IS SLOW TOURISM FEASIBLE IN POLAND? Maria Burmecha Olszowy University School of Physical Education in Wroclaw

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1 IS SLOW TOURISM FEASIBLE IN POLAND? Maria Burmecha Olszowy University School of Physical Education in Wroclaw

2 Agenda 1. Introduction 2. Method 3. Results 4. Conclusion Key words: slow tourism, slow farm stays = agrotouristics (slow), slow tourism organizators

3 Slow tourism Matos (2006) ecotourism, tradition, culture and health oriented (wellness), Dickinson, Lumsdon (2010) responsible and sustainable travel (transport), Yurtseven, Kaya (2011) tourists needs Wiśniewska (2012) culinary heritage, sustainable tourism.

4 The aim of the research Who are the slow tourism operators? Why do they offer slow tourism? What does slow tourism mean for the owners of slow tourism farms? What are the criteria of slow tourism accommodation?

5 Method 1. Online analizies and searching in print media and identifaction of 15 th farm stays (slow oriented). 2. The participant observation. 3. The interviews.

6 Online and adverts searching 1. Two main locations of slow farm stays. Farm stays in Poland total-638, slow labeled-32(2013), 2. Fram stays websides are interactive, often run with blogs, FB, videos, recommendations of eco and local initiatives, 3. Websides: personalized and eco friendly 4. Large Promotion in social media (healthy, tourism, wellbeing (eg. Country, Weranda, KukBuk ),


8 The Slow Farm Stay overview 1. The location q q q q In the remote areas. Close to nature. Is mostly excluded from others buildings (at the edge of village). Not well signed on place (not for random guests) One finds difficulties to get there.

9 The Slow Farm Stay overview 2. Home q q q q q q Comes from XIX century and has been reconstructed. Designed in two styles: very modern or connceted to the old fashion style + wi fi. Small up to 5 rooms. Eco solutions. No rooms for farm annimals (only chicken or horses). No TV in rooms.

10 The Slow Farm Stay overview 3. Around the home q q q q Organic garden, Relaxing area, Herbs garden, Sport equipment for rent (snow shoe, crosscountry skiing, boat, bikes, trekking poles).













23 The Slow Farm Stay overview 3. The offer q Slow food menu, q Privated guided tours, q An art. and culinary or rural lifestyle workshops run by locals, q Yoga and relaxation sessions, q Nature and wildlife exploring by night and during the day, q A list of local festivals and events.





28 The interviews with the owners 1. Who are they? q q q q q years old with bachelor s degree, Working as freelancers (an artist, an architect,a writer, a musician, an interior designer), Come from big cities (mostly from the capitl) Aware of the importance of the environment and health, Follow with trends.


30 The slow farms stay owners aim of their business q It s the way of escape from busy town, q It s connected with their life philosophy (slow life, slow food, weelbeeing), q Sharing of healthy lifestyle with others. q Slowing down (a deeper experience of 5 senses).

31 The opinion about slow food (the owners) Healthy Local Fresh Homemade Organic Seasonal

32 The opinion about slow tourism (the owners) Nature Being with guests (holiday creation) Eco food The environmental respect Being interested in local lifestyle Acitve tourism, coulinary tourism Preferable kind of transport: public, a bike, a boat, a horse Responsible and sustainable tourism

33 SWOT ANALYSIS : Strenghts Culinary Heritage of Poland Geographic differential Agriculture tradion (eco farms) The number of typical farm stays The two dark sky regions in Poland

34 Opportunities q Accomodation possibilities (683 farm stays in Poland) q Development of cottage industry (local products, local bussinesses) q Maintenance of polish tradition and culture q Better quallity of life for locals

35 Weaknesses Locals are not aware of the environmental problems, Slow farm stays run by immigrants from big cities (not locals), Too much activities may distrub in taking rest and slowing down (different offer from crochet knitting and baking bread workshops to basic farm jobs workshops).

36 Threats q Dissapperance of real country lifestyle (too modern houses), q Locals may not want to cooperate with others, q Locals may not respect the environment protection projects.

37 Conclusion The slow tourism opperators draw attention to culture, tradition, the environment, local and authenticity. Slow tourism become more and more popular in Poland and it is a chance to save the culinary historical and nature heritage. Slow farm stays give the opportunity to familiarize with the traditional way of country life style (authenticity and real experiences). Slow tourism is a way of keeping the orginal character of polish country.

38 What do you think about slow tourism?

39 Literature Caffyn A. (2009) Slow tourism nowy trend w rozwoju turystyki (źródło: pobrano _ Dickinson J.E., Lumsdon L. (2010) Slow Travel and Tourism. Earthscan, London. Fullagar S., Markwell K.W., Willson E. (2012) Slow Tourism: Experiences and mobilities. Wyd. Channel View, Bristol, Gralak K. (2012) Slow tourism współczesny trend w rozwoju turystyki. [W:] I. Ozimek (red.), Współczesna turystyka i rekreacja nowe wyzwania i trendy. Wyd. SGGW, Warszawa. Georgic G. (2013) Slow Movement as an Extension of Sustainable Development for Tourism Resources: A Romanian Approach; The Bucharest University of Economic Studies, Tourism and Geography Department, (źródło: Slow_Movement_as_an_Extension_of_Sustainable_Development_for_Tourism_Resources._A_Romanian_Appr oach, pobrano: ) Honore C. (2012) Pochwała powolności. Jak zwolnić tempo i cieszyć się życiem. Wyd. Babel, Warszawa Jędrzejczyk I. (1995) Ekologiczne uwarunkowania i funkcje turystyki. Wyd. Śląsk, Katowice Jones P., Shears P., Hillier D., Comfort D., Lowell J. (2003), Return to traditional values? A case study of Slow Food, British Food Journal, vol. 105 no 4/5 pp

40 Literature Kutkowska B (2007)., Zrównoważony rozwój rolnictwa i obszarów wiejskich terenów górskich na przykładzie Kotliny Kłodzkiej. [W:] A. Hałasiewicz (red.), Zrównoważony rozwój obszarów górskich. Fundacja Programów Pomocy dla Rolnictwa FAPA, Warszawa (źródło: pobrano ) Latocha A.(2007) Krajobrazowe uwarunkowania potencjału turystycznego Ziemi Kłodzkiej. [W:] A. Hałasiewicz (red.), Zrównoważony rozwój obszarów górskich. Fundacja Programów Pomocy dla Rolnictwa FAPA, Warszawa (źródło: pobrano ). Leśniak J (2012)Ekohotel SPA jako element zrównoważonej turystyki w Szwecji źródło: [ ]. Matos R. (2005) Can Slow Tourism bring New Life to Alpine Regions?, autor: Stefano Dall Aglio, s. 73[ ]. Siekierski J. (2003) Ważniejsze tendencje rozwojowe turystyki wiejskiej na przełomie wieków. [W:] I. Jędrzejczyk, W. Mynarski (red.), Turystyka w Polsce w warunkach integracji europejskiej i globalizacji rynku światowego. AWF, Katowice. Wiśniewska M (2012) Żywność, życie i turystyka w stylu slow źródło: [ ]. Yurtseven H.R., Kaya O. (2011) Slow Tourists: A Comparative Research Based on Cittaslow Principles. American International Journal of Contemporary Research, 2, (91 98) Zaręba D. (2010) Ekoturystyka. PWN, Warszawa.

41 Literature WP4-2_BROCHUREitinerari.pdf [ ]. aktualnosci/artykul/final-konkursu-piekna-wiesdolnoslaska-1/ [ ]. TraditionalCrafts [ ]. [ ].