UWARUNKOWANIA ROZWOJU TURYSTYKI...9

1 METODOLOGIA...6 1.1. WYDZIELENIE I OPIS ANALIZOWANEGO OBSZARU...7 2 UWARUNKOWANIA ROZWOJU TURYSTYKI...9 2.1. UWARUNKOWANIA ZEWNTRZNE...9 2.1.1 Uwarunkowania globalne (midzynarodowe) i krajowe... 9 2.1.2 Uwarunkowania ogólnogospodarcze... 11 2.1.3 Uwarunkowanie polityczne i prawne... 12 2.2. UWARUNKOWANIA WEWNTRZNE...12 2.2.1 Uwarunkowania geograficzno-przestrzenne... 12 2.2.2 Uwarunkowania ekonomiczne... 13 2.2.3 Uwarunkowania społeczne... 13 2.2.4 Uwarunkowania infrastrukturalne... 13 2.2.5 Uwarunkowania przyrodnicze i historyczno-kulturowe... 14 2.2.6 Uwarunkowania polityczno-prawne i instytucjonalne... 14 3 ANALIZA TRENDÓW W TURYSTYCE...15 3.1. TURYSTYKA KRAJOWA...15 3.2. TURYSTYKA NA WIECIE...18 3.3. TURYSTYKA W EUROPIE...19 3.4. PRZYSZŁE TRENDY W TURYSTYCE...19 4 OKRELENIE I OCENA WALORÓW TURYSTYCZNYCH REGIONU...22 4.1. WALORY NATURALNE...22 4.2. WALORY ANTROPOGENICZNE (KULTUROWE)...29 4.3. IMPREZY...36 4.4. DOSTPNO KOMUNIKACYJNA...37 4.4.1 Wnioski dotyczce walorów turystycznych Regionu... 39 5 STAN ZAGOSPODAROWANIA TURYSTYCZNEGO REGIONU KUTNOWSKIEGO...41 5.1. INFRASTRUKTURA TURYSTYCZNA...41 5.1.1 Baza noclegowa... 42 5.1.2 Baza gastronomiczna... 43 5.1.3 Baza uzupełniajca... 44 5.1.4 Wnioski dotyczce stanu zagospodarowania turystycznego... 50 6 DOMINUJCE FORMY TURYSTYKI...51 7 ANALIZA SWOT...55 7.1. ANALIZA SILNYCH I SŁABYCH STRON ANALIZOWANEGO OBSZARU W ZAKRESIE ROZWOJU TURYSTYKI...55 7.2. ANALIZA SZANS I ZAGROE OBSZARU OBJTEGO PROJEKTEM W ZAKRESIE TURYSTYKI...56

8 ZAŁOENIA ROZWOJU PRODUKTU TURYSTYCZNEGO......57 8.1. WIZJA I MISJA...59 8.2. PRIORYTETY ROZWOJOWE...59 8.3. SEGMENTACJA RYNKU NABYWCÓW...63 8.4. IDENTYFIKACJA DOCELOWYCH GRUP ODBIORCÓW PRODUKTU...67 9 STARTEGICZNE KIERUNKI DZIAŁA BUDOWY RYNKU TURYSTYCZNEGO REGIONU KUTNOWSKIEGO...69 9.1. GŁÓWNE CELE STRATEGICZNE...69 10 PRIORYTET 1 WYZNACZENIE I ROZWÓJ WIODCYCH FORM TURYSTYKI ORAZ WYKREOWANIE MARKOWYCH PRODUKTÓW TURYSTYCZNYCH REGIONU......72 10.1. TURYSTYKA KULTUROWO POZNAWCZA...73 10.2. TURYSTYKA SPORTOWO-REKREACYJNA KUTNOWSKA STREFA SPORTU...86 10.3. UZUPEŁNIAJCA OFERTA TURYSTYCZNA...92 10.4. PROGRAMY I DZIAŁANIA...94 10.5. EFEKTY WDROENIA PROGRAMÓW PRIORYTETU I...97 11 PRIORYTET 2 ROZWÓJ I MODERNIZACJA INFRASTRUKTURY TURYSTYCZNEJ...99 11.1. PODSTAWOWA INFRASTRUKTURA TURYSTYCZNA...99 11.2. ROZWÓJ INFRASTRUKTURY REKREACYJNO SPORTOWEJ...100 11.3. ZAGOSPODAROWANIE PRZESTRZENI PUBLICZNYCH...100 11.4. PROGRAMY I DZIAŁANIA...101 11.5. EFEKTY WDROENIA PROGRAMÓW PRIORYTETU 2...104 12 PRIORYTET 3 STWORZENIE ZINTEGROWANEGO SYSTEMU WSPARCIA TURYSTYKI ORAZ ROZWOJU RYNKU PRACY W TYM SEKTORZE...105 12.1. PROGRAMY I DZIAŁANIA...106 12.2. EFEKTY WDROENIA PROGRAMÓW PRIORYTETU 3...107 13 PRIORYTET 4 - INTEGROWANIE DZIAŁA NA RZECZ PODNOSZENIA ATRAKCYJNOCI TURYSTYCZNEJ I BUDOWY WIZERUNKU REGIONU...109 13.1. OPRACOWANIE PROGRAMU IMPREZ...109 13.2. SYSTEM PROMOCJI REGIONU...111 13.3. PROGRAMY I DZIAŁANIA...115 13.4. EFEKTY WDROENIA PROGRAMÓW PRIORYTETU 4...118 14 SYSTEM ZARZDZANIA PRODUKTEM I HARMONOGRAM WDROENIA...119 14.1. MODEL FUNKCJONOWANIA...119 14.2. HARMONOGRAM WDROENIA...122 15 SYSTEM MONITORINGU WDRAANIA STRATEGII..126 16 IDENTYFIKACJA RÓDEŁ FINANSOWANIA...130

16.1. FUNDUSZE STRUKTURALNE...130 16.1.1 Zintegrowany Program Operacyjny Rozwoju Regionalnego (ZPORR)... 130 16.1.2 Sektorowy Program Operacyjny Restrukturyzacja i Modernizacja Sektora ywnociowego oraz Rozwój Obszarów Wiejskich...... 133 16.1.3 Sektorowy Program Operacyjny Wzrost Konkurencyjnoci Przedsibiorstw... 134 16.1.4 Inicjatywy wspólnotowe... 135 16.2. KRAJOWE I ZAGRANICZNE FUNDUSZE WSPOMAGAJCE PROGRAMY OCHRONY DZIEDZICTWA KULTUROWEGO I PRZYRODNICZEGO...135 16.3. DOTACJE RZDOWE...140 16.3.1 Ministerstwo Gospodarki, Pracy i Polityki Społecznej... 140 16.3.2 Ministerstwa Kultury... 141 16.3.3 Ministerstwo Edukacji Narodowej i Sportu... 142 17 BIBLIOGRAFIA...144

" # $ $ % ' () % * +, () - (". % / () 0 1 $ ($ ( " #$$% ' () * ) ) +, $ ($ ( " * " ) ), -. (-, ") * * $ (, 2 2 +' 3 -. ( 4,, 56 7 2 7 8 8 3 96 2 :; ( 4,, 56 7 2 7 8 6, ( ( ( < = ( (

"#. " / 0 "" " 1" " ) ) 0 *," " "* / /" * 2/ ) 0 *) / 0 "1 3" + - / " / 4 +0 5 / + 1 3" * 4 "" + ( 0 1 + /0 " *) " 6 6 75 03 # $ % " ""4 /5 " " 0" 0 ) / *3 4 0 8 + 9 " : 0 ) / 0 ) ) 0 " ) + " 0 34 0 " 1 ) * ) 0 + + ),-. 0 ";) "*: 0 ;) "* ) " / +") * " *" "* /" <0 "= # > *" '?, #$$@

0 $$ % % " / / 0 : /A 2 B 0 3 ( = 2) 1 ) C ) D 0 = * 0 3 " E" 2) F. /#G Tabela 1 Gminy wchodzce w skład projektu - /1 3",F#" " 0 3",G ) * 0 3 ) " *) " ) B ) "; 5 5 ** "* "*, + H + / 1 A D " > / / ) 1 0 1 / " 5 0,*" H " 0 34 / /1 1 0 34 ) * H ", 1 +, 0 "1 3/ " / 2) 1 ) E" ) D 0 = * + % / 0 " " "

Rysunek 1 Zakres terytorialny gmin biorcych udział w projekcie " 3 / " ) 0 3 :// 0 *) " ( 0 " /0 3" " 0 " < 0 " ) ; "3 "00 4 /0 " " ) *" ""

' (%# ()%#)"# %*( ( ++" - " /" 13 / " 0 / < ) " " " ) "" ) "" < 1 "4 0 0 '$$ (, < / F0 " "G < ) " < A /0 "** ) 1 /) "" " " F) 3 G 0 / 3 " 0 ) ") 1 0 * H "A 0 "1 0 3 * *" 0 / * +. " 3 / * ) /0 "" 4 *3. " ) "4 ) +, / ) " ) A I "/ 0 F ") ) " /0 G A 3 " "*) ") 3 *) (" " ") " 3 " 0 F "1 +G 3" " ) 0 /0

/ ) + F1 ) + " / ) / G ) " * " " F + G " 1 0 + 0 *H" ) + *) ) 1 " 3) 1 3 F * G 7 0 1" 4 " " ") * 4 1 ) 3 + * H * + ) ) 7, < J 0 ") 34 1 ) 1 F / G 1 4 0 " 0, / ) + " 0 34 + 134 ") "" F H G 3 ") F " G 34 0 3") J 3 ) H + /") 1F K + "G 3 " " * 2 0 1 3 " " " 0 0 4" +0 " + F " " "+ + / G 0 " /) <" 3 / + 0 * " 0 " 0 + ) / 0 3 * 2 0 "* / ) " H+ " H / 1 " " ". " " * ) 1 + F " G + ) / " H

