Honorary Patronage: Poseł do Parlamentu Europejskiego Krzysztof Hetman. Project patronage:

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1 CONFERENCE Development of entrepreneurship in rural areas on the basis of integrated tourism products Greenways Conference venue: Lublin Province Conference date: Honorary Patronage: Poseł do Parlamentu Europejskiego Krzysztof Hetman Project patronage: Gmina Żółkiewka Gmina Siennica Różana : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

2 Day 1 Plenary session ( ) (Conference hall in the hotel Viktoria, Narutowicza 58 street) MODERATOR of the plenary sessions: Roman Żelazny - President of the Foundation "Worthy Deed" Registration / coffee service Welcoming the participants Greenways and sustainable tourism in Europe on the basis of good practices in Spain. Mercedes Muñoz Director of the European Greenways Association (EGWA) Greenways as an International Tourist Brand Raitis Sijats Director Vidzeme Tourisme Association of Latvia Project coordinator Greenways Product Project activities in Latvia Ecotourism as a tool for rural development. Global and local context on the basis of examples of tourism products functioning on the Greenways. Dominika Zareba Representative of Environmental Partnership Association and the Partnership Fund. The editor of the guidebook "Zielona Szlaki - Greenways" coffee service Greenways as an important element of Czech Tourism Daniel Mourek více-president European Cyclists Federation, Deputy Greenways program coordinator in the Czech Republic Entrepreneurship and initiatives undertaken on the Greenway "Green Bicycle" Boguslaw Pyzocha President of the Bieszczady Foundation Development of entrepreneurship and cooperation of the three sectors in the Greenway "Naszyjnik Północy (ENG: Necklace of the North") Marek Romaniec President of the Foundation "Naszyjnik Północy" Lunch Green Lublin province - Amber Trail and Heritage of the East Trail Zbigniew Pacholik - President of the Local Action Group "Zielony Pierścień (ENG: Green Ring") Dorota Sawa - President of the Local Action Group "Krasnystaw PLUS The debate "Guidelines for the Development of Greenways in Poland and Europe" Questions / Summary of the first day of the conference During the plenary session the presentation of Local Action Groups from Poland will take place. : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

3 Day 2 & 3: ( ) Study visits carried out in three groups of your choice: I The study visit within the Local Action Groups Zapiecek, Doliną Wieprza i Leśnym Szlakiem (ENG: "Hog Valley and Forest Trail"), Jagiellońska Przystań (ENG: "Jagiellonian Marina") Day I ( ) 9.15 Departure from Lublin to Kozłówka Visit to the Zamoyski Palace in Kozłówka (Presentation of tourism resources of the Local Action Group "Hog Valley and Forest Trail") coffee break in restaurant offering regional food Visit to the Regional Chamber in Wola Osowińska visiting the headquarters of Radzyń Horse Club, a meeting with representatives of the Cavalry and Radzyń Riding Club Association, Power Point presentation on their activities, the horse riding show Lunch Visit the Tourist Information Centre and Memorial Chamber of Karol Lipinski (Polish violinist from XIX century)in Radzyn Podlaski Travel to Komarowka Podlaska Meeting with representatives of the Municipality Komarówka Podlaska - refreshments and coffee service / tasting of regional products included in the list of regional products created by the Ministry of Agriculture and Rural Development Accommodation in the hotel and dinner: Polesie Hotel in Białka Day II ( ) Breakfast 9.15 Departure from the hotel Visit and the meeting in the Land of Chamomile / Hołowno - taking advantage of the attractions of the place (coffee break) Regional Lunch Guided tour of kayak riverside hostel and center of Serniki village (Cheesecakes) Meeting with representatives of the Municipality of Serniki (coffee break) Accommodation and dinner at the hotel: Hotel Victoria in Lublin : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

4 II Study Visit in the area of Local Action Groups "Dolina Giełczwi (ENG: Valley of River Giełczew", "Krasnystaw PLUS" Day I ( ) 9.15 Departure from Lublin Visit to the potter house with the possibility of modeling clay Visit to the theater Gardzienice Meeting in Pilaszkowice with the Circle of the Rural Landladies "Marysieńki", pirogue Pilaszkowicki tasting, presentation of Eco-museum "Giełczew Gardens of Art" and the presentation of Jan III Sobieski route. (coffee break) Visit to the Artistic farm "Dabie" with the possibility of making ornaments with wool Regional lunch Participation in the Flavours of Autumn Festival in Olchowiec - Presentation of creativity, choirs, bands and tasting of local products (coffee break) Accommodation in hotel and dinner: Hotel Renesans w Zamościu Dzień II ( ) 9.15 Departure towards Izbica Visit to the Agrotouristic farm in Bobliwo (coffee break) Rafting Kayaking through Wieprz River - The Natura 2000 (rafting depends on the weather) otherwise transfer to St.John river springs and then drive around in Kraśniczyn, walk through ravines in the commune Kraśniczyn Visit to the Horse Farm "Białka" Regional lunch Visit to the regional cheese dairy and the castle ruins in Krupe Regional Museum in Krasnymstaw (coffee break) Accommodation in hotel and dinner: Hotel Victoria w Lublinie : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

