tastes good Polish food specialities

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1 POLAND tastes good Polish food specialities

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3 Polish food specialities Sector Promotion Project

4 Sector Promotion Programme for Polish Food Specialities Sector The Programme implemented under the system project of the Polish Ministry of Economy Promotion of Polish Economy on International Markets Sub-measure of the Innovative Economy Operational Programme The system project is intended to boost the competitiveness of the Polish economy by improving its image among the international partners and increasing the access to the information on Poland and on possibilities of business contacts with the Polish partners. The project is being implemented through sector promotion programmes designed to develop a positive image of the Polish economy throughout the world. Sector Promotion Programme for Polish Food Specialities Sector is intended to create new strong Polish brands which will be recognizable all over the world and, therefore, associated with the country of origin. The project involves domestic producers and processors of food products: meat, including poultry, fruit and vegetables, milk, cheese, milled cereal products, bread and fresh cakes, pasta, cocoa, chocolate, confectionery, tea and coffee, vodkas, cider, fruit wines, beer. The promotional actions planned for the period will allow the Polish export specialities to become known and to make foreign consumers aware of a new brand called «Poland». The activities arranged under the Programme are carried out in Russia, Germany, China, France, Ukraine and the United Arab Emirates and consist in participation in fairs and exhibitions abroad (World Food Moscow, SIAL Paris, Gulffood, SIAL China, World Food Ukraine, Anuga), economic missions and sector seminars abroad, production of a promotional film on the Polish food specialities sector, study tours in Poland for foreign journalists, conferences for the foreign food sector representatives during the largest food fair POLAGRA FOOD. The preparation and organization of the promotion scheme concerning the Polish food specialities is the responsibility of the Agricultural Market Agency; it is a government institution which acts as a Paying Agency and a body responsible for promoting agricultural and food products. Project co-financed by the European Regional Development Fund under the Operational Programme Innovative Economy

5 Sector Promotion Project Polish food natural, wholesome, innovative, available all over the world Heart and effort put into the production of the Polish food give it its character. The specificity of the Polish food matches the personality of each Pole, and it certainly matches the most famous figures in Polish history The Polish food specialities producers are like our great countryman Pope John Paul II open to the world and ready to get through with their products to every corner of the world from Iceland to Australia. They are also brave and determined and do not fear new challenges on their way to success like Lech Wałęsa, a shipyard worker who led a powerful anticommunist movement and later on was elected the first President of the free Poland and awarded with the Nobel Peace Prize. The Polish food industry draws extensively on the most recent technological achievements, however, Polish food is mainly produced form natural components. We gladly take advantage of the innovations, but we do not forget about tradition. As Maria Skłodowska-Curie who achieved everything in the domain of science but spoke only Polish at home. The tastes of the Polish food specialities are out of this world. The taste of Toruń gingerbread, that Nicolaus Copernicus ate heartily when working on the heliocentric solar system, is one of them. The Polish food sector also wants to change the prevailing vogues and introduce innovative solutions as the work of Copernicus has changed our perception of the solar system. The romantic spirit which is so close to each Pole is helpful in creating food which matches all dishes of other cultures and delights the palate like the music of Frederic Chopin, the most famous Polish composer, delights the soul. Polish food makes us think about quality, health and subtlety which helped Zbigniew Boniek, the most talented Polish football player, be a success on the pitch. 3

6 POLISH FOOD SPECIALITIES Polish Food Quality Systems The consumers are more and more keen on the food quality and origin regardless of the price. This attitude of a contemporary consumer promotes the demand for recognizable and acknowledged trademarks which reflect the guaranteed quality of the food products. This demand is met by the domestic food quality systems in place for a number of years. INTEGRATED PRODUCTION A plant production system which is particularly friendly to the environment and human health. It was adjusted to the Russian Federation standards and allows to obtain certificates of conformity with the Russian requirements. QUALITY TRADITION This is a mark awarded to high quality food products, in particular to traditional products. The system covers products of outstanding quality, reputation or other features which distinguish these products from other in a given category. The system is run by the Polish Chamber of Regional and Local Products. QMP SYSTEM The mark is owned by the Polish Association of Beef Cattle Producers. The system imposes standards for breeding, feeding, transport and meat production. Beef marked with System QMP mark has been obtained in a production process designed so as to ensure natural softness, tenderness and juiciness which exceed the commercial quality standards applied in Poland so far. PQS PORK QUALITY SYSTEM A system developed and implemented by the Polish Pig Breeders and Producers POLSUS and Polish Meat Association to obtain high quality pork. The typical feature of the system consists in that standards for each stage of pork production procedures have been developed to have impact on the final quality of the product. QAFP A SYSTEM OF QUALITY ASSURANCE FOR FOOD PRODUCTS The system has been established by the sector organization, i.e. the Union of Producers and Employers of the Meat Industry UPEMI. The system is not intended for one group of products only it is continuously supplemented with new quality standards. So far, the sets comprise standards for pork meat, for chicken and turkey breast meat as well as for Polish oat goose meat. Polish products in the EU system of quality assurance of food products At present, 34 Polish food products have been registered by the European Commission TRADITIONAL SPECIALITIES GUARANTEED (TSG) So far, 9 Polish products have been registered in this group. They include meads (półtorak, dwójniak, trójniak and czwórniak), sausages (jałowcowa, myśliwska, kabanos), oil (olej rydzowy) and pierekaczewnik (a speciality of the Tartar minority living in Poland for centuries). 4

