ŚWIATOWY DZIEŃ SERCA, , ZAMOŚĆ

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1 ŚWIATOWY DZIEŃ SERCA, , ZAMOŚĆ 1. DESCRIPTION OF EVENT Sunday, 28 September held celebration of on Great Market of Zamość by crowd of Zamość s citizens. The subject of event was heart diseases prophylaxis. Cardiologists hosting expert panels on stage were talking about what serves the heart and how to take care of it. The event was organized by Lubelski division of Polish Cardiac Society. Healthy lifestyle was also advised by artists: Majka Jeżowska and Witold Paszt. The picnic has also been flourished by live events, performed by Majka Jeżowka, Vox, Wichester 2005 country band, Smile Center, Lublin s Musical Theatre and TAI CHI CHUAN SCHOOL. Moreover, a Resonans choir concert has been conducted in the cathedral. Children s attractions were also abundant. Kids could witness fights of Zamojski Knights Brotherhood, salves of historical cannons and take part in games prepared by Zamość boy scouts division. This year s celebration of World Heart day has been topped by day s star BAJM. Huge attention was put to health path which consisted of medical stands, allowing visitors to perform examinations free of charge: blood pressure assessment, cholesterol level, dietary advice, cardiovascular risk calculation. During the picnic 650 people were evaluated versus score heart risk chart and 500 persons had their blood glucose level measured.. Queues were formed from 9am. A the peak moment Zamość s market hosted 6-7 thousand people. During the whole day picnic has been visited by more than ten thousand people. Infarcts and other heart diseases are the most frequent reason for deaths in modern world. Annually 17,5 million people die as a result of the latter. By restricting the risk factors such as: diet, low physical activity, smoking, we can prevent heart diseases and have influence on its ageing. The is one of ways of educating people in healthy life habits and heart protection. It is celebrated in 100 countries worldwide. Activities before celebration: Media Relations Preparation of press information announcing the celebration (Media Alert) Media alert sending to journalists in medical field (national, local press, radio, television) Acquisition of media patrons of the event (offer sendig and direct contacts) Mutual coordination with editorial s offices regarding preparation of celebration in Rzeczpospolita and Dziennik Wschodni newspapers.

2 Media initiation od the heart diseases prophylaxis, by distribution,abstracts amd lectures, initiating profilaxys subject prepared by cardiologists exclusively for the picnic in Zamość Press conference organisation Distribution of information to the media, directly before the celebration. Inviting press, tv and radio journalists Logistics and production Preparation of concept and scenario of event imprezy Preparation of business plan Acquiring event sponsors and prizes sponsors Acuiring collaborating artists Choice of artists and repertoire adequate for the event Preparation of project and print of invitations to the conference and VIP room Preparation and shipment of invitations for the joirnalists and VIPs Conference place reservation Scenography concept preparation Scenography build Obtaining all necessary permissions for event organisation Preparation of spatial development plan Project and print of poster, pamphlets and brochures Activities during event: Logistics and production Production of event Preparation of event terrain and fete organisation (ambulance, security, fire fighters etc.) Preparation of light & audio support Photo and video service Catering for VIP room Media Relations Reception for media management Media collaboration during meeting, especially with radio and video crews Districution of press materials

3 Arrangement of interviews with representatives of Polish Cardiac Society and sponsors Activities after celebration Dispatch of information after event to local media and health oriented newspapers Media monitoring (press, Internet, electronic media) Preparation of event summary report Event financial clearance 3. EFFECTS OF MEDIA RELATIONS ACTIVITIES Media patronage The agency has acquired following patrons for cooperation: TVP2, Rzeczpospolita, Bez Recepty, Dbam o zdrowie, Dziennik Wschodni, Gazeta Farmaceutyczna, Imperium TV, Poradnik domowy, Praktyka Lekarska, Przekrój, Samo Zdrowie, TVP Lublin, The Warsaw Voice, Wirtualna Polska, Żyj zdrowo i aktywnie. In terms of signed agreements, the media have issued announcements of the forecoming in Warsaw, advertisements and articles concerning prophylaxis of heart diseases. lp. Editorial Agreement Print run

4 1. Bez Recepty Advertisement in sepetember edition 3. Dziennik Wschodni Announcement of event information about

5 event 4. Gazeta Farmaceutyczna 1. advertisement on 1/3rd of page in august thous.

6 advertisement on 1/3rd of page in august issue 2. Note with photo after meeting in october issue 5. Imperium TV relation.

