The Car Fleet Management Market in Poland. Data for the 2nd half of 2005 & yearly summary

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1 Full Report The Car Fleet Management Market in Poland Data for the 2nd half of 2005 & yearly summary Methodological note A questionnaire about the Polish car fleet management market was circulated among all the companies which managed car fleets. This was the primary condition of participation in the following research. The validity of data, which was submitted by authorised representatives of the respective companies, is solely their own responsibility. FlotaMONITOR Institute only presents calculations and data lists derived from the company submitted data. We do our best to ensure that the information presented is

2 accurate. At the same time, FlotaMONITOR Institute reserves the right to form its own conclusions about what the submitted data indicates. The results presented in this report are a consequence of our market assessment at a given moment and might be subject to modification as new data emerges. Potential differences between our report and information already published might arise from an alteration in the number of companies willing to participate in the research and from the supply of additional data which was submitted to us on the publication of the draft version of this report. This report is protected by copyright. If reproducing this document, in whole or in part, you are obligated to cite the source. According to the latest data submitted by Polish Car Fleet Management (CFM) companies, one can estimate that the value of the Polish CFM market in its traditional form - management plus financing - is approximately 840 million zloty per annum. This translates into a 50 million zloty increase when compared to June of Additionally, if we include fleets that are not financed but only managed, the total value of the market exceeds 950 million zloty per annum. As a result, the market has proved to be very competitive and CFM companies recently decided that the establishment of a body to represent the sector would be in their best interests. Accordingly, at the end of November 2005 Polski Związek Wynajmu i Leasingu Pojazdów (PZWLP Polish Vehicle Rental and Leasing Association) was officially inaugurated and as of now represents 0 CFM leasing companies. However, this report also presents data on the companies which are not members of PZWLP. In the near future FlotaMONITOR Institute will develop a standardised research methodology - in co-operation with interested stakeholders which will assist in acquiring a more comprehensive picture of the sector. Clients and fleets essential indicators of CFM companies health 2

3 The acquisition of new contracts, the renewal of existing contracts, contract length, and brand loyalty are of key importance for the successful development of a CFM company. The number of new contracts acquired by these companies has increased each year. At the end of December 2005, 3,488 companies had signed off on CFM contracts. This reveals a increase compared to the figures of December 2004 (results are only calculated from companies which submitted data for both periods), and translates into an average monthly increase of approximately 4 clients per company. The data presented in this report includes clients who contracted full service leasing (financing plus management) as well as clients who only contracted the fleet management aspect. The questionnaire which was distributed among the research participants was designed so we could easily exclude clients that solely contracted fleet financing. Car financing is, in essence, a form of leasing and is being researched in other FlotaMONITOR projects. CFM companies who are members of PZWLP have a market share of 45% when it comes to the number of clients and have a market share of 58% when it comes to the number of cars (vehicles fully serviced and leased plus vehicles which are only managed). This means that non PZWLP companies hold a market share of 55% in terms of client numbers and hold a market share of 42% in terms of car numbers. [Chart and 2. Number of clients purchasing services from Car Fleet Management companies. Accumulated. page7 ] [Chart 3 and 4. Companies associated with PZWLP vs. the rest of the CFM market, page 8] In the second half of 2005 there was a significant increase in the provision of fleet management services which shows that demand in the sector is growing strongly. And in the first half of 2006, the sector grew solidly with smaller companies gaining 4-6 clients on average, while larger companies filled their books with new clients. More details about specific companies are presented below. ARVAL Polska Sp. z o.o. has been the CFM market leader for many years but it has experienced a marginal loss of client market share this year, which was partially offset by the considerable number of vehicles it manages. Currently the company has approximately 4% share of the market and manages a fleet of 6,266 cars which are in full service leasing. Compared to the figures of June 2005 Masterlease (Prime Car Management Polska S.A.) secured an additional 278 contracts and is now well over the one thousand clients barrier (,279 clients). This is an increase of over 500 clients when compared to December As a result, the size of 3