2 0 / " "" + H ) 1 " " F / * G L / + H 2 0 3"/ / * " *) 0 " 34 34 + / " 5 0 " 1, /") 1 / " 3 ) / H 34 + " ) *. " "1 " ) 3" / ") 1 3 3") (,- 3" / / ) " 1 * F G I "1 " ) + ) 3 /3" "* 3 / 0 3") 3 * F ") /) *"1 ) G ") M "#$% //, 1 * 4 * 3 ") 3) " ) F N G / 0 + + * " " * 0 ") ( * ) 1 *4 ") < 0 / 1*4 / * ) ) " 3 " " ) " + / -, " < J " /" * " 3 ) " 0 4 * ) A 0 " " * H " ) )

$%$," * 3 4 0 " "" 4 0 * 34, 2. 0, "" ) * ) " " " "0 /) ""," 3 + 0 " " /0 " 0 * "1 " 8 ( #H O9 ) /: / 7 < J 0 " 0 34 3") + 0," 3 * " ) " "") "" "< J ) 5 A 0 3 "* " " "* " ). " " P 2. ) 3" + F <JG "1 ) '$'$ (, < + H < < * < + < " H < H '%($# 4 "/ 0 4 * "/ " 1 " ) + 0 "

(" : *) " ", /"") "F) * 5*" ) " ) "G1/4 " ) " 34 % // " "" 3* 0 F G / */ " + " * " ) ) ) * 0 *") /0 " * F* /" + G 0 3"+ :"<J #$)% // " "* " 5 * " / " = /) ) " + " 5 " 134 ;) "*/ 3"3 13 ) ) F /" " 3 0 / G 0 " + ) * ") + + " " "1 ) '# ( "/ 0 4 ") * " 3. " " + 0 " 0 3 " "*1 "/ " + 4 /0 ") "1 E 3 " "/ + 34 " /

$% *#%( A 34 "* / / 0 + "/) 3" A / 3 2 * /" 5 / 5 $%($ #%, 34 *" " " / 3""1 + " 3 " 5 " 3 " ) /"1 5 " 13 "" " 1 34 " " 0 3") + " 7 / * "" "1 (

- #)#"# ).%%( ++/ - 3 /" /0 " " > 33 " "/) " " 0 ) 0 " /1 FB ", G. " 3 /0 "* /" ) 0 " " ) "*1 *" 0 ) 1 2 ) + " 4 1 " 4 -$$ 2 /* " / : "/ " #$$$ 0 * * ",) ") 1,") /* : * 0 " " 0 34 ") F"1 + * ) " "G "/ " ) *" J + * 1 3" 1, 4/* "" "* ' 1 0 " " E* /* 1 " 3 ") ) * 0 H ") 1 F) H "* G N >" % * * ") 1: ) Tabela 2 Uczestnictwo Polaków w wyjazdach turystycznych wg rodzaju podróy (% populacji w wieku 15 i wicej lat). " #$ % # + # ''' ())) ()) ())( ())* *, *- *( ** *( -( *. *- */ * # +0 /' // / /* /) 1+ - / - - % - " " " 7.. 2.. '

# +,*,) /, /. /- ",) 1 " ") 1 " "* F/ Q " 0 G * 0 34 FR%G ") 1 ) / " " ) ") 1 ) H "* / 0 34 0 34 ") "/ 0 A / 0 0 " 0 4 ) *N ) ") 1 Tabela 3 Sezonowo krajowych podróy długookresowych (w % ogółu podróy) ''' ())) ()) ())(, * * ( 2 /* /.,, 34,, - / 10 / - ( ( Tabela 4 Sezonowo krajowych podróy krótkookresowych (w % ogółu podróy) ''' ())) ()) ())( (- (( (( ( 2 *. *, *, *5 34 (* (- (- (- 10, 5 5. - 34 1 ) 1 4 0 " 7 /#QH HQN 0 HQH% H N %QH H%QN QHQ H$N QQHO H QN / 1 OQ 1 H #SN A 0 0 ) " "*"1"# A "* 0 Q N ) "* ) "* 1 0 1 3 A + 1 # 0 / F HON G A " ") F%N G QN,) * "/ 0 "D " 1 + " ) 0, " 1 *3 " " 0 0 )

>" ) ) 1" / ) " / 34 ) + > /" 3 0 3 ) ) 3 " ") 1 ) /" " / A 0 "),) H ) ") 1 ) H "* Wykres 1 Kierunki krajowych wyjazdów długookresowych (%) Wykres 2 Kierunki krajowych wyjazdów krótkookresowych (%),0 " " "* *: " ") 1 0 Q * " " %S * ") 1 ) 3 " 0 "" : " ") 1@S*" "##* 0 ", " " "* F G 1 *) ") A 33 3 34 13 >" 1 ) 13 + * / 4/ "*1 *1*/ 0 3,) F " " " G 0 / ) / "" " H "

) 13 " ) ) *. " 3 ; " 34 ") 1 F" ) "") 1 G " " F") 1 " / G ) 1 + F " " " / + " G ) ") F/ " ") 1 *1/ ") 1 G H ), " S " 1 Wykres 3 Liczba podróy turystycznych mieszkaców Polski wraz z prognoz do 2007 r. -$'$ 01 2/ 0 / ") 1 0 " " H " / ") 1 J /* 1 3" 3 ) J D " " F R #:K %$N G * 3 ) **O/ <( F #H#S/ H%/ <( G * 3 * ") 1 * 0 " %SN,E F," E G H # # " <( %H #% " ; "%@N

3 * " OS ) / FOON ) * G( 0 1" #% " 3 "@%$ ) /H@QN 13 *".. ' 1 * < J ) * #%O / <( " #% 1 0 "4 "@/ <( * ") 1 <J * 0 " N," E H %QS " <( %H #%" ; "N J3 * " SQ ) / FQN G ) * ( 0 1 " #% " 3 "@ ) /F@N GP / " " * H @% F#QON G -$-$ - " " J 1 /4 " : J F "G "/ #Q ") 1 " N 0 1 " "1 + 3" ) F7 G P / ) * %N F "G 1 / * " "*1 H 3" ") 1 J ) *$O * * " J ) ") 1 0 %%"J #N " #, "" ") 1" H H $% ") 1 * "" %N P / ") 1 *1/ / "* ON / "" / *N 0 "* ") 1 H" / ") HA F%N GA 0 E F#ON G I FSN G T " FON G * FQN G ( E FN G(" T F%N G -$2$ 341 # ( 0* ) 0 " : 34 "0 / *

/ " ") /") 1 " 0 " 1 "34/" + (" / ) / " " " F1 " ) " " " 0 * /G H " : 0 8 * 39 0 " / " * 1 0 ) " 3 + % 3"3" H " : " * 8 * 519 " " /," 0 3" * H * 0: " /" " ) ") / /" + Q + "/ + / * H " : 0 " " 0 " ) /3" /") 1 ") " 0 "+ /0 "** ) ; "

O (" 0 "//1 ) / ; ) H* 0: 0 3 /0 " / * " 0 " " ) / F"1 0 " 4 /0 " G 0 0 ) / " " " ") 1 " F /1 ") G ") 1 /) ") 11 /0 """ *") ") 1" / ) S 3 /0" ** 3") + " "H " : / " ) " "*1 ) @ "" / + H* 0: / " * 34" + ) 1 0 34 + " 0 " "" / ) ). "8 ) "" 9 4/0 "/

2 5)""/)#%#.% ( ++/)+/6 ")( (3) " ) *" 0 34 " / 0 * " F G "" 1 " 0 34A 1" 0 34 2$$ % A / *" 0 0 : /+ 34 ) " 0 /) 34 1 ) ( ) " " " + 13 / A / / 1/0 " " + 1 " 1 / " 0 ) /) ) 0 / Tabela 5 Struktura uytkowania gruntów na analizowanym obszarze " #+ 2 80 80 6% 7 +0 9 9 (.,.:5 /*-).-:,./, 80 5* :' 5*5) 55:, '-,) 80 **',:( -.'. 5.:( //)) ;;;;; ;;;;; ;;;;; ;;;;; **,) 80 5(- ':.,) 5-:- '))) 80.,*,:( )/* 5,:( (())

80 -) ):/,5)* 55:5.,,) "# 80 /) ):5 /--/ '),)/) $% '()",*,):/,: 55.( 5/: )*/') " - 1 * 14 1 / ", * * / # % Q$ 1 1 @@ #S @Q#N / / 0 377777" 0 / "+ A 0 1 ) " 1 ) ) D 0 = * ( /" 0 "/ / /) 1 ". 0 " 34 * - " /" * ) ( " O#N ) " ; A 0 ) 0 A 2 ) D 0 = * ( ( 1 "34"/ 3 33) "* A / 0 ) /" 0 F 1G /" >" *1 ) 1 4" ) *1 8 B 0 9 *1 " 0 0 " 0 1 *1 " 5 +A 0 / 0 " E 1 E ) "* * E " " "0 /" " ) E2 (*" 0 * / : 1 E ) / * *0 / A " 0 ) " E * 0 ) D 0 = * F#Q G " "77 3 2 /1 "* E,* 0 A 2 F@G"7770 3) "

(*" ) "* E * 0 ( F%@ G C FO G " 777 3 " /" 1 * 3) " * "* 2 * 0 F#$ G ( FG"" 7770 3 = * ) 1"* ) * 0 3 F#QG"" 777770 3= * "*2 (P / * 0 B 0 /" *) 2 / ) " *) * 3") + A "/) ") ) 1 E *) / 0 " C ( " " " * /* / 1 / #$$#H#$$O " E 3 * 0 ' 0 3 0 " 77777 3) " * / ) " = 1 " 4 / " */ F0 34 / G: - " / 3 " A A 2 D F C G ## / 0 " " *( *8-9 A / 0 # / ) " ) %S,* + 1 ) B 0 ( 2 ( 3 / " 0 ) ( 0 3/ / F C G* # = 3 ) " 0 " A 2,"8 /D 9,"8, 9,"8 2 9,"8 2 5E1 9

Rysunek 2 Rezerwaty w gminie Nowe Ostrowy " " # " # $ % 3 * #$$ #% * " * 3 "/," / * $ H " "0 / /* A "$ ) 3 : - - * *) - - " /* - * - - - - % < #$SQ #QS ' 3 ) ") 1 "A 10 # H "0 /) 0 "/ * /* / / /" " /* " ) 3 ) " /* %, #% * #$O$ " + + ",1 "/ "/ * / / /"

