Energy anew. LIFE_WZROST_PL Implementation of Sustainable Development based on Socially Responsible Transformation r.

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Energy anew LIFE_WZROST_PL Implementation of Sustainable Development based on Socially Responsible Transformation 16.02.2017 r.

Coordinating beneficiary: Project partners: 2

Commercial partners: 3

Project number: LIFE14 GIC/PL/000008 Project acronym: LIFE_WZROST_PL Project title: Implementation of Sustainable Development based on Socially Responsible Transformation Component: LIFE Climate Governance and Information 4

Total project budget: 6 180 343 PLN European Commission (ca. 60%): 3 697 126 PLN NFOŚiGW (ca. 30%): 1 847 803 PLN Own contribution (ca. 10%, split between project partners, based on expenses) 5

Project objectives: The aim of the project is to raise the awareness of the target group on the acceptance of implementation of necessary and rational climate and sustainable development actions on the national, EU and global level, including, indirectly, through the implementation of appropriate EU directives, especially those pertaining to renewable energy, energy efficiency and greenhouse gas emissions transfer. 6

The aim of the project is in line with all four specific objectives of the priority area Climate Governance and Information as set out in Article 16 of the LIFE Regulation, especially in point a), to promote awareness raising on climate matters, including generating public and stakeholder support of Union policymaking in the field of the climate, and to promote knowledge on sustainable development, an objective who s implementation is a strategic element enabling to build conscious social support in Poland towards the continuation of long term climate policy, as agreed at the political level by EU member states and confirmed at the EU Council on March in the year 2014. 7

Main expected results: 1. Reaching 7 million unique viewers (not recurring) thanks to the production of 10 short-films (which make up the full length film Revolution Now) and their promotion focused towards all Poles (18+) in Discovery s TV channels 2. Reaching up to 2 550 000 contacts through the internet: published posts by bloggers about the Documentary s premiere will be viewed at least 900 000 times, and during the project lifetime, information about the campaign on blogs and vblogs will be viewed 1 350 000 times, while posts on WWF s facebook fan-page will reach 100 000 users, and information about the project will reach 200 000 WWF s newsletter subscribers. 3. Reaching up to 15 million contacts (reach measured on the basis of media monitoring reports) thanks to media coverage resulting from PR action 8

Project indicators: 1. 2 local initiatives 2. 1 national initiative 3. Public awareness raise of people taking part in Roadshow: a. Renewables >70% b. Energy eficiency >70% c. Climat policy >50% 4. Public awareness raise (ex ante vs. ex post) a. Renewables, Energy efficiency, Climate policy +2-7% b. Climate seen as a very important issue >27% (Ministry of Environment) c. Renewables >70% 9

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WWF Coordinator: Tobiasz Adamczewski Administration: Sebastian Szustak Expert Piotr Nieznański Communication: Karolina Kukielska Anna Połotnicka Paweł Średziński Psychology experts: Adrian Wójcik Katarzyna Byrka Climate experts: Marcin Popkiewicz Aleksandra Karaś InE KAPE IEO Film broadcaster and producer Coordinator: Anna Dąbrowska Experts: Agata Golec Andrzej Kassenberg Ewa Świerkula Aleksandra Stępniak Administration: Hanna Kryszyńska Coordinator: Ryszard Wnuk Experts: Arkadiusz Węglarz Marta Szymczak Administration: Joanna Kosmicka Coordinator: Grzegorz Wiśniewski Experts: Paulina Czajka Aneta Więcka Administration: Tomasz Mroszkiewicz First Aid Steering Committee WWF Tobiasz Adamczewski InE Andrzej Kassenberg IEO Grzegorz Wiśniewski KAPE Ryszard Wnuk International expert Dan Staniaszek Psychology expert Aleksandra Kardaś Marcin Popkiewicz Climate expert Katarzyna Byrka Adrian Wójcik 13

Project preparation timetable: 1. 05.2014 07.2014 preparation of project proposal for National Fund for Environmental Protection and Water Management (NFOŚiGW) a. Consultations with potential project partners b. Consultations with National Focal Point c. Checking against LIFE Guidelines 2. 07.2014 submission of project proposal to NFOŚiGW 3. 08.2014 09.2014 correspondence with NFOŚiGW, further changes in the project proposal and its budget A6 declaration from NFOŚiGW 4. 10.2014 subsmission of project proposal to European Commission 14

Project preparation timetable: 5. 03.2015 answer from European Commission reserve list, 83 points 6. 06.2015 preparation of new project proposal resubmission of project proposal to NFOŚiGW 7. 08.2015 information from EC there is budget for financing of our project 8. 08.2015-10.2015 - revision phase answering questions from EC, further changes in the project 9. 10.2015-11-2015 negotiations with NFOŚiGW 10. 12.2015 - agreement between WWF PL and EC 15

Project implementation: Agreements and Tenders: - Partner Agreements - PR firm - Film production and broadcasting - Opinion polls Products: - Website - Poster - Report on reaching the target audience In progress: - Framework merit document - Documentary (premiere mid-may) Reports/Admin: - Progress report filed and accepted - First payment to national institution filed and accepted 16

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Thank you for your attention 18