ŚWIATOWY DZIEŃ SERCA, 28.09.08, ZAMOŚĆ 1. DESCRIPTION OF EVENT Sunday, 28 September held celebration of on Great Market of Zamość by crowd of Zamość s citizens. The subject of event was heart diseases prophylaxis. Cardiologists hosting expert panels on stage were talking about what serves the heart and how to take care of it. The event was organized by Lubelski division of Polish Cardiac Society. Healthy lifestyle was also advised by artists: Majka Jeżowska and Witold Paszt. The picnic has also been flourished by live events, performed by Majka Jeżowka, Vox, Wichester 2005 country band, Smile Center, Lublin s Musical Theatre and TAI CHI CHUAN SCHOOL. Moreover, a Resonans choir concert has been conducted in the cathedral. Children s attractions were also abundant. Kids could witness fights of Zamojski Knights Brotherhood, salves of historical cannons and take part in games prepared by Zamość boy scouts division. This year s celebration of World Heart day has been topped by day s star BAJM. Huge attention was put to health path which consisted of medical stands, allowing visitors to perform examinations free of charge: blood pressure assessment, cholesterol level, dietary advice, cardiovascular risk calculation. During the picnic 650 people were evaluated versus score heart risk chart and 500 persons had their blood glucose level measured.. Queues were formed from 9am. A the peak moment Zamość s market hosted 6-7 thousand people. During the whole day picnic has been visited by more than ten thousand people. Infarcts and other heart diseases are the most frequent reason for deaths in modern world. Annually 17,5 million people die as a result of the latter. By restricting the risk factors such as: diet, low physical activity, smoking, we can prevent heart diseases and have influence on its ageing. The is one of ways of educating people in healthy life habits and heart protection. It is celebrated in 100 countries worldwide. Activities before celebration: Media Relations Preparation of press information announcing the celebration (Media Alert) Media alert sending to journalists in medical field (national, local press, radio, television) Acquisition of media patrons of the event (offer sendig and direct contacts) Mutual coordination with editorial s offices regarding preparation of celebration in Rzeczpospolita and Dziennik Wschodni newspapers.
Media initiation od the heart diseases prophylaxis, by distribution,abstracts amd lectures, initiating profilaxys subject prepared by cardiologists exclusively for the picnic in Zamość Press conference organisation Distribution of information to the media, directly before the celebration. Inviting press, tv and radio journalists Logistics and production Preparation of concept and scenario of event imprezy Preparation of business plan Acquiring event sponsors and prizes sponsors Acuiring collaborating artists Choice of artists and repertoire adequate for the event Preparation of project and print of invitations to the conference and VIP room Preparation and shipment of invitations for the joirnalists and VIPs Conference place reservation Scenography concept preparation Scenography build Obtaining all necessary permissions for event organisation Preparation of spatial development plan Project and print of poster, pamphlets and brochures Activities during event: Logistics and production Production of event Preparation of event terrain and fete organisation (ambulance, security, fire fighters etc.) Preparation of light & audio support Photo and video service Catering for VIP room Media Relations Reception for media management Media collaboration during meeting, especially with radio and video crews Districution of press materials
Arrangement of interviews with representatives of Polish Cardiac Society and sponsors Activities after celebration Dispatch of information after event to local media and health oriented newspapers Media monitoring (press, Internet, electronic media) Preparation of event summary report Event financial clearance 3. EFFECTS OF MEDIA RELATIONS ACTIVITIES Media patronage The agency has acquired following patrons for cooperation: TVP2, Rzeczpospolita, Bez Recepty, Dbam o zdrowie, Dziennik Wschodni, Gazeta Farmaceutyczna, Imperium TV, Poradnik domowy, Praktyka Lekarska, Przekrój, Samo Zdrowie, TVP Lublin, The Warsaw Voice, Wirtualna Polska, Żyj zdrowo i aktywnie. In terms of signed agreements, the media have issued announcements of the forecoming in Warsaw, advertisements and articles concerning prophylaxis of heart diseases. lp. Editorial Agreement Print run
1. Bez Recepty Advertisement in sepetember edition 3. Dziennik Wschodni Announcement of event information about
event 4. Gazeta Farmaceutyczna 1. advertisement on 1/3rd of page in august 12.300 thous.
advertisement on 1/3rd of page in august issue 2. Note with photo after meeting in october issue 5. Imperium TV relation.
