ADVERTISEMENT PRICE LIST Price list applicable from 17th September 2015 The price list is aimed at entrepreneurs it does not constitute information for persons wishing to purchase the offered services in a purpose not directly related to their economic or professional activity. Such persons should contact Agora SA in order to obtain information regarding prices inclusive of VAT tax. To all matters not settled herein, the General principles for advertisement publication on Gazeta.pl Web portal and Technical specification for advertising products on Gazeta.pl Web portal will apply. The technical capability for publishing advertising formats may be limited on certain websites. For detailed information, please contact the Advertising Office of Gazeta.pl. Contact details can be found at www.gazeta.pl/reklama. If the creative is to be prepared in the flash formats, please also provide us with a secondary creative for publication on tablets. reklama.gazeta.pl
BASIC ADVERTISEMENT FORMATS Format/Product Dedicated campaigns (publication on any chosen sites) Themed packages (closed list of sites on which the campaign is published)* ROS packages Packages ROS Rectangle 300x250 110 PLN 90 PLN 55 PLN 40 PLN 30 PLN Halfpage 300x600 l Gigabanner 300x800 135 PLN 120 PLN 68 PLN 55 PLN 40 PLN Double billboard 750x200 155 PLN 130 PLN 75 PLN 62 PLN 40 PLN Triboard 750x300 175 PLN 155 PLN 90 PLN 75 PLN 50 PLN Wideboard 940x300 220 PLN 185 PLN 110 PLN 90 PLN 60 PLN Toplayer l Banderola l InPerson l Floor ad 265 PLN 220 PLN 130 PLN 110 PLN 80 PLN Sponsored article 7 days of publication 11 000 PLN 9 000 PLN - Video Details and price list at www.adplayer.pl *Themed packages: Woman; Man; Active; Business/Info; Youth & Entertainment. Detailed distribution of sites within respective packages is available HERE SITE AND CATEGORIES Product Dedicated campaigns sites Themed packages Gazeta.pl homepage Business and Finance Komunikaty.pl, Pieniadze.Gazeta.pl, Wyborcza.biz Business/Info Package News Tokfm.pl, Wiadomosci.Gazeta.pl, Wyborcza.pl Motoring Autotrader.pl, Moto.pl, Swiatmotocykli.pl, Tabor24.pl Lifestyle Avanti24.pl, edziecko.pl, Foch.pl, Groszki.pl, Kobieta.Gazeta.pl, Lula.pl, Logo24.pl, Magazyn-kuchnia.pl, PalceLizac.Gazeta.pl, Ugotuj.to, Wysokieobcasy.pl, Zdrowie.Gazeta.pl, Namonciaku.pl New Technologies Sciagnij.pl, Technologie.Gazeta.pl Construction and Real Estate Work Tourism Education Bryla.pl, Czterykaty.pl, Domiporta.pl, Domosfera.pl, Domiwnetrze.pl, e-ogrody.pl, Ladnydom.pl GazetaPraca.pl Podroze.Gazeta.pl, Pogoda.Gazeta.pl Edulandia.pl Woman Package Man Package Active Package Youth & Entertainment Package Sports Ciacha.net, Futbolowo.pl, PolskaBiega.pl, PolskaNaRowery.pl, Sport.pl, Zczuba.pl, Off.Sport.pl, Fitness.Sport.pl Communities Blox.pl, Cafe.pl, CafeAnimal.pl, Forum.Gazeta.pl, FotoForum.Gazeta.pl, Poczta.Gazeta.pl Culture and Entertainment Deser.pl, Film.Gazeta.pl, G.pl, Glol.pl, Naprzerwie.pl, Plotek.pl, Polygamia.pl, TV.Gazeta.pl 2