7

8 Poradnik domowy Announcement, logo of 2 main

9 7. Praktyka Lekarska Advertisement in september issue 11. TVP Lublin Relation of event in Panorama Lubelska air times during event: 1. 3 min min. 3. 2,50 min. 12. TVP2 13. The Warsaw Voice Announcement of event

10 500 8 mln users Article in the portal, News with photo galleries Banner 750x Wirtualna Polska 15. Żyj zdrowo i aktywnie Announcement of event in august, relation from picnic Announcement- Advertisement Ar (205x295mm + 5mm low)

11 Żyj zdrowo i aktywnie , Medical practive doctors Advertisements of The advertisements were prepared for september issues of monthly papers: Dbam o Zdrowie, Bez Recepty, Gazety Farmaceutycznej, Żyj zdrowo i aktywnie, Praktyka Lekarska. The advertisements have also been displayed in weekly magasines and daily newspapers: Przekrój (1 page), Rzeczpospolita (twice 4 modules). Thematical supplements 1 page in Gazeta wyborcza Zdrowa Środa 1-page article in science part of Gazeta Wyborcza abou prophylaxis of cardiovascular diseseases written by journalist of this part. Under article: advertisement (250 x 118,5 mm). The partner of healthy wednesday was Polish Cardiac Society. Thus, its logo has been placed in upper right corner of the page. Annoucement of page with PCS logo has been published twice in Gazeta Wyborcza Supplement in Rzeczpospolita 8-pgae supplement about celebrations of World Heart day with articles regarding CVD prophylaxis, in supplement: 1 page advertisement of event sponsors. The supplement has been edited by journalists of Rzeczpospolita basing on sent materials Supplement: 8 page, no pcs. Published in Warsaw, Lublin, Zamość Supplement in Dziennik Wschodni 4-page supplement, including 1 page of advertisements (events and sponsors). No: 50 thousand in whole lubelskie voivodeship Media Relations

12 Annoucnements of Heart Day have been placed in:: Dziennik Wschodni, Poradnik Domowy, Samo Zdrowie, The Warsaw Voice, Wirtualna Polska Żyj zdrowo i aktywnie, Kronika Tygodnia, Tygodnik Zamojski, Żyjmy Dłużej, Na Żywo and Kurier Lubelski. In many publications website adress linking to WHD internet site has been placed. Many detailed informations about event could be found on this website. Logo and sponsor names have been placed in information publised in:: Samo Zdrowie i Poradnik Domowy, Kronice Tygodnia, Tygodniku Zamojskim, Kurierze Lubelskim. After the festivity pubications have been issued in: Extra Zamość, Dziennik Wschodni, Tygodnik Zamojski and Kronika Tygodnia. Altogether 62 press publications, 9 internet, 8 radio and 9 tv issues have been placed about WHD. The agency expects more publications after the celebrations in: Dbam o Zdrowie, Żyj zdrowo i aktywnie. 4. Publications index PRASA magasine date title Subject 1. Przewodnik Lekarza Czy Twoje serce potrzebuje pomocy? Information regarding World Heart Day

13 Lek w Polsce Czy Twoje serce potrzebuje pomocy 3. TOP - Tygodnik Opoczyński patenty na długie życie Advice on health 4. Express Ilustrowany Ciśnienie i cholesterol pod kontrolą Doctors advice elderly patiens on not prolongating their walks on the streets 5. Express Ilustrowany Choroby układu krążenia CVDs are most common diseasesd 6. Polska Uroda i Styl Jak walczyć z cholesterolem Advisory 7. Express Ilustrowany Ruch jest lekiem We can pospone aging by many years. 8. Żyj Zdrowo i Aktywnie Serce pod kontrolą CVDs 9. Żyj Zdrowo i Aktywnie Zadbaj o serce Information regarding World Heart Day

14 10. Magazyn BCC Czy twoje serce potrzebuje pomocy Alternative to stroke 11. Olivia Płeć serca Diagnosis and treatment of heart diseases regardin sex 12. Samo Zdrowie Życiodajna pompa organizmu Information on heart 13. Moda na zdrowie Wrzesień Schedule of events 14. Olivia Spacer z kijkami Nordic walking becomes more and more popular 15. Moda na Farmację Słuchaj swego serca 1/2 Advice on health 16. Moda na Farmację Słuchaj swego serca 2/2 Advice on health 17. Claudia Dbaj o serce całym sercem Prophylaxis of CVD 18. Żyj Zdrowo i Aktywnie Dodatek Sp Twoje serce potrzebuje pomocy Average Pole does not use diet

15 19. Moda na zdrowie Słuchaj swego serca... cz1 Report: Examine your heart 20. Moda na zdrowie Słuchaj swego serca... cz2 Report: Examine your heart 21. Gazeta Farmaceutyczna Czy twoje serce potrzebuje pomocy? Advertisement of WHD 22. Samo Zdrowie Świętuj z sercem 23. Bez Recepty Czy Twoje serce potrzebuje pomocy 24. Dbam o Zdrowie Czy Twoje serce potrzebuje pomocy? 25. Poradnik Domowy Świętuj z nami Światowy Dzień Serca 26. Praktyka Lekarska Czy twoje serce potrzebuje pomocy 27. Żyj Zdrowo i Czy Twoje serce potrzebuje pomocy?

