(A) DESNET (DEmand & Supply NETwork) Identification. PixelArts. Identification

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1 (A) DESNET (DEmand & Supply NETwork) Identification Name Address PixelArts DESNET hasn t got own address; localization by addresses of each firm from: Oława, Wrocław Web site E - mail Identification Keywords issues please indicate product Sector Terms of process English software & application Information & description method automotive money & right chemistry national language (Polski) Oprogramowanie i wdrożenie Informacje i opis Metoda Motoryzacja Finansowy i prawny Chemia advertisement & media Reklama i media nature & environment architecture biology electronic & computer mechanical engineering education & science authorities & federations aerospace engineering Ekologia i środowisko naturalne Architektura Biologia Elaktronika i komputery Mechanika Edukacja i nauka Organizacje i stowarzyszenia Lotnictwo Inżynieria manufacturing Wytwarzanie Research & development Badania i rozwój service Usługi marketing Marketing production design controlling Produkcja Projektowanie Kontrola jakości cooperation Współpraca communication Komunikacja Coordination Koordynacja 1

Oprogramowanie i wdrożenie Informacje i opis Metoda Motoryzacja Finansowy i prawny Chemia advertisement & media Reklama i media nature & environment architecture biology electronic & computer

2 Links to the Main CODESNET Issues distribution of production operations & volumes Rozdział operacji produkcyjnych i rozmiarów produkcji Operation Structure employment of different skills optimizing of logistic transport capacities over internal links Wykorzystanie zróżnicowanych kwalifikacji zawodowych Optymalizacja transportu wewnątrz sieci communication of management responsibilities and information Przepływ zadań na szczeblu kierowniczym i przepływ informacji Organization Arrangement negotiation of internal agreements/ control mechanisms, or agreements with external bodies selecting of assure best efficiency/ effectiveness of organization chart or coordination strategy Negocjacje umów / mechanizmów kontroli wewnątrz sieci lub z podmiotami zewnętrznymi Zapewnienie największej wydajności organizacyjnej lub najlepszej strategii koordynacji negotiation of commercial agreements with client/supplier for max profit for the network Negocjacje umów handlowych z klientami/dostawcami maksymalizujące zysk sieci Interactions with Socio-Economic Environment deciding of a network innovation program by the partners and negotiated with financiers Wybór przez partnerów programu innowacyjnego forecasting of dynamic evolution of a network Prognozowania dynamiki rozwoju sieci Short description of the industrial DESNET and of its product and/or services One/several-man firms deal with video and photographing all kinds of events (weddings, meetings, etc.) and official parties ( opening ceremony, opening of exhibition, etc.) processing movies, audio end image, recording on many kinds of media, making spots. Jedno/kilkuosobowe firmy zajmujące się videofilmowaniem i fotografowaniem różnych eventów (śluby, studniówki) oraz imprez oficjalnych (np. otwarcia, wręczenia itp.), obróbką obrazu i dźwięku, nagrywaniem na różne nośniki, a także produkcją spotów. Links English national language Strong Points explained Further information 2

information Przepływ zadań na szczeblu kierowniczym i przepływ informacji Organization Arrangement negotiation of internal agreements/ control mechanisms, or agreements with external bodies selecting

3 Network Overview General Information Qualitative Information Network type Distribution on the region Personnel / skills Coverage of product market ID consists of 3 small firms, which cooperate to provide complex service all kinds of events; 2 firms are specialized in video and 1 in photography. All 3 firms are located in Dolny Śląsk (area up to 30 km 2 ), however they are concentrated only in 2 cities: two of them in Oława, one in Wrocław. Network employs permanently 4 persons who are having different skills + 2 auxiliary persons (employed temporary) Skills: Video: Video and Audio recording/processing video and audio/copying on different formats(vhs, DVD, MiniDV). Photography: Photographing/ Computer processing of the picture/designing collections and albums. Video: 20% (Oława) Foto: 10 % (Wrocław) Estimated annual sales Area description Average firm dimension Export volumes (annual) of the DESNET About 200 orders/year Estimated 700 PLN/order 3 firms; 1-3 employers per firm; 2 firms from Oława (about citizens), 1 firm from Wrocław (about citizens). Firms are located in Dolny Śląsk, but they try to operate in all country. Average 1-3 persons per firm. Photography: 2 (permanent) + 1 (auxiliary). Video 1: 1 (permanent) + 1 (auxiliary). Video 2: 1 (permanent). None Operation Structure Qualitative Information Division of labour among firms Each firm can serve the same service (equivalent firms), but each have different specialization; firms search orders/clients individually, but then divide labour between partners depending on specialization and clients requirements, and to reduce the time of order realization. Activities: 1. client searching->recording->processing->copying, 2. Chosen elements: order, recording, processing (special effects), copying to selected formats. 3

All 3 firms are located in Dolny Śląsk (area up to 30 km 2 ), however they are concentrated only in 2 cities: two of them in Oława, one in Wrocław.

4 Organization of logistics and distribution For the sake of size of firms in DESNET and type of service each firm organize transport individually (internal transport); carriage of employers and equipment in arrangement place by private mean of transport. Degree of concentration of production Video 1: 20% Video 2: 35% Photography: 45% Steps: finding client (1 firm)->recording/photographing(1-3 firms)-> processing(1-2 firms) ->final product (1 firm). Logistic bodies; carriers; personnel Applied ICT technologies Internal means of transport (1 car per firm). 1. Hardware & software to digital processing of the picture and sound. 2. Internet: communication by , forums as a basic way to gain information. Organization Structure Qualitative Information Agreements and control mechanisms among partners Responsibilities in the network Existence of collective agreement with external bodies Existence of larger leading firms in the DESNET Network operates on a basis of non-formal agreements and on a rule of reciprocal trust (confidence); Non-formal agreements define general rules of coordination (sending clients to other partners, dividing profits, responsibility before client); besides general rules for each order is established a detailed plan of activities/tasks (what should be do, who does it do, how much it will be cost). Each firm can seek orders independently; firm that gets an order become a front-man of all DESNET and preside over negotiation (talks) with client. Client requirements are discussed in DESNET and partners can propose other solutions, which later are negotiated by front-man with the client; firm that is a front-man is responsible before the client and partners are responsible before the front-man. Non-formal acquaintances with center agents that organize parties, which can be a potential sources of orders for DESNET (e.g. Culture Centre). None equivalent firms. 4

Degree of concentration of production Video 1: 20% Video 2: 35% Photography: 45% Steps: finding client (1 firm)->recording/photographing(1-3 firms)-> processing(1-2 firms) ->final product (1 firm).

5 Type of coordination body & function Coordination center is create in firm that gain order (front-man), it become a place of connection between client and others firms of DESNET; Negotiate agreements with client taking into consideration eventually partners proposition from DESNET. Type of organization structure Number of leading firms; average size of leading and ancillary firms Equivalent firms: 1-3 person per firm. 5

client taking into consideration eventually partners proposition from DESNET.

6 Interaction with Socio-Economic Environment Marketing strategies Degree of integration of the DESNET with its local labour market Qualitative Information 1. Advertisement in local press. 2. Advertisement in regional guide of this branch. 3. Advertisement on thematically connected Web sites. 4. Making publicity on thematically connected forums based on the rule: It doesn t matter what they say, it s important to say much. Very small 2 persons employed temporary when it s necessary. % employees in DESNET firms over the population Omitted because very small. Number of DESNET firms over number of firms in the area Oława: 20% over number of firms in this branch in city. Wrocław: less then 1%. Note 6

Making publicity on thematically connected forums based on the rule: It doesn t matter what they say, it s important to say much.

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