* 2 / 3" 34 0 " ) "1 "* " " ) ' %, S #$SQ" + 3 / " 0 ": ) "/ * "/ / * 0 1 " 3 : - * - - - - - - - +*" - 1* -, / / 0 + 2/) /' : I 2/ /'," HE / 0 E 1 % $#Q FE" 5 # % @ 5 Q 1 ) 5 %QS G I 2/', O ( C ) / "*1) * H " /, 2/ ' / 2 * " 0 3 3 = / / " 0 ) "A 0 3 " ) *0 " * H* (3) " /"0 " A *3 "/ *1 " ) 0 *) //"*, 1 " 0 / ) ":

Tabela 6 Wybrane Pomniki Przyrody analizowanego obszaru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

( $ $( B 0 ' " 0 "3" 3 * *1 * "0 4" 7 E" P 3 < 3 * " / " "" "F ""/ G, ( 3 " ) ) ": / /" " 3, " ) " " 3, 0 ") " J D " / ) 1 "3 " ") *), " *) 6 76 6 6 1 2 " 6? 777 * " 6 76 0 3 * 2/ ) / 3 ) " 0 0 ") 1 " " A 0 34 ) * * " 3 32/ / "/ " *3 1 Tabela 7 Parki zabytkowe na terenie analizowanego obszaru. 80? % 7? 7 7 "%? F+ 8 >= 4 0 ;? 8 + 2 + G 8 7 : #$ +> E0 # 8 + 3 + %? 2 0 7 F F B H0 0 #$ @ A 8 @ A 0 @# #A 7 @# #A @ I# #A @ I ## A

$ $ 7 0 # 1 B 8 B " > B @ I## A " >@ I## A @ I# #A 8 8 7 ' " " ( " " #) #( * >" ) # > >" 03 " 7 E" P 3, * / " ) "* 2$'$ % 178-34 / " / 1 4 0 " * / 3* / ) 1 5" / >" 1 034 / ) " >" / ) #? @ /" * + /* "/ " 2 /( " / ") ), /"* *"* 2 #%H#$ 2 1* " * 6? 77 0 "* 0 ". /2*#S *0 * 3> (** / ) /* " 6 76 6 6 *3 /* " :, ) 2/ 2 P / #@ ", 2/ 3 0 = ( 0 ) " / / /) / /" " 0 " 6 76 H " " ( " 3 ) 0 " * / ) )," " * 0 / " 0 ), " 3 " *,0 " 1 * ","/ " / 1 4 "/*

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

) * ") * * "/ / "0 34 +*0 * " *"* 0 0 3: *3 " /" " F *" ) "* 1 GA 0 3 ") ) * 0 3 /" "3 * *1/0 + / ) 3) " / ) " * 1 4: ) * * #@@#H#$ F G ) P 77 * 6 76 / "/ * " F G,*P 77*6 76 F G ) ( #@SSH#@S@F G ) * " ") /" #@S$H#@@ ) F A 2 G ) * " 7 * 6 76 F A 2 G ) * " = ") 6 76 F A 2 G,* E" /" #$ ) " 0 " F E" G ) 2*/" #@@ F E" G ) *1 * ) " 0 " * /" 6? 777 "/" #$Q$ ) /""/ 2/,(* F E" G,0 "), 3 0 ", " 6 6, */" / 3 0,(* F E" G ) **HB 0 77*6 76 F B 0 G ) * " I 6 76 = ") "/,(* F B 0 G,*( "0 /6 76 ) 77*6 76 F 1 ) G ) B 0 3 6? 777/" 6 76,*1 6 76 H + ) *1* "+) 8 ",* 98 T, 9F 1 ) G ) 6 76 /77*6 76 F 1 ) G

) 1 77*6 76 2/ "/0 " F 1 ) G,* #@ *1,/" #$ F 1 ) G ) 3 = 77 * 6 76 2/ 3 0 *" F 2) G = *,/) 6 76 F 2) G,* ( /" #@O$ 2) * *" * " F ( G ) A " F ( G ) *H" () "7*6 76 E" *3 * /*0 30 ) """ ) " 0 Q " " ) F ( G ) **A "77*6 76 F ( G ) * " ( /" * 6 76 6 6 < *1 7*6 76 F ( G ) * "H / 77 * 6 76 F ( G,* C /" #@% H#@,* 2/ " 0 *" F C G ) * " 6 6 6 6 2/ "/*" F C G ) * * D * 6 76 0 * " #$SH#$OO,* 6 76 2/ "/*F C G ) * " D 6 6 6 6 F C G ) * " 0 / *" * ": 6 6 6 6 6 76 F C G = ") C / 6 6 ) * + H" (*) 7 * 6 76 /" + * /" #@@@ QQ 6 6 / F 3 G ) * "H * 77 * 6 76 /, 3 0 " *" F 3 G ) **H3 6? 7776 76,**1 / " " 0 ) 1+ 1" " " " S 6 76 0 4" 6 6 " " * * 1 * 1" * 1) 1

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

9 "1 /4 + *) 0 / 8 5" 9 " + + C E % E 5 0 / 3 8 E " E9 ) * 0 3 #$%$ + 1" / " = * #$O$ *" / 1* 8, 9 8,9 /4 1 / " " 0 ' 8 =,0 9 30 1* * ") ". " /= 30, P ") "*6 76 > *1 ) = E" / * " A " 0 % ) ", " "* 3"O"#S / ) 1 0 /A 2 2$-$ " J *4 ") / + " H H - " 1 " 4 /" " / *4 / ") H "0 / 3 0 " " 4 " " " "/) 4 0 " "0 0 4, 0 " "14/ " " *0 H /0 " + " + 0,*" " /4: I "= 0 "", ' = I ' B ". ) * 1 ) 0 *,H) - "" * 1 141 / /", " 0 34 " *" 0 / " 3 " 3 " H "" " *4 ) " H 0 3 * 0 2 "0 0 / * " "1" * 3" 0 " Tabela 8 Wykaz wybranych imprez organizowanych w Regionie 0$ E $#" + # 2+? # # + F0 #2+? # G07 + 0 ="J7=J 0

0 7+ = C$D K #"%G 0 = 0 0 2$ L 0 B "% 0 3$ = 0 7+ $2 %80 F2 + $ B # =+ # C % D B# 7 0? :: : 00>3+ I? + 00>3+ I? + - " " H "0 / 4 ) 1"3 /4 ) ( : J = * P E/ D 0 ) 1 2 ) D 0 ) 8 A (1 9 " F //G/ " " / "" + H *0 ) ", * 4 + 0 "/ 1 ) / /0 " * F /1 0 +* 0 G A 1 " " 4 13 /" " / 2$2$,091 0 3, 0 "/" 0 3 = 134 " " " " " ) * ) 34 3 7 E" " " " 0 34 * /" 0 E- 5

2 " 0 3 * ) " ) 1 : *1 "") " 0 " " *1 "") " *34" " /1 3 " *34" " /1 3 " " *34 " " /1 3) " 0 ) F( D 3" " G *1 " " " *34 " " /1 * * 0 " "/ *) ) "" /""/" 0 " : 0,0 *,, *1 * 0, " " *1 * " B "" ' /" "- #- ) *) 0 " H 3 H" " ) " / " " * 1 A 1" : " #" 5. 5B ) ";5' ", 5 " O B 0 5 5 5 5,* " Q@# 53 " QS%C 5 5A ) " Q@%E" 5C " S 5, 5 ( " " *1 *) * 3 = * 4 0 " 0 * 0 0 " 1 "/ 0 4 ") " * 0, + "/ 0 4 *,( 5 ) 0 " B ",* P * / 1 * 0 0 " ) 3

) $ 2/ "/ " 0 3 " " 34 " /" "/ 4 * 0,/3" * B ", " 134 / " " " /) " * " 0 " "1 "/) Tabela 9 Liczba bezporednich połcze kolejowych z najwikszymi miastami Polski $ $ $ 40 B $# (* *)0 = 4 / *)0 M - ()0 7 4 - -)0 8 4 - -/)0 * -*)0 *-)0 /-)0 # ) $ /" 0 34" 1 + / I " ' = 0 " " 1 /4 ) 1 3 ", /" ) * 1 "" * 4 * " 0 " H /3" * * /3" " " " ") 1 ) 1 /" B " *3 * F " 1 " 1 3 3") /"0 G */ * 4 " 3 + # %,% " #%%* - - ) " 0 34 0 0 ) : E""/1 1 ) 0 134 + " 0 " ) 3

E ) " 1 " ) 1* " "1 + ) /0 " * 0 / F G 13 + - / 4 / " " E "" / ) ) " " 0 34 " ) 1 "3 ") 1 / /3 /," "1 34 ( / = * P E/ " " /" + ) 1 0

: #)#3 # %#)"# ( ++/) ")( ()% " ) 1 " / ) "1 " / 0 + * "" " 13 " ) 1 + " D 2 0. F. 2G /" " 0 ") F) ) 3 ) ) G : "F " 31 G / ) ") " " 3 F) " * G + F *3 ) G. " 13 " + A " 1" + 1 " / / / " "") / 3 /" 0 "" ) - " // 0 "*" 0 /) " ) /0 " *3 ) :$$ ";1 7 + + " ) ) "1 ) 3 3 1 4 " / F/ G + 0 * 7 / 34 * 34 13 " ) "* " 4 " ) " "/) " ) A /" / 3 " "

) * "" + 4 /.% 7 / /0 " " " " / 0 " / / 0 " ) *" 0 ;/ / 34/ ) " 34 / " * " " /* / + 0 $ H 6 6 0 * 4 / ( * 0 " / /" "" B * Q / $QN 0 F# / ) G. " 1 / " + 0 1 > : Tabela 10 Oferta wybranych hoteli N CLDOO >5 N C7DO >7 -: N C D > ' N C" D 6> * N C KD >* #, 6+ - ; - 0$# - $+ $ $ $ @#0$ A - # + - # - K# - $+ - #KR $ - $: $ - 0;S - # - $+ % - # - K# 7 # F ()0# + P,$ ; *$ #(; ( -; @ $ # A $ #0: =QK 0 (0# + $ #P ; > (; > %$ #;:(;-; I $ $ #;(; $0T $ # =Q 7 #:( $ % 0 $ #;(; $0T $ #: =Q: : K : 5)72R ()72R /)72R ()72R /)72R 0 ();(/)72 4 >-)R ( >5)R $ % (()R ''72R (/72R 5)72R 0