4 Masterlease s fleet has increased by 2,000 vehicles (under both full service leasing and fleet management ). This impressive increase in fleet size has ensured Masterlease s place as the sector s leader with a 4.5% market share of full service leasing. Masterlease currently services 6,386 cars under both types of services and holds a key position among the companies in this sector. At the end of 2005 DaimlerChrysler Fleet Management Sp. z o.o. serviced a total of 6,2 cars. Of this total, 5,646 were full service leased and 565 were fleet managed. The total number of contracts signed increased by 235 to 274 when compared with the December 2004 results. With 5,646 cars in full service leasing (the largest number in this report) and a 2.9% market share, DaimlerChrysler is one of the top CFM companies in Poland. LeasePlan Fleet Management (Polska) Sp. z o.o. which has an 8% share of the market, is another important player. They company has acquired 78 new cars since December 2004 and currently has 3,476 cars in full service leasing, and has a total of 202 clients (an increase of 70 clients when compared to December 2004). The results of ALD Automotive Polska Sp. z o.o. in 2005 are noticeably higher as they now have a total of 67 clients (an increase of 87 clients when compared to December 2004). From the same period up until now the fleet has expanded to include 78 new cars. The company currently services 2,423 cars (under both types of management). ALD Automotive Polska increased its market share by 4.2%. Express Sp. z o. o also increased the size of its fleet. In the reviewed period, the company acquired 902 cars under both types of management and secured an additional 5 contracts; 53 more when compared to December 2004 and 29 more when compared to the second half of There was a significant increase observed especially among clients who were solely interested in fleet management. Our research also uncovered significant gains made by SAMSET Sp. z o.o. In December 2005, the company had 9 clients (an increase of 40 from December 2004) and enlarged its fleet by 780 cars. SAMSET has 399 vehicles in full service leasing and,60 under fleet management. They have a total fleet of 2,000 cars under both types of management. The Volkswagen Leasing Polska Sp. z o.o. team has significantly increased its sales results. At the end of December 2005 they maintained a total of 79 clients (an increase of 46 when compared to December 2004) and added 636 cars to their fleet. The team currently services,277 vehicles. The most impressive growth has been observed in full service leasing (an increase of 573 vehicles). 4

5 [Table. Number of clients purchasing only fleet management and management plus financing. Page 9] [Table 2. Fleets: split by type of service offered. Management plus financing and only management. Page 0] The active pursuit of new clients resulted in good results for the companies operating within the ToyotaCorpoCars Management Program. If we consider all of the cars serviced under traditional lease arrangements - by all of the companies operating under the TCC Program - and treated them as one player, then their share market would add up to ( full service leasing & fleet management ). In general, companies operating within the TCC Program have more cars under fleet management than in full service leasing. When taking in to account both types of services, the total number of cars which TCC has is 5,002 (an increase of,500 vehicles when compared to June 2005). This positive picture for the TCC program is mainly due to the efforts of three of their partners. ARMADA Fleet Management Sp. z o.o from Katowice which has,50 cars, AUTO PODLASIE Sp. o. o. which has,76 cars, and AMX from Łódź which has 646 cars. [Table 3. Companies operating within ToyotaCorpoCars Management Program. Fleets split by type of service offered. Page ] Biggest fleets and key players in the CFM sector When analyzing the data to determine the single largest fleets attributed to individual clients we have only considered fleets which comprise of 00 or more vehicles. This was in order to identify the biggest car fleets and the main fleet leaders. When determining the key players in the industry we only considered fleets which were over,000 cars and under full service lease agreements. Of the 53,43 cars serviced by all CFM companies 9,726 are fleet managed. Although full service leasing remains the most frequently chosen service, one also notices that many entrepreneurs are more and more eager to opt only for the fleet management option: financing isn t required. As a reminder, in 2004 only 4,500 cars were under fleet management contracts. This is an increase of over 00% within a 2 month period (even when taking into account the difference in the number of companies surveyed). Companies operating within ToyotaCorpoCars Management Program AUTO PODLASIE from Siedlce and AMX from Łódź manage the largest fleets for individual clients. The first company currently manages the biggest single fleet consisting of 645 cars and AMX manages a fleet of 600 cars. 5

