MEDIA PACK 2011 POLAND ISSN 1234-480X Nr ind. 344249 t e c h n i k a w a r s z t a t h a n d e l Cena 11 zł (w tym 0% VAT) Rynek Dozór w warsztacie Paweł Rajewski z Urzędu Dozoru Technicznego objaśnia, jaki sprzęt warsztatowy podlega regularnej kontroli (168) 12 2010 Strona 34 Prąd na mrozie Objaśniamy, na czym polega prawidłowa obsługa akumulatora przed okresem zimowym Strona 14 Tajniki blendowania Olej jest skomplikowaną mieszanką wielu związków chemicznych. Opisujemy ich wpływ na poprawną pracę silnika Strona 11 Zawory EGR Stefan Myszkowski wyjaśnia zasady recyrkulacji spalin silników i jej wpływ na ich poprawne funkcjonowanie Tematy numeru: AKCESORIA WARSZTATOWE SIECI WARSZTATOWE Strona 23 Przegląd oferty rynkowej: Przegląd sieci warsztatowych Strona 39 Zestawienie podnośników dostępnych w Polsce Strona 42 Licensed by:
CHARACTERISTICS ISSN 1234-480X Nr ind. 344249 t e c h n i k a w a r s z t a t h a n d e l Cena 11 zł (w tym 0% VAT) autoexpert Specialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market, and provides articles from all the major market segments of the motor trade. Supplemented by a detailed training and further training section featuring the latest syllabus subjects. Alternatywna moc Podstawowe różnice między rodzajami paliw gazowych i sposobami ich wykorzystania Strona 24 Wichajster... Przy większości napraw niezbędne staje się użycie narzędzi specjalistycznych. Przyjrzyjmy się niektórym z nich (163) 6 2010 TARGET GROUP autoexpert readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry. CONTENTS The magazine informs about new technologies and products, market trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information. Strona 16 Czujniki układu wylotowego Stefan Myszkowski wyjaśnia zasadę działania szerokopasmowych czujników zawartości tlenu w spalinach Produkt Roku 2010 Strona 33 Jury już obraduje Rozpoczynamy kolejną edycję konkursu. Tym razem najciekawsze produkty zostaną wybrane przez uznanych fachowców Strona 41 Tematy numeru: PALIWA WYPOSAŻENIE WARSZTATÓW Przegląd oferty rynkowej: Klucze dynamometryczne Strona 60 Kompresory Strona 62 MAGAZINE PROFILE Launched: 1995 Circulation: 8000 10 000 Size of the magazine: 205x290 mm Type area: 185x266 mm Frequency: monthly (11 issues per year) The circulation and method of distribution are audited by ZKDP. Publisher Raven Media sp. z o.o. Editorial office: ul. Grabiszyńska 163, 53-439 Wrocław, Poland Phone: (48) 71/ 78 23 180 Fax: (48) 71/ 78 23 184 Editorial: Maciej Blum Phone: +48 71 78 23 190 maciej.blum@autoexpert.pl The Polish edition of autoexpert magazine is licensed by the Vogel Business Media GmbH & Co. KG. KG (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: kfz betrieb, autofachmann and autokaufmann. Advertising: Krzysztof Fasciszewski Phone: +48 71 78 23 187 krzysztof.fasciszewski@autoexpert.pl Marketing: Paweł Kruk Phone: +48 71 78 23 195 pawel.kruk@autoexpert.pl
DISTRIBUTION DISTRIBUTION Free of charge via controlled circulation, the readership is specifically selected (from the Vogel s database) according to the editorial content of each issue. The magazine is also distributed by subscription. Jan Kowalski ul. Wodna 10/1 00-001 Warszawa READERS OF AUTOEXPERT Readers by function specialist 4% other 6% manager 9% Specified receiver The firm from the automotive sector Automotive database of autoexpert offers: over 72 000 entries of firms from the automotive branch the names and functions of the recipients- executives, decision makers information about the specializations of the firms The database is updated constantly. STRUCTURE OF THE AUTOMOTIVE DATABASE* owner 81% Readers by education 51% The number of the firms repair & services 40 700 trade 25 100 transport 9 500 production 2 200 education 700 other 300 The kinds of the specializations Repair & services car mechanics 38,0% car diagnostics 7,0% car electro-mechanics 5,9% body & painting repairs 14,1% services of tyres 4,4% Trade parts and accessories 19,4% vehicles 6,8% tyres 1,6% fuels, oils 7,7% 32% 17% vocational secondary university Readers by age 46% Transport fleets, local & international transporrt 13,0% Production production of automotive industry 3,0% 18% Education vocational & technical schools, professional courses 1,0% Others fairs, institutions, associations 0,4% 6% <30 years 30-39 years >39 years * One firm can belong to several categories.
