1 Page 1 of 18 Project Title: European Virtual Environment for Work-based Learning; E-VIEW Project Number: LLP UK- ERASMUS-EVC Grant Agreement: / Sub-programme or KA: ERASMUS, Multilateral Projects, ERASMUS-EVC Annex 32 - Deliverable 7.7 Final Dissemination Report
2 Page 2 of 18 Final Dissemination Report Deliverable number: D7.7 Version: Final (v1.00) Version Date: 15 December 2012 Dissemination level: Public Author(s): Sally Reynolds and Nikki Cortoos (ATiT) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
3 Page 3 of 18 Project Project Title Document Information European Virtual Environment For Work Based Learning (E-ViEW) Project Start Date 1 st October 2010 Programme/ Action Lifelong Learning Programme Contract Number LLP UK-ERASMUS- EVC Document Deliverable Number D7.6 Contractual Delivery 15 September 2012 Date Actual Delivery Date 15 December 2012 Author(s) Sally Reynolds and Nikki Cortoos Work package WP 7 Dissemination Work package Leader ATiT Work package All Participants Dissemination Level Public Nature Report Version Date/Contributor Summary of changes /12/2012, S.Reynolds Final version including changes from partners
4 Page 4 of 18 Summary This Final dissemination report provides a description of the dissemination work carried out by the partners in the second half of the E-ViEW project. It summarises how well the various commitments as described in the initial dissemination plan and further elaborated in the intermediate report have been met. This document should be read in consultation with D7.5 the dissemination plan and D7.6 the Intermediate Dissemination report which were made available in the Interim report. Given the fact that during the second year of the project the partners were far more engaged in practical activities related to the organisation of the pilot course activities, it is not surprising that a significant number of dissemination activities took place. The project leaflet was translated and made available for download in Portuguese, Polish and Dutch and distributed by the partners on a significant number of occasions. Also the printed versions of the leaflet in English have also been distributed largely at the international events attended by the partners. The project website has continued to grow in 2012 and a significant number news items and resources have been added to the site. The number of visitors has grown in the second year of the project and the original plans in relation to the updating of the site have been respected and all targets met in this respect. Presentations at 8 significant and relevant conferences have been given since November Many of these presentations have included up-to-date information about the experiences of the pilots and in practically all cases have been accompanied by a publication which is reported on in D7.3. The two main publications of the project have been finalised. First a short ebooklet which is available in 7 languages is available for download from the project. This ebooklet provides a summary of the main recommendations emerging from the work of the partners. The second publication, the epublication, is a summary of the main research and development work carried out during the lifetime of the project. Finally, a series of 3 one hour webinars was organised as an exploitation activity in the final month of the project. These webinars were well attended and the recordings of the webinars are available on the project website.
5 Page 5 of 18 Table of contents 1. Introduction...6 Project...6 Dissemination Planning...7 Dissemination activities...7 Target Groups...8 Main dissemination channels...9 Structure of this deliverable Dissemination activities - Year Project website...10 Promotion Leaflets...12 Presentations and publications...15 Online Handbooks...16 Webinar Series Annexes...18 Annex 1 Web site statistics... Error! Bookmark not defined. Annex 2 Leaflets in project languages... Error! Bookmark not defined. Annex 3 Samples of dissemination materials in Polish... Error! Bookmark not defined.