THE ALL SCREENS OFFER DAILIES Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication. DAILY PRESENCE ALL SCREENS GAZETA.PL (DESKTOP, TABLET, SMARTPHONE) 100% PV publication. Product Working days Saturday or Sunday Upper format 750x200 PLN 140 000 PLN 110 000 Upper format 1170x300 PLN 170 000 PLN 128 000 Mainboard 750x200 PLN 125 000 PLN 95 000 Mainboard 1170x300 PLN 155 000 PLN 115 000 Bizboard 750x200 PLN 120 000 PLN 78 000 Bizboard 1170x300 PLN 130 000 PLN 98 000 Stylboard 750x200 PLN 70 000 PLN 52 000 Stylboard* 1170x300 PLN 86 000 PLN 65 000 Funboard 750x200 PLN 55 000 PLN 40 000 Funboard 1170x300 PLN 70 000 PLN 45 000 Motoboard 750x200 PLN 40 000 PLN 30 000 Motoboard 1170x300 PLN 60 000 PLN 40 000 On tablets the materials are published in the JPG or PNG format. Daily rates for DHTML and toplayer formats: executed fully on Gazeta.pl HP (desktop), on others the basic format published in JPG or PNG format. Expansions, i.e. Expand, Stream, DHTML, Wallpaper, Toplayer are only published with the upper format. Daily executed on tablet takes precedence over other regular publications. Publication on tablets on heavy pages. In case of delivery of a set of materials within less than 5 working days before the publication date expedited publication surcharge in the amount of PLN 2000 net is applicable. It is possible to enlarge the Styleboard to 600px - 50% surcharge (static form). *There is a possibility to boost Styleboard up to 600px. Additional fee +50%. We recommend static forms. 3
rice list applicable from 17th Septamber 2015 DUAL-SCREEN GAZETA.PL OFFER DAILIES Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication. DUAL-SCREEN GAZETA.PL OFFER (DESKTOP, TABLET) 100% PV publication. Publication spot: HP Gazeta.pl Product Working days Saturday or Sunday Bizbox 370x300 PLN 60 000 PLN 42 000 Stylbox 370x300 PLN 45 000 PLN 30 000 Static forms or creative with content marketing promotion. Graphic boxes may not resemble editorial content in their appearance unless they are a promotion of the publisher s Content marketing offer. Info link PLN 22 000 PLN 15 000 Sport Link PLN 20 000 PLN 13 000 Biz link PLN 15 000 PLN 10 000 Lokal Link PLN 15 000 PLN 10 000 Styl Link PLN 15 000 PLN 10 000 The link directs to a site or an article at Gazeta.pl. Content of up to 40 signs. Advertisement subject to editorial approval. ContentFunbox 270x250 PLN 30 000 PLN 22 000 ContentKultbox 270x250 PLN 28 000 PLN 20 000 ContentMotobox 270x250 PLN 20 000 PLN 15 000 ContentStyl/Dom/Fit/button 370x70 PLN 20 000 PLN 15 000 The box is elaborated by the publisher. WEEKLY PRESENCE ON GAZETA.PL HOMEPAGE (DESKTOP, TABLET) 100% PV publication. Publication spot: HP Gazeta.pl Main button 370x70 PLN 180 000 Biz button PLN 160 000 Lokal button PLN 150 000 SURCHARGES FOR ADVERTISEMENTS ON THE GAZETA.PL HOMEPAGE Expand 50% Toplayer 40% Stream 20% Rich media surcharges by weight DHTML 40% Rich media Tablets 10% Wallpaper 30% 4