6 SAMSET, once the leader from our earlier reports, now manages a fleet of 572 cars for an individual client. Although they are no longer at the top for individual clients, SAMSET increased the number of cars under fleet management by 607 when compared to December That s the highest growth achieved by all the research participants in this research period. To put their increase in perspective, other companies in the report manage fleets of less than 400 cars. [Chart 5. The biggest single fleet only in management. Page2.] At the end of 2005 we witnessed several positional changes among the full service leasing leaders. Masterlease now heads the table with their market share of 4.5% and their 6,39 cars in full service leasing for the period ending December This is an increase of over 2,000 cars when compared to December In second position is ARVAL Polska. And even though ARVAL is the leader when it comes to cars under both types of management (6,82 cars), the company has 6,266 cars in full service leasing and now maintains a 4.3% share of the market. DaimlerChrysler Fleet Management occupies the third position with 5,646 cars in full service leasing and a 3% share of the market. The following companies have a market share below 0% in the full service leasing realm: LeasePlan Fleet Management (8% - 3,476 cars), PTSŁ TRANSPOST (7.8% - 3,42 cars), ING Car Lease Polska (5.8% - 2,525 cars), ALD Automotive Polska (4.2% -,88 cars), Express (4.% -,78 cars), Hertz Lease (3. -,583 cars), Business Lease Poland (3. -,578 cars) and CAREFLEET (3. -,574 cars). Both ARMADA Fleet Management (2.8% and,220 cars) and Volkswagen Leasing Polska (2.4% and,034 cars) joined the group of key players. [Chart 6. The biggest single managed and financed fleet.page3 ] [Chart 7. Key players in CFM sector. Split by number of cars in full service leasing. Page 4] Company submitted information shows that in the second half of 2005 Masterlease was servicing the biggest single fleet of an individual client with,858 cars. Masterlease was followed by PTSŁ TRANSPOST who had an individual client fleet of,70 cars, and DaimlerChrysler Fleet who had an individual client fleet of 99 cars. The next biggest single fleets of an individual client amounted to less than 700 vehicles: LeasePlan Fleet Management Polska Sp. z o.o. (68), Business Lease Poland Sp. z o.o. (485), CAREFLEET (466), ARVAL (450) and Hertz Lease (420). Most popular car makes in the CFM market 6

7 5 of the companies surveyed stated that the most popular car remains Opel Astra II. Corsa, another popular model from the Opel family, won 33% votes. The second most frequently chosen car was Ford Focus (44%), next was Renault Megane 22% (the only model from the Renault group), then there were Skoda Fabia, Peugeot 307, Fiat Panda and Toyota Yaris (each 7%). Skoda Octavia, Ford Mondeo, Peugeot 206, Ford Fiesta, Fiat Ducato, VW Passat and Toyota Avensis each received of the vote. Please note that results shown in the chart do not add up to 00% since respondents could choose more than one make. [Chart 8. Car makes most popular with the clients Page5] Clients of CFM companies: split by business sector In 2005 the business sectors that most frequently purchased car fleet management services shifted. CFM companies stated that the pharmaceutical sector was the biggest purchaser (63%), and the Fast Moving Consumer Goods (FMCG) sector the second (5). CFM companies also have a firmer footing in the finance and banking sector (44%) and the demand has stabilised in the services (25%) and IT sectors (25%). Additionally, telecommunication companies represent a sizeable group of clients (9%), while the remainder are made up of the medical and fuel sectors ( each), [Chart 9. Most frequently represented business branches and sectors: split by CFM clients. Page5] The next report (results for the st Q 2006) will be published on our website in the first week of April. Please visit our website to download it. Katarzyna Pydych Research manager and Aleksandra Bruź Project co-ordinator Instytut FlotaMONITOR Wrocław, January 2006 Charts and 2 7

8 Liczba klientów korzystających z usług firm Car Fleet Management_ narastająco r. (dla 2 f irm) r. (dla 3 f irm) r. (dla 25 f irm) r. (dla 32 f irm) r. (dla 32 f irm) r. (dla 35 f irm) Chart Tytul - Number of clients using Car Fleet Management services (accumulative) Na dole for 2 companies, for 3 companies 8

9 Liczba klientów korzystających z usług firm Car Fleet Management rok 2005 rok 2004 rok 2004 rok 2005 Tytul Number of clients using Car Fleet Management services Legenda i na dole year 2005 Wykres 3 i 4. Klienci firm CFM zrzeszonych w Polskim Związku Wynajmu i Leasingu Pojazdów 55% 45% Klienci pozostałych firm CFM 45% - Percentage of clients of CFM companies associated within the PZWLP (Polish Car Hire and Leasing Association) 55% - Percentage of clients of non-associated companies 9

10 Sam ochody obsługiw ane w w yłącznym zarządzaniu oraz w zarządzaniu i finansow aniu (Stan na II półrocze 2005; łącznie 53 43) Udział samochodów obsługiwanych przez pozostałe firmy CFM 42% 58% Udział samochodów obsługiwanych przez firmy zrzeszone w PZWLP Tytul Percentage of cars serviced by CFM companies within the PZWLP full service leasing and fleet managed 42% - Cars serviced by non-associated CFM companies 58% - Cars serviced by companies associated within the PZWLP Tabela ponizej Tabela - table No. All CFM companies alphabetical (Companies associated with the PZWLP in italics) Number of clients using fleet management and full service leasing On On On On b.d. n/a pozostali remaining ogolem - total przyjelismy ok 290 klientow dane z zeszlego roku Approx 290 clients according to last year s data 0