7 Sector Promotion Project PROTECTED DESIGNATION OF ORIGIN (PDO) So far, the right to the PDO logo has been granted to 9 Polish products: cheese products (oscypek, bryndza podhalańska, redykołka), cherry fruit (wiśnia nadwiślańska), a carp fish (karp zatorski), bean varieties (wrzawska, Piękny Jaś z Doliny Dunajca), honeys (podkarpacki spadziowy and miód z Sejneńszczyzny). PROTECTED GEOGRAPHICAL INDICATIONS (PGI) The European Commission has registered 16 Polish products in this group: a strawberry variety (truskawka kaszubska), apples (łąckie, grójeckie), plums (szydłowska and suska sechlońska), a bean variety (fasola korczyńska), honeys (drahimski, kurpiowski, wrzosowy z Borów Dolnośląskich), bread (chleb prądnicki, obwarzanek krakowski), cakes and confectionery (kołacz śląski, rogal świętomarciński, andruty kaliskie), a sausage (kiełbasa lisiecka), cheese (wielkopolski ser smażony). ORGANIC FARMING The share of the organic farming area is systematically growing and now amounts to 2.8% of the total crop area. This is a response to the growing consumer awareness, wealth, greater significance of healthy lifestyle and most natural products. PROGRAMME OF AWARDING POLISH FOOD PRODUCTS Discover Great Food Programme, approved by the Ministry of Agriculture and Rural Development, is intended to award prizes for food products. It provides information to the consumers who are looking for high quality products. Products bearing the Programme logo meet the highest safety and quality standards and are indeed tasty, even if they are obtained using industrial methods and produced on a large scale. INSPECTIONS NOT RELATED TO THE QUALITY SYSTEMS In Poland there are obligatory systems which ensure food safety: Good Production Practice (GMP) and Good Hygiene Practice (GHP), as well as HACCP. The meat processing establishments also apply ISO standards and EUROP system for raw material evaluation. Permanent health safety surveillance of the range of plant and animal products manufactured in Poland on a large scale is carried out by the national veterinary and sanitary authorities such as Inspekcja Jakości Handlowej Artykułów Rolno-Spożywczych (Agricultural and Food Quality Inspection), Inspekcja Weterynaryjna (Veterinary Inspection), Państwowa Inspekcja Sanitarna (State Sanitary Inspectorate), Państwowa Inspekcja Ochrony Roślin i Nasiennictwa (Main Inspectorate of Plant Health and Seed Inspection). Polish bakery products With bread and salt The Poles are known as the open, friendly and hospitable nation who cherishes the tradition of welcoming their guests with bread and salt. This custom has been rooted in Poland for ages and has been present countrywide. While in Poland, one can enjoy tasting a lot of unusual dishes, bonnes bouches and savouries which, due to their absolutely unique taste, may conquer the palates of each and every gourmet. However, it is bread that is eaten most commonly and present on each and every Polish table. Modernity and tradition Polish agriculture and industry combine tradition with modernity. The tradition of bread making is well established in Poland. Bakers offer umpteen forms and flavours (e.g. baguettes, bread, kiflis, bread rolls and 5