GAZETA.PL RICH MEDIA PRICE LIST Publication Size s to all categories CPM s to daily rates at Gazeta.pl BUSINESS INFO DAILY PRESENCE 100% PV publication on Wiadomosci.gazeta.pl, Tokfm.pl In standard forms do 100 kb PLN 3 PLN 17 000 Format Price do 300 kb PLN 10 PLN 25 000 do 2.2 MB PLN 15 PLN 31 000 do 10 MB PLN 40 PLN 61 000 In expanded forms do 300 kb PLN 15 PLN 30 000 do 2.2 MB PLN 25 PLN 40 000 do 10 MB PLN 40 PLN 61 000 In non-standard forms do 300 kb PLN 17 PLN 33 000 do 2.2 MB PLN 25 PLN 43 000 do 10 MB PLN 40 PLN 61 000 Billboard 750x100 Double billboard 750x200 Format PLN 120 000 Triboard 750x300 PLN 135 000 Wideboard 940x300 PLN 145 000 Rectangle 300x250 PLN 100 000 Halfpage 300x600 PLN 100 000 Double billboard 750x200 + Wallpaper PLN 155 000 BUSINESS DAILY PRESENCE 100% PV publication on Wyborcza.pl, Wyborcza.biz, Pieniadze.gazeta.pl Price MAILING Minimum net order value: 500 PLN Billboard 750x100 Double billboard 750x200 PLN 130 000 Product CPM Price (per 1000 views) Mailing PLN 90 edziecko (echild) Mailing PLN 400 TARGETING DEMOGRAPHIC TARGETING Gender Age Domicile Education Profession Interests Profiles Price list groups Man/Woman Scope in years, above, below, specific age Towns exceeding a specific number of inhabitants, cities (only those over 20,000 inhabitants are listed), province, country University, college, vocational, grammar school, primary, incomplete primary Company manager/executive/director/ independent specialist/ liberal profession, company shareholder/owner, director/manager, office worker/clerk, pensioner, student, labourer/farmer, others, homemaker News/politics, home/real estate, film, photography, economy/business, computer games, IT/Internet, cuisine/cooking, medicine/health, fashion, motoring, music, science/education, law/taxes, sports, tourism, beauty/cosmetics, online shopping 30% Triboard 750x300 PLN 145 000 Wideboard 940x300 PLN 155 000 Rectangle 300x250 PLN 110 000 Halfpage 300x600 PLN 110 000 Double billboard 750x200 + Wallpaper PLN 165 000 CAMPAIGN BEHAVIOURAL TARGETING Behavioural Profiles Formats, CPM price Billboard Skyscraper Double billboard Rectangle Halfpage Triboard Wideboard Gigabanner Brandmark* Toplayer* Personal Finance 70 PLN 90 PLN SOHO Entrepreneurs 70 PLN 90 PLN Investors 70 PLN 90 PLN Man 50 PLN 70 PLN Woman 50 PLN 70 PLN Parenting 60 PLN 80 PLN Home and Interior 60 PLN 80 PLN Technology 50 PLN 70 PLN Individual profile** Individual valuation Individual valuation 5
LOCAL SITES ADVERTISING FORMATS SITE CATEGORIES Product local sites local sites Billboard 750x100 l Skyscraper 160x600 35 PLN 40 PLN Double billboard 750x200 l Rectangle 300x250 50 PLN 60 PLN Halfpage 300x600 l Triboard 750x300 60 PLN 70 PLN Wideboard 940x300 l Brandmark 80 PLN 90 PLN Toplayer l Insert On-Line l Banderola l InPerson l Floor Ad 88 PLN 105 PLN local sites local sites Białystok, Bydgoszcz, Bielsko-Biała, Częstochowa, Elbląg, Gorzów Wlkp., Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Toruń, Szczecin, Zielona Góra; Katowice, Kraków, Łódź, Poznań, Tricity, Warszawa, Wrocław