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12 L.p. Stan na dzień Stan na dzień Stan na dzień Stan na dzień A- Rent a Car Sp. z o.o ALD Automotive Polska Sp.z o.o AMX b.d. b.d. b.d. 5 4 Armada Fleet Management Sp. z o.o Arval Polska Sp. z o.o. b.d. b.d. b.d.* Auto Podlasie Sp. z o.o Bankowy Fundusz Leasingowy S.A. b.d. b.d. b.d. b.d. 8 BPH Auto Finanse S.A BRE Leasing Sp. z o.o. (dotyczy wyłącznie Zespołu CFM) Business Lease Poland Sp. z o.o CAREFLEET S.A Carolina Fleet Management Sp. z o.o. DaimlerChrysler Fleet Management Polska Sp. z o.o. Dobrygowski Sp. z o.o b.d. b.d. b.d Express Sp. z o.o Flota Sp. z o.o. Global CFM Sp.z o.o. b.d b.d. 2 8 ING Car Lease Polska Sp.z o.o LeasePlan Fleet Management (Polska) Sp.z o.o. Masterlease Polska (Prime Car Management S.A.) NIVETTE Fleet Management Sp. z o.o Orbis Transport Sp. z o.o. Licencjobiorca Hertz Lease Intl PTSŁ TRANSPOST S.A Renault Credit Polska Sp. z o.o. b.d. b.d. b.d SAMSET Sp. z o.o Silesia Rent a Car Sp. z o.o. Toyota Bielany Sp. z o.o. Toyota Marki Sp. z o.o. Toyota Radość Sp. J. Toyota Sacar Sp. J. b.d. b.d. b.d. 8 b.d. 6 b.d b.d. 2 3 b.d Trust Rent a Car S.C Volkswagen Leasing Polska Sp. z o.o Wszystkie firmy CFM (alfabetycznie; kursywą firmy zrzeszone w PZWLP) W&J Wiśniewski Sp. z o.o Watin Leasing&Finance S.A Pozostali b.d Ogółem * przyjęliśmy ok.290 klientów (dane z ubiegłego roku) Liczba klientów korzystających wyłącznie z zarządzania flotą oraz z zarządzania i finansowania floty 2

13 Tabela 2 L.p. wyłącznie zarządzanie Łączna zarządzanie i finansowanie suma aut A- Rent a Car Sp. z o.o ALD Automotive Polska Sp.z o.o Arval Polska Sp. z o.o. b.d Bankowy Fundusz Leasingowy S.A. b.d BPH Auto Finanse S.A BRE Leasing Sp. z o.o. (dane dotyczą wyłącznie Zespołu Car Fleet Management) Business Lease Poland Sp. z o.o CAREFLEET S.A DaimlerChrysler Fleet Management Polska Sp. z o.o. b.d. 565 b.d b.d Express Sp. z o.o ING Car Lease Polska Sp.z o.o LeasePlan Fleet Management (Polska) Sp.z o.o Masterlease Polska (Prime Car Management S.A.) 4 NIVETTE Fleet Management Sp. z o.o Orbis Transport Sp. z o.o. Licencjobiorca Hertz Lease b.d. 295 b.d. 583 b.d PTSŁ TRANSPOST S.A Renault Credit Polska Sp. z o.o SAMSET Sp. z o.o Trust Rent a Car S.C Volkswagen Leasing Polska Sp. z o.o Watin Leasing&Finance S.A Ogółem Nazwa firmy (alfabetycznie, firmy zrzeszone w PZWLP kursywą) Floty wg typu oferowanej usługi (Liczba samochodów w tej usłudze) No. Company Name alphabetical (Companies associated with PZWLP in italics) Fleet according to type of service offered (number or vehicles) Fleet management only Fleet management and financing Total number of vehicles 3

14 Tabela 3. L.p. Spółki pracujące w ramach Programu Toyota CorpoCars Management (alfabetycznie) wyłącznie zarządzanie Floty wg typu oferowanej usługi (Liczba samochodów w tej usłudze) zarządzanie i finansowanie Łączna suma aut AMX Armada Fleet Management Sp. z o.o.(program Toyota CorpoCars Management) Auto Podlasie Sp. z o.o.(program Toyota CorpoCars Management) Carolina Fleet Management Sp. z o.o. (program Toyota CorpoCars Management) Dobrygowski Sp. z o.o. (program Toyota CorpoCars Management) Flota Sp. z o.o Global CFM Sp.z o.o.(program Toyota CorpoCars Management) Silesia Rent a Car Sp. z o.o.(program Toyota CorpoCars Management) Toyota Bielany Sp. z o.o. (program Toyota CorpoCars Management) Toyota Marki Sp. z o.o.(program Toyota CorpoCars Management) Toyota Radość Sp. J.(program Toyota CorpoCars Management) Toyota Sacar Sp. J.(program Toyota CorpoCars Management) W&J Wiśniewski Sp. z o.o.(program Toyota CorpoCars Management) Ogółem No. Companies operating under the Fleet according to type of service offered ToyotaCorpoCars Management Program - alphabetical (number or vehicles) Fleet management only Fleet management and financing Total number of vehicles 4