5 III Study Visit in the Local Action Groups Nasza Nadzieja (ENG:"Our Hope"), "Polesie", Poleska Dolina Bugu (ENG:"Poleska Bug River Valley", Promenada S12 (ENG:"Promenade S12") Day I ( ) 9.15 Departure from Lublin Visiting Recreation Centre, along with the marina kayak in Jaszczow (Ciechanki) Polesie Landscape Park ( Green-Path at the park with Turtle ) (coffee break) Visiting tourist hostel in Polesie National Park Lunch at the Regional Inn Visiting Agrotourism "Marynka" (coffee break) Włodawa A place where three Religions and Cultures meet (Synagogue, Church, Church of St. Louis), measurement of water on the Bug river Visiting Agrotourism FULL GALLOP Accommodation in hotel and dinner: Hotel Rusałka in Okuninka Meeting with Representatives and presentation of the Local Action Group "Poleska Bug River Valley" Day II ( ) 9.00 Departure to Sobibor Visiting Glassworks Studio Decor and Art Glass in Dubeczno Hańsk, Presentation of Amateur Theatre Sciences, tasting local products, visiting the City Chamber of Apiculture (coffee break) Regional Lunch Visit to the Cooper Chamber and Pottery Chamber in Pavlov (coffee break) Accommodation and dinner at the hotel: Hotel Victoria w Lublinie : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

6 Day 4: ( ) Discussion pannels: Place : Hotel Victoria discussion panel (3 h) coffee break discussion panel (3 h) coffee break discussion panel (1 h) Group 1 (hours ): Cooperation in the field of Greenway brand promotion and the ability to link products through the use of marketing tools. - Expert / Trainer OLGA GAŁEK Introductory presentation: Building a local brand, trail brand - from the passion and potential of the environment to the community operating under a common brand - Expert / Trainer OLGA GAŁEK Place brand - strong place ready to cooperate at the supra-local level - What is the characterization of a group ready to cooperate at a supra-local level (potential, rules, the reasons for collaboration, representation), - What are the benefits and drawbacks of cooperation at a supra-local level, - Benefits for partners of a local brand, - What rules we have to follow? [discussion/workshop] Cooperation on Greenways - is it worth it... (trainer s examples, participants examples) - Examples of cooperation, - Opportunities and risks of cooperation, - Models of cooperation. [discussion/workshop] Planning of joint activities for Greenways trails - Is the market mechanism does not pose a threat to the local heritage? - The creators of the process of greenways brand building - the roles, relationships, marketing tools, benefits and responsibilities. [workshop] Group 2: (hours ): Activation and education of residents of rural areas in terms of starting a business in the travel industry. - Expert/Trainer MAREK ROMANIEC How to activate local communities around the idea of the tourist trail? Workshop / Discussion Thematic Programs opportunity for development of entrepreneurship in rural areas o Thematic villages, o Educational farms, o Eko-muzeums, o Questing/Explorer s Tours. Workshop/Discussion The economization of local initiatives Forms of activities and sources of funding : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem

7 Grup 3: (hours ): Development of Agritourism and other accommodation-catering forms of business - cooperation, standardization, labeling, etc. - Expert/Trainer CEZARY MOLSKI o Cooperation as a key aspect of the development of tourism: prerequisites and motivation for cooperation, Forms of cooperation, Inspirations for the efficient and effective cooperation. o Standardization and branding of tourism as a tool for improving the quality: Key standards for infrastructure, Basic standards of tourist offer, Use of certification in the field of marketing and promotion of tourism. o New - Old possibilities of development of tourism - specialization: Creating an ecological tourist offer, Adaptation and forest elements in the tourist offer, Not widely popular solutions in the development of tourism offer. * programs for each day are subject to change : Europa inwestująca w obszary wiejskie. Projekt opracowany przez Technicznej Programu na lata Instytucja Zarządzająca Programem