6 Page 6 of 18 1.Introduction Project The E-ViEW project harnessed recent advances in pedagogy, technical innovation and methods of best practice to create and share a new, European work-based learning (WBL) Virtual Campus (VC) in Higher Education level management competences. The primary aim of E-ViEW was to develop drawing on innovation and existing expertise pilot, and disseminate resources, approaches and methodologies that support trans-national delivery of WBL via a VC, focussed on enhancing management skills and competences within the European context. The objectives which supported this aim were: to establish and prioritise VC end-user requirements to meet the needs of learners, enterprises and HEIs. to build on previous work in the field of VCs and develop good practice and guidance to share across the EU. to facilitate European virtual mobility and cooperation among HEIs, employees and enterprises by integrating innovative new media and existing technologies within the VC that support and enhance the formal and informal interactions of learners, enterprises and university staff at the European level. to transform tacit knowledge into explicit, personal and organisational intellectual capital, while enhancing the learner s professional knowledge and practice. The project outputs include: Piloted guidelines which ensure that technological, strategic, organisational, didactical, pedagogical, economic and quality issues are all appropriately addressed. ICT that enables all learning, support, and peer and tutor interactions to be carried out online, utilising a range of existing technologies and social media. Tools will be tailored to the requirements and pedagogical approach of WBL A WBL VC framework with a sample undergraduate module developed and piloted with end users. In addition to the outputs described in the project proposal, part of the exploitation work that was undertaken identified other potential outcomes of interest including a Moodle Block on the topic of Higher Education level management competences. In carrying out its work, the partners in E-ViEW ensured that they implemented a user-centred approach by undertaking a needs analysis with employees, enterprises, and HEIs. They also took
7 Page 7 of 18 care to build on previous work in the field of VCs to ensure that the outcomes were innovative and sustainable Dissemination Planning The objectives of Work package 7 on Dissemination were to organise and implement an effective dissemination strategy based on a detailed promotion and marketing plan to support the objectives of E-ViEW. The dissemination work described in the project proposal sets out a series of clear steps to be taken linked to a set of deliverables. These are: Prepare a detailed plan in collaboration with the partners and taking into account best practice related to dissemination as well as the means and resources available to the partners. The output of this work was reported on in Deliverable 7.5. Carry out a series of dissemination activities based on this plan during year one and then prepare a report evaluating the work undertaken and plan for year two, the output of this work was deliverable D7.6. Put into effect the plan for year two and carry out the activities foreseen in D7.5 and D7.6. The output of this work is made available in this Deliverable D7.7. Dissemination activities In the realisation of the dissemination strategy it is important to state that the partners recognised that there would be a difference between how and where dissemination could take place in the first half of the project compared with the second half of the project. In the first part of the project, the partners undertook a detailed user analysis phase and established the pedagogical model on which they built the modules which were piloted. They also submitted this model to the scrutiny of a number of external experts and practitioners to validate their thinking and work. During the first year of the project, they carried out a number of dissemination actions which are described in Deliverable 7.6, the Intermediate Dissemination report. During the second year, there were a significant number of results which could be reported on and these formed the basis for the dissemination work carried out. The extension of the project by 3 months allowed the partnership to extend their dissemination activities and resulted in several further opportunities for dissemination. In the description of the dissemination work to be undertaken contained in the project proposal, the E-ViEW team proposed using a series of different mechanisms to extend information about the E-ViEW project, these were reports, flyers, newsletters, publications and papers and
8 Page 8 of 18 presentations at local and EU conferences. In addition to these activities, the partners also decided to set up a run a set of webinars at the end of the project as a way to better exploit the outputs of the project. The project website is described in the proposal as being a crucial element in the project s dissemination strategy and a full description of the project website is available in Part 2 of this report. Target Groups The target groups identified for E-ViEW are summarised here: Short-term Employees/work-based learners within partner countries: Full or part time adult workers, with a need for development and accreditation of business management skills. E-ViEW targeted employees who want to gain management qualifications, are new to working as a manager or have aspirations to gain a managerial position, work in fields where there is no recognised professional qualification, or desire a formalisation of their experiences. Employers/enterprises within partner countries: Enterprises with a clear need for the management development of their staff, especially within the context of European operation. As WBL allows for customised work programmes, enterprises involved are from a wide range of industries/sectors but sharing a commonality of having staff that fit the WBL learner profile described above. HEI s within the project consortium: Partners have the expertise, networks and organisational maturity required to maximise project outputs. Staff from a range of end-user departments, including WBL tutors and senior level staff will be engaged to secure a breadth of expertise and achieve organisational level buy-in. Longer term: European Employees/work-based learners: This group have the same profile as those employees involved within the life of the project except that they reside within any European country. European Employers/enterprises: This group have the same profile as those enterprises involved within the lifetime of the project except they are from within any European country. European HEI s: This group includes any HEI within Europe with an interest in enhancing and expanding their adult and enterprise based provision. European HEIs could be at any stage
9 Page 9 of 18 in the VC implementation innovation cycle but they need to have appropriate organisational maturity to be able to successfully exploit the outputs of the project. Main dissemination channels The main channels being used for dissemination purposes during the lifetime of the E-ViEW project were the following: Project website: set up at the start of the project this site was used throughout the lifetime of the project and will be supported for a minimum of 2 years after completion of the project with regular news items added related to work-based leaning and associated topics. Promotion materials: foreseen to be produced as needed by the project to meet specific needs. Materials included the publication of specific deliverables in the form of public reports which were deemed to be of interest to the wider community like the epublication. Presentations and publications: These were given at relevant events and conferences and included both national and European level gatherings. E-Booklet: a specific publication bringing together the outputs of the project was foreseen in the later part of the project as a core tool in the dissemination of the project outcomes to the wider target community. Webinar series: this channel was added in the later part of the project to facilitate exploitation. Structure of this deliverable This deliverable is made up of 2 main parts. This first chapter described the context of the dissemination work, the overall strategy and the approach taken to during year two of the project. Chapter 2 provides a detailed description of the dissemination work carried out on a channel by channel basis.