8 POLISH FOOD SPECIALITIES sify flavour and to enhance nutrition values of bread, Polish bakers use bran, grains, amaranthus cruentus, dried fruit, flakes, honey, herbs. halloth), which cannot be resisted even by the most fastidious gourmets. Poland excels in mixed wheat and rye breads. Among the broad range of breads one has to highlight the types of bread which are recommended by diet experts: whole-grain bread and bran bread. Apart from wheat and rye flour, Polish bakers also use flour made of rare grains such as spelt, or gluten free flour, which means that the traditional sector can embrace special purpose markets. To inten- Contemporary trends The market offer keeps including newer and newer varieties of bread products, which is a consequence of technological progress on the one hand, and contemporary fashion, changing life-style and eating habits of consumers on the other hand. Supermarkets are full of i.a. long life bread, toast bread, crisp bread, hamburger rolls, hot-dog rolls, as well as specially packed half-products for baking at home and deep frozen bread for the catering industry. Modern technologies of preparation and packing make it possible for bread to be supplied to distant markets. Not only the Polish market Polish bread products are more and more demanded abroad. Our baking sector supplies the markets of the European Union as well as Russia. Export from Poland includes not only bread and rolls, but also wafers and waffles which account for 20% of the total exports of baked products. Polish grains not only for bakery products Family organic farms Poland is the EU leader in grain production. In terms of the area under crops Poland ranks second (following France) in the EU. Grains are most often cultivated on family farms which combine tradition and modernity. Crop rotation and methods of production used on such farms feature lower usage of mineral fertilizers and crop protection measures in relation to western European farming systems, therefore the impact on the natural environment and landscape is not as high as elsewhere in the EU. Clean environment provides excellent conditions for producing nutritious and healthy agricultural products for food processing, including organic products. 6 European bread made of Polish flour Natural and healthy Polish grain products are competitive on international markets and their

9 Sector Promotion Project flavour is appreciated by consumers. Wheat flour is one of the dominating Polish export commodities within the grain sector. Polish wheat flour has been increasingly sought-after by foreign recipients. Other Polish specialities Attractiveness of the offer of Polish grain products (flours, groats, bran, muesli) is a consequence of skilful adjustment to the changing needs of customers, even the most demanding ones. Poland exports a lot of malt, which is highly valued abroad, especially in Germany and the UK, as well as in Malaysia and Cambodia. Excellent quality of grain allows the production of malt featuring excellent qualities which are valued worldwide. Foreign customers also value Polish groats and granules. They are rich in protein, fibre and vitamins. In north-eastern part of Europe buckwheat is popular, of which Poland is an important producer. Due to its nutritious value buckwheat is a valuable component of the vegetarian diet. Pasta from Italy to Poland Traditional, but modern There are nearly 200 pasta plants in Poland. They produce noodles of better and better quality from selected grains with the use of state of the art equipment and production technologies for preparing and drying dough. Pasta is made based on natural ingredients, without preservatives, artificial dyes or aromas. New challenges Polish pasta manufacturing plants produce pasta from durum wheat as well as from common wheat. The use of durum wheat of the highest quality guarantees the pasta being cooked al dente. Pasta from common domestic wheat is made to suit traditional Polish taste of clients who prefer soft noodles. Apart from pasta made of wheat flour, the Polish market offers pastas made of buckwheat flour or soya flour. Buckwheat pasta does not contain gluten, or wheat starch, or eggs or milk, therefore it can be eaten by persons forced to stick to gluten free and low protein diet. Whole grain pastas recommended in particular in various types of slimming diets are becoming more and more popular on the domestic market. The Polish pasta industry adjusts its production to the clients needs. Abundance of shapes and flavours An important feature of Polish pasta is the variability of shapes. The range includes ribbon-cut noodles, penne, gnocchi, fusilli, 7

10 POLISH FOOD SPECIALITIES filini, farfalle and stelline. Polish manufacturers also produce spaghetti, lasagne and stuffed pasta. Some shops offer home-made pasta produced based on a traditional recipe. Export of Polish pastas following the accession to the EU has been rising steadily. The top destinations include Germany, the UK, Czech Republic, Slovakia and Lithuania. Pierogi are quite a common type of dumplings associated with Poland and much valued by domestic consumers. These dumplings made of unleavened dough can be filled with various stuffings. The most common stuffings include a mixture of boiled potatoes and cottage cheese, meat, a mixture of sauerkraut and mushrooms or wild fungi, sweet cottage cheese, lentils, blackberries, strawberries and other berries. A type of pierogi called uszka (ear shaped) filled with wild fungi or minced meat are served with borscht or broth. Typical Polish flour based food products, commonly known and liked, include various types of kluski, namely dumplings without filling, made of wheat flour or starch (kluski leniwe, kluski śląskie) as well as knedle which are prepared from dough made of flour and mashed potatoes with fruit or meat filling, or paszteciki puff pastries. Milk from Polish cows Natural predispositions Due to natural conditions and a long-lasting tradition of cattle breeding, Poland is particularly predestined to develop milk production. Small concentration of herds makes it possible to use pastures which, apart from natural fodder, provide for animal welfare without harming the environment. European quality The application of the EU hygiene and veterinary standards to the process of milk acquisition, storage and transportation and rigorous observance thereof resulted in improved milk quality, and the restructuring of milk production contributed to the increase of production for trade purposes. 8 Volume (millions of milk equivalent litres) millions Dairy product exports Source: ARR based on Ministry of Finance figures Polish dairy products are very competitive in terms of nutritional values as well as diversity, functionality, flavour and price. Plenitude of flavours Investment in the dairy sector allowed the development of production potential of highly processed products. Increasing domestic demand and increasing export demand provided for a dynamic increase of cheese production (especially cheese spreads and fried cheese, as well as ripening cheese), which have become Polish export hits. The production of milk-based drinks and icecream has also been rising.

