I webinarium

Transkrypt

1 I webinarium Współfinansowany ze środków Europejskiego Funduszu Rozwoju Regionalnego w ramach Programu Operacyjnego Współpracy Transgranicznej Republika Czeska - Rzeczpospolita Polska PRZEKRACZAMY GRANICE

2 Creating a Business Plan Determine Market Create Customer Profile Potential Sales Business Crises Start-up Costs, and Funding Financial Planning and Forecasting Planning for Future Growth plans Breakeven Analysis

3 State of Florida Economic Development Agency public/private partnership Responsible for Business: Recruitment, Retention, and Expansion Responsible for International Trade Development and Exporting for Small and Medium Enterprises (SME s)

4 Can this be a business? Is there a real need for the product/service What am I putting at risk? Is there competition Can I afford to do this business now How will buy? How much? How often?

5 Template Executive Summary Company Profile Product/Service Audience or ideal client Future of industry Company Description Key employees Mission Statement Details about product and service Qualities that will make your business a success

6 Define your Target Market People you will actively solicit, target, and pursue to sell your products or services What do you need to know about them? Demographics Psychographics Geographics Behaviors

7 Customer Profile

8 Market Research your Competition Sales and Revenue Industry segment held Privately owned or publicly owned Location Purchasing Power Licenses and Certifications Health of Business Sector Number of employees How long have they been in business What credit terms do they offer What do their customers like or dislike about them (Facebook, Twitter, Yelp)

9 Potential Sales Cost Basis Material, Labor, Delivery Overhead Rent/Utilities, Insurance, Office Space Market Basis Current Shelf Price, Alternative Price, Competitors Price

10 Start-Up Costs and Funding Start up Costs Registration, Inventory, Equipment, Website, Networking, Salary Funding The #1 problem for start up businesses Private funding (family), Private Investors, Stockholders, Venture Capital, Banks Alternatives: (Microlenders, Speciality, Brokers)

11 Financing Planning and Forecasting Accounting System Simple Easy to Understand Reliable Accurate Consistent - Quickbooks, Shopify, and Sage (great basic programs) Forecasting Industry Predictions, market analysis, number of business start-ups, cost of materials in future, customers discretionary spending

12 Break-even Analysis Determine the number of units sold to cover Overhead BE = +Price x Units Overhead

13 Growth Plans Scalability Can you scale production fast, do you need more machinery to accomplish this? Reliability Is there a shelf life of your product, are there warranties and returns to account for? Complimentary Products to purchase Facebook buying Instagram, Google buying Youtube

14 Customer Service is 90% of your business Unless it is a consumer able good (food, etc) selling online (as well as in-store) is key to success Word of mouth (or word of website) is key to growing more business Planning for success vs Planning for the future (what part comes first)

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