0#: - 0$ 0 $# > 0 % D51 "*" " /3" 0 +K P.;5 7<P +0P 0P P %: < - # + + 0: - # 0 #: - $K#$ : - # $+ $ +0 K C D> - 0 $ P: +K: :: - # %0 $ : $> + :+: - $$ +%: - "+ > 0 % D H % I 5 ) ) 0 +K P.I() 7<P +0P$ 0P P %: < - $ : - $ # : - $ #+$ 4 - $ 0# $ - <$ - %< : $ # +$ 4

66 A % 5 / + /. 3 *) ) ) " *) " B " A 0 3, 13 0" 0 +K P(/;,) 7<P +0P 0P$ %# #: # P%:$%: %: < - $ : - $ # : - $ : - $ ###+ 0# 0: - $ #:$ #0 % > - $ %0$ : - + : - $ $ + $: - $ : : # : - +#$K0 : - < :> A 1 5 / ) 1 1"1 " "" + 0 +K P 7<P +0P0 # ; 0P P :% %: < - $ # $ #: # $#: - $ # 0# $ $$ 4: - # 0%$ 0: : - :$ :$ > - # +#:$ 0: - : - $ + # 0: - +#$ >

67 C$2$ ";1 1F - / ) " ) F ) G ""* " / " ) ) " "" / 3 ) / 0 " * 0 ) "* " 13 + ) T ) * " 1 ) 0 3 ) "" ") ) ) Rysunek 3 Schemat hierarchii segmentów programu. H. H ". H. ". ( 2"H"*"1,H. 3 " ) "/ 8 (*9H"*"1 "" ) 1 " / U = *"J"H"*"1 " / 2/"* - / " / " 2 40 *3" + " + /) 5 "*"1" " "/) + '

68 // "/ 0 FJ ' ( = * P E/ G 1 "3 " " * 3 FJ- - +G " /" + "" " ) ""4 1 " / / " 4 ) + " / /0 " /" + H " " "" F/G/" + / ( " A ) % (> /" 1 *1 F 0 34,5/34 *) " G 5 " " 7 " / + " "" + / 0 4" " A 0 / "" + ) 3 / 4 ( ) " 0 / " F/ G / " % 134 ) 1 + " " *"1 P / 4 "3 " " 0 " "1 " " " *"1 - / 0 4 " "/4 "" / " "+ / "0 = 0 "* "0 / "/) (+ ) F 34 "* / / G * " "* 3" " /) = 1 /4 /" /" " ) " " 3" /0 " 4 0 ) 1 * " "0 / # > " " 1 7 " 134 " ) / ") 1 A 0 0 ) "/ 3 " 4 3 B "

69 G # "/)" ()" "#D#H I( % + +)(( ++/) ")(()% " 2 " ) 5 * " *0 " 5 3 " "+ *) ) " "*1"" "* " " /) * F #G ( 0 / 4 + ) /0 " 8 /" 9 " * / F 5G. " 3 " 3 "* "* + " * "+ "* * / *3 5 0 " " 0. / / ) " " 4 G$$ 4F11 4 D E " * + ) " "* /"" ) " ) * "1 " 5 " " / " / * FP 2. G 2 ) ) " 3 ) /" + / 5 " / + " 0 * 3 " " "*

70 ( " + + /) * 5 + / ) +, : ## # #% # #Q #O #S, / *) "5,, +, " ) " " /, "1 +, 0, D + E 3" ") ) + ( 0 " ) " / < * 3 ) / ) 4 " 0 +, 13 / " 5 " / "+ ) ", : # %,, +, " / *, "* ) Q O, 0 3") +, " 33"

71 6 D 0 E ( " "0 0 4 / ) " " / 0 / 1 *. " " + /, : %# % %%, ;) "*,, "/ ) 51 7 D E," 3 5) " ) ) 5 0 " F " G 2 " ) F * 7. ( /" " )," /, : # % Q, /", "1 ", /", ", * " /