11 Sector Promotion Project Polish fruit and vegetables the best choice Naturally and healthy Poland is one of the biggest European and global producers of fruit and vegetables and processed fruit and vegetables. We are the EU leader in the production of apples, carrots and soft fruit (mainly sour cherries, cherries, raspberries and currants), and one of the leading producers of strawberries. The products of Polish orchards and gardens, as well as processed fruit and vegetables, are greatly appreciated by domestic as well as foreign consumers and are the synonym of tasty, healthy and safe food. Their unique flavour and look comes from the type of soil and climate. One cannot forget that reduced usage of pesticides in comparison to the biggest Western European fruit and vegetable producers also plays a role here. High quality horticultural crops are an excellent basis for the production of quality and tasty fruit and vegetable juices, frozen food and other preparations. Excellent food preparations Apple juice, sour cherry juice, raspberry juice, blackcurrant juice, strawberry juice and chokeberry juice are Polish export hits. Polish juices are competitive because of their high quality which is a consequence of an improvement in cultivation and production processes. Apart from concentrated fruit juices, Polish plants produce tasty and healthy table juices, nectars and soft drinks made of fruit from Polish orchards and plantations. Warm heart to frozen foodstuffs Poland is the EU s biggest and leading world producer of frozen fruit and vegetables. Their production is based on domestic, healthy and tested raw materials. In their production indigenous, reliable and healthy raw materials are used. Polish frozen vegetables (carrots, broccolis, zucchini, string beans, peppers, green peas, tomatoes, vegetable mixes and vegetable soups), and frozen fruit (especially strawberries, cherries, raspberries, currants, blackberries and gooseberries) are characterized by rich, natural flavour. The Polish fruit and vegetable sector supplies the saturated western markets (mostly EU) and dynamically developing eastern markets (including AIS, and Russia). As far as the EU market is concerned, Poland is the leading supplier of frozen strawberries, cherries and blackcurrants, and the second biggest supplier of frozen vegetables and raspberries. Companies producing frozen fruit and vegetables possess relevant certificates for quality management and use state of the art technologies. It must be emphasised that Polish fruit and vegetable processing companies hold strong and well-known brands created both domestically and abroad. 9

12 POLISH FOOD SPECIALITIES fruit and nuts, also have a unique flavour. Apart from direct consumption, these products are used as additives to baked goods and desserts. Preparations made of bilberries and cranberries are excellent side dishes to cheese, meats or cold cuts. Polish specialities in the category of processed fruit also include forest fruit preparations (mainly those made of blackberries which are also known as medicinal plant) and dog rose, including a unique preserve made of dog rose s petals. Jam and marmalade Jam, marmalade, powidła, puree and dried fruit made of fruit originating from Polish orchards, along with other preserved Marinated wild fungi, sauerkraut and pickled cucumbers As the EU leader in the production of vegetables, apart from frozen vegetables Poland also offers pickled food, traditionally made specialities, liked very much by Polish consumers, including sauerkraut (the main ingredient of the Polish bigos) and pickled cucumbers, marinated wild fungi and cucumbers, canned food, dried vegetables, as well as tomato purees and sauces. Preparations of fruits of the forest are also Polish speciality. Among Polish marinated nibbles there are also wild fungi, such as Chanterelles, Boletus, Xerocomus, Tricholoma, Suillus. In Polish cuisine they are also used in a dried form, (especially Boletus and Xerocomus). Wild fungi are also available in a frozen form. Polish pork and beef safe and tasty Thousand tonnes 350 Pork Beef Rich tradition rich taste Poland belongs to the biggest producers of red meat in the EU. It has a very long and rich tradition of pig breeding. Polish producers were leaders in pig production at the beginning of the 20th century in terms of breeding for bacon. Despite the development of intensive farming, over 80% of domestic pig herds are bred in individual family farms, where Pork and beef exports Sources: ARR report based on Ministry of Finance figures. 10

