ADVERTISEMENT PRICE LIST The price list is aimed at entrepreneurs it does not constitute information for persons wishing to purchase the offered services in a purpose not directly related to their economic or professional activity. Such persons should contact Agora SA in order to obtain information regarding prices inclusive of VAT tax. To all matters not settled herein, the General principles for advertisement publication on Gazeta.pl Web portal and Technical specification for advertising products on Gazeta.pl Web portal will apply. The technical capability for publishing advertising formats may be limited on certain websites. For detailed information, please contact the Advertising Office of Gazeta.pl. Contact details can be found at www.reklama.gazeta.pl. reklama.gazeta.pl
BASIC ADVERTISEMENT FORMATS Format/ Dedicated campaigns (publication on any chosen sites) Themed packages (closed list of sites on which the campaign is published)* ROS packages Packages ROS Rectangle 300x250 110 PLN 90 PLN 55 PLN 40 PLN 30 PLN Halfpage 300x600 l Gigabanner 300x800 135 PLN 120 PLN 68 PLN 55 PLN 40 PLN Double billboard 750x200 155 PLN 130 PLN 75 PLN 62 PLN 40 PLN Triboard 750x300 175 PLN 155 PLN 90 PLN 75 PLN 50 PLN Wideboard 940x300 220 PLN 185 PLN 110 PLN 90 PLN 60 PLN Toplayer l Banderola l InPerson l Floor ad 265 PLN 220 PLN 130 PLN 110 PLN 80 PLN Sponsored article 7 days of publication 11 000 PLN 9 000 PLN - Video Details and price list at www.adplayer.pl *Themed packages: Woman; Man; Active; Business/Info; Youth & Entertainment. Detailed distribution of sites within respective packages is available HERE SITE AND CATEGORIES Dedicated campaigns sites Themed packages Gazeta.pl homepage Business and Finance Komunikaty.pl, Pieniadze.Gazeta.pl, Wyborcza.biz Business/Info Package News Tokfm.pl, Wiadomosci.Gazeta.pl, Wyborcza.pl Motoring Autotrader.pl, Moto.pl, Swiatmotocykli.pl, Tabor24.pl Lifestyle Avanti24.pl, edziecko.pl, Foch.pl, Groszki.pl, Kobieta.Gazeta.pl, Lula.pl, Logo24.pl, Magazyn-kuchnia.pl, PalceLizac.Gazeta.pl, Ugotuj.to, Wysokieobcasy.pl, Zdrowie.Gazeta.pl New Technologies Sciagnij.pl, Technologie.Gazeta.pl Construction and Real Estate Work Tourism Education Bryla.pl, Czterykaty.pl, Domiporta.pl, Domosfera.pl, Domiwnetrze.pl, e-ogrody.pl, Ladnydom.pl GazetaPraca.pl Podroze.Gazeta.pl, Pogoda.Gazeta.pl Edulandia.pl Woman Package Man Package Active Package Youth & Entertainment Package Sports Ciacha.net, Futbolowo.pl, PolskaBiega.pl, PolskaNaRowery.pl, Sport.pl, Zczuba.pl, Off.Sport.pl, Fitness.Sport.pl Communities Blox.pl, Cafe.pl, CafeAnimal.pl, Forum.Gazeta.pl, FotoForum.Gazeta.pl, Poczta.Gazeta.pl Culture and Entertainment Deser.pl, Film.Gazeta.pl, G.pl, Glol.pl, Naprzerwie.pl, Plotek.pl, Polygamia.pl, TV.Gazeta.pl 2