10 Page 10 of 18 2.Dissemination activities - Year 2 Project website The E-ViEW project website continued to be active during the second year. The overall structure of the site was maintained and has already been described in D7.5. The site contains several different sections which are reported on here separately in terms of the level of activity in Year two. Work-based Learning news on page one The purpose of this section is to provide snippets of news linked to the topics of work-based learning news/virtual learning/university-industry ties and other related topics. In the dissemination plan, the intention of the team was to update this section at least every 2 weeks. 24 articles have been published since November 2011 in this section since the site was last reported on in October This represents an average of just under 2 per month which more or less matches what the team had proposed. The articles published in this section include news related specifically to the work-based learning phenomenon like the article describing EU efforts to recognise skills gained outside school and the university in September 2012 as well as articles describing useful resources and events from the work-based learning calendar. It also includes articles about relevant reports that have been published and other similar developments. The most recent articles in this section are published on the home page with a list of recent headlines on the right hand navigation. An archive with all articles in this section is included here: Project related news on page one The purpose of this section is to include short snippets of news about the project and to track the various activities undertaken by the project partners in the realisation of their work. In the dissemination plan, the partners agreed that this section would be updated about once a month. 16 articles have been published since November in this section since the site was last reported on in October This represents an inclusion of more than one article per month which is in keeping with the project target. These articles report on project meetings and dissemination activities as well as on-going work related to the pilots. The most recent articles in this section are published on the home page with a list of recent headlines on the right hand navigation. An archive with all articles in this section is included here:
11 Page 11 of 18 Project status A further information service provided on the website enables the publication of a report every three months on the progress of the project. These reports provide a snapshot of the progress of the project and highlight the main achievements of the previous 3 months. In year 2, these reports were published in December 2011, March 2012, June 2012, September 2012 and December 2012 and are available on the website here: Project outputs This section contains all the public deliverables published by the project to date. It includes a list of the deliverables to be made public during the lifetime of the project with a description of each here: At the end of Year 2, the website has been updated with the following deliverables: D4.2 Sample WBL Module for Management D4.3: Report on Pedagogical Design for WBL D5.3: WBL VC Development Portal D6.4: Report on Lessons learnt D7.3: Publications D7.4: E-Publication D7.7: Final Dissemination Report D8.3: Final Exploitation report D8.4: E-Booklet in multiple languages Links and reports The purpose of this section is to provide the project partners and others interested in the topic of work-based learning with easy access to a repository and referatory to related organisations, projects and reports. During the project, the team have gathered the following number of entries under each category: European projects active in this sector: 12 Organisations and conferences related to this sector: 10
12 Page 12 of 18 Useful and reports: 15 This is a total of 37 entries. In the dissemination plan, the project team agreed to add a new resource to this sector at least once a month, so the team has achieved a significantly higher number of entries in this part of the website. Site visitors Annex 1 includes the analysis of the number of site visitors between November 2011 and December In this timeframe there have been 1,649 visits with 5,008 page views. The number of unique visitors is 1,191 and most of the traffic has been for the front page. Almost 36.81% of visits are as a result of direct traffic with about 22.98% coming from referring sites and 40.21% from search engines. As can be seen from this analysis, near the end of the project the website received more visits, with obvious peaks at the end of September and November 2012, and during December This is due to the timing of the virtual campus pilot and the extra promotion related to the webinar series of December. Promotion Leaflets Leaflets about E-ViEW have been available since May 2011 and have been used extensively throughout the lifetime of the project. A copy of this leaflet in English, Portuguese and Polish is included in Annex 2, these leaflets are also downloadable from the website here: By the end of the project, it is estimated that practically all the printed leaflets have been distributed. The following list provides an indication of the events at which leaflets have been distributed in year 2. In addition, partners have distributed leaflets at meetings and other relevant gatherings organised in their location. The following list refers mainly to occasions when leaflets were distributed in the second year of the project. Event Date and Location Target audience EUCEN 2012 IADIS International Conference e-learning 2012, July 2012 Interactive Collaborative Learning (ICL) conference 9-11 May 2012 in Graz, Austria July 2012 in Lisbon, Portugal September 2012, Villach, Austria Continuing education providers and researchers, universities and companies E-learning designers, providers and researchers, virtual campus experts, WBL stakeholders E-learning designers, providers and researchers, virtual campus experts, WBL stakeholders, experts in