222. 778
6. 613. 000 Poradnik domowy Announcement, logo of 2 main
7. Praktyka Lekarska Advertisement in september issue 11. TVP Lublin Relation of event in Panorama Lubelska 28.0909 3 air times during event: 1. 3 min. 2. 3 min. 3. 2,50 min. 12. TVP2 13. The Warsaw Voice Announcement of event. 12. 500
500 8 mln users Article in the portal, News with photo galleries Banner 750x100 14. Wirtualna Polska 15. Żyj zdrowo i aktywnie Announcement of event in august, relation from picnic Announcement- Advertisement Ar (205x295mm + 5mm low)
Żyj zdrowo i aktywnie - 25.000, Medical practive 30.000 doctors Advertisements of The advertisements were prepared for september issues of monthly papers: Dbam o Zdrowie, Bez Recepty, Gazety Farmaceutycznej, Żyj zdrowo i aktywnie, Praktyka Lekarska. The advertisements have also been displayed in weekly magasines and daily newspapers: Przekrój (1 page), Rzeczpospolita (twice 4 modules). Thematical supplements 1 page in Gazeta wyborcza Zdrowa Środa 1-page article in science part of Gazeta Wyborcza abou prophylaxis of cardiovascular diseseases written by journalist of this part. Under article: advertisement (250 x 118,5 mm). The partner of healthy wednesday was Polish Cardiac Society. Thus, its logo has been placed in upper right corner of the page. Annoucement of page with PCS logo has been published twice in Gazeta Wyborcza Supplement in Rzeczpospolita 8-pgae supplement about celebrations of World Heart day with articles regarding CVD prophylaxis, in supplement: 1 page advertisement of event sponsors. The supplement has been edited by journalists of Rzeczpospolita basing on sent materials Supplement: 8 page, no 14.545 pcs. Published in Warsaw, Lublin, Zamość Supplement in Dziennik Wschodni 4-page supplement, including 1 page of advertisements (events and sponsors). No: 50 thousand in whole lubelskie voivodeship Media Relations
Annoucnements of Heart Day have been placed in:: Dziennik Wschodni, Poradnik Domowy, Samo Zdrowie, The Warsaw Voice, Wirtualna Polska Żyj zdrowo i aktywnie, Kronika Tygodnia, Tygodnik Zamojski, Żyjmy Dłużej, Na Żywo and Kurier Lubelski. In many publications website adress linking to WHD internet site has been placed. Many detailed informations about event could be found on this website. Logo and sponsor names have been placed in information publised in:: Samo Zdrowie i Poradnik Domowy, Kronice Tygodnia, Tygodniku Zamojskim, Kurierze Lubelskim. After the festivity pubications have been issued in: Extra Zamość, Dziennik Wschodni, Tygodnik Zamojski and Kronika Tygodnia. Altogether 62 press publications, 9 internet, 8 radio and 9 tv issues have been placed about WHD. The agency expects more publications after the celebrations in: Dbam o Zdrowie, Żyj zdrowo i aktywnie. 4. Publications index PRASA magasine date title Subject 1. Przewodnik Lekarza Czy Twoje serce potrzebuje pomocy? Information regarding World Heart Day