DAILY PRESENCE AT GAZETA.PL Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication. DAILY PRESENCE ON GAZETA.PL HOMEPAGE (DESKTOP) AND GAZETA.PL ROS (TABLET) 5 100% PV publication. BUSINESS INFO DAILY PRESENCE 100% PV publication on Wiadomosci.gazeta.pl, Tokfm.pl Working days Saturday or Sunday (price per day) Format Price Double billboard 750x200 135 000 PLN 100 000 PLN Double billboard 750x200 + Stream 160 000 PLN 120 000 PLN Double billboard 750x200 + Toplayer 170 000 PLN 128 000 PLN Double billboard 750x200 + DHTML 180 000 PLN 135 000 PLN Double billboard 750x200 + Wallpaper 160 000 PLN 120 000 PLN Billboard 750x100 Double billboard 750x200 Triboard 750x300 Wideboard 940x300 Rectangle 300x250 120 000 PLN 135 000 PLN 145 000 PLN 100 000 PLN Triboard 750x300 150 000 PLN 115 000 PLN Triboard 750x300 + Stream 180 000 PLN 135 000 PLN Triboard 750x300 + Toplayer 195 000 PLN 145 000 PLN Triboard 750x300 + DHTML 210 000 PLN 155 000 PLN Triboard 750x300 + Wallpaper 180 000 PLN 135 000 PLN Halfpage 300x600 Double billboard 750x200 + Wallpaper 100 000 PLN 155 000 PLN BUSINESS DAILY PRESENCE 100% PV publication on Wyborcza.pl, Wyborcza.biz, Pieniadze.gazeta.pl Wideboard 940x300 170 000 PLN 128 000 PLN Wideboard 940x300 + Stream 200 000 PLN 150 000 PLN Wideboard 940x300 + Toplayer 220 000 PLN 165 000 PLN Wideboard 940x300 + DHTML 230 000 PLN 175 000 PLN Wideboard 940x300 + Wallpaper 190 000 PLN 145 000 PLN Rectangle 300x250 100 000 PLN 175 000 PLN Rectangle 300x250 + Stream 120 000 PLN 190 000 PLN Halfpage 300x600 120 000 PLN 190 000 PLN Halfpage 300x600 + Stream 160 000 PLN 120 000 PLN Format Billboard 750x100 Double billboard 750x200 Triboard 750x300 Wideboard 940x300 Rectangle 300x250 Halfpage 300x600 Double billboard 750x200 + Wallpaper Price 130 000 PLN 145 000 PLN 155 000 PLN 110 000 PLN 110 000 PLN 165 000 PLN NON-STANDARD FORMATS ON GAZETA.PL HOMEPAGE (DESKTOP AND TABLET) 5 100% PV publication. Working days Saturday or Sunday Week News box 620x400 110 000 PLN 80 000 PLN - box 620x200 125 000 PLN 95 000 PLN - News button 620x40 40 000 PLN 30 000 PLN News box Rich Media 620x400 125 000 PLN 95 000 PLN - box Rich Media 620x200 140 000 PLN 115 000 PLN - Text link in the News box6 6 40 000 PLN 30 000 PLN - Text link 7 30 000 PLN 22 000 PLN Weather forecast branding 300x90 - - 150 000 PLN 1. In case of delivery of a set of materials within less than 5 working days before the publication date expedited publication surcharge in the amount of PLN 2000 net is applicable. 2. On tablets the materials are published in the JPG or PNG format. 3. Daily rates for DHTML, wallpaper and toplayer formats: executed on Gazeta.pl HP (desktop), on others the basic format published in JPG or PNG format. 4. Daily executed on tablet takes precedence over other regular publications. 5. Publication on tablets on heavy pages. 6. The link directs to a site or an article at Gazeta.pl. Content of up to 40 signs. Advertisement is subject to editorial acceptance. 7. Applies to text links in the following boxes: Biznes, Sport, Styl Życia, Moto, Technologie, Kultura, Plotek, Deser. 8. Rich media on tablets surcharge 10% to the total daily rate. 3
GAZETA.PL RICH MEDIA PRICE LIST Publication Size s to all categories CPM s to daily rates at Gazeta.pl In standard forms up to 100 kb 3 PLN 17 000 PLN up to 300 kb 10 PLN 25 000 PLN up to 2.2 MB 15 PLN 31 000 PLN up to 10 MB 40 PLN 61 000 PLN In expanded forms up to 300 kb 15 PLN 30 000 PLN up to 2.2 MB 25 PLN 40 000 PLN up to 10 MB 40 PLN 61 000 PLN In non-standard forms up to 300 kb 17 PLN 33 000 PLN up to 2.2 MB 25 PLN 43 000 PLN up to 10 MB 40 PLN 61 000 PLN TARGETING DEMOGRAPHIC