13 Page 13 of º Encontro de Instituições e Unidades de E-learning do Ensino Superior, EACEA kick-off meetings for KA3, KA4 and ERASMUS in 2011 and 2012 Media & Learning Conference 2011 and 2012 Irish Learning Technology Association (ILTA): EdTech2012 Conference Modern methods of e- learning utilisation in education Final conference of EnVogue project Synergy of dissemination and exploitation of decentralised projects results in a Polish edition of the Lifelong Learning Programme 6th TEPE International Conference on "Research, Policy and Practice in Teacher Education in Europe EDULEARN 8 Oct 2012 in Lisbon, Portugal January and February 2011 and November 2011 and November st May 1st June June 2011, Łódź, Poland September 29th-30th 2011, Rome, Italy 16 May 2012, Warsaw Poland May 2012, Warsaw, Poland 2nd July 2012, Barcelona, Spain collaborative learning universities, researchers and teachers of elearning Project managers and other stakeholders including national agency representatives. Practitioners and stakeholders in interested in the value and impact of media to support teaching and learning. Conference participants include Irish researchers, practitioners and industry professional working or interested in technology-enhanced learning. Instructional designers, trainers, e- learning practitioners educational providers HEIs teachers Academics, Researchers, Lifelong learning educators, Technical staff, Secondary, vocational, or tertiary
14 Page 14 of 18 Final conference of FinMan Finding a common guide in EU for Financial Management X Regional Conference: Education for Economy Significance of participation in international networks and educational projects for the higher education institutions Online Educa Berlin 2011 and 2012 EFQUEL Innovation Forum 2011 and 2012 ICEEE 2012 The International Conference on E-Learning and E- Technologies in Education 6th European Quality Assurance Forum The Second International Conference on elearning September 2012, Leibnitz/Graz, Austria 29 November 2012, Łódź, Poland 30 November 2012, Gliwice, Poland 30 November 2 December 2011 and November 2012, Berlin, Germany September 2011, Oeiras, Portugal and 6-7 September 2012, Granada, Spain September 2012, Lodz, Poland November 2011, Antwerp, Belgium September 2011, Belgrade, Serbia educators, Professionals from the private and public sector, Technologists and Scientifics, School counsellors, principals and teachers, Education policy development representatives, Student counsellors, Career/employment officers, Education advisers, Open learning specialists Project managers HEIs staff, entrepreneurs, representatives of business HEIs HEIs, representatives of business, policy makers HEIs, Quality experts HEIs HEIs, Quality experts HEIs, researchers and developers
15 Page 15 of 18 Presentations and publications In the planning for year 2 described in D7.6, a total of 7 events and conferences were targeted. In the end, E-ViEW was presented at a total of 8 events which are described below. Not all the events targeted at the end of Year 1 were possible however the partnership compensated by including other events. Many of these events also included a publication opportunity as either a full paper or abstract about E-ViEW was published in the conference proceedings. For a full report of these proceedings, see Deliverable 7.3 Event Date Partner Further information 16 December NCI 2011 in Dublin Ireland International Conference on Engaging Pedagogy The theme of the conference was The Changing and Evolving Roles of Educators, more information from EUCEN May 2012 in Graz, Austria UP EDEN 2012, 6-9 June 2012 in Porto, Portugal UEL and ATiT EDULEARN 2-4 July 2012 in Barcelona, Spain UL ement IADIS International Conference e- learning 2012, July July 2012 in Lisbon, Portugal UP IADIS is the International Association for Development of the Information Society. ALT-C September Manchester, UK UEL Interactive Collaborative Learning (ICL) conference September 2012, Villach, Austria UP ICEEE 2012 The International Conference on E- Learning and E- Technologies in Education September 2012, Lodz, Poland UEL caee2012/page.php?id=2