2008-06-01 2. Lek w Polsce 2008-06-01 Czy Twoje serce potrzebuje pomocy 3. TOP - Tygodnik Opoczyński 2008-07-11 22 patenty na długie życie Advice on health 4. Express Ilustrowany 2008-07-14 Ciśnienie i cholesterol pod kontrolą Doctors advice elderly patiens on not prolongating their walks on the streets 5. Express Ilustrowany 2008-07-16 Choroby układu krążenia CVDs are most common diseasesd 6. Polska Uroda i Styl 2008-07-16 Jak walczyć z cholesterolem Advisory 7. Express Ilustrowany 2008-07-16 Ruch jest lekiem We can pospone aging by many years. 8. Żyj Zdrowo i Aktywnie 2008-08-01 Serce pod kontrolą CVDs 9. Żyj Zdrowo i Aktywnie 2008-08-01 Zadbaj o serce Information regarding World Heart Day
10. Magazyn BCC 2008-09-01 Czy twoje serce potrzebuje pomocy Alternative to stroke 11. Olivia 2008-09-01 Płeć serca Diagnosis and treatment of heart diseases regardin sex 12. Samo Zdrowie 2008-09-01 Życiodajna pompa organizmu Information on heart 13. Moda na zdrowie 2008-09-01 Wrzesień Schedule of events 14. Olivia 2008-09-01 Spacer z kijkami Nordic walking becomes more and more popular 15. Moda na Farmację 2008-09-01 Słuchaj swego serca 1/2 Advice on health 16. Moda na Farmację 2008-09-01 Słuchaj swego serca 2/2 Advice on health 17. Claudia 2008-09-01 Dbaj o serce całym sercem Prophylaxis of CVD 18. Żyj Zdrowo i Aktywnie Dodatek Sp 2008-09-01 Twoje serce potrzebuje pomocy Average Pole does not use diet
19. Moda na zdrowie 2008-09-01 Słuchaj swego serca... cz1 Report: Examine your heart 20. Moda na zdrowie 2008-09-01 Słuchaj swego serca... cz2 Report: Examine your heart 21. Gazeta Farmaceutyczna 2008-09-01 Czy twoje serce potrzebuje pomocy? Advertisement of WHD 22. Samo Zdrowie 2008-09-01 Świętuj z sercem 23. Bez Recepty 2008-09-01 Czy Twoje serce potrzebuje pomocy 24. Dbam o Zdrowie 2008-09-01 Czy Twoje serce potrzebuje pomocy? 25. Poradnik Domowy 2008-09-01 Świętuj z nami Światowy Dzień Serca 26. Praktyka Lekarska 2008-09-01 Czy twoje serce potrzebuje pomocy 27. Żyj Zdrowo i 2008-09-01 Czy Twoje serce potrzebuje pomocy?
nie 28. Żyjmy Dłużej 2008-09-01 28 września obchodzimy Światowy Dzień Serca... 29. Zdrowie 2008-09-01 Sercem kobiety rządzą hormony Influence of Hormones on Health 30. Kronika Tygodnia 2008-09-02 Bajka o (nie) paleniu in Zamość 31. Tygodnik Zamojski 2008-09-03 Stolica kardiologii 32. Tygodnik Zamojski 2008-09-10 TYLKO NIE PAL Does your heart need help? 33. Na Żywo 2008-09-18 Bądź dobra dla serca Central celebrations of World heart day will be held in Zamość 34. Chwila Dla Ciebie 2008-09-18 By serce biło zdrowo How to take care of heart 35. Przekrój 2008-09-18 Ręka na pulsie in September 36. The Warsaw Voice 2008-09-21 Preventing Heart Disease Celebrations of 37. Imperium TV 2008-09-22 Brym zdrowiu i kondycji Celebrations of
TV 38. Kronika Tygodnia 2008-09-23 W Zamościu - wszystko dla serca Poland s celebrations of World Heart Day 39. Tygodnik Zamojski 2008-09-24 Serce wolne... od zawału Poland s celebrations of World Heart Day 40. Gazeta Wyborcza 2008-09-24 Światowy Dzień Serca Advertisement of 41. Gazeta Wyborcza 2008-09-24 Serce jak dzwon Poland s celebrations of World Heart Day 42. Dziennik Wschodni Lubelski 2008-09-24 Sercu na ratunek Poland s celebrations of World Heart Day 43. Extra Zamość 2008-09-25 Światowy Dzień Serca w Zamościu Information regardin World Heart Day 44. Przekrój 2008-09-25 Światowy Dzień Serca Advertisement of 45. Rzeczpospolita 2008-09-25 Światowy Dzień Serca Advertisement of 46. Fakt TV 2008-09-25 Wzmacniamy serce
