Health Resorts Pearls of Eastern Europe Innovative Cluster Health and Tourism

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1 Health Resorts Pearls of Eastern Europe Innovative Cluster Health and Tourism Projekt finansowany Fundusze Europejskie z budżetu państwa dla rozwoju oraz ze Polski środków Wschodniej Unii Europejskiej

2 Project Financed from The Operational Programme Development of Eastern Poland European Regional Development Fund (ERDF) contribution

3 Project Duration: 1 January December 2011 Coordinator: Institute of Economics UITM

4 Institute of Economics UITM Research center focused on economic processes Founded in 2001 as an independent university unit Scientific and methodological achievements are successfully implemented in cooperation with industry, regional authorities and other research centers

5 Institute of Economics UITM Initiated another cluster project Subcarpathian IT Cluster

6 Program general objective Increase socio-economical development of Eastern Europe through development of cooperation platform between regions and institutions in Eastern Europe in line with sustainable development policy

7 Project primary objective Increase the tourists flow in South-Eastern Poland: Development of cluster initiative between organizations representing tourism, health and SPA industry Development of innovative, integrated touristic products

8 Project operational objectives Development of innovative, complex tourism projects according to the experience market rule Promotion of joint brand of products and cluster Promoting of positive image of health resorts in Eastern Poland Exchange of experiences and dissemination of good practices and clustering idea

9 Project - participants Research and business counselling organizations Regional authorities Companies representing accomodation, gastronomy and health services industries as well as complementary product suppliers

10 Benchtour / Cluster project commonalities Both focussed on tourism area Some SMEs actively participated in the Benchtour activities while being associated in the cluster Both projects involved counselling activities with a goal to increase competitiveness, innovativeness of tourism organizations as well as to increase the tourists flow Benchtour and Cluster projects are complementary in approach adopted (individual / group approach)

11 Project areas Area 1. Cooperation development Comparative analysis of the organizational and legal cluster forms Diagnostic analysis of organizations and subregions, including product potential and innovativeness level

12 Project areas Area 1. Cooperation development Development of partial and complex strategies for innovative development of organizations associated in the cluster Establishments of the cluster Organization of cluster internal meetings, seminars and conferences

13 Project areas Area 2. Communication improvement IT cooperation platform (information, virtual travel offfice, discussion forum, online shop, support of the chosen business processes, e.g. recruitment)

14 Project areas Area 3. Skills development Scientific seminars (sample topics: innovativeness in health and SPA resorts, innovation management of tourism products, investment fundraising) Adjustment of the university study programs so they better fit job positions in tourism Practices for students

15 Project areas Area 3. Skills development Study visits Technical forums (sample topics: geothermal energy)

16 Project areas Area 4. Innovative improvement Diagnosis of innovative levels of participants Establishement of Center for Socio-Economical Cluster Research Development of sub-projects targeted at particular problems / needs identified

17 Project areas Area 5. Internationalization of the cluster Study visits Cooperation establishement

18 Project areas Area 6. Promotion Development of promotional materials Media relations management Development and implementation of uniform cluster visual identity

19 Thank you for your attention Project office Institute of Economics UITM ul. Sucharskiego 2, pok Rzeszów tel , fax Projekt finansowany Fundusze Europejskie z budżetu państwa dla rozwoju oraz ze Polski środków Wschodniej Unii Europejskiej