MEDIA PACK 2010 POLAND ISSN 1234-480X Nr ind. 344249 t e c h n i k a w a r s z t a t h a n d e l Cena 11 zł (w tym 0% VAT) Zainwestujemy w Polsce Thomas Schneider z rmy SRG Global wyjaśnia, dlaczego nasz kraj jest atrakcyjnym rynkiem do prowadzenia biznesu (155) 10 2009 Strona 60 Pudełko z prądem Prezentujemy rodzaje akumulatorów samochodowych i sposoby ich serwisowania Strona 16 Wyważenie i montaż Wyjaśniamy, dlaczego od prawidłowego wyważenia koła zależy bezpieczeństwo jazdy Strona 24 Rynek Bieżnik na mrozy Dlaczego opona zimowa lepiej sprawdza się na śniegu? Przedstawiamy tajniki konstrukcji popularnych zimówek Strona 14 Tematy numeru: OPONY ZIMOWE AKUMULATORY Przegląd oferty rynkowej: Akumulatory Strona 62 Zestawienie wyważarek i montażownic Strona 64
CHARACTERISTICS ISSN 1234-480X Nr ind. 344249 autoexpert Specialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market, and provides articles from all the major market segments of the motor trade. Supplemented by a detailed training and further training section featuring the latest syllabus subjects. TARGET GROUP autoexpert readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry. CONTENTS The magazine informs about new technologies and products, market-trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information. t e c h n i k a w a r s z t a t h a n d e l Olejowe mity Gorący problem Niektóre klocki hamulcowe mogą okazać się niebezpieczne w eksploatacji. Oto jak testuje się hamulce Strona 14 Praktyczna wiedza zawodowa Tuning układów wylotowych Rynek Opisujemy typowe problemy, jakie napotyka się podczas profesjonalnej mody kacji wydechu Strona 25 Gazowa stabilizacja William L. Maxwell wyjaśnia, jak powstają mity dotyczące olejów silnikowych oraz jak można je łatwo obalić Strona 33 LPG jest najpopularniejszym paliwem alternatywnym w Polsce. Jak wyglądał rynek tego gazu w zeszłym roku? Strona 36 Temat numeru: INFORMATYZACJA WARSZTATU Przegląd oferty rynkowej: Przegląd oprogramowania motoryzacyjnego Strona 53 Zestawienie linii diagnostycznych Strona 63 MAGAZINE PROFILE Cena 11 zł (w tym 0% VAT) (156) 11 2009 Przegląd Dodatek specjalny oprogramowania s.41 autoexpert s sister magazines are Launched: 1995 Circulation: 8000-10 000 Size of the magazine: 205x290 mm Type area: 185x266 mm Frequency: monthly (11 issues per year) The circulation and method of distribution are audited by ZKDP. PUBLISHER autoexpert is published by Vogel Business Media (Poland), a member of the Vogel Media Group, which is one of the leading media companies internationally in the specialized journalism sector. It was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/Germany since 1952. It is also located in the German towns of Augsburg, Munich, Düsseldorf, Nordkirchen near Münster and Stuttgart. The company s activities are focused on German-speaking countries and the emerging markets in Eastern Europe and Asia. With some 30 national and international companies and shareholdings in more than ten different countries and with over 100 publications and products in print and online, Vogel is a publisher in the business sectors of Industry, Automotive & Mobility, Information Technology, Law/Economy/Tax and Foreign Trade. With its proficient publications well established in the various industrial sectors, the media group provides decision-makers and enterprising users with high-utility B2B information. Apart from its traditional printed publications, Vogel Media Group has also been busy since 2006 transferring its brand names over to innovative, digital information portals on the internet which additionally offer lead generation possibilities. Our portfolio therefore now not only comprises our specialist magazines and technical books but also highly efficient business portals on the internet, plus a wide spectrum of services, seminars and events, some of which are staged at our own state-of-the-art Vogel Convention Center, VCC.