72 J 3 " +K%+)#/)"" %.* %" =/+/6> ( ++" # %+ %#)"# %+/6 3 (.% ( ++/)+/6 ")(," " 3 F ) " G 3 *) ) ") * " + /) ) 40 "* 2/ *) + 3 ) 1 / F+ * G ) ) + " 0 1 "/) " 3 "" 0 " ) " F *) + G ) " 0 ", * K + " 3 / "+ "/). 0 " / 140 " + " 1 "/) 3 +0 ) 3 3 3) ""+ "/) " 0 " 3 / / 0 "+ 0 / :

73 4% ", 7# $0 ( ' $()(.. H. 5 "*"1 ' 3,4 /:*, 7# $0 ( ' $()(.. " " *"1.. H " J$$ K1 A ) + 0 *1 * /" " * / / ) " " / "EF ) 1 E " G. " * 8 " ;) "*9 ' 0 4 " " 13 / ) 0 " " /" " /" 8 9 *" 0 " ") : " ) ) = 1 0 " 0,) " " 8 * 9"" 0 /" 0 / + 0 * 8 9 / 5 1 /4* ", + 0 " 1 "4 * ' 6 1 /"7* 1 $ 1 # 8

74 " + F $ 2 A -. - ' 7J. - X ' >7 =;C C < $ 0D = #+ # L#;C7C C7C )K$ +0 ;C C D 0 % $#$ #$ $ # # K#. " # $ " " %. 4) 1 = /4 / " " *) " " ) ; 50 5" /0 " 1* "4 / "" "") "," 5 / 1 * 5 /4 "" " +, / 0 / ) 1 "3 4 0 ) ; " / " 0 "* " ) / ) " " / 0 / / 0 0 */" " 5 / ) ) / 4 + 1/4 / "

75 ) ") *) ) "0 0 /0 ": / / ) //" ) / / + F G " 0 "*3 /3" ". ) / "" " 134 "", 0 +* " 0 "* / ) / ) " " " " 134 / + / 3 "* "" 3 " /), 0 " / 0 3 / 0 * 0 0 " "1 ") /0 " / " /3" * 9 :, / 3) *" / *6? 777 B 0 3 ) " 6? 777 +U 3) * " / #SSQU" 6 76 ) "*6 76 ) 3) *" / #O@# 7 3) *" / #O@Q A 3) *" / #SSQ U " " 6? 777 = * ) " 6? P ( E" " %,* #@S *1 * *" 0 : * " " 1 ") + * " * 6 76,* #@ * #$

76 *1 / D,* 6 76,* / 5 6? 777,* ( 5 ),*,") 1 *6? 777 = (,*" M. M#@O$ B 0 A * * 6 76 U + *" *6 76. Q 3 ) * * 77 * 6 76 U = > H E F/" " " GU, >) +, U - ") 5 " " *- " " F /D G " ) 3) *+ ( "0/" *6? 77 * 3) * U / " U 1* B 0 #$%$ ( "0 / / " B 0 / "U3) ** 6? 77 A " / *U " ( / *5* 6 76 () / * " *6 76 = U = "U " /". = U ) * * * U 3) *3 = / * " = 3) *6 76 U* 6 76 U 2) 5 0 /" "U / 3) *, ) C 3) * ) ; / " * Q. *" * " "1,.. 5 ""*

77 / E" ( B 0 3 2*), / 6? 777 U ) / *1 /" * 6 76 * * 6 76 F GU,* " *6 76 U / ") ) " * 6? 77U /6 76 U 3) *" *6? 777 3) * * 6? U * " *6 76 U *1* #$%$ 3) * " " * 6? 777 U + = E " *6 7? 56?. # O.. % 3 3, ", A " = ) A " = ( P A ) = * ) ) B 0 3 ' 3 ) (2 * *H. 2*) ( "0 / * E B 0 A 0 / E" A " ( *0 / ( /) ( ) () C C = ( ) " = = *0 " 2) " = - 2) C / E" (A ) (2 O. *, " <0 " = * ) " ) " B ) "