PUBLICATION PROGRAM 2011 Deadlines Issue Publication date Advertising deadline Copy deadline Major topics Besides, in the issue Market reviews Supplements 1/2011 13-01-2011 20-12-2010 23-12-2010 Paint and body repair SKP (Vehicle Batteries Inspection Stations) Wheel geometry Exhaust gas analyzing devices and smokemeters 2/2011 07-02-2011 21-01-2011 27-01-2011 Spare parts Tire service Adhesives, sealants and chemical products for the automotive industry Brake systems The hardware for the brake systems Pneumatic tools 3/2011 07-03-2011 18-02-2011 17-02-2011 Repair of engines and propulsion systems Tools s distribution systems for consumable fluids Engine and gear oils 4/2011 28-03-2011 11-03-2011 15-03-2011 Air conditioning systems Tuning Paint Supplies Fair issue AMITEC Electronic system The hardware for the air-conditioning 5/2011 04-05-2011 15-04-2011 19-04-2011 6/2011 31-05-2011 13-05-2011 17-05-2011 Spare parts Automotive services lifting devices Automotive market Special services Car and spare part trade Drive system Fair Issue Profi Auto Show Electronic wireless car Body measuring systems Producers and distributors of spare parts Torque wrenches Compressors Fair issue TTM (Poznan) Product Of The Year 2011 Plebiscite 7/8/2011 04-07-2011 17-06-2011 23-06-2011 Suspension Service vehicles LPG, CNG, H 2 supply Electronics Rectifiers and Battery Testers 9/2011 31-08-2011 11-08-2011 16-08-2011 Spare parts Paint market Pneumatic tools Fair Issue Inter Cars Producers and distributors of spare parts Distributors devices and materials for painting workshops 10/2011 26-09-2011 09-09-2011 14-09-2011 Tire service Batteries Tires and wheels Body repair Balancing machines and tire dismantling devices Batteries Oils 11/2011 31-10-2011 13-10-2011 17-10-2011 IT in workshops Lighting Electronics and electrical circuits Computer programs for workshops lines Software for workshops 12/2011 05-12-2011 14-11-2011 18-11-2011 Hybrid drives Lifting Devices New technologies in lifting Workshop lifting automotive industry devices devices 1/2012 09-01-2012 12-12-2011 16-12-2011 Paint and body repair SKP (Vehicle Batteries Inspection Stations) Wheel geometry Exhaust gas analyzing devices and smokemeters
ADVERTISING SIZE AND RATES Advertising rates (in EUR) Size Price Symbol 2/1 pages 5 640 2xA 1/1 page 2 825 A, B 3/4 page 2 100 C, D 2/3 page 1 890 E, F 1/2 page 1 420 G,H 1/3 page 1 050 I, J 1/4 page 795 K, L, M page 460 N, O, P II cover 3 570 A III cover 3 570 A IV cover 4 220 A FORMATS (in mm) Surcharges 10% for special position Loose inserts 0,20 EUR per copy to the whole circulation 0,29 EUR per copy to the selected part of the circulation Maximum size 200x285 mm Weight up to 90 g For non-standard inserts: please enquire Discounts According to the series and space contracts (for advertisements placed within a period of 12 month) volume discounts: 3 pages 10% 6 pages 20% 9 pages 25% 11 pages 30% A COVER 205x290 B 185x266 C 137x266 D 185x198 frequency discounts: 3 ads 5% 6 ads 10% 9 ads 15% 1/1 1/1 3/4 3/4 11 ads 20% E 122x266 2/3 2/3 F 185x176 G 90x266 1/2 1/2 H 185x131 A sample must be submitted before order can be confirmed. Printing and binding process, printing materials: Please send printing materials in digital form. 1/3 I 58x266 1/3 J 185x86 K 43x266 L 90x131 1/4 1/4 format of graphic file: TIFF or JPG resolution: min. 300 DPI colour: CMYK 4 mm allowance on each side (for full page advertising) proof printout for colour advertisements (if not, no colour guarantee can be given) M 185x64 N 43x131 O 90x64 P 185x30 1/4