10-12/10/2014
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- Liliana Majewska
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1 LIGHT.MOVE.FESTIVAL.ŁÓDŹ MEDIA REPORT MEDIA REPORT Photo: Kaczmarkiewicz_Kozłowski FOUNDATION Piotrkowska street 86, / lok.10u / Lodz, Poland biuro@lmf.com.pl phone: (+48) (+48) (+48) /10/2014
2 LIGHT.MOVE.FESTIVAL.ŁÓDŹ MEDIA REPORT ORGANIZER MISSION AND OBJECTIVES OF FOUNDATION Lux Pro Monumentis Foundation is non-governmental organization gathering the lovers of Łódź, it s architecture and cultural heritage, new technologies and various possibilities they are bringing. Łódź is the city with a huge social and cultural potential, which allows for realization of creative activities. This is why one of the first challenges taken by the Foundation was creating an event, based as much on the architecture, as on the art of light. In 2011 Foundation brought up to live the Light. Move. Festival. Łódź. MISSION OF FESTIVAL: - Open, free artistic and cultural event organized yearly in public spaces of Łódź, where the first roles are played by the architecture, light, music and color. - Opening the citizens and festival guests for the riches of modern world s culture, its diversity and tones. - Presentation of arts and crafts created by artists and light designers who decided to make the light, color and sound their main art force. OBJECTIVES of FESTIVAL 1. Turning the Festival into the flag artistic and cultural event of international dimension. 2. Developing the Festival as an event promoting the modern urban life style. 3. Spreading access to the culture and proclaiming the cultural heritage. 4. Spreading knowledge about new and ecological lighting technologies. 5. Revitalization of the place and society through the open and free art activities. 6. Cooperation with the environment of local activists, creative industry, and young artists from Łódź, Poland and all over the world. 7. Presence on Polish and international Media. 8. Gaining new partners and sponsors for further development of Festival. 9. Educational activities and contests connected with the role of light in the surrounding public spaces, economy, urban planning and modern technologies.
3 LIGHT.MOVE.FESTIVAL.ŁÓDŹ MEDIA REPORT STATISTICS LMF ATTENDANCE: over guests visiting the festival during the last edition; over 100 artists and light designers from Poland, France, Germany, Hungary and Great Britain; LMF ACHIEVEMENTS ON-LINE: 4,5 million of Internet searches; over active fans on Facebook; over pictures tagged with #lightmovefestival; over videos from last edition on YouTube; visits on the official festival web page; MEDIA Advertising Value Equivalent of 856,829,00 zł; LMF PROGRAM IN NUMBERS 40 artistic architectural illuminations of buildings; 18 concerts in the unique arrangements and localisations; over 30 laser shows; 7 video projections of large format at the facades of 10 buuildings, including 4 projections on 3D mapping technique; 2 artistic performances based on 3D mapping technique 15 artistic lights installations and projects; 1 conference; photo: Dominik Kędzia
4 LIGHT.MOVE.FESTIVAL.ŁÓDŹ RAPORT MEDIALNY THE NUMBER OF PARTICIPANS The number of LMF participants is DOUBLED every year. Comparing to the 1st edition, total increase of audience 2014 is 677% photo: Rafał Stępień
5 WEBSITE INTERNET : WEBSITE TOTAL ON-LINE SEARCHES ON 1-14/10 : TOTAL VISITS ON 10-12/10: ,0 NEW USERS: DURING THE 4th EDDITION 76% OF WEBSITE USERS WERE NEW.
6 FACEBOOK: Over fans Over pictures taggedd with #lightmovefestival on Facebook 4,086 1, SOCIAL NETWORKING YOUTUBE: Nearly videos from all editions of LMF Over videos from the 4th edition of LMF INSTAGRAM: Over photos from Festival. fot: Łukasz Czarnecki
7 photo. Paweł Romanowski photo. Łukasz Czarnecki photo. Kosma Nykiel THE MAIN PARTS OF PROGRAM photo Kaczmarkiewicz_Kozłowski photo. Tomasz Brodecki
8 ADDITIONAL EVENTS: CONFERENCE CONFERENCE - II edition of conference Light and colour in architecture and public spaces conscious creation of the city image - Łódź October 10th 2014 Main City Hall Auditorium speakers, 10 lectures, over 150 participants from all over the Poland. - addressed to the architects, designers, urban designers and members of the town councils.
