Awareness campaign Safe rail-road level crossing "Stop and Live!" www.plk-sa.pl Warsaw, 15 July 2014
The key objective of the campaign is: What are our objectives? - to promote the correct patterns of behaviour and educate the public to accept them, - to raise awareness of threats posed by being careless whilst going through crossings or railway areas. Reducing the number of accidents at level crossings and in railway areas
History - We have been running the campaign since 2005 - The initial four editions were launched only in summer months - Since 2009 the campaign has been an all year round initiative - Since October 2012 the scope of the campaign has been expanded to include the issue of crossing the tracks in prohibited places
Accidents in Poland Each year there are 200-250 accidents and collisions at railway crossings, resulting in the death of dozens of people. Approx. 300 accidents a year take place in prohibit places, causing death of 200 people on average.
Railroad crossing accidents involving professional drivers* 2011 2012 2013 Heavy trucks 17 20 18 Delivery vans 15 11 21 Buses 0 0 3 TOTAL: 32 31 42 KZ/OW**: 15.61% 13.84% 19.91% * as no data concerning professional drivers is available, it has been assumed that professional drivers are usually using heavy trucks, delivery vans and buses. ** KZ means accidents involving professional drivers, while OW means the total number of railroad crossing accidents
Selected projects targeted, inter alia, for professional drivers 4th edition of the "Safe Monday" project After being stopped, the drivers are tested for alcohol, and are fined for improper behavior on the crossing. Since the 1st edition 1007 penalty notices have been issued, while only in 2013 532 drivers were censured.
Cooperation with Neptis - Neptis are the maker of satellite navigation and smartphone software known as Yanosik - cooperation over the period of two years - when approaching a railroad crossing, the driver is informed about the probability of a train arriving at the same moment. - Yanosik is used, inter alia, in Garmin navigation devices.
Letters sent to companies employing professional drivers - We are sending warning letters to companies that employ drivers who fail to abide by the railroad crossing signage
Educational lectures at driving schools and businesses - A lecture for the staff of Coca-Cola HBC Polska was held in 2013 - Lectures in driving schools were held as well
Selected campaigns targeted for the general public - "Report a Glitch" Form In 2013, almost 30 technical issues on level crossings were solved through the form.
- Publishing of a book with colouring pages, entitled "Pete's Railway Adventure" The book instructs its readers on: - how to move safely at level crossings - road signs In 2013, 10,000 copies were printed.
- Selecting the winner in the competition for the best educational happening. 73 education institutions took part in it.
- Campaign-related exhibition at CH Warszawa Wilenska Shopping Mall - admission-free exhibition for 5 months
- Launch of the 10th edition of the awareness campaign Safe Crossing - "Stop and Live!" - 19 simulated accidents at level crossings - 4 demonstrations of technical rescue operations
- Placing campaign-related visuals on the Company cars - 21 mobile banners
- Creation of a mobile educational town The mobile educational town consists of: - mini-road signs - traffic lights, sound warnings and a half-barrier - anti-slippery rubber mats that can be laid in any combination to create a little town of different surface areas
- "October - Month of Education" - 206 talks - 18,000 kids participated in trainings
- Marking level crossings and pedestrian crossings with unique numbers - 19,940 stickers on St. Andrew's cross signs - 6,808 stickers on barrier drives
- Marking access roads to railway crossings - Launching an innovative audiovisual project on selected 69 level crossings across Poland
Thank you for your attention Katarzyna Kucharek Head of the Social Communication Section Communication and Promotion Office PKP Polskie Linie Kolejowe S.A. phone: +48 22 47 32 448, +48 600 084 078 E-mail: katarzyna.kucharek@plk-sa.pl