N C3D >1 4 0$ # #:$: P - )) - +0 - $ - $+ % $ #;(; 0: K 0:=Q: <* / / / : 2: " 0 / " " " 3 " / * 0 U /0 H@,P A R"/ = > HE 3 : 3 0 * O H * F$,P A R"/G "/ FS,P A R"/G * U "" " + H/ F HS + G > " ) + 434 /", 13 ) /" 3 C " " 3 ) T H 8 <>0 "93 3 + 8 / 9 ") *3 2 ) " 0 1 ' 2 A 2 A / 0 / " * * ) " ) " ) 0 " 1 * /) 1 +.# % E " / " "," * 3" ) / 5 * * 1 " /) " " * // 0 " /,"/ "/ 0 34/ ) (3) " / 8 > 9 8 2+9 8 9 8 9 8 J"9 8 E 9 E" " 3* O, " 1 4+ %/) / 4 *" /) F # G " *" 0 ) " "

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

") F " ") *" ) G >" 1 1" *") 0 1 0 "" 0 A #Q /") * 0 34 *+ */ 0 : " /1 /" 0 34 * 2/" * "1 * * ) # : 8 B 39 8 () *9 8 E) 9 8 (9 8 > 9 0 34 "/0 / * / "" 1"3 ( 1 3* I A - ) /1 1 " * 34 3" / HQ " = 3 ) " " 3. +/ + " 3 " / 0 23" T",B 3 FA "3 G ) * / P ), B "23" 1 F 1"G "3 ' 0 34 / ) " ) 1 ;4 * / ( " " 34 ) "1 * 0 " ) 0 " F 2G "*Q) *,( 0 "8 9, - / " + * 0 * "1 *" ) ) 3) " " *"1, 0 "/*3 / H / 3) "+ / ) H 1 4: " " F*+ G " */( 8 ' 9 ((8 2*9 / " / H "2 F G F * / " / U " G ) *3 " 3 F / % G# QV Q " = (C

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

> P F#%H# G##H S (2I. E- P P 7J' W. : P P F##H# G%HS S > P F#%H# G%HS S +,," 0 " "/ + "* " " 0 34 + - + 14 " 0: + *" "* 34 " # : " " + 0 / " F" + / G" "1 *) + 3" * " "" */ 0 " + 1 34 3". 18 0 4 0 9 + :, Q = > HE 3 7. // 27 + " 1 ""*,.. A " + "/* 0 1 ) F + G % : F H +" + 7 34 "/8 349 34 + ) " +") ) + " " * ) 1 2 3 > ) 1 /" /) " 1 / : / + + 8 /, 9 8, 9 8 C 9 5 " ) C > >) + ) 1 0 3 " ' "., ) * 8 9 * 1 " ) > " "" " ) ) * 3 U *34" *" 0 *) 1 ) E ) / 3 * " + 0 ' 0 34+ + * 7 + 1 ;4 0 :

( ( ( H ' 7 ' 7 + H + U ( ( H U ) + ) U " 0 0 ) 1 F "1 ( G ( 7 +, ( ( ( H /" <0 " = U + 1" "" 1 "" " F / G ) *" ) U ( F ( 5 ( 8 9 + " : 1 " * 3 ( (1 (( < ( ( G( 5 "* 2 (% 1 ( H ( ( H " + U + U ( ( H + /" 3 ( ( H" + U > ( ( H + U / + ( (1 ( ( 5 ( (1 ( ( 5 0 " 1) ( ( 5 + ) 3= * 7 + 1 ;4 1 ) " *) " ( ( > /" "/ *" 0 3 / F " * ) " G A " / + * * *" + ) 1 "* 34 ( " 1 " "" 0 1 ) // ) 0 " /,0 ) 1 3) " "* 1 4:., ) * ( 8 9 D " ( (* 8 D "9 (* I " 0 =

7 0 " / 0 / *) "* ) E" " "* 34 ( 8 " = ( " E9 " "0 ) + # %,% # #$ #% E 0. "/ 2 +/ *"0 ) 1 ) 1 5 / ) " ) *"1 / E ) 1 / /0 " /*14 ) F*"/ *"" = P EG 0 /, ) 51 // 0 * " 3" ;"** + 0" A ) 1 + " ) / 40 1 " +, = *"(

< ")(*=/> +( ++" / 0 *1 " " * ",E "4 ) 1 /1 "* 3 ) ) *" 0 " "" " E / / ) 3" ) "/) + F *) / G * *0 ". * /* "* ") = 0 " 1 " 3 " " 4 + 0 41 4 ) *3 /4 " + // 0 2/ + + "0 / 4 ) " ) + ) /4 "/" + * > ) * /1 > " ) ) " 5 ) " ", / * + " /1/ 1 "*1 " " A 0 0 ) " 4 B ", ) 13. ) " / 0 3 " "4 1 /4 5 "" + 5 " + 2) 0 * * " / 0 0 H ) 1 /4 " 5 *3 " ) ") 5

" 3 ) " "1 3 " ) 1 * 5"1 " / *" 5 " 0 "* " ) 1 F ) * " G 5 *) 0 5 2 0 * 0 *) ) " A " / "/0 8 9 * 1"/") 1 *1/ 0 / ) + / 0 0 3 "1 3" " " ) " F + G. + ") 1 " 1 0 "". " " ") 1, + 0 1 " * 4 5 ) / 1"1 * "*1 5 " * $+. + 50 5 + + " "5 > "/ / * " / 1 / *+. 0 + " :,F ) GU " F " 1 "" GU A U U = U ( A / 0 1" + - ) " "4 1 " " " F / G / " 5 " " + 5 31 U ) U ) * " " ) ) / ) " ) ) + + 4 0 0 5 ) /1 4 / " 3 +

. ) 0 /""1 3 3) " ) "0 ) ) 0 : 134 / 3 "1 *") + + ") 1 " + " 3" / 0 3"F ) 3) ") /*" G 34 0 " " F 31 " G + "" + " + ". *" + " *") "" " 1/4" ) / + 0 " "/4 ") " * 0 < " "*"1,") 1 " 3 F " *3 " 3 G " 0 3 ' "" "" " 3 *) 34 " 0 " * H1 ( " *" 5/ " = * P E/ 5 *, " A " *34"B ", " ) 1 ) *1/4 ) " * 7 + " *"1 *) * = * P E/ J ) 3" = P E 1 " *"1 " *) "/) + 7" 1 4 ) / 4 /" " 3 "" 4 + 0

* $ 1 / /4 + = 3 ") 1 + / "

? #)#"#% 2 >" (2. > 3 " " ) " / - /" */ 1?$$ $ # 1@ 41@ 0 = *"** ) 1 "3",*1 3", 5 /34 "1 B ) ";, /4" 0 " / " 0 34 F /" G " *1 ) "5 ) " ("/ J ' ( = * P E/ E /, " / 2. P * "H " 0 = / HE "E * ") 134 A 34 E / ) " " 0 " " E" / A / E/ ) E) = */ ) + E "" / ) E *) + H " 0 + * 34 E ) A " " *) :

* "* ) * *3/ A 34 E " "1 / "/ " / 3 E 0 "/"1 "?$'$ # AB, 3 ( 5 /"31 34 3 ", + " + ( " ), / // A " 3"34 ) / ) /

C #DE)"# %*(3 (( ( ++/), " " * " " 1 /) " + 4 1: 2 + 0 = + 0 ) 1 " /0 E 3 5 "" " E " "* " / : ) + /" / " " ) 1 /0 " *) " "* 1 /) ) + 5 ) " / 1 :C 3 A 2 B 0 ( * F/ //0 "* 3 G 7 "* ) +,1 "+ / *" 0 /3" / ) "*

, " ) *1 " ") ) 10 " 0 " / 1 F"0 /) "* G " ) *) *1 / 0 " : ( " "/"" ) " ) * 0 " ) "* " 5 * " + 5 " /" ) /0 " " 7 "* ) " ) ) / " 0 4"* 5 "" ) 0 " 0 ") * 23 ) " * "0 3 ) 1 + F " G < 0 " ) *1 1 *) ) " 5 ) " ) * 5 *" U /34 *) " ) /" + "* " 13 ) / 1 * F " G, " "1 " ) 23 + 0 " /"0 0 + 0 1 * + " 5 ) /* * 23 " 13 / 3") ) /) < J " " // 0, H * % < 1 I *" " " +

* " " *"1 " 2+ /" /0 " "" / * + 5 C$$ %. 0 " *0 " " *. 0 " " 3 1 * 3 "0 "+ " "* 3, + 1 * " 0 * / 1 " /," 0 " " 3 * 5 " : " * 3 ), * " + 0 0 " 134 0, " *" 3+ / ) 1 " ) * /" C$'$ 3 ( 4 / ) ) 3 ) "0 " " / ) 3 " 3") + 0 "0 0 4" ) 1 " 1 /) " " " 2/ ) "* * "+ 0 ) : 4 5 6 5 7 5

