POLISH VODKA Preliminary PR Summary

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1 + POLISH VODKA Preliminary PR Summary Raczkiewicz Chenczke Consultants 17th of January 2013, Warsaw

2 + Polish Vodka and Polish Interests the Economic, Promotional, Cultural Aspects forum Forum organized by Polish Vodka Association in cooperation with Ministry of Agriculture and Rural Development Place: Ministry of Agriculture and Rural Development Date: 9th of January 2013 Opening remarks President of the Polish Vodka Association Andrzej Szumowski Minister of Agriculture and Rural Development Stanisław Kowalczyk Debate moderators Deputy Director of the Promotion and Communication Department at the Ministry of Agriculture and Rural Development Dariusz Goszczyński President of the Polish Promotional Programme Foundation Poland: Now Krzysztof Przybył

3 + Polish Vodka and Polish Interests the Economic, Promotional, Cultural Aspects forum Debate Panelists Under Secretary of State at the Ministry of Foreign Affairs Beata Stelmach Karol Okrasa Head of the Adam Mickiewicz Institute Paweł Potoroczyn Member of Parliament Jan Krzysztof Ardanowski Head of the Institute of Agricultural and Food Economics prof. Andrzej Kowalski President of the Polish Vodka Association Andrzej Szumowski

4 + Polish Vodka and Polish Interests the Economic, Promotional, Cultural Aspects forum Special speech of Pernod Ricard Polska CEO regarding to Polish Vodka definition: The amendment of the Act ensures protection of economic and legal interests of Polish vodka in the country and abroad. The spirits industry is one of the most important sectors in Polish business that stimulates the growth of the national economy. The high quality of Polish spirits is almost legendary. Polish vodkas are the best export product with their international renown and esteem. Owing to the amended Act, the genuine Polish vodka brands will now be able to proudly advertise not only their quality but also their country of origin, thus contributing to promotion of Poland. Due to the fact that Polish vodka brands in the portfolio of Pernod Ricard Polska: Wódka Wyborowa, Luksusowa and Pan Tadeusz, are manufactured from traditional Polish ingredients and meet the production process requirements set out in the Act we have decided that we will be the first to join the Polish Vodka Programme.

5 + Polish Vodka and Polish Interests the Economic, Promotional, Cultural Aspects forum PR Agency gathered most important journalists starting from: TVP1 television Radio Trójka Daily newspapers: Rzeczpospolita, Gazeta Wyborcza, Puls Biznesu Weekly opinion forming magazines: Wprost, Uważam Rze Most important trade media such as Handel, Wiadomości Handlowe, Hurt&Detal, Życie Handlowe Key business on-line journalists Alkoteka.pl Tomasz Roehr Alkoteka.pl Przemysław Bocian BiznesPolska.pl Wiktor Gliński Bizneswieszjak.pl Jarosław Krasnodęmbski Gazeta Wyborcza Tomasz Prusek Handel Paweł Wrabec Hurt&Detal Tomasz Pańczyk NaTemat.pl Michał Olech NaTemat.pl Karolina Przewrocka NaTemat.pl Tamara Przystasz Newseria Arkadiusz Ekiert Polish Market Joanna Fijałkowska Polska Wieś Wojciech Petera Poradnik Handlowca Jacek Ratajczak Portal Spożywczy Łukasz Rawa Press.pl Magdalena Rydzik Puls Biznesu Michalina Szczepańska Puls Biznesu Weekend Jacek Zalewski Radiowa Trójka Ewa Dudzińska Rzeczpospolita Beata Drewnowska The Warsaw Voice Andrzej Ratajczyk TVP1 Mariusz Gzyl TVP1 Agnieszka Łakoma TVP1 Wociech Nalazek TVP1/ Telewizja Rolnicza Radosław Bełkot Uważam Rze Monika Kruszewska Wiadomości Handlowe Hubert Wójcik Wprost Szymon Krawiec Życie Handlowe Krzysztof Wociechowski

6 + Polish Vodka and Polish Interests the Economic, Promotional, Cultural Aspects forum Arrangement of 4 interviews in press, 2 in Internet, 1 in TV and 1 in radio both with Pernod Ricard Polska CEO and President of Polish Vodka Association - on the definition of Polish Vodka and the PVA certificate: NaTemat.pl Portal Spożywczy Wprost Handel Poradnik Handlowca Życie Handlowe TVP Agrobiznes Radio Trójka

7 + Cooperation with NaTemat.pl Through this opinion-forming service initiation of discussion in media Cycle of articles with comments of specialists, politicians, economists and representatives of vodka producers Commentators are selected to every subject in order to broaden the article substantially Articles are on the main page of the natemat.pl bulletin which in every week is reaching hundreds of thousands of users: opinion leaders with the above average education and incomes

8 + Advertorials in media Focus Wprost Uważam Rze CKM Still waiting for nexts...

9 + MEDIA EFFECTS IN FIRST WEEK AFTER FORUM TV: 1 material RADIO: 3 materials PRESS: 10 materials INTERNET: 103 materials TOTAL: 117 materials in first week after forum!

10 + RTV materials

11 + Selected Press publications

12 + Selected Internet publications

13 + REACH & AVE IN FIRST WEEK AFTER FORUM TOTAL PRESS REACH: TOTAL INTERNET REACH: TOTAL PRESS AVE: pln TOTAL INTERNET AVE: pln