In Your Pocket - the best way to reach foreign visitors to Poland since 1999

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Angelika Romanowska
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1 In Your Pocket - the best way to reach foreign visitors to Poland since 1999 Online Print Mobile Europe s biggest publisher of locally produced city guides

2 Print The largest series of English language print guides in Poland: more than 1,300,000 guides are printed every year Recommended and distributed by all the major hotels and information points in Poland s major cities Audited distribution through ZKDP guarantees that advertisers pay for exactly what they receive Thousands of free, independently written and locally researched reviews give our readers up to date information on where to spend their money and provide local, Polish context Advertisers can communicate their messages with highly targeted and effective advertising All listings come with a map reference to make them easy to find on our professionally prepared maps I ve been very lucky to spend the week in Poland, very sunny, very friendly and a budget destination from all points of view in that you don t even need to pack a guidebook! That s because every city you re likely to want to visit and plenty more than you can probably neither spell nor pronounce has a free In Your Pocket guide. Now of course we re used to the idea of tourist handouts wherever you go, but these are actually very well-written and I was quite impressed! Simon Calder, Broadcaster and Senior Travel Editor, Independent newspaper, UK

readers up to date information on where to spend their money and provide local, Polish context Advertisers can communicate their messages with highly targeted and effective advertising All listings

3 Online All our content is available at inyourpocket.com Our online guides are easy to navigate and offer thousands of pages of information Guides can be downloaded free of charge in a choice formats Printed guides can be ordered online Nearly 2,500,000 unique visitors use inyourpocket.com each year All venues come with full contact information, as well as links to the business s website, Facebook and Foursquare pages where available Users can post comments about any of our venues or features An integrated program allows readers to compare prices, check availability and book hotel rooms Online maps show readers the location of all venues All venues come with a photo gallery Ad space is available to communicate targeted messages In naming inyourpocket.com as one of the world s top travel websites, The Guardian said: In Your Pocket is brilliant for winkling out weird, esoteric or just plain wonderful places in European cities, especially eastern Europe.

2,500,000 unique visitors use inyourpocket.

4 Mobile In Your Pocket continues to be at the forefront of city guide publishing with a range of iphone and ipads applications All our content is presented in an easy to navigate format and comes with location data* Choose from venues closest to you* Watch exclusive video, check the weather forecast and get live currency exchange rates In-app browsing Available from the App Store on itunes A saving, in paper weight as well as cash: check out In Your Pocket city guide apps. The Guardian * GPS is available when an internet connection is available In Your Pocket is published in Poland by WIYP Sp. z o.o., ul. Paderewskiego 1,

live currency exchange rates In-app browsing Available from the App Store on itunes A saving, in paper weight as well as cash: check out In Your Pocket city

5 Dystrybucja Warsaw IYP nr 67 (Luty - Marzec 2012) Hotels Restaurants Cafés Nightlife Sightseeing Events Maps WARSAW N 67 Poland - 5zł (w tym 8% VAT) UK - 5 EU (excl. Poland & UK) - 3 warsaw.inyourpocket.com ISSN February - March 2012 Euro 2012 Tournament time closes in on Warsaw. Are you ready? Copernicus Science Centre Hands-on fun for the whole family Hotel Ibis Ostrobramska Hotel Ibis Stare Miasto Hotel InterContinental * Hotel Radisson Blu Sobieski * Hotel Karat * Hotel Le Regina Hotel Le Royal Meridien Bristol Hotel Lord Hotel Maria Hotel Marriott (Guest Services) Hotel Mazowiecki Hotel MDM Hotel Mercure Grand Hotel Metropol * Hotel Novotel Airport Hotel Novotel Warszawa Centrum Hotel Parkowa Hotel Polonia Palace Hotel Premiere Class * Hotel Puławska Residence Hotel Radisson BLU * Hotel Reytan Hotel Rialto Hotel Sheraton Warsaw * Hotel Sofitel Victoria Warsaw * Hotel Westin * Hotel Dom Chłopa Gromada Residence Diana Residence St Andrews * Hotele Apart Hotel Kategora Hotel ARAMIS Hotel ATOS Hotel Belwederski Hotel Best Western Mazurkas Hotel Best Western PORTOS Hotel Best Western FELIX Hotel Campanile * Hotel Courtyard by Marriott Hotel de Silva Airport Hotel de Silvia Piaseczno Hotel ETAP Hotel GOLDEN Tulip * Hotel Gromada Airport Hotel Harenda Hotel Hilton Warsaw & Convention Centre Hotel Holiday In Józefów Hotel Holiday Inn * Hotel Hyatt Regency * Hotel Ibis Centrum Apartamenty i Hostele Boutique B&B Castle Inn Hostel KROKODYL Hostel Służewiec Hostel To Tu Moon Hostel Nathans Noclegi Okęcie Oki Doki Hostel Old Town Apartments P&O Apartments SleepwellApartments Wydawcą In Your Pocket w Polsce jest WIYP Sp. z o.o., ul. Paderewskiego 1,