4 5 *" + / : 3 ( + * " ") :) ) /" ) /"1 ") J+ " 3") + 0 ) ( 5 " 3 1 * 3 ( " ""+ ) "," 3 "" " * ) * 5 ". " "+ /* ) 5 + "* " / 3+ " ) 8 3 9 :. 3-9 ;- ; 3 < =; >. 8.? @ / * A 8 * 8 ); : 3 8 )- : 9 ;- / : ) 8.? A )* < * A 8 * 8. 3 9 8.? - ; 9 A " # $% " ' $()(* (*+,- # ' ' # " ).,-# " ).' /, ),, " -0 *+ # 1 /2(*+ 3 $# /,.,0 3 #, */4' 5 # $# " # /' ' $()(. 6,5 *" #.' ' $# ", 0,$, $,- # ' 5 /, 3 # 5 )" ( 5 # " (3 $*# " $.*(/,/ # 7,$(8 )4' 9:*,/ $% " # #.,/ )3 # 4,* # ;* 8 /. " ). (0 " $.*, 3 $* 5 )$, - : ),-0, # 0 5 # *, # " (0 6.$,;,, " # 5 :*(*+ 7# $0 ' $()(. /,) 3 # 5 )" : 5 #.# *, $# " 5 4< $# " / ' " (1 $ (*+ $. */ ' $()(* (*+ # $ # 3 $*# " (" ' 3 % " $# " # /' 7$)$'.' $( ' $()(*,/,1 25,/ 5 # *,$3 3,4 (*+.# $(;* $# " # /' ' $()(. " $,- #,6 3 < =;/ - 9 ;3 :. =: ;9 @ : * A )* A 8 * A 8 * 8. 3 9 - = 5,- #.' # " ). " *+ " # 1,*,/, 5 ()3 # ' /, " ()$*/:*# $# 1 ' 5 # " :8 3 # 5 )" # " : 7$)$'.' $: ' $()(* :6 $. 8 )*,-%, " 5 # *, " 1, # *,-# ",/8 )/: ) 2 /, 5 (0 /1 $5, / )# (*+,,0, % " ".$,),.$,# ". 0 ' 5 3 $,5 ) 2" 2=.$,' /:*(*+ # 7,$2 ' $()(* : $,- # ' 6, # 5 3 # ",5,/ 7$)$'.' $( ' $()(*,/ )/, ) 2 /" 2.): 1 $,$2 $# " # /' 8 # -$ */:*: ) )2 ),.# $ )1 (8.#.' $, *(/ ( $(.# " # " $# )6

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

, " # $ $ % $ '# ( ") # * + * $% $ '# ) ( #% <" " % # % ) ",, * $ - - % $ '#. ( ) ") / % $ # 0 ( ) ". - /$ 1 % $ '# 2 (. 5 5 " ) * - + % % AJ % %# ) 1 + " " *"1 "* % ) 1 + ) ) %% " ) " 3 + 5 ) D )E 2/ "* : # ) ", ) % 21 " E 3" 3 $ D3 E ' 1 % % : D A # * ## = " /" *" ## + " # + / * # + 3" * #% + * %# + " % + " * #) * #Q + * +

* #O) /, 1 # % > * #) 0 3 / 13 * * ) " " * % ") /" " * " ) / 1 * Q "0 /3 * O +" - # * %#/ * %/" * %% " " / * %%# /) %% /) H* H * %"0/ * %Q + * C$-$ 11F ( "* " 0 " " " "/) ) 1 0 0 " / " " "* ) 1 "4 ) " /) 1"" " " : + 5 34 / 0 34 " " + :*4" ) ") " * + : 1/34* 7" + / ) " * 0 : 0 " ),-. (- F ) / /3" /3" G 0 ;) "* ) :+") " ) " ) 0 34 ", *3 0 :

A : 5 / 0 " + P / +0PK 0 +K P(/I/) 7<P 0%M 0P # :$ %# ## # P :$%:% %: < - $ # $ : 0 $ 0 + : - K$ %$ 0: - # # K: < K K 0$ : - 0 $# #: - $ #0#$ : - $ > - #$ K#: - 0 $ P :: - 0$ # 00: - 0#$ $ : - $ $> C % % 5 " *"1 " / ) 1 0 +K P)I,) 7<P +0P0 0P # P%:$%: :$ %: < - # 0 # - $ # $ +0 #0# $# - # 4-0 $ T: + - $ # #:##$: %0$ - #0 % #<:$ $# + - $$ +% A 5 / ) 1 1"1 " 2 + 4 4 34 +0P $ 0 +K P(/;,/ 7<P 0%M

0P$ %# ## # P #0# :% %: < - # # K #@K: : 0$A: - K$ :%$ 0: - $ #0#$ : - :0:00: - $ # 0# $ ## > - $ @0 $ P : "+ :A: - # + # 0: - $ :0#: - 0$ 0 $# > 0 % D51 "*"1 5 134" /3" 0 +K P.;5 7<P +0P 0P P %: < - # + + 0: - # 0 #: - $K#$ : - # $+ $ +0 K C D> - 0 $ P: +K: :: - # %0 $ : $> + :+: - $$ +%: - "+ > 0 % D H % I 5 ) 13 + 5 ) 0 +K P.I() 7<P +0P$ 0P P %: < - $ : - $ # : - $ #+$ 4 - $ 0# $ - <$ - %< : $ # +$ 4

A % 5 / + /. 3 *) ) ) " *) " B " A 0 3, 13 0" 0 +K P(/;,) 7<P +0P 0P$ %# #: # P%:$%: %: < - $ : - $ # : - $ : - $ ###+ 0# 0: - $ #:$ #0 % > - $ %0$ : - + : - $ $ + $: - $ : : # : - +#$K0 : - < :> A 1 5 / ) 1 1"1 " "" + 0 +K P 7<P +0P0 # ; 0P P :% %: < - $ # $ #: # $#: - $ # 0# $ $$ 4: - # 0%$ 0: - 0+ +: - :$ :$ > - # +#:$ 0: - : - $ + # 0: - +#$ >

C$2$ ";1 11@ 1F - / ) " ) F ) G ""* " / " ) ) " "" / 3 ) / 0 " * 0 ) "* " 13 + ) T ) * " 1 ) 0 3 ) "" ") ) ) Rysunek 3 Schemat hierarchii segmentów programu. H. H ". H. ". ( 2"H"*"1,H. 3 " ) "/ 8 (*9H"*"1 "" ) 1 " / U = *"J"H"*"1 " / 2/"* - / " / " 2 40 *3" + " + /) 5 "*"1" " "/) + '

// "/ 0 FJ ' ( = * P E/ G 1 "3 " " * 3 FJ- - +G " /" + "" " ) ""4 1 " / 4 + 0 / " 4 ) + " / /0 " /" + H " " "" F/G/" + / ( " A ) % (> /" 1 *1 F 0 34,5/34 *) " G 5 " " 7 " / + " "" + / 0 4" " A 0 / "" + ) 3 / 4 ( ) " 0 / " F/ G / " % 134 ) 1 + " " *"1 P / 4 "3 " " 0 " "1 " " " *"1 - / 0 4 " + 1 3 "/4 "" / " "+ / "0 = 0 "* "0 / "/) (+ ) F 34 "* / / G * " "* 3" " /) = 1 /4 /" /" " ) 1 5 3 0 " " 3" /0 " 4 0 ) 1 * " "0 / # > " " 1 7 " 134 " ) / ") 1 A 0 0 ) "/ 3 " 4 3 B "

G # "/)" ()" "#D#H I( % + +)(( ++/) ")(()% " 2 " 0 3 3 ) 5 *1 1 4 0 " *0 " 5 3 " "+ *) ) " "*1"" "* " " /) * F #G ( 0 / 4 + ) /0 " 8 /" 9 " * / F 5G. " 3 " 3 "* "* + " * "+ "* * / *3 5 0 " " 0. / / ) "0 0 4 1 " 4 G$$ 4F11 4 D E " * + ) " "* /"" ) " ) * "1 " 5 " " / " / * FP 2. G 2 ) ) " 3 ) /" + / 5 " / + " 0 * 3 " " "*

( " + + /) * 5 + / ) +, : ## # #% # #Q #O #S, / *) "5,, +, " ) " " /, "1 +, 0, D + E 3" ") ) + ( 0 " ) " / < * 3 ) / ) 4 " 0 +, 13 / " 5 " / "+ ) ", : # %,, +, " / *, "* ) Q O, 0 3") +, " 33"

6 D 0 E ( " "0 0 4 / ) " " / 0 / 1 *. " " + /, : %# % %%, ;) "*,, "/ ) 51 7 D E," 3 5) " ) ) 5 0 " F " G 2 " ) F * 7. ( /" " )," /, : # % Q, /", "1 ", /", ", * " /

J 3 " +K%+)#/)"" %.* %" =/+/6> ( ++" # %+ %#)"# %+/6 3 (.% ( ++/)+/6 ")(," " 3 F ) " G 3 *) ) ") * " + /) ) 40 "* 2/ *) + 3 ) 1 / F+ * G ) ) + " 0 1 "/) " 3 "" 0 " ) " F *) + G ) " 0 ", * K + " 3 / "+ "/). 0 " / 140 " + " 1 "/) 3 +0 ) 3 3 3) ""+ "/) " 0 " 3 / / 0 "+ 0 / :

4% ", 7# $0 ( ' $()(.. H. 5 "*"1 ' 3,4 /:*, 7# $0 ( ' $()(.. " " *"1.. H " J$$ K1 A ) + 0 *1 * /" " * / / ) " " / "EF ) 1 E " G. " * 8 " ;) "*9 ' 0 4 " " 13 / ) 0 " " /" " /" 8 9 *" 0 " ") : " ) ) = 1 0 " 0,) " " 8 * 9"" 0 /" 0 / + 0 * 8 9 / 5 1 /4* ", + 0 " 1 "4 * 5 34 5 + ' 6 1 /"7* 1 $ 1 # 8

" + F $ 2 A -. - ' 7J. - X ' >7 =;C C < $ 0D = #+ # L#;C7C C7C )K$ +0 ;C C D 0 % $#$ +0 0 7 #$ $ # # K#. " # $ " " %. 4) 1 = /4 / " "1 1 4 5 *) " " ) ; 50 5" /0 " 1* "4 / "" "") "," 5 / 1 * 5 /4 "" " +, / 0 / ) 1 "3 4 0 ) ; " / " 0 "* " ) / ) " " 3 3 0 4 2/ 0 / / 0 0 */" " 5 / ) ) / 4 + 1/4 / "

) ") *) ) "0 0 /0 ": / / ) //" ) / / + F G " 0 "*3 /3" ". ) / "" " 134 "", 0 +* " 0 "* / ) / ) " " " " 134 / + / 3 "* "" 3 " /), 0 " / 0 3 / 0 * 0 0 " "1 ") /0 " / " /3" * 9 :, / 3) *" / *6? 777 B 0 3 ) " 6? 777 +U 3) * " / #SSQU" 6 76 ) "*6 76 ) 3) *" / #O@# 7 3) *" / #O@Q A 3) *" / #SSQ U " " 6? 777 = * ) " 6? 777 3 P ( E" " %,* #@S *1 * *" 0 : * " " 1 ") + * " * 6 76,* #@ * #$

