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1 ADVERTISEMENT PRICE LIST Price list applicable from 17th September 2015 The price list is aimed at entrepreneurs it does not constitute information for persons wishing to purchase the offered services in a purpose not directly related to their economic or professional activity. Such persons should contact Agora SA in order to obtain information regarding prices inclusive of VAT tax. To all matters not settled herein, the General principles for advertisement publication on Gazeta.pl Web portal and Technical specification for advertising products on Gazeta.pl Web portal will apply. The technical capability for publishing advertising formats may be limited on certain websites. For detailed information, please contact the Advertising Office of Gazeta.pl. Contact details can be found at If the creative is to be prepared in the flash formats, please also provide us with a secondary creative for publication on tablets. reklama.gazeta.pl

2 BASIC ADVERTISEMENT FORMATS Format/Product Dedicated campaigns (publication on any chosen sites) Themed packages (closed list of sites on which the campaign is published)* ROS packages Packages ROS Rectangle 300x PLN 90 PLN 55 PLN 40 PLN 30 PLN Halfpage 300x600 l Gigabanner 300x PLN 120 PLN 68 PLN 55 PLN 40 PLN Double billboard 750x PLN 130 PLN 75 PLN 62 PLN 40 PLN Triboard 750x PLN 155 PLN 90 PLN 75 PLN 50 PLN Wideboard 940x PLN 185 PLN 110 PLN 90 PLN 60 PLN Toplayer l Banderola l InPerson l Floor ad 265 PLN 220 PLN 130 PLN 110 PLN 80 PLN Sponsored article 7 days of publication PLN PLN - Video Details and price list at *Themed packages: Woman; Man; Active; Business/Info; Youth & Entertainment. Detailed distribution of sites within respective packages is available HERE SITE AND CATEGORIES Product Dedicated campaigns sites Themed packages Gazeta.pl homepage Business and Finance Komunikaty.pl, Pieniadze.Gazeta.pl, Wyborcza.biz Business/Info Package News Tokfm.pl, Wiadomosci.Gazeta.pl, Wyborcza.pl Motoring Autotrader.pl, Moto.pl, Swiatmotocykli.pl, Tabor24.pl Lifestyle Avanti24.pl, edziecko.pl, Foch.pl, Groszki.pl, Kobieta.Gazeta.pl, Lula.pl, Logo24.pl, Magazyn-kuchnia.pl, PalceLizac.Gazeta.pl, Ugotuj.to, Wysokieobcasy.pl, Zdrowie.Gazeta.pl, Namonciaku.pl New Technologies Sciagnij.pl, Technologie.Gazeta.pl Construction and Real Estate Work Tourism Education Bryla.pl, Czterykaty.pl, Domiporta.pl, Domosfera.pl, Domiwnetrze.pl, e-ogrody.pl, Ladnydom.pl GazetaPraca.pl Podroze.Gazeta.pl, Pogoda.Gazeta.pl Edulandia.pl Woman Package Man Package Active Package Youth & Entertainment Package Sports Ciacha.net, Futbolowo.pl, PolskaBiega.pl, PolskaNaRowery.pl, Sport.pl, Zczuba.pl, Off.Sport.pl, Fitness.Sport.pl Communities Blox.pl, Cafe.pl, CafeAnimal.pl, Forum.Gazeta.pl, FotoForum.Gazeta.pl, Poczta.Gazeta.pl Culture and Entertainment Deser.pl, Film.Gazeta.pl, G.pl, Glol.pl, Naprzerwie.pl, Plotek.pl, Polygamia.pl, TV.Gazeta.pl 2

3 THE ALL SCREENS OFFER DAILIES Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication. DAILY PRESENCE ALL SCREENS GAZETA.PL (DESKTOP, TABLET, SMARTPHONE) 100% PV publication. Product Working days Saturday or Sunday Upper format 750x200 PLN PLN Upper format 1170x300 PLN PLN Mainboard 750x200 PLN PLN Mainboard 1170x300 PLN PLN Bizboard 750x200 PLN PLN Bizboard 1170x300 PLN PLN Stylboard 750x200 PLN PLN Stylboard* 1170x300 PLN PLN Funboard 750x200 PLN PLN Funboard 1170x300 PLN PLN Motoboard 750x200 PLN PLN Motoboard 1170x300 PLN PLN On tablets the materials are published in the JPG or PNG format. Daily rates for DHTML and toplayer formats: executed fully on Gazeta.pl HP (desktop), on others the basic format published in JPG or PNG format. Expansions, i.e. Expand, Stream, DHTML, Wallpaper, Toplayer are only published with the upper format. Daily executed on tablet takes precedence over other regular publications. Publication on tablets on heavy pages. In case of delivery of a set of materials within less than 5 working days before the publication date expedited publication surcharge in the amount of PLN 2000 net is applicable. It is possible to enlarge the Styleboard to 600px - 50% surcharge (static form). *There is a possibility to boost Styleboard up to 600px. Additional fee +50%. We recommend static forms. 3