78 : > > B 0 (A " ) ' ) ' ) 2*), >) *, / / "/ " " + " 1 ), /4 "" " + F /*/ ( 7" + " ) G 7 ) * / * " ),.. /0 "3* ) * ) ""*,.. F " ""G ( / 4 2 U ( * " *3U = U ( U 2 / " ) /0 "/ 4 " + " ") 1 ) J ) " :, " " "/, 3 " ) ) " F *G "/ / 5 " /1/" F134 " ) /1 G $ 1 > : E" "1 + 0 " ) 0 " " "/) >" "+ " "1 " + *) *1 134 "* " 134 * / "

79 1 / " 134 *3 5 ) 1 * 3, /" / 0 4 / / " 1"3 *E0 " " : = = 5E 3 2 ) "1 + / " 3) " ") *) / A /*/ " / 1" 0 " 8 1 9"/) 3) " 1 / ) 0 " 4: 134 / *) 5"* " 0 " " 134 /" + *" 5 *" / ) 5 0 " 1 *1 5 /*/ "" * 3 2/ " " " :,* ( 5 * ") = 5/" 1 2/ 5 0 " 34 0 * * *35 4 /0 + $ *+ / 1 " * /,*" 1 /4 " 8 3 * ";0 9 = / 5 "* " "/ 0 / * *"1 / + " /* ) " 0 F * + G * "/ "*,*" / 0 : 3 ( /" ) / "" / F "" G

80 A " " 1 ) " 0, " / *3 2 T " *" 0 H " E A "" ). ) 2 "" /"0 "" " 5 * " ) / ) ** "* /" 1 4+ : " 0 * "" U " U0 " 0 ) U 5 1" " /4 " ) 3 / * " " " 1 *4 "0 E* 2," ) //134 " " " / ) " " " /F / G / / " 0 "0 ) 1 ) " + +F1 ) * G ( ) " 0 : 3 3"+ / $ ), / " / "*"+ /0 " / + " / / * / 1 *3. 1 " 4 " F *0 * G *, J = 1 ) 1 3"4 /) 1 : ") 1 ") * 3 2 ) 3" ) * " ) = 134 ) 4 " ) ) ) ) " : ;/ + 0 " = 134"*

81 (0 " ;) "* 5 /0 " " F 5 1 /4 ) " G 1 ),, + + / 3 * 5 ) * /0 " " " 1 ( 7 " 5 " " "1 3 3 " ) * * " 5 + " 8 8, " + " ) "1 *) ) 1 = 134 " /0 ") /) * /0 ) 2" / " 1 " F ) * * * "* G " "* " " F ". * 3 " ") *), + / ) 3" " 3 3 ' ) " 3* /3 /0 ", + " "*"1 7 ) / ) " +) " ) + "" A " + $ + > 1 5// ) 5 0 * 0 : 3 " " E "E 23" ;"8 9 /"2"(* 2/ *: 1 4 * " /" + 1 " "1 7 // * 1"3

82 0 $ 3 " 5 3 * 8 5 * / " *0 " 2 5) " + " 134 " + I ( /0 " " " 3 F/* (,) P G 40 " *) " 0 3 ) / 4 2+ * *) "/3 "0 " /" * " + " " 0 "* " " / ( ) "0 0 " " J " + " / / 4 " 3 / : = " " " 1 F G = " " /" ) " F 8 " ) 3 9 H /"*" 3 G " " + 5") * /) = " /" / / / 5 ( + ) 13") 1 / ", * F " *" "G / + 4 * "" A ") 5 ) " 0 " ) ) F Q5"/G 5) " ) /"* "1 ) 4 /0 " " 3 5 " 5/ + ' " " " * * ) + ) *

83 F ) * " *1 /* ") 1 G "/, + "3 " / 4: 0# D 5 " " *"1 A /0 " / : " " ") 1 / * 0 ") 1 " 5 / F0 " * 4 0 G5 / ) " " 9 " ") 1 F/" " / /" /" G " / 0 ") 1 0 * 0 * 2/ " " "0 0 ) " 0 0, " " R " "/ 0 * F *// G L 5 " " 0 " / 5 / 3* " /" " * / / / 1 ) **3R / 4) F ) " " "* "1 G " "1 " 3 * " ) + 5," " / 4 :, ( 7" + F 3 " " 1 G 5 "" /), 3 $+ * 8 5 " *) + 2 " + + " " + ", " F "1 ") 1 / ) / *") " ) 5 "" *" 2 /" " ) /" / " + " "/) "