*1 / D,* 6 76,* / 5 6? 777,* ( 5 ),*,") 1 *6? 777 = (,*" M. M#@O$ B 0 A * * 6 76 U + *" *6 76. Q 3 ) * * 77 * 6 76 U = > H E F/" " " GU, >) +, U - ") 5 " " *- " " F /D G " ) 3) *+ ( "0/" *6? 77 * 3) * U / " U 1* B 0 #$%$ ( "0 / / " B 0 / "U3) ** 6? 77 A " / *U " ( / *5* 6 76 () / * " *6 76 = U = "U " /". = U ) * * * U 3) *3 = / * " = 3) *6 76 U* 6 76 U 2) 5 0 /" "U / 3) *, ) C 3) * ) ; / " * Q. *" * " "1,.. 5 ""*

/ E" ( B 0 3 2*), / 6? 777 U ) / *1 /" * 6 76 * * 6 76 F GU,* " *6 76 U / ") ) " * 6? 77U /6 76 U 3) *" *6? 777 3) * * 6? U * " *6 76 U *1* #$%$ 3) * " " * 6? 777 U + = E " *6 7? 56?. # O.. % 3 3, ", A " = ) A " = ( P A ) = * ) ) B 0 3 ' 3 ) (2 * *H. 2*) ( "0 / * E B 0 A 0 / E" A " ( *0 / ( /) ( ) () C C = ( ) " = = *0 " 2) " = - 2) C / E" (A ) (2 O. *, " <0 " = * ) " ) " B ) "

: > > B 0 (A " ) ' ) ' ) 2*), >) *, / / "/ " " + " 1 ), /4 "" " + F /*/ ( 7" + " ) G 7 ) * / * " ),.. /0 "3* ) * ) ""*,.. F " ""G ( / 4 2 U ( * " *3U = U ( U 2 / " ) /0 "/ 4 " + " ") 1 ) J ) " :, " " "/, 3 " ) ) " F *G "/ / 5 " /1/" F134 " ) /1 G $ 1 > : E" + 4 0 "1 + 0 " ) 0 " " "/) >" "+ " "1 " + *) *1 134 "* " 134 * / "

1 / " 134 *3 5 ) 1 * 3, /" / 0 4 / / " 1"3 *E0 " " : = = 5E 3 2 ) "1 + / " 3) " ") *) / A /*/ " / 1" 0 " 8 1 9"/) 3) " 1 / ) 0 " 4: 134 / *) 5"* " 0 " " 134 /" + *" 5 *" / ) 5 0 " 1 *1 5 /*/ "" * 3 2/ "1 3 13 " " :,* ( 5 * ") 1-777 5. = 5/" 1 2/ 5 0 " 34 0 * * *35 4 /0 + $ *+ / 1 " * /,*" 1 /4 " 8 3 * ";0 9 = / 5 "* " "/ 0 / - + 4 * *"1 / + " /* ) " 0 F * + G * "/ "*,*" / 0 : 3 ( /" ) / "" / F "" G

A " " 1 ) " 0, " / *3 2 T " *" 0 H " E A "" ). ) 2 "" /"0 "" " 5 * " ) / ) ** "* /" 1 4+ : " 0 * "" U " U0 " 0 ) U 5 1" " /4 " ) 3 / * " " " 1 *4 "0 E* 2," ) //134 " " " / ) " " " /F /4 + 5 0 4 2G / / " 0 "0 ) 1 ) " + +F1 ) * G ( ) " 0 : 3 3"+ / $ ), / " / "*"+ /0 " / + " / / * / 1 *3. 1 " 4 " F *0 * G *, J = 1 ) 1 3"4 /) 1 : ") 1 ") * 3 2 ) 3" ) * " ) = 134 ) 4 " ) ) ) ) " : ;/ + 0 " = 134"*

(0 " ;) "* 5 /0 " " F 5 1 /4 ) " G 1 ),, + + / 3 * 5 ) * /0 " " " 1 ( 7 " 5 " " "1 3 3 " ) * * " 5 + " 8 8, " + " ) "1 *) ) 1 = 134 " /0 ") /) * /0 ) 2" / " 1 " F ) * * * "* G " "* " " F ". * 3 " ") *), + / ) 3" " 3 3 ' ) " 3* /3 /0 ", + " "*"1 7 ) / ) " +) " ) + "" A " + $ + > 1 5// ) 5 0 * 0 : 3 " " E "E 23" ;"8 9 /"2"(* 2/ *: 1 4 * " /" + 1 " "1 7 // * 1"3

0 $ 3 " 5 3 * 8 5 * / " *0 " 2 5) " + " 134 " + I ( /0 " " " 3 F/* (,) P G 40 " *) " 0 3 ) / 4 2+ * *) "/3 "0 " 1 4 0 /" * " + " " 0 "* " " / ( ) "0 0 " " J " + " / / 4 " 3 / : = " " " 1 F G = " " /" ) " F 8 " ) 3 9 H /"*" 3 G " " + 5") * /) = " /" / / / 5 ( + ) 13") 1 / ", 1 4 + 0 * F " *" "G / + 4 * "" A ") 5 ) " 0 " ) ) F Q5"/G 5) " ) /"* "1 ) 4 /0 " " 3 5 " 5/ + ' " " " * * ) + ) *

F ) * " *1 /* ") 1 G "/, + "3 " / 4: 0# D 5 " " *"1 A /0 " / : " " ") 1 / * 0 ") 1 " 5 / F0 " * 4 0 G5 / ) " 134 + 8 " 9 " ") 1 F/" " / /" /" G " / 0 ") 1 0 * 0 * 2/ " " "0 0 ) 1 4 0 + 34 " 0 0, " " R " "/ 0 * F *// G L 5 " " 0 " / 5 / 3* " /" " * / / / 1 ) **3R / 4) F ) " " "* "1 G " "1 " 3 * 8 5 0 " ) + 5," " / 4 :, ( 7" + F 3 " " 1 G 5 "" /), 3 $+ * 8 5 " *) + 2 " + + " " + ", " F "1 ") 1 / ) / *") " ) 5 "" *" 2 /" " ) /" / " + " "/) "

2/ * / 0 0 / ) * *) " E" 0 " 1 0 " 4134 " 0 " / ) * ") ) 3 " F * / ) " / G - // ) * " /4* "+ 1*/ 4 /" ) " " ). *3 *") 8 " 9 3" ) " " 1 / 0 " ) () "0 "/ " + "*"1 2 " " + 4 /0 " 3* ) * *3 F"G 1 / ) 13 " /) " /," "*, * + / / 5 3 /", / : " 5 " ) : " " " R ) / " ) " R ) 134 " ) F G 2 *) / + " + 3) "" "/) T E "E,/ ) * 0 3 E /* 0 / 3 #$%$ / 3" " *0 = E "E A 0 + " /" " " ) ") 3" A " 0 " / * ł. ) 1 ) 1 4 " /" + 5 T E " E *14 " * ) * * R ) * 0 / ( " 5 F 1 G / * / /0 " * 0 *," "* 2 13 ) "E") F/ " * 34 ) " 0 34 " ) / G," 0 ) * " ) * 0 #$%$ ) 8 E "E5"/ 9

2 " " E " E: / 4 "" / 1* * 2 0 " / / 0, /0 " + F " G "" + " " E "E 23" ;" 8 9, 1 / 0 ł / "" F G + / 1 " ) F3" ;" G ) " " A 1 ) 0 4" *4 /"+ 23" 8 9 / 13 " " (ł *( 8 " (* 9 ) / " ) "2" " (* * 0 ) " ) 1" 5 "* "/ ", /" 3" /" 2" (ł /" 4 + 0 7 " *3 3" *" " F 3" G */ 4 0 0 " ) / * * "* 34 ", ) 1," F G "* <* " 0 *3 3" " " F/ + * 0 /"3" " 3" ) G < 0 " + 3" * " "/ 3" " /" " F " G 5 ) * *3 3" "1 1 + 4 /0 " " 0 "" / ) 0 "+ A 1 " " 4 /0 " "" ") ) " " +

" * 3 / ) 1 F " 3 " "1 1 / ) " " 3 / 0 " ) 1 ) / " 4"1 ) ) E " 0 1 ) 0 / /" : / ) " 0 /"+ " " " / ) " ) " : " 5 ) " 5 /4" 3 2 "1 1 40 1 4 " " / ) F( 7" + G - /4 / ) / / 4 /"0 ", 1"1 4 134 0 3 + 5 1 4 " /0 " " 4 / A 1 4 + 0 / ) / *F G J$'$ L1 M ; N A, ) / " 1 4 ) 1 " /" 13 1 " 0 " " 2/ " 1 " * /* 2) /* " 0 30 1 ") /) " *"1= " 1 + " /13) "*"1 1 ) / * *3 * * "1) ) ) ' 0 " 1 "* 3 0 ) / + + 0 / ) /) * " / 7 ) 1 34+ /*

A / 1 *" " 0 34 8 ( " 1" 9 1 0 13 + /* ) * - * 13 = * " 5 / " " " 8 *" 9 )," " " * 1 * 0 3"). " " " " 0 " 0 3 "3,*" 1 /4 " H " ) " S */ " 4 /0 " *3 ) *" ) " ) 4 4 ) *"1 " 1 ) * ) " F //G,*" " 0 /4 :, " 5 - = ) *"* 8 = * 9 3F "- "= *G =, F G ;/ ",M A T 3 I * 7 * " 8 ' A 9 E 8 = 9"> A ) * " " : /" *34B " " 0 34 F0 * G 134 ) * "1 F B ) ";G F < "D 7 = *"1 2" 0 G ) ) / 0 " /" / /" / +3" *" " = * P E/Y * ) *"1 " * ) " F,+ G S 2 " 0 * 0 /) 0 " 0 1) / G