16 nie 28. Żyjmy Dłużej września obchodzimy Światowy Dzień Serca Zdrowie Sercem kobiety rządzą hormony Influence of Hormones on Health 30. Kronika Tygodnia Bajka o (nie) paleniu in Zamość 31. Tygodnik Zamojski Stolica kardiologii 32. Tygodnik Zamojski TYLKO NIE PAL Does your heart need help? 33. Na Żywo Bądź dobra dla serca Central celebrations of World heart day will be held in Zamość 34. Chwila Dla Ciebie By serce biło zdrowo How to take care of heart 35. Przekrój Ręka na pulsie in September 36. The Warsaw Voice Preventing Heart Disease Celebrations of 37. Imperium TV Brym zdrowiu i kondycji Celebrations of

17 TV 38. Kronika Tygodnia W Zamościu - wszystko dla serca Poland s celebrations of World Heart Day 39. Tygodnik Zamojski Serce wolne... od zawału Poland s celebrations of World Heart Day 40. Gazeta Wyborcza Światowy Dzień Serca Advertisement of 41. Gazeta Wyborcza Serce jak dzwon Poland s celebrations of World Heart Day 42. Dziennik Wschodni Lubelski Sercu na ratunek Poland s celebrations of World Heart Day 43. Extra Zamość Światowy Dzień Serca w Zamościu Information regardin World Heart Day 44. Przekrój Światowy Dzień Serca Advertisement of 45. Rzeczpospolita Światowy Dzień Serca Advertisement of 46. Fakt TV Wzmacniamy serce

18 47. Rzeczpospolita Światowy Dzień Serca Advertisement of 48. Dziennik Wschodni Lubelski Zadbajmy o swoje serce Interview with prof. Andrzej Kleinrok, chief of Cardiology Dept. In Zamość Hospital 49. Dziennik Wschodni Lubelski Wielki piknik z mnóstwem zabawy i sporą dawką wiedzy Poland s celebrations of World Heart Day 50. Polityka W rytmie serca cz.1/2 Hearty lifestyle 51. Polityka W rytmie serca cz.2/2 Hearty lifestyle 52. Gazeta Wyborcza Dodatek V Światowy Dzień Serca Święto Zdrowego Serca 53. Polska Kurier Lubelski Moje serce potrzebuje pomocy celebration 54. Przegląd Serce i tabletki 55. Dziennik Bawiliśmy się na zdrowie celebration in Zamość

19 Wschodni Lubelski 56. celebration in Zamość Polska Kurier Lubelski Światowy Dzień Serca Kronika Tygodnia Modlitwa dobra dla zdrowia celebration in Zamość

20 zdrowia 58. Extra Zamość Światowy Dzień Serca w Zamościu celebration in

21 Zamość 59. Dziennik Wschodni Lubelski Malowali i pisali ludzkiemu sercu Day celebration in Zamość

22 60. Tygodnik Zamojski Dbaj o serce 2 celebration in Zamość 61. Zamość Tygodnik Zamojski Serce na szczudłach

23 62. Imperium TV Serce dla serca

24 celebration in Zamość RADIO station start title length PR Lublin :07:50 news 64. Katolickie Radio Zamość News 70

25 PR :03:18 news PR Lublin :02:02 news PR :02:06 news PR Lublin :02:09 news 69. Radio Euro :00:32 News PR Olsztyn :00:55 65

26 News TV station Start title length

27 71. TVP :15:07 Kawa czy herbata TVP :35:20 Pytanie na śniadanie Dzień dobry TVN 151 TVN :56: TVP :36:36 Rozmowa Teleexpress 36 TVP :04: Panorama Lubelska 138

28 77. TVP :41:50 Panorama 108 INTERNET editorial date ttle subject 80. Światowy Dzień Serca Information on celebration in Zamość PAP/nauka w Polsce

29 81. Roztocze online Światowy Dzień Serca Information on celebration in Zamość 82. Zamość on line Obchody Światowego Dnia Serca w Zamościu Information on celebration in Zamość Zamość on line Wirtualna Polska Konkurs dla dzieci i młodzieży Światowy Dzień Serca Competition information Information on celebration in Zamość

30 87. Zamość.pl Światowy Dzień Serca Zamość 88. Zamość online Jak dbać o serce radzili eksperci i gwiazdy estrady Event relation