84 2/ * / 0 0 / ) * *) " E" 0 " 1 0 " 4134 " 0 " / ) * ") ) 3 " F * / ) " / G - // ) * " /4* "+ 1*/ 4 /" ) " " ). *3 *") 8 " 9 3" ) " " 1 / 0 " ) () "0 "/ " + "*"1 2 " " + 4 /0 " 3* ) * *3 F"G 1 / ) 13 " /) " /," "*, * + / / 5 3 /", / : " 5 " ) : " " " R ) / " ) " R ) 134 " ) F G 2 *) / + " + 3) "" "/) T E "E,/ ) * 0 3 E /* 0 / 3 #$%$ / 3" " *0 = E "E A 0 + " /" " " ) ") 3" A " 0 " / * ł. ) 1 ) 1 4 " /" + 5 T E " E *14 " * ) * * R ) * 0 / ( " 5 F 1 G / * / /0 " * 0 *," "* 2 13 ) "E") F/ " * 34 ) " 0 34 " ) / G," 0 ) * " ) * 0 #$%$ ) 8 E "E5"/ 9

85 2 " " E " E: / 4 "" / 1* * 2 0 " / / 0, /0 " + F " G "" + " " E "E 23" ;" 8 9, 1 / 0 ł / "" F G + / 1 " ) F3" ;" G ) " " A 1 ) 0 4" *4 /"+ 23" 8 9 / 13 " " (ł *( 8 " (* 9 ) / " ) "2" " (* * 0 ) " ) 1" 5 "* "/ ", /" 3" /" 2" (ł /" " *3 3" *" " F 3" G */ " ) / * * "* 34 ", ) 1," F G "* <* " 0 *3 3" " " F/ + * 0 /"3" " 3" ) G < 0 " + 3" * " "/ 3" " /" " F " G 5 ) * *3 3" " /0 " " 0 "" / ) 0 "+ A 1 " " 4 /0 " "" ") ) " " +

86 " * 3 / ) 1 F " 3 " "1 1 / ) " " 3 / 0 " ) 1 ) / " 4"1 ) ) E " 0 1 ) 0 / /" : / ) " 0 /"+ " " " / ) " ) " : " 5 ) " 5 /4" 3 2 " " " / ) F( 7" + G - /4 / ) / / 4 /"0 ", 1" " /0 " " 4 / A / ) / *F G J$'$ L1 M ; N A, ) / " 1 4 ) 1 " /" 13 1 " 0 " " 2/ " 1 " * /* 2) /* " ") /) " *"1= " 1 + " /13) "*"1 1 ) / * *3 * * "1) ) ) ' 0 " 1 "* 3 0 ) / / ) /) * " / 7 ) /*

87 A / 1 *" " ( " 1" /* ) * - * 13 = * " 5 / " " " 8 *" 9 )," " " * 1 * 0 3"). " " " " 0 " 0 3 "3,*" 1 /4 " H " ) " S */ " 4 /0 " *3 ) *" ) " ) 4 4 ) *"1 " 1 ) * ) " F //G,*" " 0 /4 :, " 5 - = ) *"* 8 = * 9 3F "- "= *G =, F G ;/ ",M A T 3 I * 7 * " 8 ' A 9 E 8 = 9"> A ) * " " : /" *34B " " 0 34 F0 * G 134 ) * "1 F B ) ";G F < "D 7 = *"1 2" 0 G ) ) / 0 " /" / /" / +3" *" " = * P E/Y * ) *"1 " * ) " F,+ G S 2 " 0 * 0 /) 0 " 0 1) / G