(, F G,) ) *" " "* F / " // +G /" "5 0 13 "/ 0 ;) "* + + 0 F3" G 3 + 3") " / 0 34 + 1 " /4 ) " 0 /0 /" 3 1 / ) $ $ ; + "+ 8 <. A 2(- (. JI - (,2. <9 K$# " 8 5 ( + ( 9 0 " ) 1 " F 0 // J ' = P EG 0 " 0 * / U *"1 " /* /) H" < 0 " /0 " " "0 " " + ") / * Rysunek 4 Schemat produktu Kutnowska Strefa Sportu E $#? K F00 $ 0$# F IF F $ %> +0 0 C8 QD C$ 7#D C10 0$#D 2+? : : $> 1$+ $$ 0 $ 0$> $# 0 % H $ +0 4 # ##0 % $$ K $ $ $ E #$ : : $ #0

E0#% K# # 7 : :: $ #+W $ $ U P $ 7L"=>L>. H E 1 I ) " 1+ JD " /" //+ /,, "" " * // " 4 * "3 * ) " " J ' = P E *"1 ), 1 4 134 0 0 // " * / 3 " 1 " " -,* D ", ++ // 1 4 30 ) * * 3 ) / - *) ( " -,) * Rysunek 5 Elementy koncepcji Europejska Stolica Baseballu E $#? K 2+? E $#F0 2??V L#V0 0? L# I $ E $ C? $0D$>$ :$:+0: :0# CN?DI+:K0 :% #; +0:0 $ $# 0 $0$ @2 $ A = 8$ # = =0$ = # @#A = I $ 0 +:# 0#+ #:0## 7 : :: $ #+ C"M+DI EF? 7" :++I< : $ $> W 0$$>E $#G?@$ # L= #$$A C $DI +0#$ : $# : $#$#+

H % > # > I ) " ) ( (, 8 = *"9 " " 0 0 " 0 / ) 0 4 @ 3 *) " 3,*" ) 8 *" 9 " 134 / "/ " " *) 3 " " " F G Rysunek 6 Elementy koncepcji Centrum MSO (młodych sportów olimpijskich) 9 F00 $ 0$#? K = ;+: :# L"=:F+: +I+: F :+ K 0 % = # : L=E7@ : A F0 WK+ @$ A +0:0 $ $# C7 %4D I 0 0 $0 $ @2 $ A = ; # "# =$ $ G0I$ $S:# K0 K #+ = 0L=E7 @$ A @ A * / ) " ", 3 1 " +8 "+ 9 $ 1 " /0 " +

@ C F @ A % # C % D > J " 3-8 30 *"1 * *"1 0 " 3 " 0 0 ( ) + 1 * " " " *" ) / 1 4 0 "" " 0 0 3 310 0 F IF F $ % $#$+ + 0 % % +0 0 $ % + I 0 % : %4: $0#0 + 2 $ W $ 0$0 % $>P - = C?#"%D - C E $#D: - C= B E $D@+$ $ A - 1?+8M 2 # :0# + $>%:: $#I$ +0:0 "$7 + I0 $ $# $ $ $$ $> :$ :+$ 8$0 $ + $ #$ @# :0 $>A : $ : $+ # LGV V $# $ I 0$

A 0 " $ ) + % C$ 7#I #$ D $ ;# # 2 $ " $ @W(W A CNDI $ ; # C8 QD C=$ 0$ D C + DI + $ $ +0:0 :$ :0 % # # $ $ $$ K " @(W A$> #0:0 # $ @# : 0 $>A 7#: $ + : K 0#: : $ < #:$#$ : $ : $+ # LGV V $# $ I 0$ $ ;:$ $: +$ "+ < K $# 0% $ $ $ J$-$ (41;1 *) + " " + 0 " "+ ) ) = 1 " 4 ) " *" *) " " " 0 " + " "/) 0 * " / " ) "/) / 1 + "/) " <* + " / :. 0 " "*"1U. 0 U. 0 5"

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

J$2$ 34 54 54 $ 0. $ 0 D E " (" 0 2" / 5 / : " *" " * * 5 *) ) /) " 3 "+ " " = "," 2"/",* ( *0 " F,*,") 1 - * 1 77G " 3 2 /" / ) * 5 2 F 2 " ( "G " " " * 2 " ) F G /" HE 3 54 5. $ 0 D E ( " 0 " + /" + 2 /) 0 " ) " /," 0 " " :,.. * F " ( 7" + G, ) " F / G 2 2 (" 0 *" " /) "

, " ) : * " " / ) F0 * 5 " / 0 ) 1 G " ) ) * : " / " 54 56 +. $ 0 D E ( " " E" 8 ( +(,2. <9 " 0 3 0 * 0, ) + - *"1 ) 8 *" 9 " " 2 P (* ( 2 /) 8 = * P 9 " T, 5 I " / ( 8 ( +( 9, /" " 8 9 ) F "/ " 0 " + 5 "M L G P // = JA 7( ' 2(= ' = (2 ) * ) *, H " ) D 1 " / E"(,- (,), F" G = JA 7( ' 2(Y / 1 + "* F,+ G, - /" - * ( *.?,%, (,.? JV (, (*" J ' = P E,2P,E I 2A,I 2A 54 57 $ ). $ 0 D E ( " 2 "* " ""

/0 " + /) " F3" /0 G / 3 ) " 5" " " + * " ) " ) / " ) " ( " + * ) " "* " 54 5G +. $ 0 D E," 3 2 + " "1 2 FG. " "/" F + = G, + P 2 + / " * =., ) * P " + 5 " ) E, "* H 3 /) "" 0 ) / * " H, ) " * + 2 5 + 3" 54 5H F. $ 0 D E 0 3"34 * 3 0 " " "" / 0 <" 0 (. ' + "* " E 1 F ) G *"" E 1 P " F ".? G 5 / "*

" *" * ) / - " 3 * ' *) 13 2 ) : "0 7 " 54 5I. $ 0 D E + P " + " / "+ "/) ( + " ) ) * 3" "0 /3 3 " " / F"/" /" / " G," 0 ) * ) * 0 E " E 5 ) 5 ( / " 5 13 + / * ( E,*). 5 2 ) " / / )," + 0 3 " *3 / " / ) * " *" " / "* J$:$ ;AF3"," 3 /) /) " /) * 2 " / 3 "" 0 "*3") <" 0 ( ) ") 1 " * 3 / ) +

, / 1 *," 3"3"", " ) ) ) 5 // 0 + 5 "" " 0 " " ( ) " ) / ) 5 ) F / 3" / G / ) 5/) / ) /) H " F"/ ) ) G, " /0 " / /3" 0 " ""/"1 ) "* ") /"1 " ") * " / 0 ( ) " 0 / " 1.? " *) 30 0 N *"1

3 " +'K %.*" )"#/*#")> # (( + ( ++/)* <" 1" 1 " + : / / " ) " 0 / ) ) 0 " /" + 0 " / " " "/ 3 ) / F" 31 / G F 5 "G $$ 3;1," + *) /0 ") 0 3 ) 3 / 3 ) " 1 /4 " *) ; ) / + 0 7 : "*"1: / / : *"1 3" " "/* % 5 5/ // : *) // /* " 5 : A ", * 2 / *) "5

$'$ F;1K, 5 "*"1 ) * /" + A 3" 3 *1 "," * 34 " 1 / /" 0 " * / ""* " + F 0 " / ) + /0 " " G "/4 0 *" " *) 1 "/ *1 5 "*"1 * *" " /0 /" 3") 0" +. 0 //"" " 14 )," " F/) 34 4 / 0 " 13 + " G : + " " 0 / : " F 0 " " G/ F1") G F G / : " / + " *"1 " 34/" + 3/ /1 * 4 0 /0 " " / " ) 1 " " " */"/40 ") $-$ 11@ 2/ " + " 0 1 4 + 0 * " 34 / "0 0 4 1" : "*1 * + + : * 3 / " + ) / : " 2 / "E

" ") / ) " ) $2$ 34 554. $ 0 D E /" " 23 ) + : ) ( / " " / " 2 ) " ) ) ),,/ 5,," 3 23 " 5 " " "1 ) * 0 ) /" + F " ) " G /) / ) 1 " " / / F *"1G < " *"1 /"; 55 + *", *" ) " 3"). $ 0 D E /" / E". " " /" +, ) /" / ) / 0 ) 3: " B 0, ) /" / ) F + G 2 + 3") *", *" ) " 3") = J" A " ( I " ) / + F"/ " = * P E/ G

0 F G 556 $ 0" ". $ 0 D E," " *" " / / "1 /. F. " ) * ) " "/ 2 P 5 / "0 /) F3 / G " " " + "") / 3 " G / : " / " * 3 " ) 3 " + 2 " "/ ") ) + ) F /") G 557 0 ". $ 0 D E," 3 ") 3 " 0 ", 3 ) " * 5 134 " ),3 /" /0 " + 5, ) " 0 " + 0, 3 3 " ") 2 ) /" 2 " + " 0 " + 0, ) " + " "+ * ) *" *"

" = J" A " ( 55G F ( +. $ 0 D E /, " + " : = / ") " /" " + + 2 " " 3"/ * + 3 " ) ) * ( / ) P " + ;) "* " 0 0 + ) 3") + + " ) /) ) " 0 " 13 + ") F*"* G ( " +,,/ 5, 55H ( ( $ / " "* = *"". $ 0 D E 3," 1 " *) " 5 E" 3"3 3 / /" 3) "* 3 / / ) ", 3 " " 3) "*"1. " "1 / " ) 5 + " 3 2," " " " " *"1 ) / 3 " (* *""

$:$ ;AF3' /R/3 ( " " 5 3 + "* / " " /" "/) /" / /" ) ) + = 134 0 0 / )," 3 "0 "+ ) ", ") 0 " 0 " *"1 " + ) "," 3 " / //) " ") 5 A *3") I "( *) " ) "" ) + F G / + ) "*""

' 3 " +-K% )" ") %#)+( %3# /"#( ++" # %*( +)(3 #/+% + >" *) ) * "1 " " 31 * 3/"0. " "1 ) ) 40 " * ) / * " ) " " " "" " 0 *1 /* ) 1 "/ "" " * " A " 3 *" " *" "* 4 0 0 *" " * 4 ) 4 "* + " / 1 * ( ) / 4: * ", <0 "), 0 F " ) 1 G / " 5 1 " ) F ) 5 G H ) + + 0 5 ) ) " 5 F " G