4 rice list applicable from 17th Septamber 2015 DUAL-SCREEN GAZETA.PL OFFER DAILIES Permanent 24-hour presence. Orders for dailies are accepted minimum 7 days before publication. DUAL-SCREEN GAZETA.PL OFFER (DESKTOP, TABLET) 100% PV publication. Publication spot: HP Gazeta.pl Product Working days Saturday or Sunday Bizbox 370x300 PLN PLN Stylbox 370x300 PLN PLN Static forms or creative with content marketing promotion. Graphic boxes may not resemble editorial content in their appearance unless they are a promotion of the publisher s Content marketing offer. Info link PLN PLN Sport Link PLN PLN Biz link PLN PLN Lokal Link PLN PLN Styl Link PLN PLN The link directs to a site or an article at Gazeta.pl. Content of up to 40 signs. Advertisement subject to editorial approval. ContentFunbox 270x250 PLN PLN ContentKultbox 270x250 PLN PLN ContentMotobox 270x250 PLN PLN ContentStyl/Dom/Fit/button 370x70 PLN PLN The box is elaborated by the publisher. WEEKLY PRESENCE ON GAZETA.PL HOMEPAGE (DESKTOP, TABLET) 100% PV publication. Publication spot: HP Gazeta.pl Main button 370x70 PLN Biz button PLN Lokal button PLN SURCHARGES FOR ADVERTISEMENTS ON THE GAZETA.PL HOMEPAGE Expand 50% Toplayer 40% Stream 20% Rich media surcharges by weight DHTML 40% Rich media Tablets 10% Wallpaper 30% 4

5 GAZETA.PL RICH MEDIA PRICE LIST Publication Size s to all categories CPM s to daily rates at Gazeta.pl BUSINESS INFO DAILY PRESENCE 100% PV publication on Wiadomosci.gazeta.pl, Tokfm.pl In standard forms do 100 kb PLN 3 PLN Format Price do 300 kb PLN 10 PLN do 2.2 MB PLN 15 PLN do 10 MB PLN 40 PLN In expanded forms do 300 kb PLN 15 PLN do 2.2 MB PLN 25 PLN do 10 MB PLN 40 PLN In non-standard forms do 300 kb PLN 17 PLN do 2.2 MB PLN 25 PLN do 10 MB PLN 40 PLN Billboard 750x100 Double billboard 750x200 Format PLN Triboard 750x300 PLN Wideboard 940x300 PLN Rectangle 300x250 PLN Halfpage 300x600 PLN Double billboard 750x200 + Wallpaper PLN BUSINESS DAILY PRESENCE 100% PV publication on Wyborcza.pl, Wyborcza.biz, Pieniadze.gazeta.pl Price MAILING Minimum net order value: 500 PLN Billboard 750x100 Double billboard 750x200 PLN Product CPM Price (per 1000 views) Mailing PLN 90 edziecko (echild) Mailing PLN 400 TARGETING DEMOGRAPHIC TARGETING Gender Age Domicile Education Profession Interests Profiles Price list groups Man/Woman Scope in years, above, below, specific age Towns exceeding a specific number of inhabitants, cities (only those over 20,000 inhabitants are listed), province, country University, college, vocational, grammar school, primary, incomplete primary Company manager/executive/director/ independent specialist/ liberal profession, company shareholder/owner, director/manager, office worker/clerk, pensioner, student, labourer/farmer, others, homemaker News/politics, home/real estate, film, photography, economy/business, computer games, IT/Internet, cuisine/cooking, medicine/health, fashion, motoring, music, science/education, law/taxes, sports, tourism, beauty/cosmetics, online shopping 30% Triboard 750x300 PLN Wideboard 940x300 PLN Rectangle 300x250 PLN Halfpage 300x600 PLN Double billboard 750x200 + Wallpaper PLN CAMPAIGN BEHAVIOURAL TARGETING Behavioural Profiles Formats, CPM price Billboard Skyscraper Double billboard Rectangle Halfpage Triboard Wideboard Gigabanner Brandmark* Toplayer* Personal Finance 70 PLN 90 PLN SOHO Entrepreneurs 70 PLN 90 PLN Investors 70 PLN 90 PLN Man 50 PLN 70 PLN Woman 50 PLN 70 PLN Parenting 60 PLN 80 PLN Home and Interior 60 PLN 80 PLN Technology 50 PLN 70 PLN Individual profile** Individual valuation Individual valuation 5