88 (, F G,) ) *" " "* F / " // +G /" " "/ 0 ;) "* F3" G 3 + 3") " / " /4 ) " 0 /0 /" 3 1 / ) $ $ ; + "+ 8 <. A 2(- (. JI - (,2. <9 K$# " 8 5 ( + ( 9 0 " ) 1 " F 0 // J ' = P EG 0 " 0 * / U *"1 " /* /) H" < 0 " /0 " " "0 " " + ") / * Rysunek 4 Schemat produktu Kutnowska Strefa Sportu E $#? K F00 $ 0$# F IF F $ %> +0 0 C8 QD C$ 7#D C10 0$#D 2+? : : $> 1$+ $$ 0 $ 0$> $# 0 % H $ +0 4 # ##0 % $$ K $ $ $ E #$ : : $ #0

89 E0#% K# # 7 : :: $ #+W $ $ U P $ 7L"=>L>. H E 1 I ) " 1+ JD " /" //+ /,, "" " * // " 4 * "3 * ) " " J ' = P E *"1 ), // " * / 3 " 1 " " -,* D ", ++ // ) * * 3 ) / - *) ( " -,) * Rysunek 5 Elementy koncepcji Europejska Stolica Baseballu E $#? K 2+? E $#F0 2??V L#V0 0? L# I $ E $ C? $0D$>$ :$:+0: :0# CN?DI+:K0 :% #; +0:0 $ $# 0 $ A = 8$ # = =0$ = = I $ 0 +:# 0#+ #:0## 7 : :: $ #+ C"M+DI EF? 7" :++I< : $ $> W 0$$>E $#G?@$ # L= #$$A C $DI +0#$ : $# : $#$#+

90 H % > # > I ) " ) ( (, 8 = *"9 " " 0 0 " 0 / ) 0 3 *) " 3,*" ) 8 *" 9 " 134 / "/ " " *) 3 " " " F G Rysunek 6 Elementy koncepcji Centrum MSO (młodych sportów olimpijskich) 9 F00 $ 0$#? K = ;+: :# L"=:F+: +I+: F :+ K 0 % = # : L=E7@ : A F0 A +0:0 $ $# C7 %4D I 0 0 $0 $ A = ; # "# =$ $ G0I$ $S:# K0 K #+ = A * / ) " ", 3 1 " +8 "+ 9 $ 1 " /0 " +

91 @ C A % # C % D > J " *"1 * *"1 0 " 3 " 0 0 ( ) + 1 * " " " *" ) / "" " F IF F $ % $#$+ + 0 % % +0 0 $ % + I 0 % : %4: $0#0 + 2 $ W $ 0$0 % $>P - = C?#"%D - C E $#D: - C= B E $D@+$ $ A - 1?+8M 2 # :0# + $>%:: $#I$ +0:0 "$7 + I0 $ $# $ $ $$ $> :$ :+$ 8$0 $ + $ :0 $>A : $ : $+ # LGV V $# $ I 0$

92 A 0 " $ ) + % C$ 7#I #$ D $ ;# # 2 $ " A CNDI $ ; # C8 QD C=$ 0$ D C + DI + $ $ +0:0 :$ :0 % # # $ $ $$ K A$> #0:0 # : 0 $>A 7#: $ + : K 0#: : $ < #:$#$ : $ : $+ # LGV V $# $ I 0$ $ ;:$ $: +$ "+ < K $# 0% $ $ $ J$-$ (41;1 *) + " " + 0 " "+ ) ) = 1 " 4 ) " *" *) " " " 0 " + " "/) 0 * " / " ) "/) / 1 + "/) " <* + " / :. 0 " "*"1U. 0 U. 0 5"

93 % % % D + / *) 8 9 / 8 /* # 9 ) * *) + ") "/ " 3" 1* 0 /" 1/) " " " " ") ". " / + + " * " E " E ) " "" A 1 4 " 4 /0 " ) 1 8 " (* 9 >" ) " "" / " " " *"1 " ) % / 13 1 A /*/ *"1 ) *1*/ " ) 1/*/ " *"1 1"1 " /0 " + : ") 1 1" +1/4 " *) "/) 1 ) " ). 3 ) * 7 " " 0 3 " 13 A 1 "/4 "" / F" ) "" G>1 /0 " / 4 0 ) / 4 + / ") 1 / /3" " " + F* * " *+ + G ' 3" " " /" + " 2 ) " " " " " ) + F G A " ) F 1, "* 1 ) G "* " *"" " + " *"1 1 " *" ) 4 * / 3" 5 " "* # "