'$$ 34 56 54 J 0. $ 0 D E, 2 * 0., " + "" + "0 0 4," 3 /" + 0 ", ),"* //,. - " ) / <0 ", 8 > " /4 / 9 2 F ) * " G + E" "0 / *) 3) "*"1 F " ) 0 " "/ "0 /G 56 5 *" 5, <", 3 ) + 7 + 2. $ 0 D E + ) ( F ) * /) ) " 23" ) " 23" ) 1 ) " G " /) " ), <",, ) 1 " 3 5 " 3 F,<,G ). " ) / " ;) "* / " " " 5 2 *) + < J " ;) "* / 2 * + 0

,* * 8 " 3 9 56 56 $,. $ 0 D E ( ) / " ) ) 51 + " ) 5 Z,9, ) 3) " "/), 2 * 3, 1 8 / F 9 1 "G 2 F ( 7" + G " ) ) 51 /) " ) ) " 8 9 2 1 " ) ) " 23" " / P 2. *" ) 1 '$'$ ;AF3- /" 3" ),"* // "0 /, / 1 * + "0 "1 " ) ) / " + "* 3 5 "* * 3, /) * / A * 0 3") + ) ;) "* /," 3 "0 +

, 0 " ) ) " " "/""," 3 " ) +

- 3 " +2L") %#)" "#D#H )# /3 ))"# # #/+*)5/"( ++/)*" I( %+%" ()( ")(, 0 " "1 1 1 " /"4 " " " ) " " " /) "* ) "1 " 0 0 ) ) * ") " ) "* " /" " " 3" + ) ) * " "* / / / 4 0 " ) 3 ) *"* /" ") / ) ) * 5 " " " "1 " ) -$$ 1 7 / + ) * 0 2"" " 1 ) / *4 " 3 / 1" " 0 "" "0 0 4 2/ 3 ) *3," 4 " ) " : " ) 5 ""* 1" * /) " " )

34 5 3 * ) " ) 1" 0 " " 3"/ " 13 " *") 1 0 " ) F ) " G = 3 " /4 3 *) + : - 5 /"0 H U - 5 + 0 H (3) " ) 0 * : = * P E/ D 0 ) 1. 8 A (1 9 7 * 1 4 " 0 "/" "*, 1 / Tabela 1 Rekomendowane dla wdroenia w Regionie imprezy i wydarzenia wizerunkowe 0$ B "% @+ 0 0A =+ # C % D 7 7 % # + 18" "= 0I? + 18" $ H0$ $ 0# # $# % "+ > % $+ #$ $ #0$> 0$ # < $ # 4 0# $ # 0$> B %$ < I0$$ 0## +> "% 0 % < + $ 0 0$ $<$ >" 0 0$ # 0 $ < + 0$ C $D:$>P @ $ A: $ 0 C D:$ : # # $ =+ # + + $ 0 I? + > +# 0$$ 0 %$ < $ # # #;$

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

" "/) 3 + /0 " "" " / / " " "*, " 0 " 3") + 0 + ) 0 + /4 +,41 /+ 0 1 + ", ) " " 3 + ) /4 A 0 /*0 " ; 0 1 /4 /" ) /"; "/ ") ) / 1 0 4 ) " "" " 1 + 4 0 /4 " ( 7" + 2 " " ) ) *) ( (7" " " " /" 5 1" " 4 5 " + ") 1 4 " ) 0 = ) " 4 " "+ "/) 1 4 0 " / "" * " ) 1 0 " " * : 1 1 ( 2/ * ) 0 /3" ") ) / " " 3 + 0 " * >1 0 ) 1 3") ) ///" * / " 1 *) 1 " 4 "* " "* 0 ) : * ) ) " " * 0 " * ) " ) 41 1 ) " "" * /3" " ) * * *" 0 ") ) * " " "/ " 1 1 4 0 ) * * + :

3" "/ " 3" + 3" " 3" / " " " ) 4 1 " "/ 3 + ", "1 ( /0 " "/* 0 "), 0 3) " * 3 " /" /0 " / * /3" *" " " / 1 * 3 " F ) G 1 4" " ) /0 ") * " ) / + / /0 " 4 / * 4 0 8 0 " 9 " " "* ) ; " /0 " 1 34 " + "/) *) ;) "* + /0 " *3 " : " +. 0 + 0 $F," "* "/) " " +* 0 " "/) 1"4 > # F) G : # ( 2 ) "*" " 10 % /0 " " 1" A 1 " " + " 1" / "/4 / + /* ) E 1 " 0 34 " 1" 40 0 : > # 5" *) "*4 0 " ) A 1 4 + 0 " ) "3 3 1 34 "/ 0 5H : AI 5 34 " /4 *) " ) F G " 4 0 + :,+ < 0 + ) " ) /0 - /" / + / +

< ") " F 3 /0 " 0 4G " 1 "1 +," 0 / ) ) 3 13) *0 "+/ F G ),,, 7 + " " "* F G Rysunek 6. Proces dystrybucji komunikatu w zakresie podanego wizerunku rynkowego Regionu 2 $@ $ :$ %A H## @$ :=Q: :$A + : % #R $ 0 "P 4: 6+@ + A H#$> G$ $ G$ # 0$# G$ $ % 7 K$ [ ) "*:2,-. (- 7 # : : % % $ 4 +$ $ # % K $ $ #+ > 0#$ : # +:$ $ + > %000#$ K :$ 0 %4>? #0 $ + :#+ M+ #++ $ + > 6 $ + : + $: $> #: %4 $ < 0$ > # $ 0: 00 $0 0#: $ $0 $ #4: + % K 0# :$>$ K >

-$-$ 34 57 54 $. $ 0 D E /0 " " " /"1" 2 0, ( "/" F /" G3) " " ) 2 F G *1 /" 2 2 ( 7" + / "1 ( 2 "*, 23 /) " "1, " ) "1 1" 3 0 ", /" F ) " G P 2. / ## / " ) * -,, 7 +. "* F/ "/ G 0 ") 57 5 $. $ 0 D E 2 "1 ), 3 *) 3 F" " ) G Z = ) " *9 ), 2 *) 2 " ) 3 *) 2 *1 +* ) P 2. /," / 1 ) * -, "* F/ "/ G ) ## P 2 * 0 3 " "+

/ 2/ 1 " " " < + "0 3") 0 " 23 *1 "/ " / *) 23 " 0 ") A ) * + - /I ", < + ) 7 +. F"/) ) / /* 7. G 23 " " ) "* 57 56 $. $ 0 D E, + * 4 34 1" " " ) " / ) F G, + < ", ) " " 3") 0 /", ) " ) *) 0 / "3 2 " ""," "*, " ) *- 0 -. P ", 0 ;) "*+ / = JA 7(7A. JJ777' P " P 2. / A 0 " " *" " P *., ) * J 57 57 $ K. $ 0 D E

+ ) ) " " 0 ) 2 * ",* * "" F) * / * P 2. G 2 " "3, ) ) 23 / " E1 " "0 "," /" F " 0 + " ) G ) " " "* P 2. / * (" 57 5G 0. $ 0 D E / 0 2 " P 2 //, <", ). /2., <", * +,. " /* " /. 5 " * / * " ) : *3"," + ) / "" " / 1 * 0 " 0 3 * ", "" 3" / / P 2. " ) / "0 /3 "" ) F " G < "" " F + G, * " ) F ) *

,.. G -$2$ ;AF32 J+ * 3") + 0 /+ ) 7 +. 3"3 + 3) " "+ "/) 3 ") / F ) "" G A * ) " < " " *) F"0 ( 7" + G + / + + /) / * /) / + ""/ 1, 3"* 0 3 "

2 +# = #)"#3 ( "6# ) #% E)"# 2$$ ;1 ( " " (. "0 / * / " ) /0 " "" "1 " 0 ) * / " ) 1 ) 3 40 "* / : " "* " ) ) 3 ") /0 " ) *0 ) ) 0 3") + 0 ) "* 0 " ) *4 " 3 " ) " ) * / 1 F + G ) *0 / "*4 "0 0 "1 + " " /" "" 1 " + " " " "* + 0 ) " "* " " 5 8 9 ) " + " "" /

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

, " 3") + ) "1,*"1/4 5/" / " 3") T ' F' ". G 5. ' " 2/*. F. ' 2. G " ' ". * 0 ) /* " + : + " " /) * "1 ) ("/ 340 ) *) " 1 14: E" " 2 " + ""," +," " ) * /" "" + ( " "/* +, 2, "+ T ' * 1. ' 2. ' "* *" /"1. ) " /* + I *" /"1 5) + /"1 5 " "* 3 " 0 3 " ) " ) ") "1 + "* 3I ' " /"1 + ) 0 " ) *"* ) 4 * / 0 *1/ 5 "* 0 ) " ) ) / "* 2 "1 (,".,/* " " + ) "* " 0 ) * "3" "1) " + +, 2. P 2. ( / " " ) ) 3 " +0 ) * ) 1 " P 2. "* ", " * 5, 2. 5 ) ) ) ) *"* *"

" / 1 ) / +. P 2. * 0 +,,/ 5, F,,,G P 2. 5 3 5 " 0 ) *" ) * ". + " "1 ( 0 " " 5 " ) " 5 134 " "* 3 " 3 " P 2. + 4 " " " / 0 7 1 /4 * 5 "* 5 % ) * * 4 0 / "" /1 "* ) ( 0 " * 4 " *" ) " / " / 0 / ) /) + " 1 /0 " " /1 / 13 A 1 " 0 4 1 /0 " "* * " 1 4 0 ) 0 ) 2$'$ 6A (. " "* " 3+ 0 3 ) "" ;) "*+," "* ) 1 ' 0 34 " 5 O / A ", " 5 O 3 + ", * 3 "* /0 " "1 O>" 1/ A ", S 5 #% ) /0 " 3* / ) " ) ) "* 10 4 (., "1 ( 40 "* + 5 " 0 "1 " ) 3 0 4 " "" / ), / 0 + 3" 0 0 ) /4 " 1 " 0 ;) "*+ A /1 /4 + 3") * )