TARGETING Gender Age Domicile Education Profession Interests Profiles Price list groups Man/Woman Scope in years, above, below, specific age Towns exceeding a specific number of inhabitants, cities (only those over 20,000 inhabitants are listed), province, country University, college, vocational, grammar school, primary, incomplete primary Company manager/executive/director/ independent specialist/ liberal profession, company shareholder/owner, director/manager, office worker/clerk, pensioner, student, labourer/farmer, others, homemaker News/politics, home/real estate, film, photography, economy/business, computer games, IT/Internet, cuisine/cooking, medicine/health, fashion, motoring, music, science/education, law/taxes, sports, tourism, beauty/cosmetics, online shopping 30% CAMPAIGN BEHAVIOURAL TARGETING Behavioural Profiles Formats, CPM price Billboard Skyscraper Double billboard Rectangle Halfpage Triboard Wideboard Gigabanner Brandmark* Toplayer* Personal Finance 70 PLN 90 PLN SOHO Entrepreneurs 70 PLN 90 PLN Investors 70 PLN 90 PLN Man 50 PLN 70 PLN Woman 50 PLN 70 PLN Parenting 60 PLN 80 PLN Home and Interior 60 PLN 80 PLN Technology 50 PLN 70 PLN Individual profile** Individual valuation Individual valuation MAILING Minimum net order value: 500 PLN CPM Price (per 1000 views) Mailing edziecko (echild) Mailing 90 PLN 400 PLN 4
LOCAL SITES ADVERTISING FORMATS SITE CATEGORIES local sites local sites Billboard 750x100 l Skyscraper 160x600 35 PLN 40 PLN Double billboard 750x200 l Rectangle 300x250 50 PLN 60 PLN Halfpage 300x600 l Gigabanner 300x800 l Triboard 750x300 60 PLN 70 PLN Wideboard 940x300 l Brandmark 80 PLN 90 PLN Toplayer l Insert On-Line l Banderola l InPerson l Floor Ad 88 PLN 105 PLN local sites local sites Białystok, Bydgoszcz, Bielsko-Biała, Częstochowa, Elbląg, Gorzów Wlkp., Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Toruń, Szczecin, Zielona Góra; Katowice, Kraków, Łódź, Poznań, Tricity, Warszawa, Wrocław Sponsored article Publication on tablets on heavy pages 3 200 PLN ADDITIONAL FEATURES SURCHARGES Options Audio broadcast in any advertising format Limiting banner views to a unique user (capping) Exclusivity Industry 1-day (only one customer from a given industry may advertise on a given day) Thematic 1-day (only one customer may refer to specific content on a given day) 10% 100% IP Geotargeting (country, province, city) 30% Exceeding standard material size (max. 120 kb) 10 PLN (CPM for each 10 kb) Expand Push 50% Scroll 70% Stream 20% TEXT LINK ON GAZETA.PL HOMEPAGE (DESKTOP AND TABLET) 1 Link targeted at a selected city City 1 day 1 week Warszawa 1 500 PLN 7 500 PLN Tricity, Katowice (+Gliwice, Sosnowiec), Kraków, Łódź, Poznań, Wrocław 1 000 PLN 5 000 PLN Białystok, Bielsko-Biała, Bydgoszcz, Częstochowa, Gorzów Wielkopolski, Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Szczecin, Toruń, Zielona Góra 1 500 PLN 2 500 PLN 1. Publication on tablets on heavy pages 5