47. Rzeczpospolita 09-25 2008-09-26 Światowy Dzień Serca Advertisement of 48. Dziennik Wschodni Lubelski 2008-09-26 Zadbajmy o swoje serce Interview with prof. Andrzej Kleinrok, chief of Cardiology Dept. In Zamość Hospital 49. Dziennik Wschodni Lubelski 2008-09-26 Wielki piknik z mnóstwem zabawy i sporą dawką wiedzy Poland s celebrations of World Heart Day 50. Polityka 2008-09-27 W rytmie serca cz.1/2 Hearty lifestyle 51. Polityka 2008-09-27 W rytmie serca cz.2/2 Hearty lifestyle 52. Gazeta Wyborcza Dodatek V 2008-09-27 Światowy Dzień Serca Święto Zdrowego Serca 53. Polska Kurier Lubelski 2008-09-27 Moje serce potrzebuje pomocy celebration 54. Przegląd 2008-09-28 Serce i tabletki 55. Dziennik 2008-09-29 Bawiliśmy się na zdrowie celebration in Zamość
Wschodni Lubelski 56. celebration in Zamość Polska Kurier Lubelski 2008-09-29 Światowy Dzień Serca 2008 57. Kronika Tygodnia 2008-09-08 Modlitwa dobra dla zdrowia celebration in Zamość
zdrowia 58. Extra Zamość 2008-10-02 Światowy Dzień Serca w Zamościu celebration in
Zamość 59. Dziennik Wschodni Lubelski 2008-10-02 Malowali i pisali ludzkiemu sercu Day celebration in Zamość
60. Tygodnik Zamojski 2008-10-02 Dbaj o serce 2 celebration in Zamość 61. Zamość Tygodnik Zamojski 2008-10-08 Serce na szczudłach
62. Imperium TV 2008-10-13 Serce dla serca
celebration in Zamość RADIO station start title length 63. 74 PR Lublin 2008-09-17 12:07:50 news 64. Katolickie Radio Zamość 2008-09-28 News 70
65. 99 PR1 2008-09-28 05:03:18 news 66. 45 PR Lublin 2008-09-28 11:02:02 news 67. 49 PR3 2008-09-28 12:02:06 news 68. 49 PR Lublin 2008-09-28 14:02:09 news 69. Radio Euro 2008-09-28 08:00:32 News 64 70. PR Olsztyn 2008-09-28 09:00:55 65
News TV station Start title length
71. TVP1 2008-09-26 06:15:07 Kawa czy herbata 270 72. TVP2 2008-09-26 08:35:20 Pytanie na śniadanie 47 73. Dzień dobry TVN 151 TVN 2008-09-26 08:56:19 74. TVP2 2008-09-28 11:36:36 Rozmowa 106 75. Teleexpress 36 TVP1 2008-09-28 17:04:54 76. Panorama Lubelska 138
77. TVP2 2008-09-28 18:41:50 Panorama 108 INTERNET editorial date ttle subject 80. Światowy Dzień Serca Information on celebration in Zamość PAP/nauka w Polsce 23.09.08
81. Roztocze online 23.09.08 Światowy Dzień Serca Information on celebration in Zamość 82. Zamość on line 23.09.08 Obchody Światowego Dnia Serca w Zamościu Information on celebration in Zamość 83. 84. Zamość on line Wirtualna Polska 23.09.08 Konkurs dla dzieci i młodzieży Światowy Dzień Serca 15.09.08 Competition information Information on celebration in Zamość
87. Zamość.pl 26.09.08 Światowy Dzień Serca Zamość 88. Zamość online 30.09.08 Jak dbać o serce radzili eksperci i gwiazdy estrady Event relation