13 Sector Promotion Project they feed on natural fodder, mainly grains. Poland has favourable natural conditions for pig breeding as well as a potential for beef production. High quality of Polish red meat has been more and more appreciated not only by EU consumers, but also by consumers from non- EU countries. In recent years, Polish pork export has been hitting approx. 70 destinations worldwide. Polish method for healthy poultry meat Appreciated abroad Poland has been cherishing a long-lasting tradition of poultry breeding, i.e. chickens, turkeys, geese and ducks. The production of live poultry is the most intensified branch of animal production in Poland. Excellent taste of Polish poultry meat has been discovered by more and more customers abroad. The 2011 volume of poultry production was almost 4.5 times bigger than in In recent years poultry meat from Poland has been exported to approx. 80 countries of Europe, Africa, Asia and North America. Migration of Polish geese Poland is the biggest geese producer in Europe. Geese breeding is regarded as one of the specialities of the Polish agriculture. Polish Thousand tonnes Poultry meat exports Source: ARR report based on Ministry of Finance figures. geese guarantee not only delicious meat, but also feathers and down for which Poland is famous all around the world. From the earliest days of life Polish geese enjoy green open air runs, meadows and pastures. They are fed on variable fodder. The meat of geese fed on oats for the last weeks of breeding is a Polish food speciality called oat fed goose. It has a lot of enthusiasts and is referred to as an example of good Polish food. The meat of young oat fed geese includes over 23% proteins and approx. 4% fat. Because of the quality of Polish goose meat, 95% of production is intended for export. Poland is also famous for the fat of oat fed geese, which is regarded as healthy animal fat due to a significant content of unsaturated fats and vitamins. 11

14 POLISH FOOD SPECIALITIES Cured sausages and hams every day and on holiday Polish speciality Poland has had a long tradition of producing cold cuts and other cured meat products. Excellent quality of Polish cured meat products is manifested by a steady increase in exports. The 2011 exports were almost 5.5 times bigger than in Kiełbasa cured sausage, it belongs to specifically Polish specialities. Its production is based mainly on red meat (mostly pork) but there are more and more poultry and beef products on the market. The exceptional taste of Polish kiełbasa is attributed to particular processes involving curing, smoking, drying, steaming, frying or ripening, as well as exceptional composition of spices. Cured sausages differ a lot depending on the region of Poland. One can choose among such types as krakowska, żywiecka, myśliwska jałowcowa, kabanos. Other delicious cold meats produced in Poland include: hams, sirloins, bacon, as well as mouth-watering pâtés. Polish meat products are exceptional for their taste as well as unique aroma. Modern technologies Cold cuts and other cured meat products are produced traditionally, according to old recipes, as well as with the use of modern production technologies, packing and portioning methods. The technological lines used as well as multi-century Polish tradition and practice of processing plants make it possible to manufacture variable products featuring exceptional features and tailored to different consumer requirements. New technologies make it possible i.a. to extend the life of cured meat products. It must be underlined that the machinery used for meat processing in Poland belongs to the most modern ones in Europe. Sweet little biscuits 12 Poland: a biscuit paradise Poland is a Promised Land for all the enthusiasts of the broadest possible assortment of intriguing tastes and shapes of biscuits. A variety of types of flour from Polish grains and various types of bran successfully address market requirements for healthy half-products which guarantee the quality of end products. A recent hit, especially

15 Sector Promotion Project among consumers whose diet is rich in fibre, includes biscuits produced from rye, spelt and wholegrain flour. What we are proud of Delicious biscuits from Poland are popular with European consumers as well as worldwide. The Polish biscuit sector closely monitors consumers preferences in order to manufacture products of the quality and taste meeting even the highest expectations. in aroma, spicy cookies containing honey and flavoured with ginger, cinnamon, cardamom, cloves and pepper, produced since the Middle Ages. They can also be coated with chocolate, glazed or filled with jam. Sękacz is another dainty produced in Poland. The cake is of golden colour and is made over an open fire. A ready cake resembles tree knots and branches. Sękacz is a long-life cake once made it remains fresh for many weeks without any preservatives. The advantages of the Polish biscuit industry include a variety of flavours and competitive prices. Part of the Polish biscuit sector is the most modern in Europe and is highly evaluated during the audits of the American Institute of Baking (AIB) a renowned institution whose certificates are awarded to the best food producing corporations. Gingerbread, sękacz and sponge cake The most popular Polish biscuits include produced for several decades delicje Jaffa cakes made of sponge cake, a layer of fruit jelly and a coating of chocolate. Other acclaimed form of cookie is Toruń gingerbread rich Chocolate and confectionery Sweet madness Due to their top quality at world level, disregarding the economic fluctuations, Polish sweets are sought-after by Polish as well as foreign consumers. Poland is one of the leaders in the production of chocolate products in Europe and worldwide. Thanks to technological progress and continuously implemented state of the art production processes Millions Cocoa confectionery Cocoa-free confectionery Export of confectionery and chocolate products Source: ARR report based on Ministry of Finance figures. 13