MOBILE MOBILE ADVERTISING SERVICES PRICE LIST Advertising formats on light pages CPM Other advertising products: Publication period Lower banner 30 PLN Sponsored article PLN 1500/week Lower large banner 40 PLN Sponsored picture gallery PLN 2000/week Upper banner 50 PLN Landing page + hosting PLN 3000/3 months Upper large banner 60 PLN Hosting PLN 500/3 months Mobile rectangle 80 PLN Upper mobile rectangle 100 PLN LIGHT PAGES DIVISION Package Business News Lifestyle and Entertainment Man Active HP Gazeta.pl Wyborcza.pl, Wyborcza.biz, Tokfm.pl, Wiadomości.Gazeta.pl, Serwisy lokalne Gazeta.pl, Plotek.pl, Tv.Gazeta.pl, Zdrowie.Gazeta.pl, Kobieta.Gazeta.pl, Groszki.pl. edziecko.pl, Lula.pl, Kultura.Gazeta.pl, Deser.pl, Foch.pl, Ugotuj.to, Film.Gazeta.pl Sport.pl, Moto.pl, Polygamia.pl, Autotrader.pl, Technologie.Gazeta.pl Sport.pl, Fitness.Sport.pl, NaNarty.Sport.pl, Off.Sport.pl, PolskaBiega.Sport.pl, PolskaGraWGolfa.Sport.pl, PolskaNaRowery.Sport.pl Rich Media Functionalities 1 2 3 Geotargeting/operating system/user s device +30%/criterion Expand or Swipe or Scroll 50% - - Video +20 % Capping +10 % Expand + Swipe or Scroll + Expand 50% 25% - Scroll + Expand + Swipe 50% 25% 15% The following can be published within the framework of the Swipe surcharge: video, picture gallery, sponsored article and link to social media. DAILY PRESENCE ON LIGHT PAGES Publication on the home pages of all mobile sites of Gazeta.pl Group (except local site) and Gazeta.pl LIVE and Sport.pl LIVE apps. Estimated circulation: daily 330,000 uu, 2,300,000 pv / weekly: 850,000 uu, 16,000,000 pv Advertising formats: 1 day 1 week Branded Topic* 15 000 PLN - Large Banner 50 000 PLN 250 000 PLN Mobile Rectangle 70 000 PLN 350 000 PLN Upper Mobile Rectangle 80 000 PLN 400 000 PLN *Publication on Gazeta.pl homepage, Gazeta.pl Live or Sport.pl Live DAILY RICH MEDIA PRESENCE ON LIGHT PAGES Advertising formats: 1 day Large Banner + Expand or Scroll Large Banner + Expand + Swipe or Scroll + Expand Large Banner + Scroll + Expand + Swipe Mobile Rectangle + Swipe or Expand Mobile Rectangle + Expand + Swipe 75 000 PLN 90 000 PLN 105 000 PLN 105 000 PLN 130 000 PLN 6
THEMED S A COMPRISES THE SITES LISTED BELOW AND THEMED FORUMS RELATED THERETO*: BUSINESS/INFO WOMAN MAN ACTIVE YOUTH & ENTERTAINMENT Wyborcza.pl Edziecko.pl Sport.pl Sport.pl Kultura.Gazeta.pl Wyborcza.biz Groszki.pl Ladnydom.pl Zczuba.Sport.pl Film.Gazeta.pl Tokfm.pl Avanti24.pl Logo24.pl Polskabiega.Sport.pl Glol.pl Pieniadze.Gazeta.pl Wysokieobcasy.pl Bryla.pl Polskanarowery.Sport.pl Tv.Gazeta.pl Wiadomosci.Gazeta.pl Lula.pl Moto.pl Futbolowo.pl Tuba.pl Local news Domiwnetrze.pl Zczuba.Sport.pl Nanarty.Sport.pl Polygamia.pl Metro.Gazeta.pl Ugotuj.to Sciagnij.pl Fitness.Sport.pl Plotek.pl Metrowarszawa.Gazeta.pl Palcelizac.Gazeta.pl Futbolowo.pl Off.Sport.pl Deser.pl Kobieta.Gazeta.pl Polygamia.pl Junior.Sport.pl Photoblog.pl E-ogrody.pl Technologie.Gazeta.pl Podroze.Gazeta.pl Naprzerwie.pl Zdrowie.Gazeta.pl Off.Sport.pl Pogoda.Gazeta.pl Strona główna Blox.pl Foch.pl Sport.pl - Local news Polskagrawgolfa.Sport.pl Sciagnij.pl MetroMsn.pl/Lifestyle Wfzklasa.Sport.pl Edulandia.pl Strona główna MetroMsn.pl Sport.pl - Local news Cafe.pl Plotek.pl Fotoforum.gazeta.pl Fotoforum.Gazeta.pl Fitness.Sport.pl Stopklatka.pl Namonciaku.pl Metro.Gazeta.pl Metrowarszawa.Gazeta.pl Return to site and packages category click HERE > *Detailed forum list is available at the Advertising Office of Gazeta.pl 7