Sponsored article Publication on tablets on heavy pages 3 200 PLN ADDITIONAL FEATURES SURCHARGES Options Product Audio broadcast in any advertising format Limiting banner views to a unique user (capping) Exclusivity Industry 1-day (only one customer from a given industry may advertise on a given day) Thematic 1-day (only one customer may refer to specific content on a given day) 10% 100% IP Geotargeting (country, province, city) 30% Exceeding standard material size (max. 120 kb) 10 PLN (CPM for each 10 kb) Expand Push 50% Scroll 70% Stream 20% TEXT LINK ON GAZETA.PL HOMEPAGE (DESKTOP AND TABLET) 1 Link targeted at a selected city City 1 day 1 week Warszawa 1 500 PLN 7 500 PLN Tricity, Katowice (+Gliwice, Sosnowiec), Kraków, Łódź, Poznań, Wrocław 1 000 PLN 5 000 PLN Białystok, Bielsko-Biała, Bydgoszcz, Częstochowa, Gorzów Wielkopolski, Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Szczecin, Toruń, Zielona Góra 1 500 PLN 2 500 PLN 1. Publication on tablets on heavy pages 6
1000 views (CPM) without VAT tax THEMED S A COMPRISES THE SITES LISTED BELOW AND THEMED FORUMS RELATED THERETO*: BUSINESS/INFO WOMAN MAN ACTIVE YOUTH & ENTERTAINMENT Wyborcza.pl Edziecko.pl Sport.pl Sport.pl Kultura.Gazeta.pl Wyborcza.biz Groszki.pl LadnyDom.pl Zczuba.pl Film.Gazeta.pl Tokfm.pl Avanti24.pl Logo24.pl PolskaBiega.Sport.pl Glol.pl Pieniądze.Gazeta.pl Wysokieobcasy.pl Bryla.pl PolskaNaRowery.Sport.pl Tv.Gazeta.pl Wiadomosci.Gazeta.pl Lula.pl Moto.pl Futbolowo.pl Kinoplex.Gazeta.pl MSN.com/finannse DomiWnetrze.pl Zczuba.pl NaNarty.Sport.pl Tuba.pl Wiadomości Lokalne Ugotuj.to Sciagnij.pl Fitness.Sport.pl Polygamia.pl MSN.com/wiadomosci Palcelizac.Gazeta.pl Futbolowo.pl Off.Sport.pl Plotek.pl MetroWarszawa Kobieta.Gazeta.pl Polygamia.pl Junior.Sport.pl Deser.pl E-ogrody.pl Technologie.Gazeta.pl Podroze.Gazeta.pl Photoblog.pl Zdrowie.Gazeta.pl Off.Sport.pl Pogoda.Gazeta.pl Kwejk.pl Foch.pl MSN.com/sport PolskaGrawGolfa.Sport.pl Naprzerwie.pl MSN.com/styl życia MSN.com/motoryzacja Wfzklasa.Sport.pl Blox.pl Plotek.pl MSN.com/sport MSN.com/rozrywka Fitness.Sport.pl Metrocafe MSN.com/kuchnia Return to site and packages category click HERE > *Detailed forum list is available at the Advertising Office of Gazeta.pl 7
1000 views (CPM) without VAT tax MOBILE MOBILE ADVERTISING SERVICES PRICE LIST Advertising formats on light pages CPM Other advertising products: Publication period Lower banner Lower large banner Upper banner Upper large banner Mobile rectangle Upper mobile rectangle Interstitial / Page Break 30 PLN 40 PLN 50 PLN 60 PLN 80 PLN 100 PLN 140 PLN Sponsored article Sponsored picture gallery Landing page + hosting Hosting PLN 1500/week PLN 2000/week PLN 3000/3 months PLN 500/3 months LIGHT PAGES DIVISION Packages Youth & Entertainment Business & Info Woman Man Active Photoblog.pl, Naprzerwie.pl, Polygamia.pl, Tuba.pl, Edulandia.pl, Deser.pl, Metrocafe.pl, MetroWarszawa.Gazeta.pl, Kultura.Gazeta.pl, Film.Gazeta.pl, Tv.Gazeta.pl, Plotek.pl