.................... 115 Hotel Ibis Stare Miasto...................... 475 Hotel InterContinental...................... 900 * Hotel Radisson Blu Sobieski.................. 720 * Hotel Karat.

6 Dystrybucja Warsaw IYP nr 67 (Luty - Marzec 2012) Ambasady Ambasada Australii Ambasada Austrii Ambasada Belgii Ambasada Chin Ambasada Danii Ambasada Finlandii Ambasada Francji Ambasada Grecji Ambasada Hiszpanii Ambasada Holandii Ambasada Indii Ambasada Irlandii Ambasada Japonii Ambasada Kanady Ambasada Królestwa Norwegii Ambasada Królestwa Tajlandii Ambasada Łotwy Ambasada Niemiec Ambasada Republiki Białorusi Ambasada Republiki Czeskiej Ambasada Republiki Korei Ambasada Republiki Litewskiej Ambasada RPA Ambasada Słowacji Ambasada Szwecji Ambasada USA Ambasada USA Ambasada Wlk. Brytanii Ambasada Włoska MSZ Restauracje Casinos Poland Marriott Halka Restauracja Paparazzi Bar Restauracja Belvedere Warsaw Tortilla Factory Inne American Chamber of Commerce in Poland British Council Instytut Francuski Internews Mazowieckie Centrum Kultury i sztuki Mazurkas Travel Mufa Centrum Informacji Turystycznej Stay Poland Stena Lines Trakt Warszawska Opera Kameralna WDA(Intercontinental Hotel) Sprzedaż American Bookstore American Bookstore American Bookstore (Księgarnia Amerykańska MIT) Polperfect Wypożyczalnie samochodów Europcar Jupol-Car / AVIS Orbis Transport / HERTZ Sixt/wypożyczalnia Biura In Your Pocket WIYP (Krakow) WIYP (Sopot) WIYP (Warszawa) Całkowity nakład przewodników Warsaw In Your Pocket egz. * dystrybucja bezpośrednio w pokojach hotelowych Wydawcą In Your Pocket w Polsce jest WIYP Sp. z o.o., ul. Paderewskiego 1,

........................... 15 Ambasada Hiszpanii......................... 15 Ambasada Holandii.......................... 15 Ambasada Indii............................. 15 Ambasada Irlandii.

7 Rates Print advertising 124x41 mm 60x90 mm 124x90 mm 60x185 mm 1/4 page (horizontal or vertical) [1 700 zł] 1/2 page (horizontal or vertical) [2 800 zł] Full page [5 100 zł] 286x210 mm 60x30 mm Facing map Inside back Primary pages (5, 7, 9, 11) [7 650 zł] 2 page spread [8 160 zł] Page 2, 3 spread [ zł] Centre spread [ zł] Inside front [ zł] Outside back [ zł] Brand spot [900 zł] Ad design Given high quality slide(s) and/or other suitable material we will be happy to design your ad for you: Quarter page ad design 90 zł Half page ad design 140 zł Full page ad design 225 zł Ad placement 10% premium added for requested positioning. Discounts 1 Issue 0% 2-3 Issues 20% 4-5 Issues 25% 6 Issues 30% For additional products (e.g. web, multiple cities) we offer an additional 5% to the above discounts. Prices do not include VAT. Material specifications Print ad material specifications are as follows: Image resolution should be minimum 300 dpi, and file format should be PDF, JPG, TIF or EPS. We only accept files in CDR (Corel Draw) or PSD (Photoshop) if also accompanied by the preview in JPG format. Colour settings should always be CMYK, not RGB. Full page ads should have a minimum bleed of 3mm on all sides. The graphics and writings must also be 10 mm from the edge of the page to prevent part of an ad being lost when the guide is cut. Wydawcą In Your Pocket w Polsce jest WIYP Sp. z o.o., ul. Paderewskiego 1,

spot [900 zł] Ad design Given high quality slide(s) and/or other suitable material we will be happy to design your ad for you: Quarter page ad design 90 zł Half page ad design 140 zł Full page ad

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