94 J$2$ $ 0. $ 0 D E " (" 0 2" / 5 / : " *" " * * 5 *) ) /) " 3 "+ " " = "," 2"/",* ( *0 " F,*,") 1 - * 1 77G " 3 2 /" / ) * 5 2 F 2 " ( "G " " " * 2 " ) F G /" HE $ 0 D E ( " 0 " + /" + 2 /) 0 " ) " /," 0 " " :,.. * F " ( 7" + G, ) " F / G 2 2 (" 0 *" " /) "

95 , " ) : * " " / ) F0 * 5 " / 0 ) 1 G " ) ) * : " / " $ 0 D E ( " " E" 8 ( +(,2. <9 " * 0, ) + - *"1 ) 8 *" 9 " " 2 P (* ( 2 /) 8 = * P 9 " T, 5 I " / ( 8 ( +( 9, /" " 8 9 ) F "/ " 0 " + 5 "M L G P // = JA 7( ' 2(= ' = (2 ) * ) *, H " ) D 1 " / E"(,- (,), F" G = JA 7( ' 2(Y / 1 + "* F,+ G, - /" - * ( *.?,%, (,.? JV (, (*" J ' = P E,2P,E I 2A,I 2A $ ). $ 0 D E ( " 2 "* " ""

96 /0 " + /) " F3" /0 G / 3 ) " 5" " " + * " ) " ) / " ) " ( " + * ) " "* " 54 5G +. $ 0 D E," " "1 2 FG. " "/" F + = G, + P 2 + / " * =., ) * P " + 5 " ) E, "* H 3 /) "" 0 ) / * " H, ) " * " 54 5H F. $ 0 D E 0 3"34 * 3 0 " " "" / 0 <" 0 (. ' + "* " E 1 F ) G *"" E 1 P " F ".? G 5 / "*

97 " *" * ) / - " 3 * ' *) 13 2 ) : "0 7 " 54 5I. $ 0 D E + P " + " / "+ "/) ( + " ) ) * 3" "0 /3 3 " " / F"/" /" / " G," 0 ) * ) * 0 E " E 5 ) 5 ( / " / * ( E,*). 5 2 ) " / / )," " *3 / " / ) * " *" " / "* J$:$ ;AF3"," 3 /) /) " /) * 2 " / 3 "" 0 "*3") <" 0 ( ) ") 1 " * 3 / ) +

98 , / 1 *," 3"3"", " ) ) ) 5 // "" " 0 " " ( ) " ) / ) 5 ) F / 3" / G / ) 5/) / ) /) H " F"/ ) ) G, " /0 " / /3" 0 " ""/"1 ) "* ") /"1 " ") * " / 0 ( ) " 0 / " 1.? " *) 30 0 N *"1

99 3 " +'K %.*" )"#/*#")> # (( + ( ++/)* <" 1" 1 " + : / / " ) " 0 / ) ) 0 " /" + 0 " / " " "/ 3 ) / F" 31 / G F 5 "G $$ 3;1," + *) /0 ") 0 3 ) 3 / 3 ) " 1 /4 " *) ; ) / : "*"1: / / : *"1 3" " "/* % 5 5/ // : *) // /* " 5 : A ", * 2 / *) "5

100 $'$ F;1K, 5 "*"1 ) * /" + A 3" 3 *1 "," * 34 " 1 / /" 0 " * / ""* " + F 0 " / ) + /0 " " G "/4 0 *" " *) 1 "/ *1 5 "*"1 * *" " /0 /" 3") 0" +. 0 //"" " 14 )," " F/) 34 4 / 0 " 13 + " G : + " " 0 / : " F 0 " " G/ F1") G F G / : " / + " *"1 " 34/" + 3/ /1 * 4 0 /0 " " / " ) 1 " " " */"/40 ") $-$ 11@ 2/ " + " * " 34 / " " : "*1 * + + : * 3 / " + ) / : " 2 / "E

