We provide comprehensive services, from concept development to final reporting, operating in the following areas:

Wielkość: px

Rozpocząć pokaz od strony:

Download "We provide comprehensive services, from concept development to final reporting, operating in the following areas:"

Michał Żurawski
8 lat temu
Przeglądów:

1 Dear Sir or Madam, We have been providing a wide range of services since Our specialized personnel make use of their expertise in various fields, such as sport marketing, product placement, preventive programmes and ATL campaigns. We provide comprehensive services, from concept development to final reporting, operating in the following areas: Event Marketing Conferences Launches Mass events Teambuilding events Integrated Marketing POS promotions (arcades, shopping centres and supermarkets) Sales promotion competitions Co-promotions Sponsoring Social and preventive campaigns Ambient media Creation Communication strategy ATL and BTL creation Graphics design Photo sessions With confidence in the effectiveness of interdisciplinary measures, we use various communication channels. We believe in a precise selection of tools to effectively reach selected target groups by naturally becoming part of their lifestyles. If you have complex, non-standard or unique objectives nothing is impossible Our strengths lie in our enthusiasm and in the conviction that the best ideas are awaiting their brief. Looking forward to our cooperation, I am presenting a description of selected implementations. Wojciech Dołhun Infinity Managing Director 1

We provide comprehensive services, from concept development to final reporting, operating in the following areas: Event Marketing Conferences Launches Mass events Teambuilding events Integrated

2 Polkomtel SA. Bystrzaki Plusa Educational and Preventive Programme Creation (copywrite & graphic design) of educational materials, organization and production of the Programme. Promotion of the rules of wise participation in road traffic among in-school youth. The Plus Bystrzaki Plusa Programme takes advantage of the popularity of biking as a leisure activity to inform and educate. Within the 64th Tour de Pologne, a series of races was organized for primary and middle school children (Warsaw, Olsztyn, Gdańsk, Poznań, Świdnica, Jelenia Góra, Karpacz), called MiniTour de Pologne The sport competition was accompanied by a mobile Traffic Park, where policemen verified the practical understanding of traffic rules. Programme Partners Ministry of National Education, General Headquarters of Police, Lang Team. 2

The Plus Bystrzaki Plusa Programme takes advantage of the popularity of biking as a leisure activity to inform and educate.

3 Rebranding FIAT Fiat goes back to the best of its roots: fashion, sport and Italian lifestyle. Opening of Platinium Club 2000 guests, including Polish celebrities, presented Fiat sweatshirts, till then only available in premium boutiques next to such brands as Roberto Cavalli, Dolce & Gabbana and Versace. A performance by Anna Maria Jopek, models in Fiat outfits, Fiat wine, and B-Boys on stage. Fiat Auto Poland, the sponsor of the opening ceremony, presented Quiksilver Fiat Freestyle Team, a team made up of the best extreme sport stars. Outside the club prelaunch of the four-wheel-drive Fiat Sedici, the perfect car for QFFT and its official vehicle. For this special night, celebrities chose Fiat sweatshirts (in Italian: Felpa Fiat ). Tomasz Bednarek Paolo Cozza Ilona Felicjańska Marysia Góralczyk Krzysztof Kasowski Michał Milowicz Andrzej Nejman Marcin Propkop Piotr Zelt 3

and Versace. A performance by Anna Maria Jopek, models in Fiat outfits, Fiat wine, and B-Boys on stage.

4 4

5 Fiat Goes Clubbing. Image Revitalization Events and animations in the hottest clubs in the biggest Polish cities. A series of performances by major Italian club music stars (Alfred Azetto, Sabri G., Luca Cassani, Sergio d Angelo with Sharon May Linn as vocalist, Mateo Esse). In January a joint performance by Polish and US artists in Melodia club in Warsaw. Two performance stages were taken over by musicians and singers: Miecz Szcześniak, Sławek Uniatowski, Hania Stach, Kasia Skrzynecka, Mario Szaban, Bracia Cugowscy, Maciej Silski. Their songs were created by the best American composers. The performance resulted in an album titled Poland Why not?, sporting Fiat s logo. 5

In January a joint performance by Polish and US artists in Melodia club in Warsaw.