6 LOCAL SITES ADVERTISING FORMATS SITE CATEGORIES Product local sites local sites Billboard 750x100 l Skyscraper 160x PLN 40 PLN Double billboard 750x200 l Rectangle 300x PLN 60 PLN Halfpage 300x600 l Triboard 750x PLN 70 PLN Wideboard 940x300 l Brandmark 80 PLN 90 PLN Toplayer l Insert On-Line l Banderola l InPerson l Floor Ad 88 PLN 105 PLN local sites local sites Białystok, Bydgoszcz, Bielsko-Biała, Częstochowa, Elbląg, Gorzów Wlkp., Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Toruń, Szczecin, Zielona Góra; Katowice, Kraków, Łódź, Poznań, Tricity, Warszawa, Wrocław Sponsored article Publication on tablets on heavy pages PLN ADDITIONAL FEATURES SURCHARGES Options Product Audio broadcast in any advertising format Limiting banner views to a unique user (capping) Exclusivity Industry 1-day (only one customer from a given industry may advertise on a given day) Thematic 1-day (only one customer may refer to specific content on a given day) 10% 100% IP Geotargeting (country, province, city) 30% Exceeding standard material size (max. 120 kb) 10 PLN (CPM for each 10 kb) Expand Push 50% Scroll 70% Stream 20% TEXT LINK ON GAZETA.PL HOMEPAGE (DESKTOP AND TABLET) 1 Link targeted at a selected city City 1 day 1 week Warszawa PLN PLN Tricity, Katowice (+Gliwice, Sosnowiec), Kraków, Łódź, Poznań, Wrocław PLN PLN Białystok, Bielsko-Biała, Bydgoszcz, Częstochowa, Gorzów Wielkopolski, Kielce, Lublin, Olsztyn, Opole, Płock, Radom, Rzeszów, Szczecin, Toruń, Zielona Góra PLN PLN 1. Publication on tablets on heavy pages 6

7 1000 views (CPM) without VAT tax THEMED S A COMPRISES THE SITES LISTED BELOW AND THEMED FORUMS RELATED THERETO*: BUSINESS/INFO WOMAN MAN ACTIVE YOUTH & ENTERTAINMENT Wyborcza.pl Edziecko.pl Sport.pl Sport.pl Kultura.Gazeta.pl Wyborcza.biz Groszki.pl LadnyDom.pl Zczuba.pl Film.Gazeta.pl Tokfm.pl Avanti24.pl Logo24.pl PolskaBiega.Sport.pl Glol.pl Pieniądze.Gazeta.pl Wysokieobcasy.pl Bryla.pl PolskaNaRowery.Sport.pl Tv.Gazeta.pl Wiadomosci.Gazeta.pl Lula.pl Moto.pl Futbolowo.pl Kinoplex.Gazeta.pl MSN.com/finannse DomiWnetrze.pl Zczuba.pl NaNarty.Sport.pl Tuba.pl Wiadomości Lokalne Ugotuj.to Sciagnij.pl Fitness.Sport.pl Polygamia.pl MSN.com/wiadomosci Palcelizac.Gazeta.pl Futbolowo.pl Off.Sport.pl Plotek.pl MetroWarszawa Kobieta.Gazeta.pl Polygamia.pl Junior.Sport.pl Deser.pl E-ogrody.pl Technologie.Gazeta.pl Podroze.Gazeta.pl Photoblog.pl Zdrowie.Gazeta.pl Off.Sport.pl Pogoda.Gazeta.pl Kwejk.pl Foch.pl MSN.com/sport PolskaGrawGolfa.Sport.pl Naprzerwie.pl MSN.com/styl życia MSN.com/motoryzacja Wfzklasa.Sport.pl Blox.pl Plotek.pl MSN.com/sport MSN.com/rozrywka Fitness.Sport.pl Metrocafe MSN.com/kuchnia Return to site and packages category click HERE > *Detailed forum list is available at the Advertising Office of Gazeta.pl 7