Wyborcza.pl, Wyborcza.biz, Tokfm.pl, Wiadomości.Gazeta.pl, Serwisy lokalne Gazeta.pl, Pieniadze.Gazeta.pl Plotek.pl, Zdrowie.Gazeta.pl, Kobieta.Gazeta.pl, Groszki.pl. edziecko.pl, Lula.pl, Foch.pl, Ugotuj.to, Avanti24.pl, Podroze.Gazeta.pl, Domosfera.pl, CzteryKaty.pl, e-ogrody.pl, magazyn-kuchnia.pl Moto.pl, Polygamia.pl, Autotrader.pl, Technologie.Gazeta.pl, Logo24.pl, LadnyDom.pl Sport.pl, Fitness.Sport.pl, NaNarty.Sport.pl, Off.Sport.pl, PolskaBiega.Sport.pl, PolskaGraWGolfa.Sport.pl, PolskaNaRowery.Sport.pl Rich Media Functionalities 1 2 3 Geotargeting/operating system/user s device +30%/criterion Expand or Swipe or Scroll 50% - - Video +20 % Capping +10 % Expand + Swipe or Scroll + Expand 50% 25% - Scroll + Expand + Swipe 50% 25% 15% The following can be published within the framework of the Swipe surcharge: video, picture gallery, sponsored article and link to social media. DAILY PRESENCE ON LIGHT PAGES AND GAZETA.PL LIVE AND SPORT.PL LIVE APPS. Publication on the home pages of all mobile sites of Gazeta.pl Group (except local site) and Gazeta.pl LIVE and Sport.pl LIVE apps. Advertising formats: 1 day 1 week Branded Topic 1 15 000 PLN - Large Banner 50 000 PLN 250 000 PLN Mobile Rectangle 70 000 PLN 350 000 PLN Impact Daily - Upper Mobile Rectangle 40 000 PLN 200 000 PLN 1. Branded topic publication on HP m.gazeta.pl, Gazeta.pl Live or Sport.pl Live (3 mobile systems) 2. Publication on selected websites HPs. DAILY RICH MEDIA PRESENCE ON LIGHT PAGES Advertising formats: 1 day Large Banner + Expand or Scroll Large Banner + Expand + Swipe or Scroll + Expand Large Banner + Scroll + Expand + Swipe Mobile Rectangle + Swipe or Expand Mobile Rectangle + Expand + Swipe 75 000 PLN 90 000 PLN 105 000 PLN 105 000 PLN 130 000 PLN 8
1000 views (CPM) without VAT tax DAILY FEES FOR TABLETS ROS DAILY (WITHOUT HP GAZETA.PL). FLAT FEE PUBLICATION. Tablet daily fee RC price Double billboard Wideboard 40 000 zł 50 000 zł DAILY DISPLAY PUBLICATION Tablet daily fee: Halfpage/ Gigabanner PV RC price ROS Gazeta.pl 850 000 PLN 40 000 Woman 200 000 PLN 23 000 Business 150 000 PLN 20 000 Men s 100 000 PLN 12 000 Sports 50 000 PLN 6 000 Additional fee +50% per RM WEEKLY DISPLAY PUBLICATION Tablet weekly fee: Halfpage/ Gigabanner PV RC price ROS Gazeta.pl 5 950 000 PLN 280 000 Woman 1 400 000 PLN 160 000 Business 1 050 000 PLN 140 000 Men s 700 000 PLN 85 000 Sports 350 000 PLN 42 000 Additional fee +50% per RM S ROS GAZETA.PL LIFESTYLE BUSINESS MEN S SPORTS All websites except HP Gazeta.pl and local websites Kobieta.Gazeta.pl Lula.pl Wyborcza.pl Wyborcza.biz Moto.pl Technologie.Gazeta.pl Sport.pl Zczuba.pl Groszki.pl Tokfm.pl Polygamia.pl Polskabiega.pl edziecko.pl Wiadomosci.Gazeta.pl Logo24.pl Polskanarowery.pl Plotek.pl Pieniadze.Gazeta.pl LadnyDom.pl Fitness.sport.pl WysokieObcasy.pl Off.sport.pl Ugotuj.to Junior.sport.pl Kultura.Gazeta.pl Wfzklasa.sport.pl Zdrowie.Gazeta.pl Nanarty.sport.pl Podroze.Gazeta.pl Foch.pl Domosfera.pl Czterykaty.pl Avanti24.pl e-ogrody.pl magazyn-kuchnia.pl 9