6 Fiat Summer Team in the Performance Summer by RMF FM A summer road show with cars presentation. Fun for all in Fiat funfair: capoeira, racing simulators, DJs. Competitions with finals held on stage or in car showrooms Ustka Rewal Władysławowo Hel Kołobrzeg Świnoujście Dziwnów Mielno Darłowo Ustronie Morskie Stegna Ostróda Mikołajki GiŜycko Mrągowo Kętrzyn Karpacz Jelenia Góra 6

06 Ustka 02.07.06 Rewal 08.07.06 Władysławowo 09.07.06 Hel 15.07.06 Kołobrzeg 16.07.06 Świnoujście 22.07.06 Dziwnów 23.07.06 Mielno 29.

7 Alfa Romeo Co-promotion with W.Kruk (Deni Cler), Ski Team and Audio Klan (Top Hi Fi) Hitting a new high-income target group with the offer of Alfa Romeo cars. The best customers of partner companies received invitations for a special test drive in the latest Alfa Brera. Marketing services exchange (catalogues and magazine addressed to the customers of partner companies). In Slovakia, selected contractors of Ski Team, as well as artists and media representatives tested Alfa Romeo cars and the latest collection of Ski Team skiing equipment (Spyder, Dynastar, Ice Peak, Luhta, Rukka, Lange, Gary). The cars were tested in winter scenery on the route between Tatralandia and Jasna, with a prelaunch show of Alfa Brera as a highlight. 7

Marketing services exchange (catalogues and magazine addressed to the customers of partner companies).

8 Arcades, Shopping Centres, Supermarkets Attracting and arousing the interest of shoppers. Loyalty-building and expanding leisure offerings: fashion shows, children s programmes, magic and illusionists. 8

9 Fiat Auto Poland. Sales Promotion Sale of show cars, presentation of the product range on the biggest road crossings and second-hand car sale markets in Masovia, Silesia, Greater Poland and Pomerania. 9

10 Launching Alfa Brera. Warsaw, Dom Dochodowy Launch of the most exciting car of the year: Alfa Brera. Presentation delivered by: Enrico Pavoni, the President of Fiat Auto Poland, Lucyna Bogusz Sales and Marketing Executive for Alfa Romeo and Marzena Rogalska TV star. The show was accompanied by breathtaking acrobatics by Ocelot Movement Theatre. Journalists and culture celebrities admired the car and paintings by Edward Dwurnik, inspired by Alfa Brera. 10

Executive for Alfa Romeo and Marzena Rogalska TV star.

11 Top Secret. Photo Session Fall/Winter 2007 collection. Catchword of the season: Top Secret. See you on the top. 11

12 GRAPHIC DESIGN Fiat Auto Poland Invitation to the presentation of Fiat Panda 4 x 4 12

13 GRAPHICS DESIGN Graphic design for the Rembrandt van Rijn exhibition at the National Museum in Warsaw. 13

14 GRAPHICS DESIGN 14

15 GRAPHIC DESIGN 15

16 Fiat Ital Sound Since April 2007, in Co Jest Grane, a weekly supplement to Gazeta Wyborcza Fiat Ital Sound has been recommending the most exciting club venues and presenting events with the participation of Fiat rally drivers and sportspeople, members of Quiksilver Fiat Freestyle Team and Fiat Yamaha Cup. 16

venues and presenting events with the participation of Fiat rally drivers and

Podobne dokumenty

Awareness campaign Safe rail-road level crossing "Stop and Live!"

Awareness campaign Safe rail-road level crossing "Stop and Live!" www.plk-sa.pl Geneva, 12-13 May 2014 The key objective of the campaign is: What are our objectives? - to promote the correct patterns of