8 1000 views (CPM) without VAT tax MOBILE MOBILE ADVERTISING SERVICES PRICE LIST Advertising formats on light pages CPM Other advertising products: Publication period Lower banner Lower large banner Upper banner Upper large banner Mobile rectangle Upper mobile rectangle Interstitial / Page Break 30 PLN 40 PLN 50 PLN 60 PLN 80 PLN 100 PLN 140 PLN Sponsored article Sponsored picture gallery Landing page + hosting Hosting PLN 1500/week PLN 2000/week PLN 3000/3 months PLN 500/3 months LIGHT PAGES DIVISION Packages Youth & Entertainment Business & Info Woman Man Active Photoblog.pl, Naprzerwie.pl, Polygamia.pl, Tuba.pl, Edulandia.pl, Deser.pl, Metrocafe.pl, MetroWarszawa.Gazeta.pl, Kultura.Gazeta.pl, Film.Gazeta.pl, Tv.Gazeta.pl, Plotek.pl Wyborcza.pl, Wyborcza.biz, Tokfm.pl, Wiadomości.Gazeta.pl, Serwisy lokalne Gazeta.pl, Pieniadze.Gazeta.pl Plotek.pl, Zdrowie.Gazeta.pl, Kobieta.Gazeta.pl, Groszki.pl. edziecko.pl, Lula.pl, Foch.pl, Ugotuj.to, Avanti24.pl, Podroze.Gazeta.pl, Domosfera.pl, CzteryKaty.pl, e-ogrody.pl, magazyn-kuchnia.pl Moto.pl, Polygamia.pl, Autotrader.pl, Technologie.Gazeta.pl, Logo24.pl, LadnyDom.pl Sport.pl, Fitness.Sport.pl, NaNarty.Sport.pl, Off.Sport.pl, PolskaBiega.Sport.pl, PolskaGraWGolfa.Sport.pl, PolskaNaRowery.Sport.pl Rich Media Functionalities Geotargeting/operating system/user s device +30%/criterion Expand or Swipe or Scroll 50% - - Video +20 % Capping +10 % Expand + Swipe or Scroll + Expand 50% 25% - Scroll + Expand + Swipe 50% 25% 15% The following can be published within the framework of the Swipe surcharge: video, picture gallery, sponsored article and link to social media. DAILY PRESENCE ON LIGHT PAGES AND GAZETA.PL LIVE AND SPORT.PL LIVE APPS. Publication on the home pages of all mobile sites of Gazeta.pl Group (except local site) and Gazeta.pl LIVE and Sport.pl LIVE apps. Advertising formats: 1 day 1 week Branded Topic PLN - Large Banner PLN PLN Mobile Rectangle PLN PLN Impact Daily - Upper Mobile Rectangle PLN PLN 1. Branded topic publication on HP m.gazeta.pl, Gazeta.pl Live or Sport.pl Live (3 mobile systems) 2. Publication on selected websites HPs. DAILY RICH MEDIA PRESENCE ON LIGHT PAGES Advertising formats: 1 day Large Banner + Expand or Scroll Large Banner + Expand + Swipe or Scroll + Expand Large Banner + Scroll + Expand + Swipe Mobile Rectangle + Swipe or Expand Mobile Rectangle + Expand + Swipe PLN PLN PLN PLN PLN 8

9 1000 views (CPM) without VAT tax DAILY FEES FOR TABLETS ROS DAILY (WITHOUT HP GAZETA.PL). FLAT FEE PUBLICATION. Tablet daily fee RC price Double billboard Wideboard zł zł DAILY DISPLAY PUBLICATION Tablet daily fee: Halfpage/ Gigabanner PV RC price ROS Gazeta.pl PLN Woman PLN Business PLN Men s PLN Sports PLN Additional fee +50% per RM WEEKLY DISPLAY PUBLICATION Tablet weekly fee: Halfpage/ Gigabanner PV RC price ROS Gazeta.pl PLN Woman PLN Business PLN Men s PLN Sports PLN Additional fee +50% per RM S ROS GAZETA.PL LIFESTYLE BUSINESS MEN S SPORTS All websites except HP Gazeta.pl and local websites Kobieta.Gazeta.pl Lula.pl Wyborcza.pl Wyborcza.biz Moto.pl Technologie.Gazeta.pl Sport.pl Zczuba.pl Groszki.pl Tokfm.pl Polygamia.pl Polskabiega.pl edziecko.pl Wiadomosci.Gazeta.pl Logo24.pl Polskanarowery.pl Plotek.pl Pieniadze.Gazeta.pl LadnyDom.pl Fitness.sport.pl WysokieObcasy.pl Off.sport.pl Ugotuj.to Junior.sport.pl Kultura.Gazeta.pl Wfzklasa.sport.pl Zdrowie.Gazeta.pl Nanarty.sport.pl Podroze.Gazeta.pl Foch.pl Domosfera.pl Czterykaty.pl Avanti24.pl e-ogrody.pl magazyn-kuchnia.pl 9