Znak forma podstawowa 4 budowa i proporcje 5 pole ochronne 6 kolorystyka 7 warianty monochromatyczne 8 tła znaku 9 niedozwolone stosowanie znaku 11

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2 Znak forma podstawowa 4 budowa i proporcje 5 pole ochronne 6 kolorystyka 7 warianty monochromatyczne 8 tła znaku 9 niedozwolone stosowanie znaku 11 Druki firmowe bilet wizytowy imienny 14 papier firmowy 15 stopka mailowa 16

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4 Znak forma podstawowa Forma podstawowa znaku składa się z nazwy/zapisu FiORE w/g powyższego wzoru. Podstawowa forma najczęściej występuje na białym tle. 4

5 Znak budowa i proporcje Powyższy rysunek w żadnym wypadku nie może być podstawą do odtwarzania logo. Logo może być reprodukowane jedynie na podstawie elektronicznego zapisu wektorowego lub dobrej jakościowo mapy bitowej. 5

6 Znak pole ochronne Pole ochronne definiuje obszar wokół znaku, w którym nie może pojawić się żadna obca forma zarówno graficzna, jak i tekstowa. Do wyznaczenia pola ochronnego użyto modułu konstrukcyjnego wielkości litery O z zapisu w znaku. 6

7 Znak kolorystyka C0M0Y0K100 R34G34B34 Pantone Black Kolory znaku powinny być jak najbardziej zbliżone do kolorów określonych w CMYK, niezależnie od techniki reprodukcji. 7

8 Znak warianty monochromatyczne C0M0Y0K60 R135G135B135 Pantone Black 60% Znak w wersji monochromatycznej może być stosowany w sytuacjach, kiedy z przyczyn technicznych nie można użyć znaku podstawowego. 8

9 Znak tła znaku Na jednolitych tłach (białe i czarne) można umieścić logotyp wg powyżeszego wzoru. 9

10 Znak tła znaku Na wielobarwnych tłach (fotografiach) można umieścić logotyp wg powyżeszego wzoru. 10

11 Znak niedozwolone stosowanie znaku 11

12 Znak niedozwolone stosowanie znaku na tłach Należy unikać bezpośredniego umieszczania logotypu na tle fotografii, której kolor lub nasycenie osłabia czytelność logotypu. 12

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14 Druki firmowe bilet wizytowy imienny < Lakier UV 0,5 O 1 O 0,5 O 1 O Adam Kowalski-Nowakowski Manager Fiore Sp. Jawna Ul. Kopernika 53a Łódź M: E: a.kn@fiore.pl W: < Founders Grotesk Semibold < Founders Grotesk Regular 7pt / 9pt C0 M0 Y0 K100 Wymiar biletu wizytowego jest wielkością stałą. Bilet wizytowy jest elementem dwustronnym. Informacje tekstowe umiejscowione są według przedstawionych zasad. Format: 85 x 58 mm 14

15 Druki firmowe papier firmowy 1 O 1 O 21/12/2014, Warszawa 21/12/2014, Warszawa Lorem Ipsum, Arial > 11pt / 19pt C0 M0 Y0 K100 Founders Grotesk Semibold > Founders Grotesk Regular > 8pt / 10pt C0 M0 Y0 K100 Lorem Ipsum, the industry's standard dummy text ever since the 1500s, when an unknown printer Simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard took a galley of type and scrambled it to make a type specimen book. It has dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a survived not only five centuries, but also the leap into electronic typesetting, type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker includ- of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem ing versions of Lorem Ipsum. Ipsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page Why do we use it? It is a long established fact that a reader will be distracted by the when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of readable content of a page when looking at its layout. The point of using Lorem letters, as opposed to using 'Conten Lorem Ipsum has been the industry's standard dummy text ever since the Ipsum is that it has a more-or-less normal distribution of letters, as opposed to 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has using 'Conten Lorem Ipsum has been the industry's standard dummy text ever survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. since the 1500s, when an unknown printer took a galley of type and scrambled it to It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and make a type specimen book. It has survived not only five centuries, but also the more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, passages, and more recently with desktop publishing software like Aldus Pagebut also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s Maker including versions of Lorem Ipsum. Lorem Ipsum has been the industry's with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop standard dummy text ever since the 1500s, when an unknown printer took a galley publishing software like Aldus PageMaker including versions of Lorem Ipsum.t here, content here', making it of type and scrambled it to make a type specimen book. It has survived not only look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum five centuries, but also the leap into electronic typesetting, remaining essentially Fiore as their Sp. Jawna default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Ul. Kopernika 53a unchanged. It was popularised in the 1960s with the release of Letraset sheets h Various Łódźversions have evolved over the years, sometimes by accident, sometimes on purpose (injected for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions Magazyn humour and the like). T: have evolved over the years, sometimes by accident, sometimes on purpose F: (injected humour and the like). Simply dummy text Dział sprzedaży T: F: E: handlowy@fiore.pl Simply dummy text EnergiaOK Sp. z o.o. Sekretariat Ul. 17 Stycznia 48 T: Warszawa F: NIP: E: fiore@fiore.pl Simply dummy text of the printing and typesetting industry. Lorem Ipsum has been T: F: E: office@energiaok.pl W: 1 O Wymiar papieru firmowego jest wielkością stałą. Papier firmowy jest elementem jednostronnym. Informacje tekstowe umiejscowione są według przedstawionych zasad. Format: 210 x 297 mm 15

16 Druki firmowe stopka mailowa Adam Kowalski-Nowakowski Manager 1,5 O Arial Regular > Arial Bold > 12pt / 15pt C0 M0 Y0 K100 0,5 O Fiore Sp. Jawna Ul. Kopernika 53a Łódź M: E: a.kn@fiore.pl W: 16