16 POLISH FOOD SPECIALITIES it is possible to constantly improve the quality of products and to broaden their range. Polish confectionery is exported to nearly 100 countries worldwide. A significant portion of exports hit the EU Member States, but Polish sweets are sought-after by Russians, Arabs and Americans alike. Finger licking good The most renowned and still operating Polish sweets factories were founded in the 19th There are several dozen industrial roasting plants and a number of small roasting plants where traditional methods and tools for roasting coffee are used. Producers and sellers offer various blends of coffee seeds, carefully selected by top class experts in terms of rich taste and aroma. Polish market offers packages of coffee seeds, ground coffee, instant coffee and cappuccino. Apart from natural coffee, producers offer excepcentury. Their brands and products were rooted in the minds of generations of Poles and foreigners. The most popular Polish sweets include i.a.: ptasie mleczko milk mousse in chocolate coating, chocolate coated dried plums, cherries, raisins, nuts, and sezamki (flourless sesame seed and honey sweets). Foreign consumers also like krówki kind of fudge (short or extending) made of Polish milk as well as chocolate candies. Hospitable nation treats you with tea and coffee Polish tea producers keep analyzing the market on an ongoing basis and try to satisfy even the fussiest consumers. Polish tea plants use imported raw material of tea plants as well as domestic herbs and fruit. Along with black tea, Polish stores offer green tea, white and red teas, as well as herb and fruit teas. Herb teas are produced from a single type of herb (mint, chamomile, lemon balm, lime, raspberry, cranberry, dog rose, chokeberry and forest fruit), or as a medicinal herb mix and mix of herbs and fruit. Polish producers also manufacture tea in the form of soluble powder or granule of different flavours to be prepared as warm or cold drinks or ice tea. 14 Taste and aroma Coffee and tea are the most popular stimulants (despite that neither traditional tea nor coffee is cultivated in Poland). Hardly anyone begins their day without a cup of coffee or tea. We drink coffee or tea with meals and desserts. Power of nature and diversity The habit of tea drinking was introduced to Poland in the second half of the 17th century. Poles started from drinking green tea, which was treated as medicine rather than a drink enjoyed for pleasure. The situation changed in the 19th century when green tea was superseded by black tea drunk with the addition of sugar and sometimes a slice of lemon. Coffee enthusiasts for generations The tradition of drinking coffee is quite long in Poland. The habit started at the end of the 17th century. Coffee taste and aroma fascinated the king of Poland John III Sobieski as well as our most distinguished poet Adam Mickiewicz. Coffee taste and aroma depend on its variety, the place of cultivation and the process of roasting.

17 Sector Promotion Project tional flavoured coffees (e.g. chocolate, vanilla or eggnog). The roasted grain beverage (so called grain coffee ) is also a valuable drink due to its benefits for health. This caffeine free beverage is made of grains (rye, wheat or barley), chicory, sugar beet and dandelion root. The product has been manufactured in Poland since the early 19th century. There is no coffee like the Polish kind; In all well-ordered households you will find A special coffee-maker tis Her charge To purchase from the River-trader s barge Or from the city store the finest beans, And to prepare it she Has secret means, As black as coal, as amber clearly glowing. As mocha fragrant, thick as honey flowing. And cream is needed too nor hard to get, For when the pots upon the fire are set, She seeks the dairy at the milking hour, And from the milk pans lightly skims the flower Into the jugs, for each cup one a piece, That each may have its little cap of fleece. Adam Mickiewicz, Pan Tadeusz, Book II (translated by Kenneth R. Mackenzie) Proposing a toast? Always with Polish alcohol! Polish power The history of alcohol production in Poland is very long and reaches back to the 15th century. Vodka is strongly rooted in the Polish culinary traditions and customs. The production of vodka for a few centuries resulted in the creation of original recipes based on local ingredients as well as inimitable taste, valued worldwide. Basic ingredients used traditionally for vodka production include cereals and potatoes. Herb additives are also used. In Poland all types of vodka are produced, i.e. plain vodkas in all quality classes (ordinary, selected, luxury, premium and superpremium) as well as a broad range of flavoured vodkas which are becoming more and more popular. In May 2012, the Polish Sejm passed a law defining Polish vodka, which confirms that this type of alcohol can be produced only from cereals and potatoes, with no trace of maize or grapes whatsoever. There are about 200 varieties of Polish vodka on the Polish market. Vodkas produced in Poland are protected trademarks. Hitherto three types of Polish Vodkas have been registered as PDOs. They include: herbal vodka from the North Podlasie Lowland aromatised 15