DISTRIBUTION DISTRIBUTION Free of charge - via controlled circulation, the readership is specifically selected (from the Vogel s database) according to the editorial content of each issue. The magazine is also distributed by subscription. Jan Kowalski ul. Wodna 10/1 00-001 Warszawa READERS OF AUTOEXPERT Readers by function specialist 4% other 6% manager 9% Specified receiver The firm from the automotive sector Automotive database of autoexpert offers: over 72 000 entries of firms from the automotive branch the names and functions of the recipients- executives, decision makers information about the specializations of the firms The database is updated constantly. STRUCTURE OF THE AUTOMOTIVE DATABASE* owner 81% Readers by education 51% The number of the firms repair & services 40 700 trade 25 100 transport 9 500 production 2 200 education 700 other 300 The kinds of the specializations Repair & services car mechanics 38,0% car diagnostics 7,0% car electro-mechanics 5,9% body & painting repairs 14,1% services of tyres 4,4% Trade parts and accessories 19,4% vehicles 6,8% tyres 1,6% fuels, oils 7,7% 32% 17% vocational secondary university Readers by age 46% Transport fleets, local & international transporrt 13,0% Production production of automotive industry 3,0% 18% Education vocational & technical schools, professional courses 1,0% Others fairs, institutions, associations 0,4% 6% <30 years 30-39 years >39 years * One firm can belong to several categories.
PUBLICATION PROGRAM 2010 Deadlines Issue Publication date Advertising deadline Copy deadline Major topics Besides, in the issue Market reviews Supplements 1/2010 05-01-2010 14-12-2009 18-12-2009 s investments financing Car and envionmental protection and tools Quality of automotive services Welding Exhaust gas analyzing devices and smokemeters Ecology (recycling of oils, batteries, starters, generators, plastics, paints, filtration...) 2/2010 05-02-2010 21-01-2010 25-01-2010 Trucks and commercial vehicles Summer tyres Maintenance and care materials Greases for commercial vehicles Wheel geometry testers for trucks Frame geometry for trucks Trucks and commercial vehicles 3/2010 05-03-2010 18-02-2010 22-02-2010 Oil, fuel, grease Special tools Alternative fuels s distribution systems for consumable fluids Engine and gear oils Oils 4/2010 01-04-2010 17-03-2010 19-03-2010 Diagnostics Air conditioning Tuning Paints and laquers Electronic system testers Producers of manual workshop tools Trade fair issue for AMI/AMITEC 5/2010 30-04-2010 15-04-2010 19-04-2010 Spare parts Distribution of spare parts networks Special services Electronic wireless car Body measuring systems Producers and distributors of spare parts Special tools 6/2010 28-05-2010 13-05-2010 17-05-2010 Fuels LPG, CNG, Hydrogen as a fuel Transmission systems Dynamometer wrenches Compressors Trade fair issue for MOTOPROFIL Plebiscite Product of the Year 2010 7-8/2010 02-07-2010 19-06-2010 23-06-2010 Car service Alarms, Locks, Immobilizers Car and spare part trade Wheel geometry testers for cars Distributors of car maintenance and care materials Spare parts 9/2010 31-08-2010 16-08-2009 20-08-2010 Body refinish market Spare parts and Pneumatic tools Painting rooms Distributors devices and materials for painting workshops Trade fair issue for Automechanika 2010 and Inter Cars Fair 10/2010 01-09-2010 16-09-2010 20-09-2010 Wintertime tyres Batteries Fuels Painting workshop Balancing machines and tire dismantling devices Batteries Oils 11/2010 29-10-2010 14-10-2010 18-10-2010 IT in workshop Lightning Diagnostics Greases Computer programs for workshops Diagnostics lines Computer programs for workshops 12/2010 02-12-2010 17-11-2010 19-11-2010 s networks accessories Wintertime car cosmetics s heating systems lifting devices s networks Lifting devices 1/2011 05-01-2011 13-12-2010 16-12-2010 s investments financing Car and envionmental protection and tools Quality of automotive services Welding Exhaust gas analyzing devices and smokemeters Ecology (recycling of oils, batteries, starters, generators, plastics, paints, filtration...)