15 Wykres 5. Pojedyncza najw iększa zarządzana flota (dla jednego klienta) II półrocze 2005 r. [dane w szt.] Auto Podlasie (Toyota CorpoCars Management) AMX (Toyota CorpoCars Management) SAMSET DaimlerChrysler Fleet Management Polska ALD Automotive Polska BRE Leasing NIVETTE Fleet Management Arval Polska Express Toyota Bielany (Toyota CorpoCars Management) CAREFLEET Volkswagen Leasing Polska GlobalCFM (Toyota CorpoCars Management) Orbis Transport Licencjobiorca Hertz Lease ING Car Lease Polska Carolina Fleet Management (Toyota CorpoCars Management) Business Lease Poland LeasePlan Fleet Management (Polska) Tytul Single largest managed fleet (for a single client), 2 nd half of 2005, (number of vehicles) 5

16 Wykres 6. Pojedyncza najw iększa zarządzana i finansow ana flota ( dla jednego klienta) II półrocze 2005 r. [dane w szt.] Masterlease Polska (Prime Car Management) PTSŁ TRANSPOST DaimlerChrysler Fleet Management Polska LeasePlan Fleet Management (Polska) 68 Business Lease Poland 485 CAREFLEET 466 Arval Polska 450 Orbis Transport Licencjobiorca Hertz Lease 420 BRE Leasing 46 ING Car Lease Polska 390 Express 278 BPH Auto Finanse 268 Armada Fleet Management (Toyota CorpoCars Management) 223 Volkswagen Leasing Polska 20 W&J Wiśniewski (Toyota CorpoCars Management) 27 ALD Automotive Polska 25 Toyota Radość (Toyota CorpoCars Management) 20 NIVETTE Fleet Management Tytul Single largest managed and financed fleet (for a single client), 2 nd half of 2005, (number of vehicles) 6

17 Wykres 7. Główni gracze w sektorze wynajmu długoterminowego [według liczby samochodów obsługiwanych w ramach usługi typu "full service leasing"] II pólrocze 2005 r. Pozostali ,4% Volkswagen Leasing Polska- 034 Armada Fleet Management (TCCM) CAREFLEET Business Lease Poland -578 Orbis Transport Licencjobiorca Hertz Lease Express - 78 ALD Automotive Polska -88 ING Car Lease Polska PTSŁ TRANSPOST LeasePlan Fleet Management (Polska) ,4% 2,8% 3, 3, 3, 4,% 4,2% 5,8% 7,8% 8,0% DaimlerChrysler Fleet Management Polska Arval Polska Masterlease Polska ( Prime Car Management ) ,9% 4,3% 4,5% 0% 2% 4% 8% 0% 2% 4% Tytul Key players in the Long Term Hire sector (number of vehicles in full service leasing), 2 nd half of

18 Wykres 8 i 9 Marki samochodów cieszące się największą popularnością wśród klientów II półrocze 2005r. Toyota Avensis VW Passat Fiat Ducato Opel Zafira Ford Fiesta Peugeot 206 Ford Mondeo Skoda Octavia Toyota Corolla Opel Vectra Toyota Yaris Fiat Panda Peugeot 307 Skoda Fabia Renault Megane Opel Corsa Ford Focus Opel Astra II % % 7% 7% 7% 7% 22% 33% 44% 5 0% 0% 20% 30% 40% 50% 60% Tytul - The most popular vehicle brands chosen by clients, 2 nd half of

19 Najczęściej reprezentow ane branże i sektory gospodarki (w g klientów korzystających z usług CFM ) II półrocze 2005 r. branża farm aceutyczna dobra szybko zbyw alne 5 63% finanse i bankow ość 44% usługi* it budow nictw o telekom unikacja 25% 25% 9% 9% sektor m edyczny sektor paliw ow y 0% 0% 20% 30% 40% 50% 60% 70% *w tym m.in. elektronika, systemy zabezpieczające, usługi Most frequently represented industries and economic sectors (clients using CFM company services), 2 nd half of 2005 w tym m.in elektronika, systemy zabezpieczajace, uslugi including electronics, security systems, services 9