25 years ago Poland changed its political system. We regained our independence.

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Iwona Rybak
8 lat temu
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2 25 years ago Poland changed its political system. We regained our independence.

3 During those years we have made significant progress and tremendous growth in all areas of life in our country.

4 Gazeta Wyborcza, created on the occasion of the first free elections, was present for the last quarter of a century. As was TVN, the second commercial station in Poland.

5 Not all Polish people appreciate the changes that have taken place in the last 25 years. Many citizens feel disadvantaged by the transformation, with some media and political parties using it against them.

6 Neither did we want to antagonize the attitudes of Polish citizens nor did we want to prove who is right. Therefore, we decided to show the positive transformations over the past 25 years through the people who made them. In this way, we are reminded of the achievements, which everyone in our country can be proud of.

Therefore, we decided to show the positive transformations over the past 25

7 Together with the readers of Gazeta Wyborcza and TVN viewers we decided to divide People of Freedom into 5 categories: society, science, culture, business and sport. There was not a category for politics. Patronat Prezydenta RP Bronisława Komorowskiego. 25-lecie Wolności PLEBISCYT JAK ZAGŁOSOWAĆ NA SWOJEGO CZŁOWIEKA WOLNOŚCI? Wystarczy przysłać do nas smsa na nr 7122 (koszt 1, 23 zł z VAT). W treści trzeba wpisać numer, który znajdą Państwo obok swojego kandydata. Czekamy na Państwa głosy to one zadecydują, kto zostanie Człowiekiem Wolności w każdej z pięciu kategorii: społeczeństwo, kultura, nauka, biznes i sport. Głosować można do 31 maja. Ogłoszenie laureatów odbędzie się na uroczystej Gali transmitowanej przez TVN 1 czerwca o godz. 20. NAUKA 01 Henryk Skarżyński 02 Dwa zespoły studentów 03 Maria Janion 04 Adam Maciejewski 05 Włodzimierz Strupiński KULTURA 06 Rafał Blechacz 07 Leszek Możdżer 08 Janusz Głowacki 09 Krystyna Janda 10 Agnieszka Holland BIZNES 11 Wiesław Rozłucki 12 Jan Kulczyk 13 Solange i Krzysztof Olszewscy 14 Tomasz Zaboklicki 15 Irena Eris SPORT 16 Adam Małysz 17 Justyna Kowalczyk 18 Agnieszka Radwańska 19 Rober Korzeniowski 20 Renata Mauer -Różańska SPOŁECZEŃSTWO 21 Siostra Małgorzata Chmielewska 22 Janina Ochojska 23 Jerzy Owsiak 24 Ewa Błaszczyk 25 Jan Ołdakowski

Wystarczy przysłać do nas smsa na nr 7122 (koszt 1, 23 zł z VAT). W treści trzeba wpisać numer, który znajdą Państwo obok swojego kandydata.

8 To seek such individuals and to select them we have engaged Gazeta Wyborcza readers, TVN viewers and netizens. They could nominate everyone, not only headlining individuals.

9 All media platforms, which belong to our publishing group Agora S.A. (radio tokfm, cinema chain Helios, outdoor company AMS, wyborcza.pl and gazeta.pl) got involved in the event together with us.

10 The Polish President got involved in our plebiscite by organising the celebration of the 25th anniversary of freedom in Poland.

11 Tens of thousands of Gazeta Wyborcza readers and TVN viewers took part in the plebiscite People of Freedom.

12 During the event Gazeta started a discussion about 25-year-old Poland; what we have achieved so far as well as what could still be improved. Many outstanding and prominent people, such as Adam Michnik, Timothy Garton Ash or Philip Zimbardo took part in the debate.

13 The plebiscite was present every day on different TVN channels: DDTVN, TVN24, TVN24 Business and World as well as TVN24.pl website. Those broadcasting stations covered the subject in a variety of programmes and showed TV spots promoting our common action.

14 The finalists were chosen through text votes. This way we could get all Polish citizens involved. Our editorial team decided that the income from all text messages will go to the victims of the Ukrainian conflict.

Our editorial team decided that the income from all

15 6 million people watched the live finals on 1st June 2014 broadcasted by the TVN station. Our Editor-in-Chief Adam Michnik and the Chairman of TVN Board Marcus Tellenbach appeared together with the former president Lech Wałęsa and the current President of Poland Bronisław Komorowski. During the gala we could also see our Prime Minister Donal Tusk and the Marshall of Parliament.

together with the former president Lech Wałęsa and the current President of Poland Bronisław

16 We were present not only on television during the biggest viewership times, but also in both national and regional press, online and on outdoor advertisements.

17 All polish newspapers and major websites were writing about the plebiscite: Polityka, Rzeczpospolita, Wprost, Newsweek, wp.pl, dziennik.pl, onet.pl, wirtualnemedia.pl, se.pl, gazetaprawna.pl as well as fronda.pl, wpolityce.pl and wsieci.pl.

wp.pl, dziennik.pl, onet.pl, wirtualnemedia.pl, se.

18 All major TV stations, not only TVN, and radio broadcasters were talking about the People of Freedom. They were also present on billboards across the country.

19 We have also achieved a huge success within the business. Thanks to our partner TVN and all sponsors (PZU, Totalizator Sportowy, BZ WBK) we have made the return on investment and also a nice profit!

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