ADVERTISING SIZE AND RATES Advertising rates (in EUR) Size Price Symbol 2/1 pages 5 640 2xA 1/1 page 2 825 A, B 3/4 page 2 100 C, D 2/3 page 1 890 E, F 1/2 page 1 420 G,H 1/3 page 1 050 I, J 1/4 page 795 K, L, M 1/8 page 460 N, O, P II cover 3 570 A III cover 3 570 A IV cover 4 220 A FORMATS (in mm) A COVER 205x290 B 185x266 C 137x266 D 185x198 Surcharges 10% for special position Loose inserts 0,20 EUR per copy to the whole circulation 0,29 EUR per copy to the selected part of the circulation Maximum size 200x285 mm Weight up to 90 g For non-standard inserts: please enquire Discounts According to the series and space contracts (for advertisements placed within a period of 12 month) volume discounts: 3 pages 10% 6 pages 20% 9 pages 25% 11 pages 30% frequency discounts: 3 ads 5% 6 ads 10% 9 ads 15% 11 ads 20% 1/1 1/1 3/4 3/4 A sample must be submitted before order can be confirmed. E 122x266 2/3 2/3 F 185x176 G 90x266 1/2 1/2 H 185x131 Printing and binding process, printing materials: Please send printing materials in digital form. format of graphic file: TIFF or JPG resolution: min. 300 DPI colour: CMYK I 58x266 J 185x86 K 43x266 L 90x131 4 mm allowance on each side (for full page advertising) proof- for colour advertisements (if not, no colour guarantee can be given) 1/3 1/3 1/4 1/4 M 185x64 N 43x131 O 90x64 P 185x30 1/4 1/8 1/8 1/8
CONTACTS Poland Vogel Business Media sp. z o.o. ul. Grabiszyńska 163, 53-439 Wrocław Phone: (48) 71/ 78 23 180 Fax: (48) 71/ 78 23 184 autoexpert@vogel.pl Editorial: Maciej Blum Phone: (48) 71/ 78 23 190 naczelny@autoexpert.pl Advertising: Paweł Garlak Phone: (48) 71/ 78 23 187 garlak@vogel.pl Marketing: Paweł Kruk Phone: (48) 71/ 78 23 195 kruk@vogel.pl Germany Anna Gredel (Sales Director) Vogel Auto Medien Max-Planck-Strasse 7/9 97064 Würzburg Phone: (49) 931/418-2920 anna_gredel@vogel-automedien.de France DEF & Communication 48, boulevard Jean Jaures 92110 Clichy Phone: (33) 147 307 180 achrismann@wanadoo.fr Great Britain Vogel Euro Publishing, UK Office Phone: (44) 800 310 1702 mark.hauser@comcast.com ISSN 1234-480X Nr ind. 344249 Cena 11 zł t e c h n i k a w a r s z t a t h a n d e l (w tym 0% VAT) Japonia w Europie (154) 9 2009 NGK obchodzi właśnie 30-lecie swej obecności w Europie. O planach rmy opowiada dyrektor jej polskiego oddziału Wojciech Łyżwa Strona 56 Kolor na zawsze Aby stworzyć lakier doskonały, stosuje się coraz nowoczesniejsze techniki jego wytwarzania. Najnowszą z nich jest nanotechnologia USA Vogel Europublishing Inc. Mark Hauser 632 Sunflower Court San Ramon, CA 94583 Phone: (1) 925 648 1170 mark.hauser@comcast.net Strona 14 Znamy już zwycięzcę Laureat konkursu Mechanik roku odjechał wygranym samochodem. Zawodnicy w nale zmagali się z trudnymi zadaniami Strona 51 Rynek Stan nasycenia Według najnowszego raportu GIPA użytkownicy coraz rzadziej wymieniają olej sami, a częściej zlecają jego wymianę mechanikom Strona 48 Temat numeru: LAKIERNICTWO Przegląd oferty rynkowej: Przegląd dystrybutorów sprzętu i materiałów dla lakierników (wybór) Strona 60 Porównanie kabin lakierniczych dostępnych w Polsce Strona 63 Plebiscyt Produkt Roku 2009 Nagroda Czytelników autoexperta