3. Gaining a knowledge of the organization and management of tourist company in the sphere of small and medium-sized organizations.

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1 Nazwa przedmiotu/course TITLE Nazwa jednostki prowadzącej przedmiot/department Kod przedmiotu/course CODE Studia/DEGREE PROGRAMME Kierunek studiów/faculty Tourism and Recreation Economics Faculty of Physical Education Poziom kształcenia/qualificati ON LEVEL Tourism and Recreation I level (cycle) Part time Rodzaj przedmiotu/course FORMAT Professional Rok i semestr studiów/year AND II year, IV sem. SEMESTER Imię i nazwisko koordynatora Dr Anna Nizioł przedmiotu/course COORDINATOR Imię i nazwisko osoby prowadzącej ( osób Dr Anna Nizioł prowadzących) zajęcia z przedmiotu/ INSTRUCTOR(S) Forma studiów/study MODE Cele zajęć z przedmiotu/ COURSE OBJECTIVES 1. Gaining a basic knowledge of tourism business activity and about the functioning of the tourism market 2. Explaining the basic principles of economics and business economics in the management of tourist activity.. Gaining a knowledge of the organization and management of tourist company in the sphere of small and medium-sized organizations. 4. Recognition of measurable and immeasurable effects of tourism development and noticing the impact of tourism on the economy, the environment and the local community. Wymagania PREREQUISITES wstępne/ Economy, Principles of tourism, Principles of recreation, Tourism Service Management A student knows the basic concepts of economics, understands and is able to explain the mechanism of functioning the market and economy, knows the travel and tourism business, knows the basics of business management

2 Wiedza/KNOWLEDGE: K_W0 Knows legal, organizational and ethical conditions of Efekty kształcenia/learning professional activity in tourism and recreation OUTCOMES K_W04 Knows the general rules of creation and development forms of individual entrepreneurship K_W12 Knows contemporary conditions and trends in the development of tourism and recreation in Poland and in the world Umiejętności/SKILLS: K_U07 Has the ability to develop the project and do its presentation, is able to use audiovisual and multimedia means. K_U09 Can accurately and coherently express themselves orally on topics related to the issues of tourism and recreation Kompetencje społeczne: / FINAL COURSE OUTPUT - SOCIAL COMPETENCES K_K0 Can work in a team, in the different roles, knows how to accept and assign tasks, has the elementary organizational skills K_K04 Is convinced of the need for scrupulous preparation for their work K_K09 Is able to think and act entrepreneurial Forma(y) zajęć, liczba realizowanych godzin /COURSE ORGANISATION LEARNING FORMAT AND NUMBER OF HOURS Lectures 15h Workshops 15h Treści programowe/course DESCRIPTION

3 Lectures Number of hours Explanantion of the concepts related to the economics of tourism Basic ways of studying tourism Economy and tourism economics, tourism economic functions Demand for tourism Concepts and definitions of demand for tourism Consumer behaviour and tourism demand, determinants Measuring the demand for tourism Characteristics of the tourism supply Economic, sociocultural and environmental impacts of tourism Types and gauges of the tourism supply The tourism industry and government organizations Government organizations responsible for the development of tourism Travel agents, tour operators, intermediaries Touristic product, characteristics, distribution Marketing for tourism Consumer behavior decision-making proces Promotion and information in tourism Total hours 15. Workshops Number of hours 1. Business registration rules 2 2. The choice of taxation. The choice of legal and business profile - principles of operation 2 4. Business plan - structure 2 5. Own idea of "business in tourism" a project of business plan, presentation 6 Metody dydaktyczne/methods OF INSTRUCTION Sposób(y) i forma(y) zaliczenia/ REQUIREMENTS AND ASSESSMENTS Metody i kryteria oceny/grading SYSTEM Total hours 15 Multimedia presentation Working in groups Case Studies Discussion Lectures: Written test (closed questions, open) Workshops: Final assessment based on partial assessments Lectures: Written test (closed questions, open) - 51% to pass Workshops:

4 Całkowity nakład pracy studenta potrzebny do osiągnięcia założonych efektów w godzinach oraz punktach ECTS/ TOTAL STUDENT WORKLOAD NEEDED TO ACHIEVE EXPECTED LEARNING OUTCOMES EXPRESSED IN TIME AND ECTS CREDIT POINTS Język wykładowy/language OF INSTRUCTION Praktyki zawodowe w ramach przedmiotu/internship Literatura/MATERIALS Assessment based on a project and a multimedia presentation, continuous evaluation, activities during classes (eg, by participating in discussions), final test Activity Number of hours / student workload lecturers 15 godz. workshops 15 godz. preparation for 20 godz. worshops participating in 15 godz. consultations preparation of the 20 godz. paper / essay preparation to the 20 godz. test participation in test 2 participation in exam 2 TOTAL HOURS 109 Number of ECTS 4 English Literatura podstawowa/ PRIMARY OR REQUIRED BOOKS/READINGS: Adrian Bull, The economics of travel and tourism, 2nd ed., Melbourne, Longman, cop Larry Dwyer, Peter Forsyth, Wayne Dwyer, Tourism Economics and Policy, Channel View Publication, 2010 Ozan Bahar, Metin Kozak, Tourism economics: concepts and practices, Nova Science Publishers, 2008 Aleksander Panasiuk (red.), Ekonomika turystyki, Wydawnictwo Naukowe PWN, Warszawa 2007 Bednarska Marlena, Gołembski Grzegorz, Markiewicz Ewa i inni, Przedsiębiorstwo turystyczne. Ujęcie statyczne i dynamiczne, PWE, Warszawa 2007 Literatura uzupełniająca/supplemental OR OPTIONAL BOOKS/READINGS: John Tribe, The Economics of Recreation, Leisure and Tourism, Butterworth-Heinemann, 2011 International handbook on the economics of tourism, Elgar original reference, Larry Dwyer, Peter Forsyth Edward Elgar Publishing, 2006 Stanisław Wodejko, Ekonomiczne zagadnienia

5 turystyki, PWSH, Warszawa 1997 Promocja i informacja w turystyce, Zygmunt Kruczek, Bartłomiej Walas. - Kraków : Wydawnictwo Proksenia, 2010 Podpis koordynatora przedmiotu/ COURSE COORDINATOR S SIGNATURE Podpis kierownika jednostki/ DEPARTMENT HEAD S SIGNATURE Dr Anna Nizioł