18 POLISH FOOD SPECIALITIES with an extract of bison grass (żubrówka), Polish Cherry liquor and Polish Vodka. Branded products of the Polish alcohol industry have become renowned worldwide, and win numerous rewards in prestigious international contests. Export, export The branch saw a high rate of production growth (higher than the growth of the whole food sector) and significant growth in labour productivity. In terms of vodka sales volume Polish producers rate first in the EU and fourth in the world. Vodka produced in Poland is exported to dozens of destinations worldwide. Polish wine is made of fruit Due to the abundance of fruit, the cultivation of which was pursued for farm needs, and later also for trade and processing, and due to the lack of natural conditions for broad-scale grape production, it is mainly apples, pears and other stone fruit which have naturally become a raw material for wine production of mead produced in Poland with the use of traditional recipes. The production is regulated by relevant administrative provisions. Depending on the proportions of honey and water used for production, mead is divided into classes: półtorak, dwójniak, trójniak and czwórniak. Meads are flavoured with fruit juices (fruit mead), spices and herbs (spicy and herb meads). The above mentioned meads have been registered in the EU as Traditional Speciality Guaranteed under the name staropolski miód pitny [Old Polish Mead]. in Poland. Polish market offers wines made of blackcurrants, cherries, strawberries, plums, chokeberries as well as dog rose and rowan. Contemporary production of fruit wine is developed on an industrial scale. Seven shades of honey The production of mead is well entrenched in Polish tradition. There is a broad range Brewed in Poland Valued Polish hops, malt and spring water enable Polish consumers to enjoy quality beer which belongs to the oldest beverages drunk in Poland since pre-slavic times. Polish breweries operate on a various scale ranging from huge industrial breweries to mini-businesses which sell their produce directly to the liaising restaurants. A number of these minibreweries were founded in the 19th century. The Polish beer industry offers several hundred types of beer. Annual production of beer in Poland amounts to 38 million hectolitres, which makes Poland one of the leading beer producers in Europe. In order to address market demand, beer is flavoured with natural Polish juices. 16

19 Telephone and address details Agricultural Market Agency ul. Nowy Świat 6/12, Warszawa Phone: Trade and Investment Promotion Sections Embassy of the Republic of Poland in Berlin Trade and Investment Promotion Section Leipziger Platz 2 Berlin Federal Republic of Germany Phone: Fax: info@wirtschaft-polen.de Embassy of the Republic of Poland in Paris Trade and Investment Promotion Section 86, rue de la Faisanderie Paris France Phone: Fax: paris@trade.gov.pl Embassy of the Republic of Poland in Moscow Trade and Investment Promotion Section Klimaszkina 4 Moscow Russia Phone: from Poland: Fax: moscow@trade.gov.pl Embassy of the Republic of Poland in Kiev Trade and Investment Promotion Section Wołodymyrska 45 Kiev Ukraine Phone: Fax: kiev@trade.gov.pl Embassy of the Republic of Poland in Beijing Trade and Investment Promotion Section No. 1 Ritan Road, Jian Guo Men Wai Beijing P.R. China Phone: (Embassy switchboard) Fax: beijing@trade.gov.pl Embassy of the Republic of Poland in Abu Dhabi P.O. Box 2334 Abu Dhabi United Arab Emirates Commercial and Political Section Phone: ext. 116 Fax: Janusz.Bylinski@msz.gov.pl Trade and Investment Promotion Section in Cologne An der Alteburger Mühle 6 D Cologne Federal Republic of Germany Phone: Fax: info.koeln@wirtschaft-polen.de Trade and Investment Promotion Section in Shanghai Rooms , Tower B, City Center of Shanghai 100 Zunyi Road, Shanghai P.R. China Phone: Fax: shanghai@trade.gov.pl The Network of Investors and Exporters Service Centres (COIE) COIE Kujawsko-Pomorskie Urząd Marszałkowski Województwa Kujawsko-Pomorskiego Departament Współpracy Regionalnej i Rozwoju Gospodarczego ul. M. Skłodowskiej-Curie Toruń coie@kujawsko-pomorskie.pl COIE Lubelskie Urząd Marszałkowski Województwa Lubelskiego Departament Gospodarki i Innowacji ul. Stefczyka Lublin coie@lubelskie.pl COIE Lubuskie Agencja Rozwoju Regionalnego S.A. ul. Chopina Zielona Góra Mailing address: Urząd Marszałkowski Województwa Lubuskiego Departament Rozwoju Regionalnego Wydział Przedsiębiorczości ul. Podgórna Zielona Góra coie@lubuskie.pl COIE Łódzkie Urząd Marszałkowski w Łodzi Departament ds. Przedsiębiorczości ul. Moniuszki 7/ Łódź COIE Małopolskie al. Jana Pawła II 41 L Kraków Mailing address: ul. Racławicka Kraków COIE Mazowieckie Agencja Rozwoju Mazowsza S.A. (Mazovia Development Agency Plc) ul. Bertolda Brechta Warszawa proeksport@armsa.pl probiz@armsa.pl COIE Opolskie ul. Spychalskiego 1a Opole