101 " ") / ) " ) $2$ $ 0 D E /" " 23 ) + : ) ( / " " / " 2 ) " ) ) ),,/ 5,," 3 23 " 5 " " "1 ) * 0 ) /" + F " ) " G /) / ) 1 " " / / F *"1G < " *"1 /"; 55 + *", *" ) " 3"). $ 0 D E /" / E". " " /" +, ) /" / ) / 0 ) 3: " B 0, ) /" / ) F + G 2 + 3") *", *" ) " 3") = J" A " ( I " ) / + F"/ " = * P E/ G

102 0 F G 556 $ 0" ". $ 0 D E," " *" " / / "1 /. F. " ) * ) " "/ 2 P 5 / "0 /) F3 / G " " " + "") / 3 " G / : " / " * 3 " ) 3 " + 2 " "/ ") ) + ) F /") G ". $ 0 D E," 3 ") 3 " 0 ", 3 ) " * " ),3 /" /0 " + 5, ) " 0 " + 0, 3 3 " ") 2 ) /" 2 " + " 0 " + 0, ) " + " "+ * ) *" *"

103 " = J" A " ( 55G F ( +. $ 0 D E /, " + " : = / ") " /" " " " 3"/ * + 3 " ) ) * ( / ) P " + ;) "* " ) 3") + + " ) /) ) " 0 " 13 + ") F*"* G ( " +,,/ 5, 55H ( ( $ / " "* = *"". $ 0 D E 3," 1 " *) " 5 E" 3"3 3 / /" 3) "* 3 / / ) ", 3 " " 3) "*"1. " "1 / " ) 5 + " 3 2," " " " " *"1 ) / 3 " (* *""

104 $:$ ;AF3' /R/3 ( " " "* / " " /" "/) /" / /" ) ) + = / )," 3 "0 "+ ) ", ") 0 " 0 " *"1 " + ) "," 3 " / //) " ") 5 A *3") I "( *) " ) "" ) + F G / + ) "*""

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107 ,* * 8 " $,. $ 0 D E ( ) / " ) ) 51 + " ) 5 Z,9, ) 3) " "/), 2 * 3, 1 8 / F 9 1 "G 2 F ( 7" + G " ) ) 51 /) " ) ) " " ) ) " 23" " / P 2. *" ) 1 '$'$ ;AF3- /" 3" ),"* // "0 /, / 1 * + "0 "1 " ) ) / " + "* 3 5 "* * 3, /) * / A * 0 3") + ) ;) "* /," 3 "0 +

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109 - 3 " +2L") %#)" "#D#H )# /3 ))"# # #/+*)5/"( ++/)*" I( %+%" ()( ")(, 0 " "1 1 1 " /"4 " " " ) " " " /) "* ) "1 " 0 0 ) ) * ") " ) "* " /" " " 3" + ) ) * " "* / / / 4 0 " ) 3 ) *"* /" ") / ) ) * 5 " " " "1 " ) -$$ 1 7 / + ) * 0 2"" " 1 ) / *4 " 3 / 1" " 0 "" " / 3 ) *3," 4 " ) " : " ) 5 ""* 1" * /) " " )

110 * ) " ) 1" 0 " " 3"/ " 13 " *") 1 0 " ) F ) " G = 3 " /4 3 *) + : - 5 /"0 H U H (3) " ) 0 * : = * P E/ D 0 ) 1. 8 A (1 9 7 * 1 4 " 0 "/" "*, 1 / Tabela 1 Rekomendowane dla wdroenia w Regionie imprezy i wydarzenia wizerunkowe 0$ B 0 0A =+ # C % D 7 7 % # + 18" "= 0I? + 18" $ H0$ $ 0# # $# % "+ > % $+ #$ $ #0$> 0$ # < $ # 4 0# $ # 0$> B %$ < I0$$ 0## +> "% 0 % < + $ 0 0$ $<$ >" 0 0$ # 0 $ < + 0$ C $ A: $ 0 C D:$ : # # $ =+ # + + $ 0 I? + > +# 0$$ 0 %$ < $ # # #;$

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