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Jak założyć skuteczny i dochodowy sklep internetowy. Kolejna odsłona Autor: Wojciech Kyciak ISBN: 83-246-1889-9 Format: 158x235, stron: 192 Czas rozwin¹æ w³asny biznes! Analiza rynku i w³asnych mo liwoœci bran a, asortyment, konkurencja Zak³adanie sklepu oprogramowanie, witryna, oferta Promocja sklepu i jego klienci wyszukiwarki, programy partnerskie, kampanie reklamowe Jeœli masz y³kê do interesów, a posiadanie w³asnego punktu handlowego wydaje Ci siê dobrym sposobem na biznes, na pewno doceniasz mo liwoœci, jakie otwiera przed Tob¹ mo liwoœæ za³o enia sklepu internetowego. To œwietna sprawa nie musisz inwestowaæ w drogi lokal przy ruchliwej ulicy, odpowiedni wystrój czy specjalny magazyn. Handel w sieci mo esz prowadziæ z w³asnego mieszkania, nie musi on zajmowaæ Ci ca³ego dnia pracy, a to, co wymaga Twojego przemyœlenia i starannego opracowania (oprócz wyboru bran y i asortymentu), to wygl¹d i u ytecznoœæ witryny oraz jej miejsce w rankingach wyszukiwarek. W ksi¹ ce Jak za³o yæ skuteczny i dochodowy sklep internetowy. Kolejna ods³ona znajdziesz wszystkie informacje dotycz¹ce zak³adania i prowadzenia sklepu internetowego od pierwszych decyzji biznesowych, przez wybór oprogramowania, tworzenie strony WWW, wykorzystywanie narzêdzi promocyjnych i analitycznych, a po planowanie d³ugofalowych kampanii reklamowych i sposoby skupiania wokó³ siebie spo³ecznoœci zadowolonych klientów. Dowiesz siê wiêcej o roli wyszukiwarek, porównywarek i programów partnerskich, nauczysz siê tworzyæ szum medialny i redukowaæ koszty przesy³ek. Poznasz tak e wszystkie aspekty prawne zwi¹zane z prowadzaniem dzia³alnoœci handlowej w Internecie! Wybór bran y i asortymentu Analiza konkurencji Oprogramowanie sklepowe i witryna WWW Copywriting Wykorzystanie Google Analytics i Google Adwords Wyszukiwarki, porównywarki, programy partnerskie Planowanie kampanii reklamowej Budowanie spo³ecznoœci wokó³ sklepu internetowego Newslettery, mailingi i programy motywacyjne Segmentacja klientów i marketing e-mailowy Wysy³ka i magazyny Obs³uga po sprzeda y Sprzeda sklepu

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