20 Telephone and address details 18 COIE Podkarpackie Mailing address: Urząd Marszałkowski Województwa Podkarpackiego al. Łukasza Cieplińskiego Rzeszów Seat: Rzeszowska Agencja Rozwoju Regionalnego S.A. ul. Szopena Rzeszów COIE Podlaskie ul. kard. S. Wyszyńskiego Białystok COIE Świętokrzyskie Urząd Marszałkowski Województwa Świętokrzyskiego Departament Polityki Regionalnej Centrum Obsługi Inwestora ul. Sienkiewicza Kielce COIE Warmińsko-Mazurskie Centrum Obsługi Inwestorów i Eksporterów Departament Koordynacji Promocji Urząd Marszałkowski Województwa Warmińsko-Mazurskiego w Olsztynie ul. Emilii Plater Olsztyn coie@warmia.mazury.pl COIE Wielkopolskie Location of Investors and Exporters Service Centre: Urząd Marszałkowski Województwa Wielkopolskiego Departament Gospodarki ul. Przemysłowa Poznań COIE Zachodniopomorskie ul. Piłsudskiego Szczecin Trade organisations Krajowa Rada Drobiarstwa Izba Gospodarcza (National Poultry Council Chamber of Commerce) ul. Czackiego 3/ Warszawa Phone: Fax: phone/fax: krdig@pro.onet.pl krd-ig@krd-ig.com.pl Krajowa Rada Izb Rolniczych (National Council of Agricultural Chambers) ul. Wspólna Warszawa Phone: sekretariat@krir.pl Krajowa Rada Spółdzielcza (National Cooperative Council) ul. Jasna Warszawa Phone: krs@krs.org.pl Krajowy Związek Grup Producentów Rolnych Izba Gospodarcza (National Union of Agricultural Producers Groups Chamber of Commerce) ul. Wspólna 30 pok Warszawa Mailing address: Szwarcenowo Biskupiec biuro@kzgpr.pl Krajowy Związek Spółdzielni Mleczarskich Związek Rewizyjny (National Association of Dairy Cooperatives Revisory Association) ul. Hoża 66/ Warszawa Phone: Fax: kzsm@kzsm.org.pl Polska Federacja Hodowców Bydła i Producentów Mleka (Polish Federation of Cattle Breeders and Dairy Farmers) ul. Żurawia Warszawa Phone: Fax: sekretariat@pfhb.pl Polska Federacja Producentów Żywności Związek Pracodawców (Polish Federation of Food Producers Union of Employers) ul. Chałubińskiego Warszawa Phone: Phone/fax: Polska Izba Makaronu (Polish Pasta Chamber) ul. Piłsudskiego Ząbki Phone: Fax: izba@makarony.org Polska Izba Produktu Regionalnego i Lokalnego (Polish Chamber of Local and Regional Products) ul. Kruczkowskiego 3 pok Warszawa Phone: Mobile: Fax: izba@produktyregionalne.pl Polskie Stowarzyszenie Producentów Oleju (Polish Association of Oil Producers) ul. Grzybowska 2 lok Warszawa Phone: Fax: biuro@pspo.com.pl Polskie Zrzeszenie Producentów Bydła Mięsnego (Polish Association of Beef Cattle Producers) ul. Kruczkowskiego Warszawa Phone: Fax: biuro@beef.org.pl Polski Komitet Zielarski (Polish Herbalists Committee) ul. Libelta Poznań Phone: Polski Związek Hodowców i Producentów Bydła Mięsnego (Polish Association of Beef Cattle Breeders and Producers) ul. Rakowiecka Warszawa Phone: Mobile: Fax: bydlo@bydlo.com.pl