16 Page 16 of 18 Dissemination activities undertaken by partners in other contexts and channels All partners have posted information about E-ViEW on their own websites and included news about the project in relevant internal dissemination channels, for example: ATiT has posted several news stories based on E-ViEW activities on their own news-driven website. ATiT also organises residential training courses on topics including the use of video to support teaching and learning which attract a variety of different practitioners from higher, continuing and compulsory level education and training and regularly shares information about E-ViEW on these occasions. Furthermore, both Sally Reynolds and Mathy Vanbuel are regularly invited to address audiences including those attending EACEA events on the topic of dissemination and during these events mention is made of the E-ViEW project. ULO has distributed leaflets during visits to other higher education institutions, as well as during hosted meetings. The project has visibility on the website of International Educational Projects Office. The information on the piloting phase of the project was published in a newsletter of International Educational Projects Office and distributed by at the University of Lodz. The project has been promoted on the website of the Compostela Group of Universities and in the CGU's newsletter on European projects. For a sample of the materials created by UL related to E-ViEW see Annex 3 UEL have carried out a number of local dissemination activities promoting the E-ViEW project, this included promotion during UEL's Annual Planning Conference on 14th Oct 2011, the annual UEL Teaching & Learning Conference on 7th Sept 11 and the UEL Teaching, Learning & Assessment Conference 'Partnership in Learning: Working Together Towards Excellence on 31st Oct At all of these events there was an E-ViEW stand where E-ViEW leaflets were distributed, the E-ViEW poster displayed and a member of the project team was on hand to talk to delegates about the project. UEL are also promoting E-ViEW online by having stories about the project included on their website - NCI promoted the E-VIEW internally through a dedicated webs page with information about the project on the college s website here ning_and_teaching/e-view -_A_Virtual_Learning_Environment Online Handbooks Two main publications have come about as a result of E-VieW, these are the ebooklet (Deliverable 8.4) and the e-publications (Deliverable 7.4). The ebooklet is a short document intended as a guide for those interested in setting up their own Virtual Campus for Work-based
17 Page 17 of 18 Learning. It is written in simple language and is available in 7 different languages and covers the main topics that should be addressed. It draws on the experience of the project partners. The epublication is a more lengthy document and brings together a summary of the work carried out by the partners at the various different development stages of the project. It summarises the main project deliverables and is intended as a way to share the main work of the partners carried out during the lifetime of the project. These publications are available for download from the project website. Webinar Series In 2012, the project team began to plan for the final exploitation event which was intended as a way to ensure the results of the E-ViEW project were distributed to as wide an audience as possible. Following quite some discussion and with the agreement of the Project Officer, it was decided to organise a short series of webinars in December 2012 instead of a traditional face-toface event. Not only did the team decide that this was a more appropriate and effective way to share information about the project but also the organisation of this series ensured that there was also a lasting record of the exploitation action in the form of the recordings of these webinars which are available on the project website. A full description of this series is available in D8.5. The series of 3 one hour webinars took place on the following dates: Wednesday 5 December 2012 attended by 19 participants this session was called 'Work-based learning - what are the needs of work-based learners?' Wednesday 12 December 2012 attended by 24 participants this session was called Building and supporting a European Virtual Campus for work-based learners that enables cross-border collaboration - the experience of E-ViEW partners in Poland, Portugal, Ireland and UK Wednesday 19 December 2012 attended by 29 participants this session was called 'Building and supporting a European Virtual Campus for work-based learners that enables cross-border collaboration - the experience of E-ViEW partners in Poland, Portugal, Ireland and UK'.
18 Page 18 of 18 3.Annexes Annex 1 Web site statistics Annex 2 Leaflets in project languages Annex 3 Samples of dissemination materials in Polish
19 view project.eu view project.eu view project.eu [DEFAULT] My Dashboard Nov 1, 2011 Dec 31, 2012 New Visits 40 New Visits Unique Visitors 40 Unique Visitors January 2012 April 2012 July 2012 October 2012 January 2012 April 2012 July 2012 October 2012 Visits Visits by Browser Browser Visits Firefox 503 Internet Explorer 449 Chrome 426 Safari 191 Mozilla Compatible Agent 38 Opera Avg. Visit Duration and Pages / Visit Avg. Visit Duration Pages / Visit 01:40:00 30 Bounce Rate 100% 50% Bounce Rate 00:50:00 15 January 2012 April 2012 July 2012 October 2012 January 2012 April 2012 July 2012 October 2012 Goal Completions Revenue $1.00 Revenue 1 Goal Completions $ January 2012 April 2012 July 2012 October 2012 January 2012 April 2012 July 2012 October Google
20 view project.eu view project.eu view project.eu [DEFAULT] Audience Overview Nov 1, 2011 Dec 31, 2012 % of visits: % Overview 40 Visits 20 January 2012 April 2012 July 2012 October ,191 people visited this site Visits: 1,649 Unique Visitors: 1,191 Pageviews: 5,008 Pages / Visit: 3.04 Avg. Visit Duration: 00:02: % New Visitor 1,172 Visits 28.93% Returning Visitor 477 Visits Bounce Rate: 52.88% % New Visits: 71.07% Language Visits % Visits 1. en us % 2. pl % 3. en gb % 4. pt pt % 5. nl % 6. de de % 7. es % 8. en % 9. fr % 10. tr % view full report 2013 Google