9 PRESS CONFERENCES, OFFICIAL FESTIVAL OPENING PRESS CONFERENCES, OFFICIAL FESTIVAL OPENING Foundation organized 3 press conferences proclaiming the Festival, engaging the most important partners artists and organizers of Festival. The Official Festival Opening and Gala took place on the 10th of October 2014 with attendance and presence of Voivode, Marshal of Voivodeship, City Mayor, Director of National Center for Culture, President of Voivodeship Fund of Environmental Protection and Water Management in Lodz, President of Philips Lighting Poland and the Artistic Creator of LMF. photo. Katarzyna Jędruszek photo. Łukasz Czarnecki photo. Katarzyna Jędruszek photo. UMŁ
10 ADDITIONAL EVENTS: CONCERTS photo: Kaczmarkiewicz_Kozłowski photo: Kaczmarkiewicz_Kozłowski photo: Kaczmarkiewicz_Kozłowski photo: Piotr Kamionka CONCERTS IN THE UNIQUE ARRANGEMENTS AND LOCALIZATIONS Jazz concert In the light of windows Jazz is Freedom - Michał Unibarniak and the band Violin concert In the light of windows French music concert Little Paris Landscape Classic concert Trio mosso Jazz concert The magic of light and color Choirs concerts The magic of light and color Visual concert Futurelight Electro concert Electric Eel
11 LARGE IDEO PROJECTIONS LARGE FORMAT VIDEO PROJECTIONS / 3D AND 2D MAPPING 7 video projections of large format on 10 buildings, including 4 projections on 3D mapping technique. photo: Rafał Stępień photo: Kosma Nykiel photo: Łukasz FESTIVAL CzarneckiOF KINETIC ART OF LIGHT BIURO@LMF.COM.PL photo: Kaczmarkiewicz_Kozłowski PIOTRKOWSKA STREET 86, LOK. 10u LODZ
12 ARTISTIC INSTALLATIONS ARTISTIC INSTALATIONS 15 artistic installations around the Festival Area during the 4th edition of LMF photo. Łukasz Czarnecki photo. Kaczmarkiewicz_Kozłowski photo. Kaczmarkiewicz_Kozłowski FESTIVAL OF KINETIC ART OF LIGHT photo. Kaczmarkiewicz_Kozłowski PIOTRKOWSKA STREET 86, LOK. 10u LODZ
13 PARADES PARADES photo. Kaczmarkiewicz_Kozłowski photo. Piotr Kamionka photo. Kaczmarkiewicz_Kozłowski
14 ARCHITECTURAL ILLUMINATIONS ARCHITECTURAL AND ARTISTIC ILLUMINATIONS 40 tenement houses illuminated with the use of ecological lighting LED solutions by PHILIPS photo. Kaczmarkiewicz_Kozłowski photo. Piotr Kamionka photo. Kaczmarkiewicz_Kozłowski photo. Kosma Nykiel
15 CREATIVE USE OF 3D MAPPING INSTALLATIONS WITH MAPPING 3D 3D mapping composed with live dance act and dedicated moving scenography Ecological installation with use of garbage and 3D mapping photo. Łukasz Czarnecki photo. Kosma Nykiel photo. Łukasz Czarnecki photo. Kosma Nykiel
16 PARK AREA photo.kaczmarkiewicz_kozłowski photo. Michał Ludwiczak photo.tomasz Brodecki photo.kaczmarkiewicz_kozłowski
17 LASER SHOWS WITH LIVE MUSIC photo. Piotr Kamionka photo. Katarzyna Jędruszek photo. Kaczmarkiewicz_Kozłowski photo. Paweł Romanowski
18 CITY IMAGE CREATION CITY IMAGE CREATION photo. Piotr Kamionka photo. Rafał Stępień photo. Łukasz Czarnecki photo. Łukasz Czarnecki
19 LIGHT.MOVE.FESTIVAL.ŁÓDŹ RAPORT MEDIALNY GALA FESTIVAL FESTIWALOWA GALA FESTIVAL GALA French music concert Little Paris Landscape by Agnieszka Greinert with the band Spacetime multimedia project including original composed soundtrack, 3D mapping video projection, and dedicated live dance act. Settlement of contest for light installation organized for the post-secondary students. FESTIWAL KINETYCZNEJ SZTUKI ŚWIATŁA BIURO@LMF.COM.PL UL.PIOTRKOWSKA 86, LOK. 10u ŁÓDŹ photo. Bielecki Art photo. Łukasz Czarnecki
20 ADDITIONAL EVENTS: WYSTAWY TOWARZYSZÁCE ANDRZEJ MIASTKOWSKI VEL EGON FIETKE PLANET SHIELDS WARSZTATY DLA DZIECI ŚWIET(L)NE ROZGRYWKI ART AKCJA SWIETLICA! WORKSHOPS FOR KIDS photo. photo.
21 LODZ CITY MAIN PARTNER - SELECTED PROJECTS
22 PHILIPS STRATEGIC PARTNER - SELECTED PROJECTS
23 TYGODNIK ANGORA/ ANGORA WEEKLY STRATEGIC PARTNER, PATRONAGE 4 ADVERTISING, 3 ARTICLES, MEDIUM EFFORT: copies.
24 TVP / TOYA PATRONAGE - SELECTED PROJECTS
25 RADIO ZET / RADIO ZET GOLD PATRONAGE : SELECTED PROJECTS
26 GAZETA WYBORCZA PATRONAGE - SELECTED PROJECTS
27 ONET PATRONAGE : SELECTED PROJECTS
28 ŁÓDŹ HIPSTEREM MIAST PATRONAGE : SELECTED PROJECTS
29 RENOWACJE I ZABYTKI PATRONAGE : SELECTED PROJECTS
30 REGIONAL PORTALS INTERNET : SELECTED PROJECTS
31 NATIONWIDE PORTALS INTERNET : SELECTED PROJECTS
32 BE OUR GUEST IN 2015!
09-10/10/2015 www.lmf.com.pl
SPONSORSHIP PACKAGE fot. Kaczmarkiewicz_Kozłowksi Piotrkowska street 86, / 10u / 90-103 Łódź e-mail: biuro@lmf.com.pl phone: (42) 207 21 55 (48) 505 952 798 (48) 609 324 79 (48) 509 746 811 09-10/10/2015
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10-12/10/2014 www.lmf.com.pl
RAPORT MEDIALNY fot: Kaczmarkiewicz_Kozłowski ul. Piotrkowska 86, / lok.10u / 90-103 Łódź e-mail: biuro@lmf.com.pl tel: (42) 207 21 55 (48) 505 952 798 (48) 609 324 79 (48) 509 746 811 10-12/10/2014 www.lmf.com.pl
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